Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- Introduction: $40M Revenue and the ‘Shed’ Studio
- Dani Austin’s 10-Year Journey from YouTube to Divi
- The Early Days of YouTube Collabs and Management
- The Origin of Divi: Solving Traction Alopecia
- Scaling Divi to $40M and the ‘Skinification of the Scalp’
- Personal Branding Framework: Signature Stories and Low Status
- Content Strategy: Characters and Reality TV Dynamics
- The Business of Influencing: Affiliates vs. Brand Deals
- Future Strategy: Retail, International, and Bootstrapping