Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- The Tova Perfume Story: A Masterclass in Headlines
- Marketing Imbeds: Turning Negatives into Positives
- Scarcity, Busy Signals, and Linguistic Kill Shots
- De Beers and the ‘Diamond is Forever’ Campaign
- The 5 Ps of Persuasion and Gary Bencivenga’s Formula
- Joseph Duveen: The Art of Selling to Titans
- The Psychology of Sales and Ad Consumption