He’s back. Part two. We called him the side hustle king last time, which by the way, pretty sick nickname we gave you. Pretty good. You’re welcome. I don’t know anything about anything other than business ideas, so let’s go.
Your first episode did almost a million downloads across all the platforms. And when you get a million downloads across all the platforms, that’s the best way to get back invited for part two. So we got to do part two. I want to cue like the Chicago Bulls, 96 Bulls intro music for you because you came on, you had a legendary first performance. Do you feel the pressure of following up right now? No pressure. You kidding me? And the reason people love your business ideas is because you have that girl next door energy. You have that relatable, I could do that. That seems, that seems in my wheelhouse. I could get to 15,000 a month. I could get to 10,000 a month off that. That doesn’t seem too hard. And I love that, Sam loves that, we all love that. So if you’ve been, if you’re one of the listeners who is looking for that kind of relatable, achievable side hustle idea, not that these are all easy, I mean easy, I just mean like it’s not rocket science. Those are the types of ideas you got. Chris, welcome back to the pod. Thank you for having me. Man, so I wasn’t on that. I was off that day and I get messages from people trying to use me as the middleman to get to you or Sean asking to do the driving range thing. Yeah, the golf thing. Okay, the golf thing got out of hand. We’ll talk about that later. All right. It’s a banger. So Chris, let’s start. You brought some ideas. We’re going to brainstorm, we’re going to riff off these, we’re going to react to these. So where do you want to start? Give me, let’s start with the banger. Give me, give me one of the best businesses that you’ve seen that you think, wow, some anybody could do that. Somebody else could do that. Yeah. You want to go porch pumpkins? Okay, so explain the idea and then let’s talk about it. All right, so I’m on Instagram. I see this woman decorating porches with pumpkins. I thought, that’s genius. That’s brilliant. It’s just all visual. It sells really well on short form video. So I reached out to her, we spoke, I learned about her business. She’s doing seven figures a year across three months. It could be seasonal. People want her to decorate her porch for Christmas, for Thanksgiving, flowers in the spring, but she doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that. That’s funny. Yeah, do you have any association with her other than you just think she’s cool? Nothing. No. She’s just awesome. And so is this coaching thing doing better than her actual main thing? I don’t know. I haven’t talked to her about it. But she also started a fajita business during the same season as Porch Pumpkins. She’s got like two retail locations where she cooks fajitas to go only and she’s crushing it at that. To go fajitas? Fajitas, yeah. All right. Questionable decision on that one. Okay, so so what would you do? Let’s say you’re, you live in, Sam, what’s like some middle of nowhere place like wherever you’re from? Kansas City, Missouri. All right, you’re from Kansas, you’re in Kansas City, Missouri. And you’re a stay at home mom. You’re entrepreneurial, you got that itch. What are you doing? How are you getting this business off the ground, Chris? I’m going to go buy pumpkins for retail at the grocery store. I’m going to like basically, sorry Heather, but I’m going to copy Heather’s design based on what I see on Instagram. The same colors in the same places, the same sizes. I’m going to film a time lapse just using my iPhone and I’m going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere, and then just watch the comments come in and start doing it for people in the comments. By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. It’s a pile of pumpkins. Dude, is this a design? Apparently there’s something to it. I hear there’s something to it. It’s like a flower arrangement, like it matters. Where does the hay bale go? Where does the hay bale go? If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing. Dude, I will do this as a challenge. Okay, I will blind porch pumpkin my own porch and I’m going to post it just to see how I do with my own design. There’s some, there’s some, it’s a pile of pumpkins. No, there’s, there’s a little like, you’re drinking her Kool-Aid. She’s got you all under her spell. All right, so, so Chris, so you’re going to go buy a retail, you’re not worried about your margins, you know, on that front. You’re going to make an Instagram account, you’re going to name it something not Porch Pumpkins because she’s got the trademark for that. So what are you, Patio Pumpkins? What are we talking? Sure. Patio gourds. Okay. And now, um, how do you go, how do you go get customers? Because that’s the hard part of any business. Yeah, I mean, you post five to 10 organic videos, you see which one pops off the most, then you push paid ad spend behind it to people in your zip code. Okay, so you’re going to post organic content just as testing your creative and then you’re going to run paid on this. Yep. Yep. Yeah, because you’re, you’re basically selling a $500, $1,000 ticket item. Yep. So you have, you have a lot, you have a lot of room to work with to even acquire customers for, you know, 50, 50 bucks, 100 bucks. Yep. Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, there’s just unnecessary friction if you do that upfront. Okay. Wait, you said that she, you said that she was going to do something that prevents this from being just a October thing. Is that the course? No, she could. Other people are. She doesn’t want to. She just wants to do pumpkins. And so over the last couple years, I’ve learned of other people doing, you know, quarterly flower delivery, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins. Who, who is the lady? Can you say, let’s give her a shout out. Heather Torres. Heather Torres. Sean, is this the same person that we’ve, we talked about? We did talk about this once before. But there’s actually a little twist to it now. So originally, and we, we can pull up, if you’re on YouTube, you’ll see that, you see what this means. So what does porch pumpkins mean? Basically, during fall, Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins and will just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a basic package? Well, I am a customer. So 500 to 1500 and she’s there for like an hour. You hired, you did this, you porch pumpkin? Yeah, my wife saw it and she’s like, I need that in my life. And okay, and was it her who came or was it like a minion? She hasn’t come yet. Our week is like two weeks from now and it won’t be her, it’ll be someone from her team. Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she’s doing. What do you know about the business, this one woman in Dallas who started this? Yeah, she’s doing between 1300 and 2000 orders per year. Average order size is 800 to 1200 dollars. Call it a thousand bucks. Okay, so that’s something like a million and a half to two million in revenue. And what’s her cost? So she’s got an inventory of pumpkins. Yeah, it’s about a 20% COGS. 20% COGS. That’s the labor and the like and the pumpkins which she reuses, I’m sure. She takes, she takes it away after what? How long does it last? Well, she charges extra to take them away. So, because people don’t know what to do with them. So that’s an upsell. Okay, so okay, so you can pay to have them removed. It’s basically the Christmas lights business, but she’s just done it not on Christmas lights. It’s actually much easier. You don’t have to like scale the roof and you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What’s her story? Yeah, she’s just a mom. She did it for herself. She posted it on Instagram and her friends freaked out. She wasn’t trying to start a business. So she started doing it as a favor and then she monetized it. Okay, amazing. And so you, well, one thing that wasn’t there last time we talked about this, now, Sam, if you scroll down to the middle of the page, it’s one-on-one business coaching for your pumpkin business. And she’s got No way. You got the boss lady pose, standing at a 45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. Yeah, they put her in the boss lady pose and she’s selling one-on-one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur. There you go. And she owns the trademark, so people can’t start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way. What say, say her, I’m looking at your Instagram. What’s her Instagram again? Yeah, it’s, it’s just Porch Pumpkins, one word. Oh my god. 43,000 followers now. Is this now more successful? Look, so on her like linked, like her link off thing, she’s linking to your video that you did with her. Oh, I didn’t even know that.