This episode of the My First Million podcast features guest Chris Hutchins, who shares his unconventional approach to building multiple, low-maintenance “side hustle” businesses. Chris explains how he identifies simple, high-margin opportunities, such as pet cremation and garage shelving, and scales them using automated processes and strategic partnerships.
Topics: Side hustles, entrepreneurship, business scaling, passive income, unconventional business models, pet cremation, garage shelving, Facebook Marketplace, arbitrage.
Introduction [00:00]
Sam Parr: All right. This guy might be the king of side hustles. He makes about $3 million a year off of six or seven different side hustles, different streams of income. And normally, all the advice you hear is about focus, focus, go all in on one thing. This guy is like Mr. Shiny Object Syndrome, so I love having him on. He’s very fun. And he comes on and he tells you the side hustle ideas that he loves. So things that you could do, they’re kind of weird businesses, but you could do them really in any local market. And on this podcast, sometimes we have really brilliant people, but they talk about stuff that’s for most people, not something they could go do. It’s interesting to hear, but you can’t really do it. This is an episode I’m going to send to my sister, you know, my brother-in-law, because I think they would like to do these businesses. And I think these are things that anybody actually can do and get to where he’s gotten, where I think he’s making $8,000 per day of free cash flow off of these side hustles per day. That’s pretty crazy. So, enjoy this episode. It’s all about the weird, crazy side hustles that anybody could do if you just got a little bit of hustle.
Meeting the Side Hustle King [00:58]
Shaan Puri: All right, what’s up? We got Chris here. Chris, you are a crazy guy. Uh, you’re a madman. And one of the reasons I wanted you on here is because most business advice on the internet sounds like this: You got to focus, you got to lock in, you got to grind, you have to just go all in on one thing, focus, focus, focus. And you’re like the exact opposite. You’re a dude who, you see a shiny object, you chase it, and you’re not ashamed to say it. That’s actually your strategy. Uh, we were talking before this, and you were telling me that you have, I think, started 30 different businesses that crossed over 50,000 in revenue, maybe 35. You said you have six different revenue streams right now that each produce over $100,000 of cash flow for you. And I was doing the math on some of your numbers, and I think basically just on your side hustles, you’re making like $8,000 a day of cash flow. And I think that is amazing. I want to hear what your side hustles are. I want to hear what other side hustles you’ve found, because you find these like random, simple businesses that are cool. I want to hear which ones you think are cool that other people could go do, uh, for their own side hustles. And I want to hear your philosophy as you go, because again, I think you defy some of the odds.
Chris Hutchins: That sounds perfect. Absolutely. Let’s do it.
The Hole-in-One Golf Challenge [02:13]
Sam Parr: So tell me about some of the ideas you have that other people could do.
Chris Hutchins: Dude, I think you should pull up that video of the hole-in-one golf challenge. This is one that I can’t get out of my head.
Sam Parr: All right, there we go. Look at this freaking thing right here, and I see a basically a a golf putting green, so like the the with just the part where the hole is, and it’s just floating out in the ocean. And you said that this driving range in New Zealand pays out $10,000 if you hit a hole-in-one. It’s 111 yards away, you get this like plaque if you hit the hole-in-one. And um, so what what is the business here? They basically they it’s like a carnival game. They charge you a little bit to try to hit a hole-in-one, is that it?
Chris Hutchins: Yeah, it’s kind of like, think of like unbundling a carnival. It’s the business is math. They’re just using math, right? And here’s the math. The the average amateur golfer, and I don’t golf, I hate golf, um, has a 1 in 25,000 chance of getting a hole-in-one on a par three, which this is, okay? And and so, this company in New Zealand, it’s right off the road on this lake, um, they have announced multiple times that they pay out on average once every two weeks. So if I can use math uh to say, all right, these guys, and I know how much they sell balls for. It’s like 40 bucks for 25 balls or something. Uh, they have a sensor in the hole, and they have divers go get the balls every couple weeks. Yeah, there’s like a scuba diver swimming around the thing. Is he there all the time, or he just does that once a week goes and gets all the balls?
Chris Hutchins: Just once a week. And so I can surmise based on math and statistics that this place net profits like $3 to $500,000 a year, which is there’s nothing to see there. It’s a little stand with a floating green, one guy just standing there with an iPad. So why isn’t this all over the place?
Sam Parr: Wait, so you said this is just roadside in New Zealand?
Chris Hutchins: There’s one. There’s one of these in the world that I know of, off the side of a road in New Zealand.
Sam Parr: But it’s off the side of the road, it’s not even like near a golf course or tourist attraction. You’re just saying this is just in a random area right now.
Chris Hutchins: Yeah.
How to Scale the Golf Challenge [04:14]
Sam Parr: All right, so let’s say we wanted to do this. Let’s brainstorm this together, and maybe we’ll actually do this. Maybe we’ll find a listener to run this for us to make it happen. But like, we’ll make this an MFM case study. All right. So how would we do this in order to make this happen, um, you know, quickly, like get momentum, and then have it actually work, have it actually be successful?
Chris Hutchins: So to me, it’s all about piggybacking, right? I don’t want to guess where the golfers are. Like, there are no golfers where this place is, but how much better would they be doing if there was all already a captive audience right there? And so I would just find one golf course. You know how you you go you go to a golf course and like after the 18th hole, there’s just like a putting green where you can chill. Right. It would be like that. Okay, take your nearest pond, put a floating green out there, put a tee, and have a little iPad with a stand and say, here’s your ball, just like a driving range. 20 balls, 20 bucks or whatever, $10,000 if you get a hole-in-one. And it’s a way for a golf course to earn additional revenue. They’re not about to build a floating green and work out the logistics of the point of sale. So you can, yeah, you could do this as a service and say, we’ll install this, you’re going to have more net income without doing any work. We’re going to take 30% of all your revenue as a fee.
The Water Factor [05:24]
Sam Parr: Okay, I kind of love this idea, but you need the water for this floating thing, right? Or what are you what are you suggesting? So like how would you do this if the golf course is not situated by like, you know, like in this case, it’s like the ocean or whatever, like Yeah.
Chris Hutchins: I think I’m glad you brought that up because I think the water is a key point. Like as men, we want to throw rocks in the water. Yeah, I don’t care if it’s true. I think visually there’s a there’s a there’s something that it like my testosterone went up like 15 points just looking at this. Like I could I could do this, right? Like if it was literally just like a uh oh, like here’s just like a hole. Here’s like the 19th hole, right? You could do that. You could brand it. Oh, this is the 19th hole. But just having that obstacle of Mother Nature there, Yes. There’s something to that.
Chris Hutchins: I mean, you win either way. So you get it on the green, you feel awesome. You get a hole-in-one, you win $10,000. You really feel awesome. You miss, you see a splash. You can’t lose. Or worst case scenario, you’re just playing golf. You’re paying you’re paying money to play golf, which is why you’re there in the first place. And you’re going to get content out of this also. You’re going to have your buddy film you or we set up a camera here where you get like an Instagram-worthy story for, you know, for for this thing. How how much do you say people pay to take a swing at this or you know, they buy 10 balls or what do they do?
Chris Hutchins: It’s like 30 it’s like 20 bucks or like 35 bucks for 20 balls or 50 bucks for 40 balls, something like that. Oh, so you get like 20 to 40 hacks at it to do it. Uh-huh. Yeah. And every guy thinks he can do it, right? Of course. Or that today might be the day. And also golf, you’re already like I don’t know what the average spend is of a golf day, like of a of a golf outing. I don’t play golf personally, but like there’s the there’s the actual like the cost to actually play that day on the course. There’s all the clubs investments you’ve done. There’s the there’s the tips, there’s the food, there’s the the beer along the way. There’s all this like money spent. Dude, to spend an extra 40 bucks to have a blast with your buddies at the end or to have a story or to just like, you know, do something at the end, that’s an absolute no-brainer if you actually did this with the golf course. I thought you were going to say though that you would do it just on the route to the golf course. You know there’s a lot of golfer traffic. Who’s going to take a roadside stop here and and try to do this?
Chris Hutchins: I mean, you could do that too. Like I’m picturing like a freeway with a a lake over to the right and an exit nearby. You rent the billboard right above it, arrow pointing down, $10,000 for a floating hole-in-one, and people can just pull off and do it. Like it doesn’t have to be a golf course. I like you could use the same principle and to me the principle is just math as a service, right? We’re calling this a math business, okay? And it’s like let’s say you have a 1 in 100 chance. It’s a it’s a it’s an outdoor casino. Yes, exactly. Exactly. What is a slot machine? What is roulette? What is craps? What are all these games? These are games where the house just said, cool, we’ll take an edge. We’ll take a math edge, and you get to play and have fun, right? But we we take the edge and that what you’re saying is to do the same thing. Yeah, even like a putting green in a mall or something or or a walkable outdoor shopping area. Let’s say you’ve got like a 1 in 500 chance of making a 30-foot putt. Right. So you say, hey, 30-foot putt, you get it, we’ll give you 500 bucks. And you just do the math and you say, all right, I’m you know, every $3,000 I get, I’m going to pay out 500 bucks, statistically speaking. Dude, I love this idea. If you if you want to do this idea, email me, Sean at Sean Puri, and then me and Chris, we will we will help you do this and we will actually do this. Maybe we’ll find a a listener to run this for us to make it happen. But like, we’ll make this an MFM case study. All right. So how would we do this in order to make this happen, um, you know, quickly, like get momentum, and then have it actually work, have it actually be successful?
Facebook Marketplace Arbitrage [10:13]
Chris Hutchins: Okay, well, I want to talk about Facebook Marketplace. I feel like there’s an entire economy in Facebook Marketplace. There are seven-figure business owners, let’s say fencing business. All they do is post to Facebook Marketplace organically once a week to get all their leads. By the way, Facebook Marketplace has 1 billion monthly active users. Just that tab. Crazy. And no one’s talking about it. What are we doing? So, I’ve got a I’ve got a story for you. I got a story. And by the way, just explain the thing you just said real quick before you go to your story. So you said there’s people who own like local fencing companies, their entire sales machine is posting on Facebook Marketplace fencing services. Is that what you’re saying? Or answering uh the request for fencing services? What are they actually doing?
Chris Hutchins: Yeah, like they’re just posting, hey, I put up fences, cedar, 6-foot, um $8 per linear foot. And then people message him and he goes out and gives a quote and he has a $7,000 job. Like there’s nothing paid. There’s no paid ads. This is just one organic post that takes him 5 minutes and he’ll refresh it every couple days. Dude, I don’t know if you saw this. We did this episode with uh high schoolers. I think it was like a high school version of Shark Tank. I saw that, yeah. And there was a kid who was I think 17, 18 years old and his entire business, I forget even what the service was. It was home services of some kind. I don’t remember if it was like window washing or something. Yeah, it was like window washing or like it was gutter cleaning. Actually, it was their their their their their highlight thing. It was like gutter cleaning. And his entire business model was off of Nextdoor. So he’s like, yeah, I just started this in my neighborhood where I live. I went on Nextdoor and I said that I do this and I serviced you know, in the last year, I serviced 60 homes in this neighborhood of 600 homes or whatever it was for gutter cleaning and that generated, I’m making up the numbers now because I don’t remember off top my head, but it was like 500,000 in revenue. And we were like, what? He’s like, yeah, I just post on there that this is what I do and then it’s people in our neighborhood. And I was like, so could you post in the next neighborhood? He’s like, yeah, I’m trying to figure out how to get around the you know, like, yeah, I can. I just haven’t done that yet. It’s like, wow. This is everybody should do this. Like, you know, what is my kid doing? You know, what are they teaching you in pre-K right now? We got to get after it with this Nextdoor uh you know, Nextdoor lead gen basically. And so you’re saying the same thing is happening at a bigger scale on Facebook Marketplace.
Chris Hutchins: Yeah. Both great opportunities.
Bitcoin Mining Arbitrage [12:26]
Chris Hutchins: Yeah, this is this is an outlier example, okay? Results not guaranteed. But 20 2021, China had canceled Bitcoin mining, right? 2021 was a crazy year. A lot of money being printed. Uh and we started a Bitcoin mining facility. And people were selling Bitcoin miners and hosting services on Facebook Marketplace. Um and so these miners cost $10,000. So you go type in the name of the model and you see them listed, cool. Uh but I thought, huh, the the hosting price, because if you buy a Bitcoin miner, you have to host it at like a data center. And it’s usually like 200 bucks a month for the hosting fee. So I just posted organically on Facebook Marketplace, uh Bitcoin mining hosting service. But instead of putting in the price of the miner, which turns people off, $10,000, $10,000, right? Yeah, I put in the price of the hosting, $200. And then when you click into it in the description, it’s like, it’s actually 200 for hosting, here’s the cost of the miners. I’m not exaggerating. Um that one ad, and I had it going on multiple accounts, we would refresh it, but no paid, no paid. Did $9.8 million all on Facebook Marketplace in three months. Profitably. Like this isn’t like you’re, oh, and we spent 9.8 million in ads like Right. Profitably. That’s like the potential. A kind of an extreme outlier, but I have other more normal. And you were so just to be clear, you were selling miners that you had that you already owned or what were you doing?
Chris Hutchins: We were pre-selling them and then ordering from them from China. So we had a positive cash flow conversion cycle in addition to all that. All right, so you went on Facebook ads, you specifically did the marketplace ads, is that right?
Chris Hutchins: Not even ads. We were just posting. Just posting. All right, just organic posting. And you’re posting every day, you’re posting and you’re posting it in every city. Did you set up like a farm to post these? How’d you do that?
Chris Hutchins: Yeah, we used VAs and multiple Facebook accounts and we posted in multiple cities because most people want to buy from someone local. Um and the funnel was, you know, VA answers uh response, then they push them to a sales call because it’s hard to sell something so expensive over the internet. Once they got on the sales call, we would close like half of them. Right. And so And so and then you would close them and then you’d go order that same thing from China because there’s like a knowledge arbitrage here of like I don’t know how to go or I don’t trust spending $10,000 on Alibaba or AliExpress. And so you would then do that and you’d have a margin. What was the rough margin on something like that?
Chris Hutchins: Call it 30%. 30%? But like high ticket, so. And this one, I’m guessing didn’t last in the sense that like, you know, in 2025, maybe the same market dynamics, the demand, the supply are not the same. Is that true?
Chris Hutchins: Yep. Really the biggest variable here is like the frothiness of the mining market, which is not good right now. So I think this would work again if the mining market turned around more. When the timing is like like would you do this like are you planning to do this again if the mining market, you know, gets uh gets hyped again?
Chris Hutchins: Yes. Yeah. And how do you spend your money, dude? So let’s say you make a few million dollars doing something like this. What do you what does Chris like to spend his money on?
Chris Hutchins: Oh man. Um on my family. We go on cool vacations and starting more businesses. Um I invest in real estate, but I just I love like starting businesses is my it’s the only thing I know. But it seems like you start businesses that don’t take a lot of capital.
Chris Hutchins: Yeah, that’s true. But I like investing uh like tripling down on businesses that are more mature along the way. Right. Where I can see a clear path to growth with more capital. What’s another Facebook Marketplace idea that somebody could do? Like is it as simple as, hey, I notice that there are garage shelving companies, they’re not currently active in my area. I go talk to 10 business owners, I say, hey, if I bring you a customer, give me $300 or whatever it is, and you do lead gen because that that business owner doesn’t even think to do Facebook Marketplace activity to to drive leads. Most most service people, most small business owners don’t even think this way, right?
Chris Hutchins: Oh yeah. Yeah, I mean, you could literally build an agency that just posts to Facebook Marketplace for business owners, sells them the leads, right? Right. But you mentioned shelving. I interviewed this guy named Alex on my podcast, The Kerner Office, and he has a six-figure business just building, not shelving, but garage shelving on wheels with Costco totes. Like that’s it. Uh only with organic Facebook Marketplace post. And he net profits $180,000 a year. That’s the whole business. Right. Garage shelving on Facebook Marketplace. And he has a $300 saw and he goes and buys 2x4s. And he he didn’t even have a truck for like the first year and a half. Right. Okay, what are your other ideas? I see a list of 10 here and we’ve probably done two or three. So give me give me more.
Chris Hutchins: All right. Any idea or Facebook? You want you want you want No, no, any idea. You want me to just call out one of these? Just tee me up. Yeah.
Local Tourist Traps [17:20]
Chris Hutchins: Take local tourist traps and put them in your home market. Is this like the hole-in-one challenge? Are you talking about something else?
Chris Hutchins: Different. Yeah, this is a good one. So I went you’ve seen a a rest development, I assume. Of course. Okay. So there’s money in the banana stand. We all know that. Um We all know that. First day of business school in Harvard, that’s what they teach you. Yes. So I went to Balboa Island with my family last year and we went to the banana stand. For whatever reason, this one street, it has like seven banana stands and there’s one that’s supposedly the best. And I shelled out like $8 each for these bananas covered in chocolate and nuts. And I made a video uh about, you know, how much profit these guys make. Because as I went to the window, I had to, I asked her, how many of these do you sell a day? What’s your busiest day ever? What’s your slowest day ever? All these people are behind me in line. So like, dude, do you want nuts or no nuts on the banana? People were ready. But I had to know. And then to make matters worse, I pull out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets.
Validating the Idea [18:18]
Sam Parr: Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area.
Chris Hutchins: It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know?
Tasted Tours [20:17]
Sam Parr: Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this?
Chris Hutchins: This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm.
Pet Cremation Business [21:46]
Chris Hutchins: Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of virality, people get it wrong. People think it’s word of mouth. Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Mhm. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right? This was like back when uh you know, Hotmail started. I’m just sending you an email. I’m not trying to tell you to use Hotmail, but because I’m sending you a email from my Hotmail address and at the bottom it says, I sent this via Hotmail, you know, they they added that to the bottom of the email. It spread like a virus. And that’s how you know, a lot of the big viral services actually spread. Facebook was like this, right? I’m I’m uploading photos. I’m just tagging my friends. I’m not trying to tell them, hey, you should join Facebook. I’m having a grand old time here. They tagged a friend, it sent them an email, said you got tagged in a photo and people can’t resist being like, somebody put a photo up of me on the internet, I must see this. And that’s how Facebook grew early on. It was like this this one viral loop. And then there’s other types of virality. One is like this, visually viral, where it’s not like the people on this truck were trying to go tell everyone about it, but it’s so novel looking that I can’t help but look at it, learn about it, you know, and and I think the the hole-in-one challenge has the same benefit, which is like you see it, it’s super interesting to look at, you get the concept right away and it’s worth remarking on. You’re talking about it with people, you notice it, you want to do it. The act of somebody else doing it made you want to do it. And so I like these things that are sort of walking billboard style businesses because um you know, they market themselves once you get them going. Mhm. Dude, I I have some really good uh good examples of visually viral stuff. Have you seen that guy that does like he’ll mow people’s lawns for free? Please tell me you’ve seen that. Who is this guy? Okay, this guy out of Kansas or something. Young guy, he owned a lawn care business, small, kind of struggling business. And one day he sets up his tripod, SB mowing and SB pressure washing. He sets up a tripod in the driveway. Oh, he’s got a big YouTube channel now, right? So this guy has 45 million followers across platforms combined. 45 million. And all he does is he sets up a tripod, he puts on a mic, he walks up to a door, he says, hey, your lawn looks like crap. Mind if I mow it for free? What’s the catch? I publish this to YouTube and make money. Cool. And then he mows it for free with a time-lapse video, visually viral. Transforms it. Yeah. Yes, we want to see the outcome. The retention is there, so the platforms push it. Like, what is it going to look like when he’s done? And this guy, I mean, what is the value of 45 million social media followers versus the value of a local lawn care business? Right. I mean, dude, look at this by the way. Like if you just sort by popular, you know, he stacks the thing. So there’s the visual viral part of uh before and after, which humans want to complete that. They want to know the the solution. Then you have um the sort of novelty surprise factor, like, oh, this guy’s doing this for free. That’s interesting. Why? I want to know what’s the answer here. But then he stacks on drama. So the top videos are, Angry Home Homeowner confronts me while I’m mowing this vacant home. Cop approaches me while I’m mowing this deserted home and tells me this. Homeowner stunned at how wide the sidewalks are, right? Her tears set it all. My prayers have been answered. So this guy has this great skill stack where he’s got, you know, the the lawn care, this sort of that’s one skill that okay, he’s worth you know, only X dollars in the market of of the economy. But then he stacks on being really good at content. And those two together created a how many lawn care guys are really good at content? I don’t know, zero. Like, you know, the the number is less than a dozen and so suddenly he became rare. And when you’re rare, you’re valuable. Exactly. Yeah. That’s really cool. Okay, so let’s jump in. Side hustles and um the ones that you currently have. So let’s do some of the fun ones. The one I met you on is about Buckys. And so for people who don’t know, could you explain just how crazy of a business Buckys is and then the side hustle you created off the back of Buckys? Yeah, Buckys is like your redneck Disney gas station. They’re about half the size of a Costco. There’s 51 locations and they do like 60 to 80 million in revenue per year each. And it’s just if if you haven’t been there, there’s nothing like it. It’s like a real Wait, wait, wait. So the math on that is like 3 billion in revenue on 50 gas stations. Yeah. Yeah. What? I’ve never been to a Buckys. What what makes a Buckys so great? Is it even a gas station or is it just something else that happens to have gas? It’s a brand with a gas station. They have over 100 pumps, you walk in, there’s just things happening everywhere. You’ve got tacos being made, you’ve got people shouting about brisket, you’ve got beaver nuggets, t-shirts, like beavers walking around, the the cleanest bathrooms you’ll ever find. There’s nothing else like it. You just walk in and you’re you’re amazed from the get-go. Okay, before you tell me your side hustle off the back of that, what’s the quick kind of origin story of this? Has this been around for like 100 years? Who started it? Like why is this so successful? I mean, I’ve never heard that. 3 billion dollars in revenue on 51 gas stations. They founded like 40 years ago. This is a guy named Arch. He was called Bucky as a kid, and he opened a gas station and then they just started going bigger and bigger and bigger. They just kept pushing the envelope and their whole signature was this mascot, just this cheesy looking beaver that people just loved. And so once they started selling merch, t-shirts and and tumblers and all that, they just exploded. And they’re really unique in that they put themselves in far-flung areas. Um they’re not like in the city. They’re on the way to a vacation or close to a vacation destination. Oh, so it’s like the perfect rest stop, right? Because Yeah. If anybody like I was just on a road trip, we drove to Tahoe and it’s a three three-hour drive roughly. But there’s these patches where you need to stop in the middle and the bar is so low for rest stop experience, right? It’s like, you know, it’s basically a porta-potty in a in a good scenario. And then you get like the trucker rest stops and you get a gas station, then you get like maybe a little strip mall with a Starbucks. But what you’re saying is they built something actually like really cool out in that on those drives and that maybe is like one of the golden insights for them. Yeah, it’s just they you walk in and you’re a captive audience. You can buy lunch, you can buy gas. Most people just park at the pump. You can buy a t-shirt and the average ticket, I don’t know what it is, they’re privately traded, but people spend hundreds of dollars there. You’re not just like buying a Celsius and and hopping out. All right, what is this business you created on top of Buckys or like your side hustle for Buckys? Yeah, so back to what you said about me not being able to focus. I was in the middle of running this business that was growing and demanding all of our time and attention, and I took my business partner to Buckys, and he was from Utah, it was his first time. And on the way home, I distinctly remember this. I remember the overpass. I was driving, I’m ashamed to say, I pulled out my phone and make a video about how anyone could copy them. So I’m a great guy. But uh Exactly. I I don’t remember the exact number. Let’s just steal your girl over here. All right. Steal your banana. This one little shop that’s like 300 square feet is doing like 7 million a year in frozen bananas. Like and what’s the margin on an $8 banana with chocolate and peanuts? And so I just thought like, why isn’t this like why isn’t this a thing? I didn’t go to Balboa Island for the bananas. Once I was there, I I got them. But there are Balboa Islands all over the world and most of them have no banana stand. Like so it’s this idea isn’t just about banana stand. It’s about taking something really unique and novel. Maybe it’s like the old western timey photo booths that you see in Pigeon Forge. Maybe it’s like um funnel cake or like the mini donuts that you see in Gatlinburg. Like take something like that and just test it. I’m not saying it’s going to work, but you could test it very, very cheaply in other tourist markets or in non-tourist markets. Yeah, that’s interesting. I wonder if that would work. Like I wonder how much of the appeal is that, oh, humans just like these kind of frozen chocolate bananas or is it that in that area, on that street, it’s kind of known for this and you see a line and so you see the line and you start doing it. Like I wonder if that like it’s kind of like an organ transplant. I wonder if there’s like that, you know, donor rejection or the the host rejection of the of the organ when you put one of these in a new in a new area. It could be, but I think the the greatest chance you’ve had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it’s like this is a unique novel thing that people don’t buy when they’re home. But like, for instance, um I have a friend in in Pigeon Forge, Tennessee that owns an indoor sledding facility. You can’t tell me that wouldn’t work in other tourist traps that have the same type of demographic there, you know? Yeah, yeah, that makes sense. Um okay, give me another one. How about um toasted tours? What is this? This is a all right. This this is in Northern California, by you. This guy took a a 40-foot shipping container, put it on the back of a semi-truck, cut out the walls, put handrails on there, put tables in there, chairs in there, and he takes people on wine tours. It’s a party bus, but it’s not even a bus. It’s a shipping container. That’s open air. Open air, yeah. They like cut out the sides. Yes. And so I’m swiping Instagram one day and I see this video that just broke my frame. It’s the shipping container and people are like dancing inside as it’s going around a bend at a high rate of speed. And it’s like That looks dangerous. What am I looking at? But this guy crushes it. Like his first year, and he had experience in doing like wine tours, but nothing like this. I think he did like over a million bucks his first year with like 60% margins. What I like about some of these is that they are visually viral. So, you know, the definition of vir