Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en you see all the best people are crazy you can’t be not crazy and be the best when there’s crazy people out there who want to be the best i feel like i can rule the world i know i could be what i want to i put my all in it like my days yeah i’m gonna actually start by asking you a question i was just talking to uh ben about this would you send your kids to a school and let them get hit or like not hit but like it’s not the right word but like if you’re acting like an [ ] they can grab you by the collar and kind of push you against the wall are you okay with that no you’re not okay with that i’m not okay with that and it’s not because i don’t want my kid to get hit it’s that i wouldn’t trust the person who would be doing the hitting to know the the right way and the wrong way and the right where the line is because i just think about it this way if you’re the type of teacher who signs up for if you’re the type of teacher who goes to this specialty discipline school the specialty abuse school uh to teach like i just don’t want that person have a screw loose and i’m not there to see it so i would rather err on the side of no you can’t hit uh my kid or like rough them up in any way um unless i’m kind of like i know this person i trust this person i’m there or whatever like like for example i think if it was a coach of some kind and the coach was really tough on my kid i don’t know about hitting but like you know kind of punking my kid totally cool with that as long as the coach is legit but i’ve seen a whole bunch of people and actually grown up now and look back at some of the teachers and coaches i had who kind of did weird stuff and now that i’m an adult i’m like oh this was just a totally flawed person at the time i really like i thought they were the authority i thought that they must know things that we don’t know and then now i see them on facebook and they’re posting like crazy anti-vac stuff and they’re like you know like preppers and stuff like that i’m like oh you know you kind of always just had a screw loose and at the time i thought i was the i was in the wrong for not not you know not uh playing by your rules or whatever i went at my i went to all boys high school and i was a you know i was a jerk at the time and there was times where like the guy the disciplinarian like you’re supposed to have your shirt tucked in and i would if i didn’t have it untucked and i got yelled at a bunch of times they would come up and like give you like a horrible wedgie like they would grab you by the underwear and lift you up and like what if i told you someone about this and or like if i like you know i was disrespectful a couple times and they just would grab me by the shirt and push me against the lager and they’re like if i hear from this again you’re over you know what i mean and i loved it was it a military school it’s just a boys school no it was just an all-boys catholic college prep school in st louis where i’m from that was your house yeah you went to all boys high school and what about like before that i went to in st louis the way it works is most people in my area go to private school and like so i went to a catholic k-8 and then uh eight to twelve all-boys college prep catholic school at the time it was like 900 a year uh st ambrose my grade school so it’s like that’s just what everyone did all right what do we uh what do you want to talk about today can we talk about uh your tweet that went viral that was pretty cool your boy’s done it again another hit how many how many people did it reach uh 5 million something like that wow so what you wrote honestly just wasn’t even that interesting so i i’m very surprised i would say it was pretty cool i think the reason i only thought it was pretty cool was like because i already know you and i know how you think the cooler there was two cool parts about it this the the the one it was okay it was good it was like a 8.5 out of 10 in sight number two the thing that’s a 10 out of 10 was the fact that you just thought of it like that that you just it was a pretty original thought i think and uh like you broke it down that was a 10 out of 10. and one of the other thing that was a 10 out of 10 was that you reached amazing people so bill backman bill ackman if you don’t know five or ten billion dollar person uh kind of a little bit like a god in the hedge fund world he actually retweeted it and he said incredible incredibly interesting insight or something like that yes and i thought that was amazing i thought that was so cool and i think that for the listener the takeaway here is like i know you and you’re kind of a big deal now but like three years ago you weren’t a big deal and now you’re basically like one you’re like if you dm’d bill ackman or loads of other people or you call their email you have access to them and that’s pretty amazing about the internet it’s it’s true it is amazing how these things go i’ll tell you some cool things that happened um i don’t know why i want to tell you this i like i i guess i would never really say if if i would just think of this like a podcast i would never say this on the podcast because it sounds like why you bragging but like if i just think about this like i’m just talking to sam i’d be like dude you won’t believe what happened and so i tweet this thing out it um and i i guess for people who don’t know what it is i guess i tweeted a thing that was like um the uh it was about the metaverse which is like the dorkiest term you know ever so you know already i feel lame even talking about my it’s lame to talk about a tweet it’s lame to talk about the metaverse i’m multiplying two lames together um but basically what happened is uh facebook rebranded or renamed the company to meta and so it was kind of top of mind for a lot of people and i’ve been hearing a bunch of people talk about the metaverse kind of in the investor circle like i remember when we had um who was it that we had on here mike maples i think it was and he was like he was talking about big trends that he had kind of bet on in the past and we said what trends are you betting on now and he said like you know the shift to remote work this other thing and he goes and the metaverse and like we didn’t even really talk about it on the episode but i remember stashing that away as like huh this pretty legit guy said he’s betting on the metaverse and like i i don’t even i don’t know what a metaverse company is and so i just kind of stash it away as like something i should probably go look into at some point and um so i basically wrote a thread that was like hey i think the way that people think about this is uh is wrong so i thought about it originally i thought about it the way i think most people do which is the metaverse is a place if you’ve ever read or watched the movie ready player one it’s kind of like oh there’s a virtual world like second life or like you know whatever there’s this virtual world we’re all gonna go live in a video game it’s like a video game life basically and that’s what people i think it’s just the sims with with the with the headset yeah like you’re plugged in it’s some some version of the matrix already player one or people have these different mental models from like books or movies that they’ve seen and i said i don’t i actually i don’t think it’s a place i don’t think that the metaverse is just like one giant minecraft world that we’re all gonna go live in and hang out in and play in and work in and all that stuff i don’t think it’s like one company creates this this game and we all go live in it um i said instead i said what if it’s not a plot what if we’re wrong about that what if it’s not a place what if it’s um a time i was like what does that mean well a time i basically described this like parallel so in in the ai world um for artificial intelligence this idea of the singularity and it’s this moment where like kind of like technological progress just sort of escapes us it just it’s uh it starts accelerating faster than you know uh we can imagine and in rough speaking terms this is where the doomsday people think you know it’s after this that basically the robots you know the artificial intelligence takes over and humans are done and then other people think it’s utopia where artificial intelligence can just invent things it can create cures for cancer and whatever else and humans will be saved and like we will all have to just we all just will have hobbies we don’t have to work because ai just takes care of everything but there’s this idea of the singularity and it’s this moment in time where ai basically surpasses this threshold so i was basically arguing with my my idea was i think the metaverse is actually a time it’s a moment in time where we care more about the things in our digital life than in our physical life and care more doesn’t mean like oh i don’t care if my body gets hurt or dies right that’s not really what i meant but if you spend all your time working online and then you communicate with people who are also online and you don’t even really know them in real life you’re not talking to your neighbor you’re talking to this person on twitter or this person in a discord this person on reddit and then your watch all of your entertainment is streamed to you online and all of your assets are digital assets like cryptocurrencies and things like that so you know your money is digital like once everything goes digital and more and more things go digital at some point there’s a tipping where you basically your identity your assets your social life it’s all online and i said that to me is the metaverse and it won’t be one company it’ll be a combination of companies that are all doing that and i kind of gave some examples like you know uh a filter and instagram is basically like a a better superior replacement to cause you know getting plastic surgery or um wearing heavy makeup right like the digital filter matters more is cheaper more accessible to more people because ultimately you care how you’re seen online almost more than you care how you’re seeing in person right like i know plenty of people that would never they would never post a photo of them with their hair messy and their sweats and their oversized t-shirt they would never post that on instagram but they’ll go to the grocery store like that because who cares i don’t care what these people think but i really care what those people think so what i was describing was that this is already happening there’s this long-running shift that’s happening where you’re caring more about your digital reputation your digital identity your digital assets than your real world stuff and i said to some people this is going to be like sound like the worst thing ever some people think i think this is the best thing ever and not my argument it’s not even it’s neither the best nor the worst it’s just the way that things are going and you’ll make of it what whatever you choose so anyways you tweet this on like friday or thursday and yeah what happened at first nothing really happened uh it kind of did how i thought it would do initially so initially i was like oh it’s kind of an interesting idea but pretty like nerdy and in the weeds and i don’t think anyone’s gonna care and it kind of didn’t do much at the beginning and then something happened and it just started picking up steam like it’s it’s getting more like yesterday it had even more mentions because uh this you know fred wilson is uh the vc yeah the vc from union square ventures he’s had this blog that like for a long time i think it’s like freddie gracie or something like that he’s been blogging for like 15 years i’ve read his ideas for so long and he made a post his post today was the metaverse he goes i read this really insightful thing and he just embedded my tweet he’s like it made me think blah blah blah and something against a new spike of people or whatever and so yeah so i didn’t expect it i want to know what happened so okay so the first thing is after how many people followed you because of it let’s see i started at 178 178 000 followers and i now have 193 and a half thousand 193.5 we don’t do public math but we can add this up 15 000 new followers the post itself has about 20 000 plus likes but i’ll tell you what was that that’s that’s okay that’s the that’s the cool part that’s numbers but here’s what was fun i get a call from uh uh we’ll have to bleep this out but i get a call right after i post it about 15 minutes later i get a call from uh and you know basically i’ll bleep that out but basically a uh a famous person who has stuff on netflix and they go dude i’m tripping out over here i i go what and they’ve never called me before friends he had after i so i did that clubhouse threat a while back and this person had dm me saying hey that’s like that’s so on point blah blah blah and they said hey if i ever come to san francisco you know for for you know uh you know some of my profess my my hollywood work then um then i’ll i’d love to you know hang out or something and i just i was like yeah right and but i gave him my number and so i get a phone call from the person and then they say dude i’m tripping out over here you know like it made me a little bit anxious uh like this this is like what’s gonna happen like i think you’re right but i don’t know what it means if you’re right so anyways we have this like little conversation that was kind of fun and then it starts going into um a bunch of nfl players started following and i’m like why would they care and so a bunch of pro athletes followed and um and so then i’m you know sliding into their dms or they’re sliding into my dms i’m just basically it’s like clear the calendar all day i’m just going to be answering direct messages because really so i don’t know who’s in here but i know a lot of values in here uh uh professional athletes yeah a bunch of people from the tech industry which you would expect and then anyone intriguing uh from the tech world um yeah yeah i think for i mean fred wilson i felt pretty good about uh like a bunch of the andrewson guys who had blocked me from the clubhouse thread some of their partners well the people who blocked me probably didn’t didn’t didn’t reply they didn’t unblock me for this but some of the other partners messaged and said hey this is you know this is great and i said okay i’m glad i’m not just permanently banned from uh from from your office servers that’s awesome i think that’s great so this is cool stuff happens and then uh you know the other thing is that a bunch of people and i realized this later which is i thought kind of like you know even if you you have one of these twitter threads that goes viral who cares like ultimately what does it lead to it’s fun but you know who gives a [ ] but i’ve seen now months later there was a lot of people who are like let’s say i want to go invest in a company they’re like dude i remember that thread that was epic and they’re just like you’re cool right you just get this stamp because in a world where it’s so noisy there’s so many if you do one memorable thing that people respect and like it’s like that’s the shortcut in their brain that says okay i like this person yeah i trust this person yeah they’re cool it’s like just from that that’s not like i wouldn’t have ever predicted that so anyways i call these like my little serendipity engines it’s like i put it out there in the world and i could never predict what’s gonna happen but then all these like kind of second and third order consequences end up happening where you end up meeting somebody going to dinner doing a deal like it’s just all this weird stuff that you can’t predict so fun day uh when this happens but also such a weird thing dude like i couldn’t imagine even if you told me five years ago 10 years ago like this would be a thing in my life that i would care about i’d be like what are you talking about why would i care about that yeah i think it is pretty unique and i think that i met this guy named blake uh i don’t know what his name is blake b but i went to oklahoma city when i was driving through and i had like a mfm meetup or like a sampar meetup i don’t know what it was and i hosted like 20 people for breakfast and this guy came and they’re like what would you tell us if you if we want to i forget what the even question was i go man get on twitter it’s where it’s happening and he’s on it now and he signed up whenever i did this thing a year ago now he’s got like 50 85 000 followers 50 70 i forget what’s his name blake bird you probably see him in like the little circle jerk and uh he was at the meetup he didn’t even have twitter i go dude sign up right now and start posting this [ ] you can you meet people it’s pretty amazing um you know what’s crazy also somebody i’m pretty sure somebody sent it to zuck because uh somebody who’s very close to him like respects like was like yeah this is awesome and so i’m pretty sure that person was going to share it with with him which is kind of crazy right like i literally i watched the keynote of him talking uh you know he gave basically a 30 minute presentation and i actually want to talk about this so he gave a 30 minute presentation saying we rebranded to meta here’s why here’s what it’s going to be like not just like here’s not just like here’s new products we’re going to build but here’s what the world is going to look like here’s what life is going to look like it gave this cool presentation i don’t know did you see this a little bit it bored the [ ] out of me oh really i thought it was amazing you got bored from that a little bit it’s literally like somebody opened the door and it’s like hey you want to see what life’s going to look like in 20 years yeah i just find him to be incredibly unlikable well yeah he’s kind of robotic but like uh so it’s still a little bit hard to watch i i definitely yeah there’s definitely some cringe factor for for sure but um but the the funny thing is i saw that and then i was supposed to have this call with ben and ben’s like oh i gotta you know i gotta take care of the baby real quick uh like just you know i’ll be online in like 25 minutes i was like okay cool i was like all right i got 25 minutes to kill and i just watched this thing and i just tweeted it out and i like to me it was like a throwaway thing it wasn’t like a planned drafted edited thing and so anyways crazy how that works but i want to talk about this um this meta thing so not even what um what he predicted or what kind of zuck laid out but what do you think about facebook changing the name of the company in general and like uh i have kind of a theory on why but but i’d love to hear what you think i think that if i was facebook and i wanted to recruit the best people on earth i would do what i’ve learned running a business and this is something that every business says is they say like an entrepreneur of a 20-person company you even tweeted about ben levy um like i just call ben like blank but what should i call him so this is something that everyone says is true but it’s not which is that titles titles matter people will be like oh titles don’t matter um just call yourself anything no they’re actually really important and they matter a ton even if you’re a 10 person company if i was zuck and i wanted to create a company where people wanted to work which i think they’re struggling to right now i would change the name of the company and i would have a ceo of facebook i would have a ceo of this a ceo of that which means there’s like a vp there’s like a president and that’s and then i would give all these people their own kingdoms and that’s how i would continue to grow so that’s what i would do is i would if that’s exactly what facebook did or google so there’s a ceo of google there’s a ceo of youtube a ceo of this of that of that of that and then which each ceo there’s like a hierarchy for people to climb and you got to give these people these ladders that’s why i think it’s a great idea that’s that’s on point so so basically i’ve heard i will call it maybe three or four different theories so one theory is what you made this up is is this real so that’s what i know that i i do in in kind of nerd circles you know i’ve just heard a couple people talk about this and i was kind of like here’s what i think it is but let’s start with let’s lay out the theory so 31 is it’s a recruiting why would you do this right they said it’s a recruiting thing um and it’s basically a mix of what you said which is when you create a parent company now you have like more you created basically another level at the exact level you created one you it’s like your neck was compressed and now it’s stretched out and it’s like ah you just created this breathing room so that person who’s otherwise vp can now become ceo and it’s like that might be the difference between them like i know uh for example the person who who you know was head of or vp of i don’t look at her ceo ben look up fiji fiji sumo’s title so she was she was in charge of big blue which is the facebook app and um and then and there was chris cox before her and they and they ran kind of like multiple products they were kind of like in charge of like the suite of products um but their titles weren’t ceo it was something else and she left and now she’s the ceo of instacart so she like left the big ship you know the the trillion dollar company to go be the ceo of a maybe 10 or 20 billion dollar company i don’t know what’s inside it’s valued at something like that and um and so now you lose that key talent and maybe it’s because she looked up and said this exact guy’s never gonna leave this guy was super young he loves this [ ] you know where where do i go how do i go up i can’t go up anymore um and even the stock price we’re already at a trillion dollars what am i betting on we go to 10 trillion like i need some upside and i need some some resume growth here so that’s one theory i like that theory i think that’s true but i wouldn’t say it’s the number one reason okay so let’s go to the other theories then there’s the the skeptical theory which is dude facebook’s brand is trash it’s the philip morris of uh you know facebook equals cigarettes and they’re just trying to run away from all the bad news and all the bad branding and so they’re kind of pretty good theory so a lot of people think that and there’s a there’s a there’s a subset on that which is if if mark hires a ceo of facebook the then the person who get called into senate is that person to go sit in front of senate and talk all this stuff and they can get sort of like hammered out there but zuck as you know chairman or whatever of of meta it’s like you know when the google guys did this they sundar now or whatever has to go um go in front of congress and larry page can just go and and he just you know could be ceo of alphabet and not have to worry about that stuff by the way did you know that did you know that one of the google founders i don’t know i don’t i think it’s larry do you know he can’t speak he’s got like a voice problem sir sergey he’s gonna know he’s larry it is larry yeah i think it’s larry so over over the years if if you go and go to his name type in like his name on youtube and you’ll see a video of him 10 years ago and you could hear it progressing and then like maybe five years ago you’re like oh this is really bad i’m pretty sure at this point he can’t talk at all but if going this is so interesting google his name and watch a video of him and you in any video that’s online it’s probably recent enough that you can start hearing his voice he you know i’m not making fun of him but he sounds like kermit the frog like it’s a really weird voice for how he looks it’s definitely been that way for a few years i think he can still speak but it’s basically it’s uh his vocal cords are like partially paralyzed if i remember correctly yeah that’s crazy man so if i was him i wouldn’t want to go speak either i mean it seems really embarrassing i mean he shouldn’t be embarrassed but i understand you know so by the way i’m just reading it right now it says 14 years ago he had a cold and then he got like a horse a horse voice from the cold and he just never recovered he went to a doctor and they said his left vocal cord was paralyzed and it’s a nerve problem um that’s causing your left vocal cord not to move properly anymore yeah like when i first heard him talk i was like the video is broken right because he’s super soft spoken right so you’re like wow is this good it sounds like he’s speaking it sounds like the video since yeah it almost sounded like the video was in slow motion or something it was really uh you know it’s sad it sucks yeah it’s crazy and so i think it has happened on his right vocal cord too now hashimoto’s thyroiditis that’s wild yeah it’s it’s [ ] anyway but yeah so if i was him i wouldn’t want to speak in front of the senate either and ben looked it up fiji’s title was head of the facebook app so so the that’s that’s one theory which is it’s such bad news as a rebrand i think one of the cigarette companies rebranded to like altria or altea or something like that so it’s like it’s like reminiscent of so okay so that’s like another theory and then there’s the third theory which is actually the theory that i subscribe to uh which is this is actually just a mission shift um and so i remember when i worked at twitch and this was the second year i was right before i left so i was kind of like you know basically i was on paternity leave i wasn’t even really working at twitch at that time i was on paternity leave and i was thinking okay i think it’s time for my next thing but i got a phone call from emmett who’s the ceo and emmett’s great and uh you know i got a ton of respect for him and he basically said hey i want to uh i see he said he’d messaged me something and said like hey do you have time to talk today like i uh want to bounce something off you and he called me and he basically said you know this funny thing has happened which is that like i think eight to ten years ago very early days of twitch we had we set out like this big north star mission which was a million creators getting paid to create on on the platform um and so it was like 1 million he’s like and at that time we might have had like you know we were in the thousands or tens of thousands or something like that like a million just seemed a million people getting paid like earning money doing this it just seemed like wild and so um he’s like you know so so the million was like super far away he’s like and then you know last year like we hit the million and he’s like it’s this really weird feeling like you you hit this 10-year goal and there’s like this amazing part of it which is holy [ ] we did it and then there’s this numb part of it which is like wait it’s like now what what do you do when you hit the thing that you thought was like you know if it’s like when elon takes a man to mars okay what’s the what’s the next step right it’s like if you get to the moon where you got to start thinking what do i do now and so he said you know one of the most danger he told me on the phone he goes one of the most dangerous things for a company is achieving your mission because you have to reinvent your mission you have to reinvent yourself and think bigger he’s like and so he was like i want to brainstorm with you some ideas on what that could be what could be the mission for the company next 10 years and so we had a good good brainstorm or whatever and um and so i think that’s what this is i think facebook is now used by like everybody with a cell phone uh you know facebook or one of the facebook apps they they the mission was connect you know like uh connect the world or whatever they literally did it they connected the world everybody is using like not only one but multiple products so many people use facebook that when sarah worked there i think they were sending satellites to india because they just literally needed more people on the web in order to yeah they ran out of ran out of people with with internet and so they’re like dude it’s that moment where you’re tam your total addressable market becomes your actual market share it’s insane and so um to the point where i remember once we were having lunch with uh alex the founder of calm and he just started cracking up and i was like what he goes i just realized he’s like dude think about how many facebook accounts shut down to churn just due to death he’s like every day there’s probably like a million people who just die and stop using the service and he was just like tackling he’s like that’s insane to me he’s like that if you’re at that scale that’s how many people yeah that’s pretty well literally just die and stop using your service that’s like more people than ever have used our product will die today on facebook um so anyways i think that this is a mission shift basically i think they achieved the mission one and it’s like what’s the point of the company now is it just to make money and um and i think a lot of people think zuckerberg is pretty evil i i actually don’t think he’s evil uh i do think he likes power um as evidenced by like you go read those early like text messages that got leaked of him talking to his buddy at college and he’s like dude he’s like you know these dumb [ ] are just giving me all their information whatever like it sounds really evil but i think he just liked being kind of like the puppet master a little bit um but fundamentally i don’t think he’s money hungry i don’t think he’s driven by money um and early on i remember when facebook ipod he put something in their prospectus that i really liked and i think other people kind of roll their eyes if you just hate everything facebook does but i thought it was pretty cool he goes we don’t build great services to make money we make money to build great services um and he’s like there’s a big import there’s an important difference between the two yes we care about money but we care about money so that we have the profits to invest in building great services to hire the best people who can build the greatest services and the greatest products in the world and i think that’s what they’re doing now he said they’re investing 10 billion dollars this year in their virtual reality augmented reality stuff for for like you know kind of the metaverse which is an absurd amount of money to be investing into this you know that’s like that’s what some people think like you know this stuff is going to be worth someday if you started a company in vr you’d be hoping it’d be worth 10 billion someday he’s investing that as one year’s r d which is insane i want to talk to you about a bunch of different things but but i want and i want to ask you after your real estate guy your real estate buddy but someone said they like when we rambled about normal stuff and i want to get we can make this really quick but did you watch ufc on saturday i did oh i watched okay part of it yeah i watched hamza okay so i want fort lee it doesn’t matter it doesn’t matter if you’re into ufc or not i want you all to do this so a few weeks ago a few months ago we talked about this woman named rose nama eunis nami gunas her name is thug rose she’s this little white-haired lady with like a shaved head really cool and she was muttering to herself like i’m the best i’m the best before the before the fight and it was inspirational it was and then she knocked out this woman and it was like inspirational because she’s very endearing she’s very cute like there’s everything to like about this woman there’s this guy who’s kind of the same thing but the opposite so there’s this guy that is about to be the best but he’s not the best first not the best yet his name is komzat okay and he’s this there’s for some reason there’s a huge chechen uh group of ufc fighters chechnya if you don’t know i don’t want to sound like a fool i’m not incredibly well researched it’s like a subsidiary of russia it’s a region of russia they’re mostly i think so they’re they’re they’re white and they look white but they’re um devout muslims and they’re russian i don’t know how like if they consider them russia or not but we americans would say oh you’re just a russian muslim that’s what they look like and they’re known to russell a lot of them are from this area called dagestan where if you imagine your head what afghanistan looks like that’s kind of what this area looks like and it’s in russia and they basically have gone through just a ton of war lately or in the last like 20 years 30 years so there’s this guy named kamzat and he had a cleft lip or something like that so his lip is all crooked and he is so scary looking and he comes in and he he knows how to speak english now but his attitude and what he says he says the same thing who do you want to fight next and he goes oh brother i’ll smash everyone i’m going to kill everyone i’m going to take their soul and he’s been saying that this whole time and he’s been in four fights in the ufc and he’s been punched in the face one time this weekend which is absurd this weekend he fought the best chinese guy uh i forget his last name with lee he’s just he’s a little bit older but he’s considered the best out of china and he picked him up and he walked over to the side of the cage where dana was and he yells to dana get off your phone watch this and he gets on top of the guy and chokes him unconscious did so and in the interview afterwards in the ring and outside the ring he goes brother i’m just here to smash everyone and kill people everyone brother i kill everyone i’m here to kill everyone i love this i’ll kill everyone that’s all he was saying and they go what are you gonna are you gonna fight the number one person he goes well they’re going to have to give me the number one person because i’m going to kill everyone no one will be alive and then he said something he goes he goes uh they go you know where did you get this mentality or something he goes i’m crazy man he goes he goes i just you go he goes you don’t you say all the best people are crazy want to be the best and i just thought that’s not true it’s absolutely true i’m a gangster he goes i’m a gangster i’m crazy and i think there’s two there’s a few things to learn here the first is i think a lot of that is born i think a lot of that is just an act that you’ve turned on because in his case i imagine he’s seen a lot of tragedy and like [ ] war and he like created this tough guy persona in order just to survive you know he and the second thing is i think you could tell yourself that consistently and you kind of can become it and the third thing is this these guys these zagastani guys and also for some reason this weekend all russians won peter yan won he’s russian all these russians they’re crushing it they’ve got something in them i don’t know what this russian attitude is that i’ve noticed about these guys but it’s this it’s this very quiet although comes out even though he talks a lot of [ ] he’s still really quiet it’s this quiet subtle confidence and i love it if i watch them their videos over and over again fedor had it they’ve got this quiet confidence and i’m in love with that i’m in love with it yeah they have a tenacity that’s pretty crazy the um i was watching uh i was going through i was just browsing on tiktok and this clip came up related that um like in the nba most of the nba is not like that uh like hey there’s not many russians in the nba but b um kind of silly ufc is one of the only sports where people go and say i want to kill everybody in any other sport they don’t really say that on in the press conference right they might say it trash talk on the field when there’s no microphone to pick it up but in the ufc they just literally say it to the reporter the reporter writes it down and publishes the post or whatever and it’s one of the only sports it’s one of the only sports you can’t play right yeah yeah you can’t like play it you know it’s like if it’s like something but something that’s going to two cool little nuggets here so early on the the founding story of the ufc is pretty pretty wild but it was started by some somebody else and then dana white who’s currently the president of the ufc pretty famous guy he’s like a part of the show basically um he goes to every single event he sits cage side he’s he’s every like and they do like an event in a different place every weekend and so this guy’s he’s now a billionaire um and he uh so and he’s he’s a very outspoken guy uh imagine the commissioner of your favorite sport you know they’re usually a pretty buttoned up guy usually ex-lawyer you know they they just say you know we as the nfl are committed to upholding integrity and dana white will post like oh this fight’s going to be awesome and some somebody in an instagram comment will be like this fight sucks or that’s too expensive for the pay-per-view and then he’s a [ ] clown yeah he’ll literally be like you [ ] clown like shut up you [ ] clown and then that’s like he says that it’s like what ceo of what company is able to just say that to their potential customers it’s insane the whole sports savage but he said something early on because the bet that he made the investment that they made they bought the ufc for about two million dollars and it wasn’t his money he convinced his two kind of childhood friends the fertittas who own casinos that’s their background that’s how they made their wealth convince them let’s buy the ufc and then they ended up pouring in like 50 or 60 million dollars at a loss to keep it alive to promote the thing and he kept believing kept believing kept believing they kept pouring millions and millions of dollars in and it looked like it was not gonna work and then it has now since turned around as a public company and it’s you know it’s all working now they sold it for for you know over four billion dollars yeah i think it and i was and i was looking at it it’s a great company it makes like three or four hundred million a year in profit and they asked them dana what gave you the faith that this business would work when all the evidence just said the guy who tried the guy who did this before me failed um nobody else has done this in america and um and you guys are bleeding like 40 50 60 million dollars why did you continue he goes because i get people and he goes i understand humans he goes let’s say we’re out on a playground and there’s a football game going on over there there’s a soccer game over here there’s a basketball court over there people shooting hoops and i said oh my god that russian guy’s fighting that chinese guy guess where everybody’s attention goes he goes everybody looks and then everybody runs over to watch the fight he goes that’s how humans are wired you can’t help but turning and looking when a fight breaks out and that was the whole like thesis that was the the underlying psychological nugget i loved that uh you know that that that is how simple he was thinking and he goes he goes and he goes and by the way this is a sport that transcends every country yeah football is huge in america go to the uk nobody cares we have fighters who are like the pride of the uk it’s a huge we’re huge in in the uk we’re huge in australia we’re huge in africa we’re huge in china like this can get bigger than any one of those sports because we can tap into the global population because fighting one person punching another is a universally known sport you don’t need to even know the rules it’s not like basketball or football or baseball like it’s like if i try to watch cricket i don’t know what’s going on i don’t know the rules but with two people are fighting i understand the premise i get what’s going on and uh and it’s like you know this historic barbaric thing so anyways i love that business side of the ufc as well so if you’re a ufc person that you know i’m talking about if you’re not that was pretty cool and this weekend there’s a couple things there’s i’ll say it real quick that the main thing is this guy kamar oozeman african immigrant comes to america during college kicks ass the american dream he’s fighting against a a devout maga trump supporter so that story is very fun the second fight is rose now younes who i like she’s fighting uh the best one from china she’s they’re both amazing and then the third one is like these both midwestern hard-working guys who are just going to stand there and bash you they’re just like bangers they just stand there and bash each other’s brains and so that’s the cool fight this weekend um all right what do you got uh let’s do something else let’s switch topics here you have a couple things on here let’s do a quick idea actually so um so ben had this idea that i liked he goes he goes you know my brother is a real estate agent and he goes real estate agents are really competitive with each other you know in any given city they’re they’re fighting for kind of like the pie is this big you know it’s either my client or yours there’s not a whole lot of uh you know there’s not a whole lot of ways for real estate agents to collaborate with each other some like to do deals together like if i’m the buy side and you’re the sell side great we can i’m confident we can get our clients to hammer out a deal but for the most part it’s a very kind of doggy dog world all agents are like the sports agents whatever but he goes with real estate agencies like there’s something interesting that might be a niche little business and he goes uh and so i called it real estate buddy which is basically when you’re let’s say you’re a real estate agent in florida or right now california real estate agent california and a bunch of people are moving to texas that agent in california is not going to help you find a home in texas but maybe i helped you buy your your california home and you don’t know any agents in texas so what if i had basically a buddy in every state that if my client is moving there i can pass you to them and and basically i get a share of the commission and they get a free referral free trusted client basically that somebody else has put the time and energy in to build up trust and so you could create this network of leads basically and uh and partnerships across borders where there actually is a big incentive to collaborate because otherwise both sides benefit from this whereas normally it’s extremely competitive world so i thought that’s a little interesting of a niche business maybe something like that exists i’m not super deep in that world have you ever you used bigger pockets like to learn you mean yeah do you know bigger pockets pocket sizes it’s like a real estate kind of like media company forum plus podcasts buying real estate i think that could be potentially a huge business i don’t think it is huge but i bet it could be so if you look at the reason i see them all the time is when we look at our podcast rankings we’re like on a good week we’ll be like 10 11 12 13 14 15 in the bid business categories on a bad week will be 40 50. and bigger pockets is like always number three and then they have another one that’s like number six and they got another one that’s like number 11. like they’re always in the top 10 most listed podcast bigger pockets has three or four of them and then they got this forum that costs well it’s free but you could sign up and get extra stuff i’m a 300 a year paying member and i think what these guys are doing is they’re like built this business and media arm or whatever and then they just use all their cash flow to go and buy more real estate it’s it’s an amazing company i love bigger pockets i think if you want to build a community this is the company like make money from it this style and you want to do it like with a style where you get a lot of people these guys are 100 this is the model this is the perfect model on how to do it yeah that’s actually a great point because bigger pockets has existed for a while and it’s always been important the main guy i think joshua josh dorkan or sometimes his name he sold it at some point so i think i don’t know who owns it now let me see if i can find out um so basically he sold the thing not for a ton if i remember correctly um mccarthy not a good thing to sell and this is such a valuable property so it was just like a forum yeah and um i don’t know the full story i mean he could he could raise this is like angelus he could raise like a massive fund yeah exactly and so i think he had like a med there was some story like he had like a medical emergency for his kid or something so he had to take time off and then he ended up selling it i don’t know how it all went down but i think you could compete with this i think you could build a better bigger pockets um it would be hard i’m not saying it’s not easy but i think that they would be extremely valuable and if you’re gonna if you’re gonna build a community or a media company in any niche this is one that i would i would bet on because um you know if you’re not gonna go for something new and sexy like crypto or whatever you know this is where a lot of money is to be made and there’s always a new batch of people that want to learn about making money in real estate how to buy real estate there’s always a new group of people who are looking to like you know learn connect blah blah blah and um and maybe bigger pockets is pretty like established with its crew but you know who’s number two if i just said who’s number two behind bigger pockets certainly there is somebody but i don’t think it’s as household of a name right now and i wonder if you could take some other angle and do it by the way can you talk dude wait let me look let me tell you about something that i let me talk about something real quick something that you’ve never uh maybe you’re about to say what i’m gonna say a house something that’s not a household name and is huge in our little world there’s this group it’s a guy or a group of guys called angels this is exactly what i was gonna ask you about okay i’ve gotta tell you i’m getting dinner with these guys tonight okay so angels like no offense angels i think you guys are wonderful i’ve met you it’s a really weird name at first so i guess it’s not spelled this way i guess it just means gay angel um okay so it’s this i think it’s one person who started it lorenzo i think his name is he’s gay i guess based off of uh doing some research on him and i think he was a successful entrepreneur i’m meeting him tonight i don’t know his whole background but he started this group called angels and i believe it was an email list of gay give the headline first why is this interesting and then didn’t give the back yeah you’re right so it’s this group of people it’s this guy who’s got this it’s not a fun but it’s like a gr investment group and this year alone the rumor is that they’re gonna invest around four to five hundred million dollars and previously they’ve invested collectively over the past few years like 300 million dollars so like next year two years their total investment is gonna be like a billion dollars which is basically like a three billion dollar fund kind of like that you invest if you have a three billion dollar fund i would imagine you invested over five years so like that’s like the numbers we’re talking here and basically it would be like a very large this is startup investing so this is like a very large technology fund that i haven’t ever heard one of the bigger and it seems like a niche fringe thing it’s like oh that’s cool like a lgbtq fund what do you have like a two million dollar fund and you’re you’re investing in you know some cool companies it’s like no how are they deploying how are they getting 400 million dollars in a year to deploy and then how are they i don’t think they get any money if you google it’s it’s spelled angels like gain like g-a-i-n and then joel’s angels and if you look at their portfolio and if you just google angels and click news you’ll see all these tech crunch articles that it says you know and this company raises money from addressing this this this and angels this this this and angels will say for every article and if you go to their port do you see their portfolio pages yeah it’s legit yeah dude they’re in everything gadgels isn’t everything they’re in everything and what they do is they find companies and they write a page about it and then they um send it out to an email list and people invest and they get a 20 carry in it and they take also a fee of like eight or ten thousand dollars per deal that they take out of that money and they use that to as their like finders fee so they could pay their lawyers and things like that and that’s the whole business model and they’ve got like this web of like five or six or seven people who will also send the deals that angels gets access to to their audience and those people who send it to their audience also get a stake in the of the carry um and that’s a very simple business model are most of the investors gay or that’s just the most of the people who started are gay what’s the stick can i do it if i don’t yeah so here’s the yeah so here’s the thing why it’s kind of crazy is it must have started like they like mostly invested into gay and lesbian and transsexual or uh you know what whatever uh lgbt uh you know whatever the the uh what is it sorry i’m not me l b l i’m just struggling l g b t q yes is that it that’s the new i thought that there was a really fun intro music i think maybe you just stumbling over lgbtq is perfect no i’m just whatever lgdb i just can’t say it properly so it started with that that was their thing but then like they invested like they’ve invested yeah they invested in hone which is the company you and i invested for testosterone yeah and that’s like a pretty masculine male i guess you could say like well maybe if you’re transitioning you would want to take testosterone but um they invest in like lift so like i don’t know where like how the the lg d whatever i’m just like just skip it lg lgbtq thing lines up with the with the whole with like other companies but that was definitely their angle and it’s not anymore but it’s a great angle because you know there’s not a lot of gay and lesbian investors and then they’re like hey look that’s our whole stick like let us in i understand it totally works do you remember uh do you remember when you stopped using gay as a uh as a term for like uh you know just meaning like whatever like something is lame or something is stupid oh yeah in high school and do you remember what got you to stop or what when you realize like oh wait that’s not cool just like when i had like gay friends i was like oh that’s not very nice is it and uh and then like i talked to my nephews and they’re like in there sarah’s in there sarah’s nephews and they’re like 14 15 and 13. and i was just curious and i was like hey do you guys ever insult someone or does anyone ever insult someone for being gay and they’re like what do you mean i’m like you know like do you ever say like yeah yeah like you know you say like hey man that’s really gay you’re gay and they go but like why is it bad to be gay and i was like it’s not you just answered you just answered my question thank you and they just it’s just not part you know what i mean when you’re kids when we were younger that’s and it was crazy yeah it’s i don’t think young people like insult people for being gay i think it’s pretty crazy yeah i think that means like in 20 years because probably when i was 10 that’s like what everybody in my school was you know that was like a common thing to say and so i think that means in 20 years it went from just common and people did it without even thinking to like it would now be kind of disgusting it would be like it’s not even like a it’s not even an argument it’s like wait why would we do that like what i would do you know like why would i why would i try to use that as an insult that doesn’t make any sense i like in my head there’s like the n word and then there’s like the f word you know what i mean like i would never you know what i mean if i heard someone say that i would be like flabbergasted i’d be like what yeah it’d be like when i was a kid it was like the word like you know if you said the word if it was like this that was like the c word now like i wouldn’t say uh australian people they say yes but like it’s yeah it is kind of crazy how that how it’s changed i mean obviously it’s good but yeah i remember as a kid we just got to give a shout out and then the person who first told me like hey by the way you know that’s not cool right um i was uh it was this guy who who actually just just i think yesterday or two days ago or something the news came out that he’s in gay he’s gay and he’s engaged to uh to this guy that’s been dating for 11 years so the actor cal pen he um uh when i was a kid i was in a movie and he was my older brother in the movie and so we like would hang out on the set all the time and i remember saying it when whatever i was just calling so i was trying to say something was stupid or lame or whatever weird i don’t know what i was trying to say i was just a little kid it’s probably like in sixth grade or something and he was just like um he was the first person that i’d ever even brought my attention to he goes you know that’s not uh like you shouldn’t say that when you just mean something’s like weird or not cool uh like you shouldn’t say gay and you should say something else and he wasn’t out that time i don’t know if he even knew at the time but he brought that to my attention and i felt i remember feeling so dumb because i looked up to this guy i thought he was so cool and i was so nervous yeah he was totally nice he kind of like he was hanging like big brother do you yeah he big brother he was just like yo like by the way like you know you shouldn’t do that like think about it blah blah blah and i was like oh that makes total sense like i never even thought about this like and then in that time and even in my my world where i lived houston texas it’s not like even like i went back it’s not like i was the last one to know nobody even really thought about it but he was like in hollywood and i think it was like you know people on the west coast were people on the coast tend to be like a little more like kind of forward and liberal and progressive with that type of stuff so um so i remember hearing that and being like oh man i just made a fool of myself and like yeah that’s silly i don’t know why i do that and i just stopped after that and so it came full circle uh yesterday but anyways we can do another another topic what else you got all right let’s do one more um all right i’m gonna tell you about um actually do you have one you want to do you want me to go let’s do this one that’s about uh companies so i had this idea i i don’t even know what it is but i was reading that tech uh tesla was doing something called gigafest do you know what gigafest is yes so basically if i remember correctly they and a lot of people like liberal media got angry because they’re like tesla’s throwing a a festival and during a pandemic but basically they rented out a town in germany and they’re doing like a conference or a festival and like what’s happening at is it like drinking in music or is it like car technical stuff do you know i have no idea so okay honestly it doesn’t even matter what it was i just saw the name and i thought ah man tesla’s doing another smart thing like they basically took oktoberfest and they just rebranded it for their thing and it’s gonna i assumed it’s gonna be some combination of like fun as well like you know between music and food and drinks and all that as well as like you know things that are relevant to you know building cool cars and then recruiting talent and just building the brand and having people have a great experience at the brand and i started thinking why don’t more companies do this and at first i thought well certainly they’re not the only ones and i started thinking about other examples of this so there’s like the macy’s day parade which i don’t even know like how that got invented i don’t know i don’t know the back story but since i was like i was a kid i remember that there’s always the macy’s day parade on tv and it’s like why did macy’s get in on that or we’ve talked about michelin star restaurants right michelin tires uh the tire company basically inventing a a food restaurant ranking system so that you would have a reason to go drive you know far out places to go try these amazing restaurants they created demand for for driving long distances through the michelin star and they just got their name and and all that and um and you know there’s the forbes 30 under 30 list and then there’s like in san francisco every year if you live in san francisco you know dream force it’s this like full like kind of it shuts down half the city and there’s sort of like a parade and there’s like big bands like you two come and perform but it’s like for the most boring thing it’s like a sales crm dude do you want to know why people most people more people don’t do this yeah i think a lot of people actually try and it just doesn’t work all right um the fortune 500 fortune 500 is that basically just means the top 500 companies in the world at this point do you even think fortune 500 means fortune magazine all right sometimes it does over overtake the brand like michelin michelin star means more to me than michelin tires do you when you think have you ever shopped at a macy’s of course i’ve shopped at a bases before yeah have you been at a macy’s in 20 years not 10 yeah 10 years probably cut off so a lot of so there’s one i think a lot of times people do this i always work with like creative people maybe i’m just sometimes a pessimist around this stuff a lot of times they give me these ideas and i’m like this is just [ ] stupid and i don’t think this is going to increase sales i’m just trying to survive at the moment and it doesn’t work i agree it’s not for when you’re in survival mode which is where i spent most of my career in startups is like you’re you’re not in survival mode or you’re in survival mode if you don’t turn if you don’t make this work it’s going to just die so you don’t have time to plan a parade with a music festival and like all the stuff that wouldn’t make any sense and here’s the other reason why this isn’t a good idea though well this isn’t a good idea a lot of times because most companies they’re just [ ] lame like imagine like um i’m trying to think like just like this window blind company hunter douglas like they’re gonna have like what a blind fest like i don’t know i mean i guess i think there’s some cool [ ] like you know blendtec the blender have you heard of blendtec the blender and they had will it blend that was awesome i loved willow blend remember that youtube channel yeah yeah of course i love will it blend but a lot of stuff is just lame and i don’t want to celebrate it now a few boring things that i think could work is um uh what’s that vacuum company everyone loves dyson dyson yeah dude i’m i’m about to i’m like been staying up at night i wonder if i’m gonna buy one of these 700 vacuums have you ever used one of them the handheld one yeah it’s like this amazing one yeah i have that one amazing everyone you you have one did you pay 700 bucks for it i feel so satisfied dude i feel like i get 700 bucks of value every time i use it so like dyson has like is like boring and and i dig i would do that um i can’t i have to think of like what else is like boring and awesome but dude any any company can do this all you have to do is attach your boring name to awesomeness and it does work it does work to an extent now it’s not going to turn a bad company into a good company but it does take a boring company and make them slightly less boring it makes them more relevant and in general i just feel like those same dollars just go further so like i see so many dumb billboards or uh just like useless events or useless like ads um you know on the all over the internet and i just sort of think man you know for like two hundred thousand dollars you can throw like a whole music festival you could you could do like some amazing things with 200 000 and that’s what they’ll spend yeah but i don’t want to go to flora or clorox bleach and imagine dragons like i just don’t give a [ ] you know what i mean you might did you want to go to a tiger restaurants reviewed entire entire company’s restaurant review reviews no you didn’t maybe but like when i think of like like clorox and like the killers like i don’t think like i’m gonna buy more bleach dude mr brightside although maybe maybe i don’t know oh that’s a good point walk right into that one i don’t know i’m not sure if it could work maybe um but i think and i also think a lot of those things i don’t think they’re as successful often like whenever i was thinking of like fortune 500 or michelin i’m like i don’t [ ] that don’t associate that with the magazine the magazine’s still going to go bankrupt anytime um so anyway i don’t know like i think the victoria’s secret fashion show is a good example also of like going overboard on these kind of events and like just put your you’re not directly trying to sell your thing you’re creating a spectacle you’re attracting the type of people you want like for example we have an ad budget for this podcast where they’re like dude hubspot is great they’re generous they’re like you guys are in our our hubs podcast network we want to help you grow so they gave us a little bit of a little bit of cash a lot of money and i can’t think of a thing to do with it exactly because and what’s the plan right now the plan is to go spend a [ ] ton of it on spotify ads right and that might work and uh and other podcasts and other podcast platforms and it might work i don’t know we’ll see i might still work very poorly so i’m saying with that same amount of money can i say how much money or no uh hundreds of thousands of dollars a quarter so hundreds of thousands of dollars maybe maybe we could say like uh in the range of a million dollars a year right so i don’t know like let’s take our audience our audience is kind of this hustler type mindset our audience is this person who likes to they like investing they like building [ ] they want to make money um they they like hearing about billion dollars companies and billionaires and things like that like what could we do that would just get i don’t know like if we got 50 000 people to pay attention to something i think that would be a huge win right so what would be a either an event or a stunt or something that’s of service to people the equivalent of what red bull did right like red bull was like dude we’re we’re an energy drink we’re all about sort of like you know this is kind of badass lifestyle all right we’re going to put a guy in a wing suit we’re going to take a guy like what can we do though well this is thinking about this i don’t know like i just um okay let me think of one i think that we could do um what are people who are in startups what are people who are into building businesses what are they what are they super into that that’s true i’ve gone through this mental exercise and i’m it’s okay i have a dumbbell for me i have a dumb simple one i remember these people set up a um a headshots uh by the way your computer screen is like covering your face or something oh there you go um i remember this uh like a fitness company did this they they parked their van outside of the uh salesforce tower and everybody who’s coming in they’re like do you want to get your body scanned real quick or do like this bmi test to do this test i’ll tell you what i loved hired two people to stand outside the [ ] like tower and they just got a bunch of people in and they like while they were there they said what is this all about who’s doing this why do i get this free thing and uh they got to learn about their learn about their body while then being so upsold into like signing up for these scans and personal training and a gym membership after that and um i saw somebody else do this with headshots they’re like you know what like your picture online just like looks like [ ] sean but what do you do what’s that so what do you want to do for us yeah so i’m saying we could come up with something where let’s say we had i don’t know if you’ve ever seen those like 360 degree cameras uh you can rent these things for like a thousand dollars we could have a pop-up in a city in in in new york and all you got to do is if you show that you’re subscribed to the pod you can get a free epic headshot done for you and we just pop them up you know near downtown where a bunch of people live and that thing would cost us you know i don’t know three grand total for the day but might have like a thousand people have like a unique experience or two thousand people have a unique experience or maybe we could have like a blimp going over you know going over miami and the blimp is going to you know airdrop you know some like cash or the blimp is going to display some qr code or something like that and there’s a giveaway inside i don’t know like something to drop million dollar bills yeah some kind of stunt or whatever like let’s say um something that’s like on i hear you i’m on board i’ve just been going through this and i’m like what is worth pulling off like these are bad ideas i gotta admit the ideas i had just now are basically okay but i feel like if i brainstorm for an hour which i’m gonna do i feel like we come up with a great idea and it’s a better use i’ll do the same than the ads i’ll do the same i think i think it requires both to be honest and i’ll do the same i think and this is like a good example of whenever i talk to people and they’re like well i’ll start this company once i get funding i’m like if you had the money you wouldn’t even know what to do trust me the money’s not the issue right and that’s how i feel right now i’m like the marketing budget is not the issue yeah i’m like we got the money we got the people i just don’t know which is kind of [ ] up ramit talks to people about this all the time he’s like once you’re rich what are you gonna do and people actually struggle with this all the time right i struggle with it i had this uh phrase i used to say at our startup which is uh you can always run out of money but you can never declare creative bankruptcy and that was that was always my rule was like i cannot have a conversation with somebody who says i i can’t think of an idea i don’t know what else we could do it’s like you’ve declared creative bankruptcy and like now you must go out that door and never return again and and and that’s just my rule so even if those guys i don’t declare bankruptcy those guys at outside magazine asked us if we wanted to do the adventure i don’t think you replied yet by the way not yet i sent you do you see it okay and they’re like well what else they’re like what else do you want to do and i’m like oh i i have no idea i i i feel like such a punk i can’t think when like they’re like well we can go anywhere as long as you’re there and back in three days i can’t think of a it’s [ ] up like maybe okay who does our audience look up to warren buffett like he auctions off his like lunch thing every year for like 100 grand or whatever it’s like dude something there’s no way it’s only a hundred grand i think it is it might even be less but like i know uh like andrew wilkinson did his i think it was like it was like i don’t know two grand or something to get lunch with him you know how many people would want to do that like we could just host these we could get people to like come and be able to hang out have a lunch with chamoth or something like that we could do a giveaway that is we spend the money here but then we dangle that in front of people in order to get them interested and excited about what we’re doing now those are kind of disconnected to what we’re doing but i refuse to declare creative bankruptcy is my my answer we just got to think about it because this it’s been bothering me as well where i’m like what what should we do because if you if you’re listening imagine this we have hundreds of thousands of dollars of budget and we we want a whole bunch more people to uh subscribe to the podcast and just get down with the mission like realize that there’s a cool podcast out there that they might like the reason you like it there’s a whole bunch of other people that would like it for that same exact reason they just don’t listen to it yet they’ve never heard it they don’t know that they should try it and so how would you turn hundreds of thousands of dollars into hundreds of thousands of subscribers is the question and um and so you know if you have ideas obviously my ideas kind of suck sam refusing to have an idea right now so we need we need ideas uh ben what do you think we should do like the teacher calls on you and the worst part no no no no this is good because i was actually talking about this this morning with uh darren and jonathan but um it’s hard here’s one idea that we had was we had this uh tick tock go not viral but it did well on tick-tock did you see that sean what was it it was a rob durdeck thing um what’s his name jacob like texted me on saturday night and he was like hey made this and posted on tick tock got like 100 000 views yeah which is like good so what we were saying is what if we just put up 10 or 20 000 and just said hey we’re gonna put out the video files from my first million anyone can access the raw video files and uh if you want to make content for us great and at the end of the month we’ll give 10 or 20 000 to whoever gets the most views on tick tock or instagram reels like a 99 designs contest that’s not a bad idea that’s actually a really good idea 20 grand to it and in order to be submitted to the contest you have to um you have to post it on twitter or instagram yeah and uh that’s a great idea actually so a consistent 20 grand a month contest for the best clip yeah you can produce it you can just put it out there because you have a big audience but like whatever yeah do whatever you want that’s actually brilliant right i’ve seen i think that’s the greatest idea yet right right he almost went greatest idea ever he threw yet in there just to save himself i was so close yeah let’s do that all right i’m going to publicly brainstorm the ideas on twitter that’s how that’s how we’re going to do this no i’m going to add that one to it though i’m going to create a thread i’m gonna add these ideas to it and then i’m just gonna continue until we have a winning idea it’s just it’s a rolling twenty thousand dollars and every single month one person gets twenty thousand dollars and the criteria is the people who are posting the best most interesting most viewed mfm video content my other idea is i guess i’m just into contests but it’s like hey if you want to join this contest show up to downtown preferably somewhere where not a lot of people are from so like st louis cleveland austin whatever and uh austin actually austin’s a bad idea but um okay we’re gonna give you a category so it might be food it might be exercise and fitness you have 24 hours and whoever can make the most money wins this contest and will give you an extra 20 000 essentially an entrepreneurship contest i got a better idea [ ] your idea here’s a better idea [Laughter] all right here’s a great idea okay so uh sam how much does it cost to um to sponsor like an open bar at a bar uh like set up a bar chat let’s actually let’s say let’s do this there’s we pick 10 cities around the country and we say hey in these ten cities if you’re one of us there is a place where you can go and you can hang out with other people who are like that like like us at the ball uh uh like you know like you have heard you could we could have basically say hey we do a lot of for three grand yeah exactly we’re gonna put up fifteen hundred dollars and we’re gonna do this in ten cities and we’re gonna do this every friday for the next uh you know let’s call it three months or whatever it’s like you know the winter the winterfest and we say great we’re going to do that so we’re going to do that 12 times that’s 180 grand but basically you’ve created a and all you have to do to get to redeem your free drinks to redeem a drink is you just got to show you’re subscribed to the pod show bartender boom you get it we just called we have cool bars so like whatever’s like your favorite bar in austin your favorite bar in new york your favorite bar in san francisco whatever and we just make that our little watering hole and people who are into our [ ] can go and hang out there and it’s not that it’s like the biggest mass idea but the spark that would come from a bunch of people a bunch of our fans getting to know each other hanging out having drinks bringing their friends i think a lot of good would come of that a lot of goodwill would i don’t think that’s not that expensive i think that’s worth doing i would say that the uh video bounty is to me the most interesting i think that’s like wildly interesting yeah bars that’s not a bad idea i’ve done that for years and years on all types of stuff it worked really well for product hunt it worked well for us yeah it works what have you done in that well like for the hustle we’ve done meetups forever and then when i started my roommate business we had meetups every single week for like two years and so it’s basically anyone who’s ever looking for a roommate you come that day and we’ll have a party with like 150 people who are also looking for housing right and in order to come you got to download our app and um another one that does this by the way it’s like it’s like physically hard i remember being like i was like exhausted all the time yeah for sure i remember um this agency reached out and they had emailed us before being like hey we’re a creative ad agency it’s like uh yep into the into the trash pile like i don’t i don’t know you i don’t this is just some outbound sales thing whatever i don’t care and one reach down they go they they sent um they sent a package with invites like they sent us like a physical mail to our office there’s a bunch of flyers inside cheap flyers you know just flyers whatever they said hey uh these are these are ticket entries so this gets you entry to this party tonight um as well as a free drink um we rented out butter this bar in san francisco that’s like pretty famous and um and they go we’re having a meme battle tonight it’s like a rap battle but for memes and we’re like what and basically um they got like they and then they would email the office manager and they say hey did you get our package we sent over a bunch of invites make sure that people know that’s for you guys you guys can come and get you know free drink and it’s great you know send five or six people to have a great time and happy hour today and so they all did was an email and a flyer they sent that and then i went there and it’s basically like they’ve rented out the bar it was a tuesday night so like bar was like yeah sure you know it’s all yours go ahead um and they basically had a projector on the screen and they had a guy dressed up as a cat and a person dressed up as a dog and um and they would go it was the battle was it was a five-round battle and basically one would show a funny video clip like a tic toc length thing and then the other person would show it and then the crowd had like that’s awesome little handles where they could vote for the dog or the cat like who’s who’s was funnier and it would it would go five rounds and then the winner would win at the end and that was it was just silly and then the whole shtick was the guy would come on at the end he’d be like hey by the way that one that third one that was actually a viral video we made we’re rubber republic we make amazing viral videos um eight out of ten videos we do get over a million views like we’re good at this [ __ ] we’ve done it for these companies uh enjoy yourselves tonight and if any of you guys ever want to have a video go viral come find me or the guy dressed up as the cat and i was like and we worked with them we did a video with them it got over a million views and it was not the one where you talked about drawing dicks all over bebo yeah yeah exactly that was bro so they made that video for us and so we um and so they were so good and i was like oh this little sales funnel they did was actually genius um that’s pretty good you know because one client to them is worth tens of thousands of dollars so you know renting out this bar and inviting people from these 20 companies and just hoping one of them ends up with you as a as a client is a great way to go all right well let’s do ben let’s let’s can we please make one of them happen yeah down let’s do it all right [Music]