Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- Introduction to Craig Clemens and Golden Hippo
- The Greatest Headline: Gary Halbert and the Tova Perfume Ad
- Marketing Embeds: Viagra and Joe Sugarman
- Creating Demand with the ‘Busy Signal’ Tactic
- Trump’s Linguistic Kill Shots and Framing
- De Beers and the ‘A Diamond is Forever’ Campaign
- Gary Bencivenga’s Persuasion Formula (5 Ps and 4 Us)
- Joseph Duveen: The Greatest Art Dealer of All Time
- The Value of Relentless Sales Experience
- How to Master Marketing: Study the Ads