Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
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Kind: captions Language: en what is my unique strategy or what is my strategy of doing that I think where I’ve been very successful is I just do a lot of stuff and eventually something works I think there’s a few things in marketing I’ll say three things that I think are simplistic simplest you know world but number one how about just singular goal Facebook did it appszoom accom has done it and I think with even recently with my dork world and helping people overcome fear and start businesses I’m kind of like having a bunch of goals I’m like here’s our tick-tock goal here’s our Instagram goal here’s our email list goal here’s our organic traffic oh here’s this I’m like what is our most important goal and as I just even pick one for some period of time and so I think I’ve come into that realization like let’s just pick YouTube and just be okay with that and guess what that’ll rise all other ships so don’t be ignoring the ignorant of those other ones but just focus on one second thing is that as I was doing a lot of this content recently which has gotten me really fulfilled and it’s it feels good feels great is youtuber okay dork calm mostly YouTube mostly in YouTube world the second thing that’s been most critical and this is really hard because everyone does it says they do this or wants to do this but doesn’t who who is my audience who is the audience that I really want to be helping and communicate with because on one hand I want to I want to connect with like nine figure CEOs and ten figure CEOs and I you know I actually don’t think there’s a lot of content of how to go from seven to eight or eight to nine and I can share how we do it but that audience is really small and they don’t really know as much help and so we’ve realized like our audience is dudes 25 to 40 that have tried to start a business that haven’t been accessible that are afraid of failing and need a little bit of help and so I think the second part of marketing that I’ve gotten revisiting is Who am I really trying to talk to and what are the words so like here are some words that we’ve even identified that our audience resonates with rat race freedom so I’m like really alright self-doubt so those are some of the things that I’m thinking about in the third part that we’re we’re thing anything that’s applicable for every businesses what is your unique strategy of success like so with that we have two parts one what’s our core messages that we’re this is YOUnique like bread and butter that you will know I was like what through meat about this and he’s like what did them it you have so many messages just pick three so I was like alright challenges to overcome fear million dollar weekend and behind the scenes of Annie figure company that’s the three that we’re gonna do and that’s it and then the the second part is they say that again so those three are the three what does recently let’s take a step back so one what’s your goal pick one goal number two who is your customer number three what is your core messages that people know you for so for me those are the three that I’m gonna be known for challenges which I always tell people do the coffee challenge which is take it ask for 10% off when you buy coffee you’re gonna be afraid you’re gonna learn about yourself and you’re gonna grow secondly is behind the scenes of any for your company so like how do you like that there’s not a lot of people that have that experience and I can do that and the third part is how do you actually get a million dollar business or $100 you know a million dollar business start in a weekend which I’ve done many many times and I can share which is unique and then the last part of this marketing equation that I think I’m exploring and revisiting around all these things is what is my unique strategy or what is my strategy of doing that I think where I’ve been very successful is I just do a lot of stuff and eventually at least something works but I think I will be even more successful slowing down being a little more thoughtful with these things and so our unique strategy lately has been do the fast stuff but on lower risk items so basically tweet and Instagram and LinkedIn post [ ] everything like throw it all out there unlimitedly and then based on what works a lot aligning to our core messages that’s what will go deeper and that’s what will write a blog post about that’s what will do an interview about that’s what we will do a YouTube video about and so it’s just having a higher likelihood of homeruns and how would you hi Sean the mic like you look like a therapist yeah really feel you’re almost 40 I’m I look and feel 32 but I’d say I’m about in physicality in our society 38 and that physicality in our whatever traditions of 38 ok cool even years I am 32 and I look and feel 38 so you do look 30 a bro I’m trying to go the other way so and I would love so if you were 21 again 21 no network no name-brand you’re starting up from scratch and you don’t have to go the same pathway you went I’m curious you know if you had the luxury of picking any path now that you know of so many more paths and you probably knew about when you were 21 what path would you go down honestly I think I copy my path which would be what so you’re 21 what do you do I’ll tell you exactly what I did I didn’t know what the [ ] to do so I wouldn’t tried a bunch of stuff out to figure out what to do I think the only I think one question is what Delta would I have chosen and I’ll tell you exactly what that was so at 21 I didn’t know I didn’t know what a BS was I got it got it from Berkley I was like Oh bachelor science is cool everyone kind of follows a stream right like when you graduate from college which I think less and less it becoming important everyone’s like oh get a job go to Intel go to wherever and I was like ok I guess that’s what everyone’s doing but I’ve always wanted to start my own company I didn’t know what to do and so I think the two things that I did really well when I had that day job at Intel was I use that as my investor and the two things I’d recommend is that I started a lot of businesses so if you’re like I don’t have any idea two things you can do one go to San Fox comm and start a newsletter and send an email once a week for 365 days or for 52 weeks that’s number one or number two go on YouTube take the rhein holiday challenge and post a video on YouTube for 30 days start there the second thing that I did is that I connected with people very aggressively and I asked anyone I knew for anyone that they knew that was really smart that’s how I met Tim Ferriss that’s how I met Orin Hoffman dave McClure James Hong Max Levchin ramit sethi I basically put on events I hosted lunches I organized conferences I didn’t know anyone but I wanted to bring smart people together so if you don’t know any smart people find one smart person say hey you should meet this smart person and then just go and hang out with both of them guy and girl guess what you coulda done zoom if you’re in remote country or if you don’t have any connections I think one of the ones I’ve really observed lately every person I’ve hired that’s been the most impressive has done two things they’ve offered something for free to a value that I’ve wanted and they did it without asking and those people live in the most impressive and guess what now they’re like hey I want to meet this person I want to do this thing I want to grow here and like that most of them are now working with me and so I think I would have that was something very early on I was very aggressive on meeting people and just trying to build my brand in terms of career I think the two thing one thing I did very well is I was really great about following my curiosity and things I was really excited about so I really loved Facebook and I really love the mint and I was like I’ll do whatever it takes to work there um I think the only difference I would have chosen is find someone 10 to 20 years ahead of me that I think is doing the things I would would like to do in 10 to 20 years and be obsessed or aggressive in figuring out how to make them excited to want to be a part of my life so I had one guy dug her she was my boss at Facebook and it didn’t really work out as well for as a mentorship but it’s nice because like you can say oh that’s how you do a relationship oh that’s how you do a career and it’ll shortcut it you just have to figure out the real most important thing is how do you get them to give a [ __ ] about you and the best way to do that is help them with whatever things they’re working on so you want to hear something crazy Shawn I don’t know if you know this but I don’t know if Noah knows it but I launched my I created my so my company which is a it’s an okay company it’s been good for me it started because Noah had a blog post about organizing conferences and I was like I what was it called it was called like how I made how I made 90k hosting a conference of something was that it Noah mm-hmm I made a coordination conferences because I I didn’t know I was gonna make money to him yeah so I saw that and I was like well I had a book club at the time and I was like well I didn’t mean I’ve been hosting these meetups but I don’t make any money from it I should like make money off this thing and so I started my come and he have made millions of dollars personally off conferences because of that blog post and more importantly or maybe not more importantly I’ve met I met actually all three people in this call and most of my friends and co-workers do because of that blog post because of that blog post I meant Neville because of that blog post Neville the best man my wedding I met because of that Katrina so so what you’re describing of what you would do and how basically you describe like hosting events and which is similar in the same vein as posting content I did the same thing and it made me millions of dollars and I met all my best friends that way awesome I mean I think the only other thing that I was doing at the time that I think everyone should do so number one build your brand in some way even if you’re not trying to be a personal brand I think practicing writing is a skill you can use in sales you can use development you can use in design you can use it almost literally forever I think the connections very valuable literally probably the reason I’m a multimillionaire is because I’ve been able to meet and help people and connect people connecting and meeting but the third thing was that I was starting a lot of businesses and I think what’s beautiful is if especially earlier in your life your cost of living is sodium low and my cost of living is still damn low because I’m I haven’t grown up in some ways and I’m maturing in certain ways that it’s so low that you should take a lot of risk very early on in trying a lot of things out so I like when I was working to Intel I was doing this college consulting I did a thing called ninja card comm I was putting on these conferences that I charged for and then I was working at mint I started doing the Facebook apps like it all plays games and I started making a lot of money but now I was working at morning I was working on weekends I was working at lunches we’re working at nights I was working I kept going and I kept trying a lot of me and eventually after probably two and a half three years good to know four and three or three years later my side hustle finally became my main hustle you [Music]