Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en the only thing i think people love more than their kid or love as nearly as much as their kid is their dog and um and so i’m surprised that there’s not a place like disneyland for dogs that is basically the happiest place on earth for dogs [Music] dude next thing is kind of weird let’s see if it works yeah what’s your prediction let’s do it uh let’s predict it now you think this goes anywhere you think it becomes worth something or no so the background here is our friend is this guy named nick huber who goes viral all the time for writing about like storage units uh self self he’s a self storage guy on twitter his handle is sweaty startup i’m an investor in his so i’ll disclose that i don’t know what that means here but i’ll we’ll say it um he created he made this thread like as a joke or he made a joke about tomatoes i don’t even remember the joke how he could grow tomatoes and sell them or something and people like made fun of them and it went crazy viral and then he created a tomato nft project called bromados as a joke but kind of not a joke do i think it’s gonna go anywhere kind of like well executed where you’re like this isn’t a joke the art is amazing the art is great it’s great in the sense that it’s like well executed bad art like it’s a tomato that’s a bro that’s a guy so uh do i think it’s gonna go anywhere of course not no i don’t think so do you there’s a chance uh like i don’t know if you saw that he uh he posted a tweet from this account that’s called i think cosmo davichi or something like that did you see that tweet that he posted where somebody he’s like oh this just got interesting and um that’s that is one of the most popular nft curator accounts they own like tons of punks and board apes and whatever and it’s supposed to be a snoop dogg snoop dogg is the one who uh i don’t think it’s him who writes the tweets cause it’s like a totally different writing style but he says it’s snoop dogg um snoop dogg says it’s him and they funded it obviously with like millions of dollars worth of nft purchases and so i thought that was kind of interesting that he’s got some um some you know some heavy hitters in this uh this nft world and a few collectors space together how did he do it so like he told me that i think there’s like either one or two or three like there’s like four thousand i don’t remember some like single digit load usually it’s ten thousand or eight thousand but uh it doesn’t matter but let’s just say ten thousand because that’s what most of the projects are how do you literally make an image because like his images are all different is it like some code where you’re like you have like 18 different features and it’s and it swaps them yeah exactly so you have all these traits like hair eyes nose mouth body shirt pants whatever and then each one might have 10 variations 12 variations 25 variations so there might be 25 hairstyles and then you go through and you set you so you have an artist make 25 hairstyles and it’s just the hair part and then they say you say the rarity you say okay this is the most rare hairstyle the golden mohawk i only want that to appear one percent of the time so you put that in all into a program and it spits out a collection of 10 000 variations 10 000 combinations of these things and with the rarity uh so that some of them have the super rare attributes and then some of them have very common attributes that’s how all these work what program do you use for this i don’t know what people use i think it’s maybe just one smart contract or maybe there’s a special app for this i’m not sure what what people use damn i mean that’s crazy that’s that’s crazy to me but it’s gotten so easy that like you know nick can take his tomato meme and get it done now he hired a good artist because the art he has is like actually like really good it’s 3d art it’s really really nice but you know you see a different um 10 000 art collection drop you know every four hours or something in the comments okay so like i bought one yesterday so if you go to openc dot io i saw this it’s really it’s funny like these are such a it’s such degenerate gambling um but i saw this thing go if you see it on twitter early you should basically go mint the thing or buy the thing so i saw this thing called chain runners it took off uh right away i saw people i saw interesting people on twitter talking about it i think uh the first guy who really i i think i s the guy who kind of think kicked out kicked it off in the tech industry was the founder of figma who this guy’s zoink um and so the founder of figma which is like a multi-billion dollar design company uh he is a big nft collector he he owned one of the most rare crypto punks so he changed his profile a picture to this or or like you know posted about it and immediately like i start i started seeing every vc doing it so i bought in and you know i made double my money in a day and you know you can get in and out of these things very quickly um there’s another uh i’ll tell you about another one of these this is kind of in the weeds so i almost regret doing this early on in the show but let’s do it there’s this thing called wolf game so go to wolf dot game and i think this is kind of a sign of something that’s to come it’s a little confusing when you when you first go to it i only understand let’s say thirty percent of it right now but the part i understood made me think oh [ ] this is something new so what is this so crypto is now going into gaming and what does that mean that means like in the old way of gaming you would put like let’s say a game like world of warcraft people who played world of warcraft would spend thousands of hours grinding that game playing that game leveling up their characters earning new stuff and they would get zero economic value for it so you would you would put you know thousands of hours in and you would get zero dollars in return but hey you got the shiny helmet and your character now says level 60 congratulations it was that was still good enough people did that people all around the world do that then games like fortnite come out fortnite says hey you can play this game it’s about shooting each other but you can have your character have all these special eye special um costumes they do nothing for you in the game they’re all it doesn’t make your character any better but if you buy our in-game currency called v-bucks you can buy these special like capes and swords and helmets for your character all right great people spent billions of dollars on v-bucks um and and bought tons of stuff in the game and if they decide like many people who were 12 years old playing fortnite and dropped you know 180 in the game buying stuff now if they’re tired of fortnight they want to go play a new game that that money is lost you cannot take your items to another game so why is crypto gaming going to be big it’s going to be big because when you buy an item in a game you’re going to own that item and then other games will allow you to bring that item in so it’ll make it’ll make it way more valuable to buy things in games because you’re gonna be able to use them you’re gonna be able to resell them later if you get tired of the game and somebody you want to sell it that doesn’t exist today in most games and secondly you’ll be able to take it with you to other games all right so now let me tell you what this wolf game thing is what a wolf game is is it’s almost like a gambling system so you imagine uh if you go to the website it’s like little pixelated art like 8-bit yeah it looks neat like it looks like kind of punk rock a little like i all this this whole this whole genre of people online it totally is like the freakers what was it called you know what i’m talking about like the um uh like the steampunk type of vibe yeah yeah that’s definitely like this big overlap of like steampunk and crypto so here’s how the game works in a very again i don’t even understand the full game but here’s how it worked when i when i went to it you could buy a sheep so let’s say you buy a sheep if you if you stake the sheep in the in the barn meaning you put your sheep in the barn every day you’re going to get every sheep produces 10 000 uh wool and um and so your sheep is kind of like working for you it’s like farming wool for you okay and wool has some value well wall is like it’s the in-game currency it’s like v-bucks so so you buy a sheep the sheep produces wool for you okay that’s interesting you could also buy a wolf if you buy a wolf or you own a wolf here’s how a wolf works this is the story of the game the story of the game is if you put your sheep in the farm they’re safe because the farmers have made a truce with the wolves to say do not attack uh the sheep in the in the farm and in exchange for the safety it’s like a mafia in exchange for the safety you get 20 of the wool as a wolf as a bribe as the pace is so crazy if somebody ever takes their sheep out of the farm they can keep 100 of the wool for themselves but there’s a random chance that the wolf will come eat your sheep and take all of the wool and maybe take your sheep or something like that and so the wolf would then get 100 there’s a small chance that you might lose your freaking sheep and so you could play it safe and pay the tax or you can risk it for a bigger reward and you can lose your sheep and so the whole game is basically about owning these sheep owning these wolves and the like random chance the random probabilities of certain things happening and the whole time you’re accumulating wool which has some has some value in the game right it’s the it’s the in-game currency and i thought this is very interesting it’s kind of a stupid silly game but it’s interesting because it’s a game that didn’t just like add crypto at the end it kind of started with this like the game is designed around by this character the character earns you money by this other character that character steals money or collects attacks and it’s basically a game that’s made to make you money and i don’t know if you know what’s going on with axi infinity but this is like a yeah i mean the the the the infinity thing is like the biggest money maker in the world right now it seems yeah they’ve made like i don’t know over 2 billion the game has made over two billion dollars in like a year and it’s this new model called play to earn and play to earn basically just means normally when you played a game you played just for [ ] you know shits and giggles but now if you play and you do well in the game you actually are earning the in-game currency which is like could be cashed out at any time and so there are people we have a friend that has a team of people in the philippines just playing the game full-time he pays them a salary and they pay the game for him and they it’s like a investment property they make back 25 percent yield on top of the salaries that he pays them he pays to play this game all day do i i think i can i i i can imagine it because um you know people will obviously see this so it’s like kind of [ ] up uh i think a lot of people will have a bad reaction to that so i don’t want to say their name because oh my god i didn’t ask them in advance all right that’s amazing do you want to um all right well so like right now i’m looking at a sheet and you’ve got one two three four five six seven eight nine ten things here honestly they all seem pretty good do you sort of like start banging through some stuff yeah let’s do it uh your boy went to disneyland last week had a ton of time i had to skip one episode of the pod but that made me get exposed to a bunch of new ideas and then i got sick so i haven’t been able to work i’ve just been sitting there you know doped up on benadryl so i got all kinds of of crazy ideas that i want to bounce off you the first one is about disneyland okay so i got this text from sean saying i’m at disneyland or no maybe there’s a tweet it was a tweet i saw a tweet you go i’m at disneyland and all i want to do is land on dilf of disneyland dad i wanna dad i wanna f of disneyland yeah have you ever seen this instagram account dools of disneyland no but i understand it’s basically just like hot dads that they take pictures of that are like happen to be in disneyland that day and they’re always like doing something that’s hot to the mom like oh he’s you know wiping the daughter’s mouth because you know he didn’t just leave it dirty you know he’s picking he’s changing a diaper or whatever it’s like that’s what’s hot uh that’s awesome so that was my goal i did not make it on a different then pretty upset about it yeah you know i will recover okay so disneyland is kind of amazing and when i was there i was pretty blown away and my wife was blown away so my wife doesn’t really care about business you know she’s interested in it but she’s not like a nut about it like you or me even she like basically grabbed my arm halfway through the thing it was like this is amazing she was like i’m kind of blown away by this guy’s entrepreneurship to create this place because disneyland is kind of a one-of-a-kind type of idea and it’s meant to be you know the happiest place on earth and it really is for a lot of people when you’re there uh you can really see um how happy people are and in doing research for this i went and watched this documentary about the starting of disneyland and in the comments or at the end of the video he goes that’s what that’s backstory of disneyland but it means something different to everybody in the comments say what it means to you and the youtube comments are like eulogies it’s like essays about what disneyland means to these people it has like a huge emotional register all right so let me break make out some of the numbers so let’s start with the numbers and then the backstory some of the numbers so disneyland does about 3.8 billion dollars a year of revenue every day about 50 000 people come to the park so you know just roughly speaking they make about just over 200 per guest per guest per year and that’s that’s not counting the hotels the flights and the and a bunch of the auxiliary stuff so a ticket into the park is like 120 bucks and then you spend like another hundred bucks on food and merch while you’re there man i feel like it was a hundred dollars when i was a kid yeah actually it started so i went back i was like what was the initial price of this because disneyland prices have been inflating actually like crazy there’s a chart showing inflation of disneyland and it’s like just up and to the right disneyland started at three dollars and 25 cents to get in back when it when it launched in 1955 so you know the minimum wage back then was 75 cents and i think the average person’s income was like four grand or something like that so you know everything has gone up um but now you know they basically have a off-peak peak time so if you go to peak time it’s gonna be 200 something bucks normal is like 150 bucks and low is like 100 or something like that so um so what what happened so walt disney basically his story is kind of amazing so he he grows up and he he’s actually from your your hometown i don’t know if you know this you probably probably do but he’s from missouri and i didn’t know that apparently there’s a place in missouri called electric park have you ever heard of this no because this is the inspiration for disneyland when he’s eight years old he goes to this place called electric park and electric park was kind of known for two things one it was it was an amusement park and the second is it was really clean and that’s like one of the biggest things about disneyland is disneyland is really clean so imagine having 50 000 guests over to your house but somehow everything stays really really clean um and that was like he’s fanatical about this when he designed the park electric park in kansas city yeah i see it when he um when he designed the park he made it so that i think every 30 feet there’s a trash can because he watched guests at amusement parks and he would see that if you if the trash can was further than 30 feet away or whatever they would just be like ah [ ] they would just leave it on the ground or throw it on the ground or whatever just dispose of it in a bad way but if there was a can within 30 feet they would like make the effort to go toss it and so he made it so that at any point and i tested this out when i was there i was i would often like check okay am i 30 feet within a trash can and sure enough like it’s actually like legit there’s always a trash can near you and this place is super clean so he goes to electric park and he wants to be a cartoonist he uh ends up working at an ad agency and then he creates his first business it’s called laphograms and he’s basically doing these like kind of like animated uh cards but you know a bad business deal leads it starts working but then he cuts a bad business deal where uh he’s owed a bunch of money by one client and then they don’t pay him and the business goes under and so he says okay let’s go to hollywood and um and he tells his brother let’s go to hollywood and let’s create another business and so they go and they create disney brothers cartoon studio and this is where they create mickey mouse this is where they create snow white that’s the first big hit so the company goes from like in debt or making no money to making millions of dollars off of snow white that was like the big win and so he’s like okay this is kind of working and the business is doing all right it’s not going gangbusters um but it’s a float and he’s working on his next story he’s working on pinocchio he’s working on a couple other stories and he’s always had this crazy idea about amusement parks ever since electric park and he takes his daughter to the local merry-go-round and he’s like ah this is like so boring like why isn’t there something more grand than just this merry-go-round like my daughter loves this but like this is so boring for the parents and this is just one ride like what if i made a place that was um you know what if i made a place that was fun for both the parents and the kids to go to which is like a similar theme with all pixar movies and disney disney movies which is like the movie is enjoyable toy story is enjoyable to an adult and a kid it has like two layers to it both can enjoy a different piece of it and so he’s like and so what how did they actually come about this how did they actually like figure out the idea so they started by doing research they went to every theme park they could find they went to the world’s fair they went to a whole bunch of places getting inspiration and ideas and mesh and thinking about what is bad about this experience what can be made better so things being dirty blah blah blah and he’s like okay um he starts thinking about the design of the place and electric park had this um train that went around the whole park and so if you go to disneyland that’s still the thing there’s right when you enter there’s a train and the train will take you around the whole circumference of the park and he’s like all right i’m gonna build i used to tell people one of these days i’m gonna build an amusement park and it is gonna be clean and he takes two guys off of pinocchio and he says hey listen um i want you guys to start uh start working on like secret project x and um he’s like you know it’s a shame that when people come to hollywood there’s nothing to see here like people all around the world have heard of hollywood they come here there’s the sign where it says hollywood and the letters on the hill but there’s nowhere to see hollywood hollywood i’m i’m so out of it is disneyland in l.a it’s in l.a yeah oh it’s in anaheim okay i for some reason i thought it was in florida that’s disney world got it dude you’re like not in disney you’re not in the busy world at all okay um so he i mean i know a little bit but come on disney world at disneyland that’s an easy confuse no no that’s that’s fair that’s fair um so he disneyland came first so he basically is like uh guys if anybody came to even see our animation studio they just see a bunch of dudes hunched over over drawings it’s not they’re not very impressive let’s build something amazing in hollywood and the guys get super excited they start doing research but then reality hits they have to they’re working on pinocchio they have to ship it they’re working on fantasia they got to ship it then world war ii happens so all of the all of world war ii happens and then he comes back because he hires this guy kimball to work in his studio and kimball’s like this junior kind of animator guy kimball invites all the co-workers over to his house for like a barbecue or a birthday party or something like that and in the back in the backyard of his house he’s like oh by the way you guys don’t know this but my hobby is i build these little trains almost like the steamboat style train like it’s like a life-size thing it was very small uh it’s like you know one one uh like whatever one link of a train basically have you have you this guy’s name is ward kimball if you google him he looks like a cartoon and you can see his his train too so walt goes to this thing he’s blown away he’s seeing the train up close and he’s like dude ward built this thing the whole mickey he says he comes back to the office he sends a memo he says mickey mouse park is back on and he tells the shareholders shareholders say don’t do it movie studio is already on on edge this sounds like a big distraction it’s against the charter of the company we don’t want you doing this he says okay um no problem i understand i’ll create a new company so he just creates another company to create the park he’s like i’m still gonna do this but if you don’t want in i’ll do this myself and he calls it like a red law or whatever something like that which is like you know uh walter backwards uh is kind of the name where he names it he starts working on it and so he’s like all right how do i fund this thing he thinks it’s gonna take five million dollars to build disneyland and in actuality it ends up taking 17 million dollars to do it and so he’s like all right how do i fund this he uh he takes his uh his life insurance policy and he takes a big loan against that that gives him like you know 100 grand or so to go do this then he sells a house that he had in palm springs so that’s like the next seed money that he goes through that pretty quickly then he goes all right i need some bigger money how do i get millions of dollars for this okay he goes to abc the tv network and he says hey abc you’re struggling right now you don’t have much tv programming i will create this this program called like whatever like the wonderful world of disney or something like that i’ll create a tv show for you that’ll air every sunday if you invest in my park idea so disney basically puts down half a million dollars plus another about six and a half of loans and bonds and they own 34 of disneyland and so that’s how he got the next seven million bucks and then he did the same thing with two other companies and then he sold some sponsorships he he like accumulates together the 17 million dollars hustled his way he hustled his way to doing it the other thing that he did was he was like all right you know this this thing works because um he’s like i gotta hi i gotta have like the uh the rides work automatically and so he created this thing where if you go to disneyland now you sit in a ride and you go and it’s sort of like a it’s like a stage play that plays out but it’s all synchronized when your little like roller coaster cart enters this room the lights go on the character makes a sound and then when you leave the room it all folds back into its thing and that’s called animatronics and so basically audio animatronics was like the thing he wanted to do which was like he wanted live animals but it’s too much work so instead of live animals he created these robotic animals and he said i’m going to synchronize the movements to music on a loop and there’s this one guy who was just working on only this and he was kind of in front of a green screen trying to make this like puppet do this thing synchronized to music and eventually they finally figured it out and that was like the big breakthrough so okay let me fast forward a little bit they open the park they build the whole thing in less than one year they open the park and he only invited like 1500 people to it or something like that like invite only launch but somebody counterfeited the tickets and so double the number of people showed up with counterfeit tickets on day one because double the number of people showed up uh everything breaks the plumbing breaks because there’s too many people using water in the park more than the load was able to handle so he the they come to him their wall we got a problem the plumbing is broken you have to make a choice toilets or water fountains he’s like toilets for sure and so he uh there’s no water there’s no drinking water that day the asphalt was still so freshly poured that like women’s high heels was getting stuck in the cement because it was like caving in it was basically a giant disaster and he does some pr he basically says look we have you know we had to work out the kinks give me a month and basically they give me they’ll give me some time and this thing will be smooth and sure enough within a month the the baby is you know humming and in seven weeks he does a million visitors so it was kind of an immediate hit once he did it because it was such a famous idea it was disney right off the bat or at this air at this point how famous were they they were like i mean they were a big deal they weren’t like semi-famous they hadn’t had like i mean nowhere near what they are now but like they were semi-famous really the abc show which he was doing while he was building the park was almost like the hype video for the for the park launch was he just grinding the whole time yeah a crazy amount of work and so he he creates this thing and you know it’s basically the sixth or seventh most visited tourist destination in the world now and um you know it’s kind of this crazy place i think which is kind of shocking i think disney or the theme park division prior to covid was the most profitable part of the company wasn’t it except for well not profitable because they had a lot of expenses but in terms of gross profit yes because they had a lot of revenue and a lot of expenses but now disney plus is like the bigger thing because disney plus is like pure profit business basically took all that ip that people loved and created a streaming service but before that before covid before plus i like disneyland it wasn’t it wasn’t a project it was a like a major a value creation a lot of value was created there i wanted to know is this uh is this a loss leader or is this a um a cash cow and it’s it’s more like a cash out it’s hard to tell because every company’s like accounting makes everything look like it’s like losing money you know what i mean like accounting can make something look amazing or terrible regardless of it but you know the parks division parks and resorts was doing you know billions like 30 billion dollars a year or something crazy like that so it was you know obviously became a smash success when he wanted to do disney world in florida he creates five stealth companies because he’s like disney was a hit he’s like i’m looking for the second location if anybody finds out where i’m looking the price will go up so he creates five shell companies he starts buying up land in florida sure enough it leaks out the day after it leaks the price per i think acre went from like a hundred and eighty dollars an acre to eighteen thousand dollars an acre he couldn’t buy anymore once the news leaked and uh and you know he had this like kind of like inspiring vision so he’s like disneyland i want this to be the happiest place on earth and he’s like i want people to have no problem no problems with their hair i want this to be an escape from your problems you know you know um in real life and disney world he’s like he created this thing called epcot which uh i don’t know if you’ve ever heard of epcot but epcot is a standalone government agency no it does sound like it though epcot is like right next to disney world it’s this huge dome looking thing and it stands for it’s an experimental what is it it’s experimental prototype community of the future uh something like that of tomorrow and that’s what it stands for um and so what he did was epcot is basically like it takes the cutting edge of what the future looks like and it creates like a mini simulation of the future so you can go and see the latest what the what the future is going to look like in terms of technology i’ve been once when i was a kid yeah it’s kind of amazing and so um and he’s but all of these projects he i’ll read you some of the quotes that i thought was pretty great for him as like an entrepreneur he goes i want this to be the happiest place on earth i want compared to kids have fun together he goes um when it came to epcot he’s saying uh where is it he goes i want this to be a living blueprint of tomorrow i want this to be an always evolving thing epcot is never going to finish because tomorrow will always be different than today uh disneyland itself will never be completed it will go it will go on as long as there is imagination left in the world and so since then you know they built the park for 17 million but obviously they pour in like hundreds of millions of dollars every year to upgrading the parks and changing the the rides and the themes and all that stuff um in order to kind of continuously evolving so that’s kind of amazing i originally i i brought up six flags to you a while ago do you remember when i brought that up yeah so the guy who invented i don’t know if he invented but he he inspired me and he kind of invented the genre a little bit of email newsletters it’s this guy named bob pittman and he had this accelerator called the pilot group and basically he funded a bunch of entrepreneurs and he taught him like he’s like here’s what i think you should do uh like five or six relatively big name companies came out of it like purewow daily candy thrillist which is a multi-billion dollar media company called group nine and like two or three others that you someone here would recognize i forget what they’re called and he did this newsletter thing and he like made it huge prior to that he was the ceo of six flags oh really yeah which is kind of interesting and before that he invented or he was like on the founding team for mtv he helped he was the first ceo and president of mtv and his uh big thing was being prior to starting the newsletter businesses he was the ceo of century 21 real estate which is a multi-billion dollar thing clear channel outdoor uh he was the ceo for a minute of aol and then he was the ceo of six flags it was a killer company when he ran it and i think pre-pandemic they they raised uh they had too much debt but it was making good money so these companies i think are pretty badass actually and they’re going to roar back right now if you started working on this two years ago you’d be in an awesome position right um and so i wanted to talk about some of the like kind of spin-off ideas that’s you know that’s that’s the backstory of disney but when i’m there i’m thinking how could this be better and uh so i have one one tip for disney disneyland itself which is obviously the absolute worst part the only part that takes away your happiness at disneyland is waiting in lines so the average ride you know you’re waiting 30 minutes to 45 minutes just to ride this ride for 90 seconds and uh especially if you’re waiting with like a little kid the kids don’t understand that you’re waiting they’re like i want to go now i want it my turn like my daughter just it’s my turn now it’s blushy’s turn now let’s go and i was like well they do kind of nothing to make the line experience better well don’t they have a fast pass that everyone buys they used to and they got rid of it because a bunch of reasons i think a everyone was buying it so it became less useful that b um they got a bunch of [ ] for it like oh you know kind of elitist it’s elitist exactly so they had to kind of back off that so they do have this thing called the vip tour that you can pay for that basically takes you to the front of line of everything but you have to pay it’s what is it it’s basically you pay six to ten grand a day for a group of up to ten people um and so if you’re willing to drop you know a thousand dollars per person uh you can do you probably just feel like a huge douche though like doing that totally totally uh yeah because you’re just looking at a bunch of sweaty crying babies yeah like get out of the way plebes yeah exactly and so uh but i gotta you know probably just feel good so i think the thing that they that disneyland needs the site so there’s psychology that’s associated with this there was this um ted talk that got popular back in the day and i don’t really remember it exactly i’m kind of gonna butcher it but this guy was like there was this problem which was like with a subway station or train station and everybody was so annoyed uh with like i guess like uh how long the train took to get from one place to another they people hated writing the driving train so they they commissioned this like bounty they said requests for proposals um you know guests are not happy because the trains are running too slowly most people the common way to solve this was engineers are like we have to do all these we have to do this massive engineering overhaul to make the train go 20 faster 30 faster it’s just require billions of dollars and the transactions shut down for two years while we rebuild the train with this new infrastructure that’s going to be faster and then one guy was like a psychologist and he was like why don’t we just wait make the ride more pleasant so that you don’t feel the the slowness of time he’s like you don’t have any food carts on the train like there should be a food trolley that’s walking through the train for pretty cheap like stacks and he’s like the person will see the trolley then they’ll the focus will go away from just waiting for the train to arrive to at their destination to like waiting for the trolley to get to them and then they’ll buy i believe and they’ll be eating the snack and like that was uh like two a two dollar solution that would that actually like improve the writer experience by like you know whatever someone amazing about percent i think it’s rory sutherland who created this that’s roy sutherland i if i remember correctly yeah that’s right all right i knew i recognized this guy he was so he’s a marketing agency guy and he was the boss of ogilvy uh one of the big uh advertising firms and their whole shtick is just like perception and i think the the talk is all on perception and and this exists everywhere so like instagram i remember when they first came out one of the things that was a magical experience about instagram was aside from the photo filters was that when you would take a photo and you’d say post it would like instantly load and post and people were like how did you do this like that’s incredible and um you know back then iphones were so bad and the connections were so poor that it would take like multiple minutes to upload a single photo onto the internet and these guys are doing it in a few seconds they weren’t probably actually uploading it well there’s no no they weren’t they actually were so first he was like dude why don’t we just like say it’s done and then it’ll happen in the background and like whatever but people would go check and they say oh it’s not posted here this app doesn’t work so what they did was they realized oh every what everybody does is they wait till the caption’s done to start uploading they may tell you the photo the filter the caption until they start uploading the photo what they did was they separated and they would do it all on one screen so what instagram did was they would let you take the photo and filter it and then they would say next next you would hit a button and then you’d start to write your caption and they knew people take like two minutes to write their caption like they’re trying to think of what to say and during that two minutes they would just upload the image in the background so the image was already uploaded back then like during that wait time um and so they instead of making you wait they did it while you were already doing something else and that was like a big thing so this perception stuff actually does have an impact on products that’s what i think disneyland needs to do i think another example of that is when uber first came out and maybe they still have this when you pull up your phone or when you used to pull up your phone they would show you all of the cars in your area crawling around the map oh yeah they’re so close to you and i think that was faked actually and it was fake it wasn’t real yeah and it wasn’t real but it would make you feel like they’re everywhere and if you just click it now it’s about to be here and sometimes i don’t remember why if it was random you would open it up and there’d be no cars around you’re like oh f that i’m gonna go to lyft but it was fake and this idea there’s this great book called the design of everyday things by don norman and it’s a famous famous book and in one of the principles of great design is you need a feedback loop for example if you were to click a button on your computer like a submit button and it wouldn’t tell you it was submitted or something like that or when you close a door you don’t hear a click that lack of that lack of feedback it it it’s annoying it’s disturbing it bothers you and so this is kind of in line a little bit with that yeah totally um and so i think what disneyland needs to do is they need line entertainment they need something to happen in the line to keep you occupied they need to extend the ride essentially into the line there needs to be things built into the line little characters that come out things that drop from the ceiling little magical snowflakes that fly out every two minutes uh you know candy that gets thrown into the crowd whatever something needs to happen in the line that’s my my one tip for disneyland okay besides that i was thinking why aren’t there more of these so disney was built in 1955 you have six flags you have like kind of like smaller adventure parks but what are the other opportunities here so i think if you take the elements of it you have a target which is let’s say a kids you have ip that they love so you know they’re excited to go see mickey mouse and lion king and aladdin and buzz lightyear from toy story and all these characters that they’ve seen in the movies they get to see them in real life that’s the big thing and um and then you have rides and you have food and you have also you have parades and amusement like entertainment that way so what other niches are like do you think that there’s other business opportunities that somebody who is like a walt disney somebody who is a creative creative mind could go build today what do you think is out there yeah i i think there’s many and i think that we’ve actually talked about a few so the the first one which people laughed at but it’s kind of amazing was the museum of ice cream and i i thought that was amazing another one is meow wolf meow wolf is this business that has locations in arizona new mexico and vegas i think i don’t remember where else supposedly they do north of 100 million in sales and it’s basically like in it’s like if circus soleil was a museum and you could walk around and like touch different art and it’s kind of like all in your face and it’s kind of interesting i think you can do that um i think that there’s one thing that i think is kind of amazing that’s out right now which is it’s called the van gogh experience and so i like van gogh stuff my wife is like a huge into that and so we pay money and we go to the van gogh experience and so i i do think that there’s like little niche things uh that you can do um related to this um i think that like what i would do is i would look at what the most popular exhibits of science museums and art museums are and i would make something special out of it for example do you remember like 15 years ago the body uh what was it called um bodies bodies i think that’s all it was that was it was like a huge hit success and you’d go to all the science centers or whatever they’re called science museums throughout the country and they have like real life bodies that you can that like cadavers that were donated and they dissected them and they tell you how the inside of the potty works that i mean i don’t know if that’s a main stay somewhere but like that’s a good example what i would do is i would look at all the science museum and all the art museum exhibits that are long the longest lasting as well as all the uh broadway stuff that’s the longest lasting and i’d be like all right well those are all hits like why are they hits right right things that i p that people love yeah i think if you i think i think that the trick here is unbundling so i don’t think you want to make the full theme park i think you want to unbundle components and either just remix those or just do only that thing so i’ll give you some of the ideas that i had uh while i was waiting in line for 45 minutes for a ride i came up with all these are the ideas i came up with while i was sitting in line so the first one was target market um the only thing i think people love more than their love i would take my dog there if i could just have give my dog like an amazing um i would do it uh you know i don’t know about you you’re a dog guy too i don’t know if you have that that pull ideally it’d be local not like you know got to fly to l.a to go do this so maybe it’s maybe it’s more like a traveling circus but why is there not just an incredible set of experiences that uh dogs love you know dogs have a blast in and you can just see your dog doing it and take pictures of them and give them give them what they deserve what do you think dude it sounds like an insurance nightmare any more than an amusement park with like yes on roller coasters yes so much worse you have a foo-foo dog that is like won’t hurt anyone i’ve got like a 80-pound pit bull who’s well-behaved but if he ever wanted to hurt something he’d kill it and it sounds like it’d be so challenging to like i mean i would be stressed out about that constantly okay fair enough we got some liability concerns all right what else uh we’ve talked before that ip how do you get great ip so disney obviously used the disney portfolio of ip mickey mouse goofy donald duck whatever what are the one of the new forms of ip so i think if you ever use youtube for kids you’re like coco melon blippi these are characters that they watch just as you know just as much as like disney movies because um so they’re on youtube they’re invented by like kind of individual people there and then they got all rolled up by this thing called moonbug and moonbug owns a bunch of this stuff and then moonbug got rolled up by that thing that kevin mayer is doing billions i think he was the former ceo of disney then he partnered with blackstone and blackstone gave him two billion dollars or something like that to go buy all this ip so he bought reese witherspoon’s movie studio for 800 million he bought coke melon he bought blippi he bought about about all these different you know different uh forms of ip so i think that youtube channels have iep that people care about that is uh if you if you combine them all together and there was you know the way that disney does it’s like there’s different areas of the park for each world each character theme i think you could do it that way dude yeah i’m on board with this keep going religion is another one so um isn’t isn’t there doesn’t that exist isn’t there like a like a muslim version never heard of it i thought that there was but uh in the south uh they have their maybe it’s christian there’s like a christian theme park have you not heard of this it’s like a bible i think it’s like a bible theme park there is uh it’s in the yes it’s like a christian i i don’t the holy land experience is one of them and then there’s a holy land and then there’s ark encounter with like a real-life size noah’s ark but there is this thing called a holy land experience it’s based out of orlando florida yeah okay i don’t know if that does well or not but i could see a religious themed theme park doing well right then the merry-go-round that’s mary you know you got g you got jesus jesus’s uh you know jumping right whatever you know you you just go totally totally uh fun with religion yeah okay so it’s a non-profit so you could actually go and look at all their expenses and revenue it looks like it brings in 10 million a year in ticket sales yeah i think it could do i think you could do a lot better than that them setting it up as a non-profit tells me that you know their ambition is probably not not not huge there with it so i think you could do that with any different religion um okay what else the other side of it is like you unbundle parts of the experience so maybe the parade is and like you know the parade is is one of the experiences that you could just offer individually or maybe like museum of ice cream i think that’s a good example is it takes the go take cute photos in front of all these different backdrops and with you in some costume i think it unbundled that and it just offered that there’s no roller coasters it’s just a photo part and so i think there’s a whole bunch of things here and i think this is going to get bigger because as the world gets increasingly digital there’s going to be this demand for real world experiences but the real world experiences can’t be something that i could do digitally just as well it has to be unique and it has to be sort of exhilarating in a way that is a it’s a reason to get out of the home it’s a reason to get away from a screen and so things like we’ve talked about in fitness like tough mudder or spartan race things that are like you know photo things like a museum of ice cream and now i think that theme parks are another one where there’s a big opportunity to do this well so i used to work for that tv show i’ve talked about a bunch american pickers and we had this store and it was in nashville it was a really small store maybe 4 000 square feet or less it wasn’t very big at all and people complain all the time like oh i thought it was going to be huge it was tiny and people would come from all over the world australia europe all over the south i mean people from the south love this crap and they would come and they would it was free to come and they would just want to look at all the items that they’d seen on tv and i remember correctly on and this was in 2010-ish when a good day we would sell 30k in t-shirts and mugs just at that store we would crush it just off that store if i was a mr beast or someone who wanted to partner with mr beast or there’s a bunch of these youtubers they do a lot of interesting things there’s this one guy i think his name is petcock i forget his exact name he’s this older guy on youtube with 20 or 15 million subscribers and he shoots every gun so like any type of gun you can imagine he has like shot it like an old revolutionary gun or some like weird experimental shotgun and it’s got a huge following but he’s in the middle of like he owns like a plot of land where it’s like it’s like you know you could do anything you want same with there’s a couple other guys there’s another youtuber named roman who’s got uh he’s based out of ohio he’s got this massive plot of land and he’s always like inventing all these weird go-karts and [ ] or mr beast always does this weird like epic stuff if i was a youtuber i think you could create like these epic experiences do you remember that thing called do you remember woodward no what is that so woodward was this it started out i think in pennsylvania and it was called woodward camp and it was a sleep away summer camp in woodward pa and it was a huge outdoor skate park with bunk beds and stuff and as a kid you would pay two or three i don’t remember thousands of dollars it was expensive enough that like my parents never would have done it and it’s in this rural area and they uh you pay all this money to go to this like sleep away camp and you skateboard and bmx and do all this like crazy [ ] as a kid that you like think that like that you see on rocket power or whatever and it crushed and it eventually was sold to powder uh or what is it called powder it’s like the largest um or vail resorts one of those it’s like the largest private equity land owning and resort companies in the world and they eventually bought it for a lot of money and so anyway i think i think there is a lot of movement here you saying the mr beast thing just reminded me um have you did i talk about this movie this documentary boys state on here did i talk about this no have you have you watched this thing no boys boys state unbelievable documentary gotta watch it it’s uh it’s on um if it’s on hulu or apple tv plus or something like that i got right you got recommended to me i watched it i loved it so what boys state is it’s a camp it’s a one-week camp i think in texas and it’s austin it simulates texas politics so you get there and uh it’s like on day one you get divided into like kind of their version of the democrats and republicans it’s like you know you join team blue or team rent and immediately they become like super [ ] tribal and like hate the other side which is hilarious because they just like it’s arbitrary it’s completely arbitrary so what this documentary is is it follows one session of boys state uh hold on one second if you and you could i’m actually looking at the notable alumni from uh it’s like everyone uh like so i mean there’s like hundreds of famous people who went famous politicians who went to it yeah exactly so you go there and you you get divided up so you’re on the blue or the red team democrats republicans they call it something else i forget and then um the documentary follows what happens that week which is you uh you run the party basically nominates people so you can say i want to be governor i want to be treasury i want to be you know vice governor or whatever the whatever the offices are so like there’s a handful of roles you first um you first you know debate or you nominate yourself and then you give a speech debate in your party to be the nominee for governor and then you run against uh the other the other side and uh and so it’s it’s kind of an amazing documentary because it just shows how instantaneously these games these politics games just completely infect your brain and change the way you act and like these kids who are like i don’t know how old they are they seem like they’re in like 8th grade or so i could be wrong on that but they’re like they’re acting just like a politician acts they’re like making promises they’re talking about what’s wrong in the country and one side loves guns the other side hates guns and it’s literally such a simulation and then at the end then it follows the election and the election happens and it kind of culminates and like you know it follows these five characters and it culminates in one of them winning the thing it’s just a crazy documentary so i think that that experience of a camp is kind of interesting too to me uh i think this has been going on for like 70 years and like you said a whole bunch of like famous politicians went and actually did this when they were kids you said mr beast that reminded me of like why isn’t there a creator camp like okay why we talked about boy scouts going under and like who’s gonna replace boy scouts if mr beast basically said come to this one week sleepaway camp and create become a creator like create your channel and like it’s all about you’re gonna be here we hand you a little selfie stick with a camera and you’re going to create your vlog content you’re going to create your channel you’re going to create your brand you’re going to have your fans you’re going to follow each other’s channels and like it’s just a place to like come to learn how to be a creator and that’s actually a fantastic idea because if you look at the stats i think that either you or me or one of us shared something where they asked like 15 year olds what they want to do when they grow up and like 20 or 30 like a shocking large number said they wanted to be a youtube creator and the second largest thing i think was a twitch creator like it was still the same thing yeah basically it’s a video like a youtuber basically is number one and that that’s just kind of all-encompassing of like an online content creator and it used to be back in the day like athlete musician um you know politician scientist astronaut and like 10 about 10 years ago you know it flipped and uh and youtuber became number one and people you look at that they shake their fists and say this is what’s wrong with the country and uh other people say other people who realize that you can’t pass a judgment like that it’s a sort of like is what if that’s what people want that’s what people want you just also if kids if kids are actually going to follow through on what they would say when they were younger there would be a whole lot more marine biologists in the world exactly like i would be a dinosaur right now yeah it doesn’t seem like there’s exactly that many vets out there exactly um so i think that’s a great idea as like you know if a couple of youtubers got together i think they have you know and i think it’s fan service too so i think you would just become more famous you’d build fan love and you’d print like i don’t know 20 million dollars every summer um running your camp uh it’s pain in the ass but you could do that and i think like i went to a space camp from nasa when i was like in fifth grade did you really the state of texas sent every fifth grader to it so it’s kind of amazing what yeah and they only did it once so i was just lucky to be in that timing i wanted to do that when i was a kid so badly it’s an amazing thing you go there and you get to be in a rocket ship and like you get to play commander and like do all this stuff but i feel like for many jobs there’s a version of that like i think people are fascinated with prisons i think they’re fascinating with the police i think they’re fascinated with the army and like if you could create like amusement parks or simulations of that where you get to take your pictures you get to touch the stuff you get to see how it works you get to learn some things uh people will pay for that and i think they’re going to see more out of home experiences like that get built can we move on to the shitty billy of the week yeah or do you want a different one no it’s good it’s just a crazy story i don’t even know what the point of this point of this one let’s go to different one all right let’s do a quick one quick idea this i saw this i kind of caught my eye this guy um what’s his name i’ll give him credit real quick somebody somebody sent this to us in the facebook group and uh i thought which one interesting so it’s a special names.cn so uh what’s the guy’s name the guy’s name mike mike benitez share this so specialname.cn what is it basically there’s a story that came out of this girl who paid her way through college she’s basically made a few hundred thousand dollars and all she does is she names chinese babies with american names so so basically in china every uh chinese person typically will have a western name so you know if their name is hard to say they kind of know that for for business purposes and travel purposes it’s just easier to have to like be like yes i also go by mike or i go buy emerald or i go by you know samantha and so um but the problem is you know it’s not your native thing so if it’s like if i try to pick a chinese name right now i might pick something that’s really weird or off like it doesn’t sound quite right and so you see these things where chinese people name their baby like rolex uh would be like their western name it’s like no no you shouldn’t have picked that one like you know that’s kind of a strange name if you were trying to have like an easy western name you actually like backfired so what this woman’s service is she you can go to specialname.cn and the site is hilarious if you go to the website it’s like are you on the website it’s it’s like yeah i’m looking at it look at the encounter it says the baby we named and it says a million they’ve named over a billion babies but the english is is off yeah well the actual site’s in chinese i think it’s a google translate that you’re looking at yeah you just say boy or girl i think you submit some information or a picture of the baby and she just closes her eyes basically and says jasmine no so you you pick five attributes like um nice honest kind eager keen and i did that and it gave me the names zachary caleb or harvey and it says the famous harveys are harvey firestone harvey ball and then caleb caleb carr i don’t know who that is that a famous actor uh zachary taylor i guess the american president yeah it’s pretty funny and so this uh site i thought what what an example of niches make riches and like just solve a simple problem for people and uh you know this girl’s made you know hundreds of thousands of dollars just off this website and uh i thought that was like how does it make money just to add really cool side hustle for a college kid it just makes they just make money through ads i think yeah i don’t know exactly i thought you pay her to do it uh but maybe you’re saying you just got a name right away i just got a name i was doing it on my phone so it might be ads or it might be a premium upsell and they and they and the logo is just this generic looking white lady like that’s like the spokesperson if that’s her or not [Laughter] that’s definitely not her so let me do this oh yeah i know it’s like a cartoon um this is awesome so this is a hilarious little side hustle that i loved um okay let’s do uh let’s do this shitty billy of the week i read the story and i was blown away this is not really this is interesting only in that it’s a train wreck did you see this story about this venture capitalist that came out just now so there’s this guy named michael gogan he used to be a partner at sequoia right like the one of the biggest venture firms ever is he the one who stole money from them no he got fired because his girlfriend came out and accused him like sued him for or accused him of of like sexual abuse she said you know he’s i’ve been in a relationship with him for eight years or ten years or something like that and he’s extremely abusive sexually to me and blah blah blah she’s a stripper that he met somewhere and then she became his girlfriend and then whatever and this the suit he he didn’t lose the suit he you know she kind of like he got acquitted or whatever um but you know still sequoia was like you know we decided it’s best to part ways so a story came out in the daily mail you know it’s good because it’s on the daily mail which is like you know just the the trash of the trash but it’s the junk food you can’t resist basically there was some wild [ ] about this guy so here’s the allegations that are in the article the article says michael gogan uh he basically after he left sequoia he goes to montana and he basically sets up his like estate in montana he owns like i don’t know uh 100 000 square feet of like space of houses in in in montana he is like the big fish there he owns a bar under the bar he created this thing called the boom room and the boom room is where he takes like you know girls that he meets and he so this guy’s on his fourth wife the article talks about this spreadsheet of five thousand women that he slept with and it’s just wait say that again say the five thousand thing again a spreadsheet of five thousand women that he slept with is okay circle says do the math if you so if you if this has happened over a 20-year period yeah 365 days times 20 is 7 300 divided by 5 that means he had to have sex with a different woman every once in a while every yeah every day and a half is that crazy what i don’t believe that that doesn’t make sense to me i don’t know if it’s true i don’t know if he did it or he didn’t sort of like the wilt chamberlain did this once where he claimed he slept with ten thousand women and people were like that means you slept with two women a day like this doesn’t make any sense um yeah his response by the way he was like yeah sometimes it was three though exactly most pimp response ever so this guy this guy’s wild so so he basically there’s tons of so what happened was he had created this like security company to cover his tracks and it’s like a private security company and he hired these like ex-military people to run it for him and they were kind of like his fixers they’re the ones who came out and exposed this whole thing and are now suing him for 800 million dollars so they’re suing him because he basically made them do a bunch of stuff that like got them in trouble so he’d have to pay off women that he would sleep with um and they would have he’d be like you need to do this like i’ll put money into your account you pay her off and um and eventually one guy so he had a friend who um the story is he he brings his daughters over to the friend’s house um with their babysitter but then he leaves at the babysitter has sex with a babysitter and the friend is like dude what the hell are you doing you just have sex with the babysitter in my house uh this is messed up and he’s like he calls him a pedophile and he’s like dude uh like i don’t you know don’t don’t bring up my my flaws and like you know there’s a one-time thing and blah blah blah and the guy’s like oh this messed up and he’s like starts threatening the guy he threatens the guy and says if you come out and say this i’m gonna like ruin you and um the guy’s like you know if that he then sleeps with the guy’s wife as like you know part of this part of this process the guy gets really pissed and he’s like threatens to basically expose him for all the stuff that he’s doing um while he’s meanwhile like an investor and all this stuff you know leading this professional life the guy’s worth five billion dollars by the way so he’s he’s a he’s a multi-billionaire himself so the guy goes to his like security guy and says we need to kill him we have this guy’s getting too he’s too big of a risk he threatens to bring everything down we got to kill him and don’t and they’re basically like in the article it’s like don’t like communicate anywhere except for wicker this like self-deleting text messaging app um and the guy goes to him and says hey hey he talks off the ledge no let’s not kill this guy whatever but that was like one of the allegations and and so people have come out against this guy but he bribes the police and so like multiple police chiefs have like lost their job because they failed to investigate this guy because he basically bought them off and how much do you think how much you think you’d have to bribe a montana cop to shut up like a million dollars i mean yeah i think i think nine out of 10 police officers would take a million to shut up oh in my deep experience bribing cops i mean i have no idea yeah i think like half a million dollars would do right like for a lot of these women it’s like jewelry uh like he slept with one woman then she got the husband found out got divorced and then he paid for he bought her a five bedroom home and also paid for her side of the divorce and uh you know that was like one of the things that he did and so he just had this like elaborate web crazy like this crazy sexual life layered on to crazy like payoffs and bribes and cover-ups and then like a whole company dedicated to like this private security company whatever that means and then like police bribery like this is like a crazy ass three-part movie and then you look at this guy and he’s just like this you know cookie cutter white vc looking guy it was like such a wild story i thought yeah sometimes truth is stranger than fiction so i am i’ve read i i i read a little bit about like odd billionaires and i’ve maybe interacted with one or two before and does it do have you ever met someone who’s like in the hundreds of millions or billions of dollars who has like some weird [ ] where like like they have a uh like for example this is like public knowledge peter thiel basically employed this this three lawyers big shot lawyers and their basically when he was outed as gay by gawker he employed and this is a great book by ryan holiday i forget what it’s called but he employed these three lawyers and i forget when he was outed but something like oh nine and he goes however long it takes your full-time job decade yeah yeah he goes just wait for gawker and those guys to screw up and when they slip up tell me and we’re gonna pounce and he employed these guys the whole time and there’s some crazy stuff about peter thiel like for example in the book they said that he has a black mercedes with the engine on everywhere he goes in the world so like that’s what like he always he’s got a team and they they have to have a car like at all times and he also has land in new zealand because he’s a little bit nervous about apocalypse and so my question is have you do you think you’ve ever met like a billionaire or someone like that who’s got some of these weird ass things like a like a security force who does exotic things like this a fixer yeah i think so so i worked with this guy i’ve talked about him before i worked with this crazy kind of like the filipino guy yeah in indonesia um crazy guy in indonesia that was i talked about before i mean he’s like a drop out in grade school self-made i think he’s worth 500 million dollars kind of like at his peak and 500 million in indonesia is like you know 10 billion dollars here in america and you know he he had a crazy elaborate like business like his him as my boss was really weird like he was a really insane boss i told you but he had a giant projector in the office on the wall that had everybody’s computer tracked and your productivity was like this like he bought the software from boeing and basically used it to like show like your little square would flash red if you weren’t being productive enough and i don’t even know how it was like measuring that like just how much you were typing i guess i don’t know and it was like this intimidation thing you know he had four women that just managed his email um like if he did good in a meeting he would walk in the next day and just hand you keys to like a new mercedes that’s outside he’s like this is yours drive it around and like you know he did crazy [ ] like that i remember a meeting once where a friend of his came in from singapore and they were basically just openly talking about like a insider trading slash pump and dump scheme that they were doing and i was like whoa that’s like crazy illegal um and they were like yeah that’s great we’re going to make so much money this is it’s going to work it’s going to be you said that you said this is illegal i didn’t say i’m just sitting there in the room being like in my head i think this i’m 20 years i think i was 21 years old i didn’t know [ ] about [ ] at that point but i knew enough to be like i think this is wrong what they’re talking about and then he would you know every day would after work would take everybody to the bar or whoever his kind of like insider crew was and two girls would be there and those are like you know his escorts for the day or whatever and like this is the way he did business and he he bribed officials and he did all kinds of stuff he ended up in jail he ended up dying in jail he actually died this year and um you know this was a pretty crazy life uh and i worked with this guy for only like three months and then i left and i came back and started a startup here but like you know that guy was wild like he lived a wild life that’s awesome yeah i’ve uh i don’t know if i’ve have any first handout knowledge of or if i’ve like been friends with people maybe i have and they just haven’t told me but uh i do believe that like people like this guy this gogan guy i don’t know i’ve been practicing this gogan guy is like on some jeffrey epstein [ ] right like this is a modern day jeffrey epstein situation um maybe i guess it’s not underage girls i guess that’s that’s the difference but basically you know just like a harem of women and cover-ups and bribes and intimidation and he’s got this bunker and he’s like bribing police and like if these things are true which you don’t know if they’re true or not but this thing came out it’s pretty crazy uh it’s it’s a wild story yeah this is crazy i i didn’t know about this i i would believe just based off what i believe this is very this could be very true like this doesn’t shock me like knowing what i know a little bit like and i have heard like rumors of people who i’m like secondhand or third hand connected with that they’re freaks and uh like i hear some stories about what they do to cover it up and i 100 believe this from silicon valley who are very successful like things that i didn’t realize until i kind of got closer to i’m not inside that circle because i’m not like in that that tier but i had a couple friends in that circle and it’s like two things that are way more common than i ever would have thought swinging swinging is like super common in silicon valley dude the swinger lifestyle weird it’s weird you know what this pineapple thing by the way tell me so i i learned this from tic toc i don’t know if this is real or not but basically like this this the silent symbol for signaling to others if you’re a swinger or not apparently is a upside down pineapple so if you go to a house and they have a picture of a pineapple that’s upside down it’s a wink to anybody else who’s in the lifestyle that hey we’re down uh i had no idea that’s crazy or if they’re wearing like pineapple earrings or something at a party i’ve got a girlfriend who does it and she uh and and she tells me about it and my wife and i were like i was like sarah like you know like i’m not interested in this just so you know like i don’t want to do this this is this uh and she’s like yeah me neither but it’s so fun to hear about yeah exactly i’m like uber uber dude i’ve got a couple friends that are into it down here in austin where i live uh these guys have this company you know on it um aubry marcus and then he’s got this other guy named kyle uh who is a friend or works there i’m not sure the relationship but they like they mix work and play and they’re open about their how their they have open relationships and they talk about it uh kyle kingsbury i think his name is and they talk about it on the podcast on their podcast that they they share they share relationships yeah it’s i mean you know more power to you if it’s your thing uh i what i’m saying is i didn’t know how common that was or like swinging or that lifestyle but it is very common amongst like successful silicon valley people same thing with drugs like you know either micro dosing or normal dosing of certain drugs like i guess like there’s a certain level of uh party that i just never did and had never had the urge to do um that i think is like pretty common amongst uh amongst like this group of people and like you know good for them dude i’ve i’m i’m such a prude i’ve been out with like some like really powerful people who i looked up to and i saw them whenever i’ve seen him do coke i’m like oh i i don’t uh i don’t really like you as much as i used to like you exactly it just like it made me uncomfortable i didn’t feel i didn’t like it but uh this is crazy and it is way more common than i than i thought living in silicon valley i think what it is is like if you’re a nerd and you’re now worth a billion dollars or hundreds of millions which is basically the same thing and you could do anything you want you want you want to do stuff and also if you are young and you have money you have to up the ante consistently so dan blizzarian has this new book out and either in the book or an interview about the book he was saying how he’s like man i’ve had every woman that i could ever want i have private fancy chefs i drive the best cars i fly private i do i do the fanciest stuff none of it makes me happy anymore because i have to go bigger and bigger and bigger in order to help my dopamine and make it work and and and now like none of it makes me happy so i just like i try to be simple now although like it’s really hard i i but all the items they don’t they don’t bring me joy um speaking of making me happy there was this thing that i saw that i thought was pretty cool it’s not really like a business idea necessarily but i think it’s worth a read so let me put a link to it uh worship the link um one sec let me grab it basically there’s this guy i want to give him credit because it’s a very interesting read um and i’ll explain it while i’m looking for the link so basically there’s this guy who dan liu i think is his name um how do you spell it dan normal and and uh go to this link so go just search or nevermind i’ll just slack it to you so go to this link and this guy this post and basically what all he did was he’s like hey um you know there’s there’s all these like claims that you’ll hear commonly you’ll hear them over and over and over again and they’ve referencing studies and um they have fancy names and then their reference studies that people take them as facts and then if you’re he’s like turns out if you actually go read the study the claim is either way weaker than what people use it as like i think or it’s literally the opposite it gives four examples and i loved reading this so i want to go through them real quick so one is unhappiness which you just said so we had talked about this before which is people have this thing where they say there’s a there’s a link between happiness and uh and income and basically the thing you’ll hear in pop science is seventy five thousand dollars you know your happiness doesn’t go up beyond that amount so what does this mean and it’s totally small you should chase money and don’t chase money you should it’s not gonna make you any happier and so he’s like so he goes and he’s like because it’s become common knowledge that that money doesn’t make people happy how much is enough um you know people have different things if you google it if you say happiness income it’ll say um household income of 75 000 after that your day-to-day happiness doesn’t rise um he goes this happiness uh income like study was actually done multiple times not just one time and you know the problem is like when people looked at the graph it looks like happiness goes up up up up up and then it flattens out he’s like the problem is it’s on a log scale and like most people just don’t know how to read a long scale graph a long skill graph means you’re going up by factor of 10 every time sorry so even if it’s even if it’s flattening out that might be going from 10 to 50 it just doesn’t look like as big of a jump because it’s not like the increments are a log scale so basically if you actually look at it if you actually look at the and you know this got published in dan gilbert’s like book uh on on behavioral you know economics and stuff like that and basically if you actually look at the chart the chart shows that uh if you look at it on a non-log scale which he puts the graph here it’s basically like the more money you have the more your satisfaction goes up and there’s no flattening out it doesn’t go up at the same rate so yes it’s true that going from zero dollars to thirty thousand dollars to seventy five thousand dollars gives you a bigger jump in happiness than going from one million to two million or two million to four million but the happiness does keep going up uh your life your satisfaction does keep going up on all the reported scales it’s basically like you know there may be some point where you stop getting returns but we haven’t found it yet you know like uh on average people have not found that yet so actually there are things that like um that i and if you dig in he actually pointed out some that there’s there are some things that that uh contradict this claim so what people used to say is oh yeah you’ll get that money then you’ll return to what they call your set point of happiness so you get all this money you win the lottery yeah within a few months you’re back to your set point of happiness if you’re depressed before you’ll be depressed after and um and he’s like you know it turns out that that’s not true winning the lottery actually does make you happier if you look at if you actually look at the study the second thing is the the reverse they also say is true something bad happens to you people will say oh you’re so resilient you’ll bounce right back to your previous level happiness and he’s like actually if you look at the study it actually does show that disability divorce loss of a partner or unemployment actually have long-term negative effects on happiness and even like unemployment after you get re-employed it still persists and that’s what the studies actually show he’s like it’s kind of amazing you know how this can happen like the study literally says what the answer is and that people will summarize it as something completely different like they’ll either take a very weak effect and make it sound like it’s a total like strong effect or they’ll take something that said no correlation they’ll say it’s a correlation he has four examples or usually what happens is like there’ll be a time where um someone has one cute line in a study and then a news article cites it and then a thousand things exactly here’s another example of that yes have you heard that uh it it’s a crazy stat i don’t remember exactly somewhere like half of americans can’t afford a 500 bill if an emergency came up so i i went and read i was like i don’t believe that that’s true and i went and looked at where i started i researched this a while ago and it’s [ ] it’s it’s that that’s a what happened is um there was a study done and there was a line in the abstract saying like uh you know like this could be as bad as it said something like a non-committal like perhaps or maybe or like something like that where it’s like i forget exactly how the scientists or the the the how she phrased it but it’s it’s not true it’s not a fact it was like a it was just a line and so many people cited that and ran with it to believe it’s true another example is uh i believe the food pyramid so the food pyramid i if i remember correctly they were it was like a hypothesis or something it was like we just we think this might be true um and like some people were just kind of tink it was like a it was like a project someone was tinkering with and i think it was who the world health organization took it and ran with it and they’re like well you know we don’t know if this is real and in fact in the 90s they had to change it because they’re like well we actually put like all fats and all carbs in the same category when they’re like you know it was just like this oversimplification that some people were just tinkering with and someone ran with it and there’s loads of examples we should actually do an entire podcast just on examples of that another one is like dude have you ever heard that you could see the great wall of china from space i’ve heard that is that not true it’s of course it’s not true if you can see the great wall of china from space why couldn’t you see like a highway yeah it’s true the height wouldn’t really matter because it’s so easy to get these one-liners and run with them and you can they’re really cool you could find a lot of them in interesting studies and i’ve actually been learning peter atia this guy named peter tia has this really good blog post on how to read studies and so i read health studies all the time and you can go and read them and they’ll make these broad claims but you’ll say oh well you tested this on only 20 and they just these 20 people like called you or checked in with you occasionally for the like three weeks like they called you every other day we don’t know what they were doing throughout the day like there’s just so much information going on who knows you know exactly what happened it’s not good enough to say it’s a fact there’s a there’s a name for uh effect i don’t remember the name of it but uh it describes this phenomenon the name doesn’t really is it dunning-kruger danny kruger is a good one that’s in this in this thing that he talks about but there’s an effect like this uh which is like there’s something that happens where you read a newspaper story day to day you read the newspaper you say okay this is good it’s informing me i trust this this must be true if it’s and then you read about something you know about and you actually see oh my god like i actually know about this and this is actually either not quite right totally off or misses it leaves out some important information so you would think that people would once they have that experience they would like re-adjust their trust in the rest of the newspaper and the name of the effect is this some kind of like amnesia effect where like you um you turn the page and then you resume trusting the next thing that you didn’t know about that’s in the newspaper it’s like even though you just sort of proved to yourself that like this should not be the you know the record the canon of like what’s true and what’s what’s not about a subject um but there’s this common effect which is that people will experience it on something they know and then as soon as they get back to something they don’t know they uh sort of rebound back i forgot the name of that but i’ve seen this to be true you know for me for me i i i hope at least at least you know that was one of the biggest changes of my childhood was i used to think if something was in the newspaper or on cnn that like yes that’s what it is and you know and you know it changes it when you become the person writing it so i became the person writing it you know i created a website and i would write stuff and i saw people cite it sometimes you and i will say stuff and we’re saying like around or we’re saying i heard this crazy story about x y and z and hopefully we think that people are saying like you know this is just banter and like we don’t it’s when we do know the facts we’ll say it’s a fact so but oftentimes we’re like you know i think it’s around blank and i’ll see people cite us and i’m like well you took that out of context so i i was just i wasn’t well researched on that i was just kind of i kind of knew it and once you become the person making the news you see that it’s [ ] and that’s why i believe that fake news even though people are like criticizing trump for that i’m like that is actually real it’s very easy to make fake this you know what’s the difference between you know cnn and the wwe there’s not much they make up story lines for entertainment and uh and so like you know the all these three-letter acronyms the nfl same way it’s story lines for entertainment and like if you say that the news is just reality tv right it’s story lines loosely based on reality um that’s very different than you know getting your information from it and i get it it’s tiring to go try to get accurate first-hand information a lot and people use shortcuts and that’s why that’s why the system is the way it is but um you know the sooner you sooner you realize that the news is just entertainment the faster you’ll either stop consuming it or consume it with like a very severe filter that says this may or may not be true i’d like to cross-check this again if it’s important i should go dig into it if it’s not important you know i should kind of like you know take it with a grain of salt this is great you