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Kind: captions Language: en foreign [Music] welcome back greatest podcast in the world a decision to click play and now you’re going to learn things you’re going to laugh you might even get a little teary-eyed at the 42 minute Mark um that is true also that’s your prediction by the way because we haven’t got there yet yeah but that’s like the whole part of the podcast is like predicting things but your sweatshirt looks great is that like that’s kind of who you are you’re that stupid dog who says is he stupid no is he a monk so my uh one of my business partner Joe he’s got that framed in a background on his wall because this is who I am I am calm and there’s fire you know what I’m out on by the way I am out on the graph that’s like this is what you think progress looks like this is what progress actually looks like and it’s like a squiggly line instead of the straight up and to the right line I’m out on that what does it look like on that what what’s it look like no it’s correct I’m just out on the graphic like we know we like if you don’t know that by now like if you’re if you’re over the age of 25 you actually have to report that comment as spam when you see it on LinkedIn you can’t like it you have to say flag this as redundant I learned this 15 years ago and it I got it the first time I saw it I got it never needed to see it again dude I haven’t ran Facebook ads in a couple years but when I did what when I ran it I think that if just one person clicked flag as spam that had a meaningful difference on the ad is that still is that still the truth uh I don’t know because that’s hard to say it’s hard it’s like a black box now so it’s really hard to know um but dude you gotta just fire up the old ad manager once in a while take it for a spin well what I used to do is any competitor I would always click flag of spam yeah I was gonna say there’s only one reason you know that yeah I would do it I would do it constantly because when I was running the ads like I would have an ad set that got seen by like uh 10 million people and I would notice like if two people clicked flag that would actually make a meaningful difference in the CPM and click-through rate and so whenever I learned that I’m like oh every time I see someone I don’t like flag flag it’s honestly a miracle morning Brew succeeded given that you were doing this more credit to them actually I couldn’t it counts just to flag them all right let’s uh wait before we get in we do have to remind everyone about the gentleman’s agreement so in fact what you were saying about reporting things and clicking buttons it just did remind me of the gentleman’s agreement and what is the agreement the agreement is think of it as an agreement think of it as a firm handshake done digitally between uh two gentlemen and and one gentleman says I will provide and unlimited free-flowing all you can eat buffet of content for the low price of zero dollars as long as you go to YouTube you type in my first million and you click subscribe and I’m not just saying that so we get more subscribers I’m saying that so that you get more of the content that you need I’m just looking out for you and so that’s just what one gentleman does for another we dedicate Our Lives to this podcast you spend 15 seconds to click subscribe it’s like that’s the gentleman’s agreement we can’t go to your computer and check that you’re doing this so if you watch more than one episode you owe it to us and that’s just the agreement yeah it’s more like a Santa you know Naughty or Nice List thing you just need to do it just in case so please do that for us we work hard on this um semi-glue tied do you want to talk about this I’ve been wanting to talk about this I’ll be fairly open about semi-glue tied I decided I will but I so you told me let’s talk about semi-glue tied and I feel a little bit Vindicated because I’ve been telling you about this thing I I this happens a lot I want to say I want to say a couple months ago do you think it was a couple months ago let’s just say a couple months ago it was a little longer than that it was more like Sam goes um dude I’m getting it in it’s after the recording after the recording Sam usually unloads like one or two just Bombshells and he’s like dude I’m getting an insane shape right now I’m taking these drugs and I was like what and he’s like yeah I took this stuff it’s dude it’s amazing I don’t want to eat any sugar hold on hold on we have to let me set a little bit of the stage here so I like testing new products and that oftentimes includes body stuff I’m just a fiend for testing stuff I love testing everything and I’m not opposed to injecting myself with stuff in order to test it just like I’m not opposed to buying a two thousand dollar thing to test it like I just I’m I love new technology there’s clinical trials they go phase one phase two phase three phase Sam that’s actually how drugs get to marketing they go straight to Sam’s body I said earlier that podcast if I drive a place that has the world’s best coffee I’m testing it if I see a thing that says zero symptoms miracle drug I’m testing it so okay so tell me uh so we’ll explain what this is so there’s a there is a set of drugs actually so I don’t even really know the medical stuff here and I don’t know how to pronounce anything so you correct me where I’m wrong but well first let’s let’s preface this like saying none this is 100 Bro Science and we’re like Wikipedia article and like three podcasts deep at best so take everything what we’re saying with a grain of salt yeah yeah don’t do anything we say Okay continue on so basically the background of this is basically um there was this drug that was created to help with diabetes and the way this works is uh sugar Cravings basically come from like a blood sugar imbalance so like when you eat sweets or carbs or drink alcohol or something like that your body releases insulin and that like lowers your blood sugar to a lower level but like when your blood sugar goes up and down that makes you crave it more so if you’ve ever noticed that like you get off sugar or like a carb heavy stuff for 30 days or you’re like by week two or three you’re like great I don’t actually crave it anymore but if you just taste it really you’re like I need more I need more and so and so there’s this uh series of drugs that have been created for um diabetes and you inject a very small amount of liquid like uh I could say with that it is but you wouldn’t even know but uh like enough to cover a quarter like a very small amount and you do it once a week and they did this trial about I forget how many years ago but they tested it with like three or four thousand people and they gave people this drug and originally it was used for diabetes but then they tested it for weight loss and they gave people this drug and they noticed that when they injected it in their body just once a week over the course of around a year they lost roughly 15 of their body weight so what’s that mean if you weighed 300 pounds and this was for like obese people if you weighed 300 pounds on day one by after one year you weighed uh what’s that 45 you lost 45 pounds in one year and people were talking about this and they’re like this is the craziest drug I’ve ever I’ve ever take because basically it it’s an early drug so we’re not sure entirely of the side effects so this is like the big the big downside but like for the most part the side effects were like my stomach hurt I had some diarrhea but then after like two weeks that [ ] went away um and so this drug what it does is when you eat bad food like a sugar or something like that or carb you can just eat a little bit of it and you feel full and you don’t crave it anymore and it makes it really fascinating so ultimately what it does is it lowers your calorie intake from like you know eating 3000 calories a day is pretty easy for some people now it’s like no I feel super full after 2000 I don’t crave any more food right and this drug is being taken the the forms of this drug it comes as like ozampic or wegovi or there’s like all these like kind of the the brand names of this same drug or it’s class of drugs and it’s being taken by tons of Hollywood celebrities um Tech kind of like tech people like Elon Musk yeah Elon Musk said he was taking it um who else there’s a bunch of people that that have come kind of dude like basically what’s going on with this drug is people were using it for diabetes and then a couple really famous people including Elon I think there’s I think the Kardashians said they took it and once that happened then like the the rest of the Rich and Famous started taking it and so like the woman from the office the Indian lady uh Mindy or something yeah yeah there’s a lot of people who think she’s on it because she just lost a ton of weight and then the New York Times And The Wall Street Journal separately each wrote articles saying out in the Hamptons and out in LA and Hollywood everyone is on this drug and everyone automatically like it looks 20 pounds thinner than they did six months prior and it’s been causing a shortage for the people who need it for diabet diabetes yeah oat milk is out and ozempic is in that’s right so okay so this is this is what’s going on so you told me about this a few months ago and like most things I’m just like I don’t know what Sam’s talking about sounds a little crazy I’m just gonna sit this one out and see what happens then I hear about it again then I heard about it through one of the brand names I didn’t actually realize they were talking about the same thing you were talking about who was talking about it um dude I I can’t tell you how many random places I have heard this and then I’m on Tick Tock and there’s a tick tock doctor talking about it and I click the comments and literally the comments are all people with diabetes who are like this is why I can’t get my drugs like what’s going on so there’s possibly there’s a ton of people with diabetes that are like experiencing because there’s a shortage of access to uh to these drugs right now so they’re trying to um try to keep up so okay where do we want to go with this so there’s a couple things so basically you were ahead of the curve you told me about a couple months before I started hearing about it it’s still not fully out there I wanted to talk about it now because I think three to six months from now this is going to be like a household name a lot of people are going to know this because it’s going to be on you know CNN Fox News Group we’re going to talk about it more celebrities going to come out about it there’s going to be controversies about it there’s going to be all sorts of things and so we want to like call our shot and be like we talked about it early yeah we should have talked about it right when you said it and it was in June by the way I started uh learning about it in June yeah six months ago oh man so you you’ve been way ahead of the curve okay so so you tell me about this miracle joke now I’m like you know most people miracle drug you know I’m skeptical initially so can we talk about I guess like have you looked into the science and the side effects I asked a doctor friend and he goes yeah these drugs they’re super effective and exactly they work uh there’s no he’s like I don’t know of any uh kind of known downsides to taking them right now but also they’re so new so like you know we’ll see 10 years from now if you know everybody’s small intestine is shriveled up into like a little p and they what happened so well that’s that what do you know that’s the downside which is it now this particular drug I don’t actually think it’s that new like these types of things have existed for I believe a couple decades um but they the it is like new like on a bigger scale um I read like there’s like this original study that they tested this on two or three thousand people and they found that like the side effects are like for some people you um like you get muscle cramps or stomach cramps and like some things where you’re just like uncomfortable for two or three weeks for me when I started uh toying around with it I got really cold I was like freezing all day and I wanted to like wear a coat and I thought that was just because I was just like nine percent body fat but I think it was partially the drug um there’s another thing where like they there’s a chance it causes thyroid cancer but like uh they didn’t that doesn’t seem like a statistically significant thing at least not to the point of like causing true concern I think the biggest concern is I don’t know you don’t know yet okay yeah and we’re not that’s not our especially so let’s not uh talk too much about it let’s talk about some of the I want to talk about the business side and then I want to talk about your other experiments that you’ve done oh wait hold on you know what’s interesting though about this why this is going to be big I think dude I think I I think there’s a world where this like cures obesity so there was one downside which is like the study that they everyone lost this weight on after they quit taking it the downside is if you were into obesity yeah no dude the downside was like people gained weight after they quit taking it like they gave back like two-thirds of the weight so like if you don’t like actually use it to create habits and then you get off of it you’re just gonna get fat again but um I think there’s a world where it helps like get rid of obesity I also think there’s a world I think there’s a world where it could help cure alcoholism dude there’s been people posting I like here the reason the way I found all the find all this stuff is I go to forums which we could talk about in a second but people are like I’m an alcoholic and I start taking this and I don’t crave alcohol anymore like what’s the name of a form like Reddit or you’re talking about like deep Forum like bodybuilding.com or something yeah yeah so like it could be a body I will go to bodybuilding.com or there’s a Reddit called semi-glue tied there’s a Reddit called uh uh ozenpic and we go be there’s subreddits for all of them how many people are part of the Reddit for semi-glue tied uh let’s look right now so there are 14 000 not that many so that’s pretty low so like but that’s cool that’s enough people that like it gets pretty interesting and then there’s another one for like each brand name 19 000. so and then okay so here’s some kind of crazy business stuff so to be I’m like wow there’s a there’s a miracle drug that helps you lose weight easily and almost guaranteed until people like tons of people and a bunch of celebrities are doing it this thing is going to fly so sure enough the you know Supply starts getting uh constrained because too many people are trying to get it um have you heard of some of these brands that try to get it to you and how create how much they’re doing right now so they’re talking about the norvo the the European company and then like the like just the maker of it so I was looking I was like how do I benefit from this financially I’m not taking this drug but how do I make some money that’s that’s a different drug and um so I looked into the you know the maker of it the stock and then I was like okay well um how do uh who how are people getting this today so first search if you search as epic is a company called calibrate and calibrate has some crazy stats so calibrate let me just send you uh let me go into calibrate.com yeah so calibrate basically you go to their landing page and it’s like ozempic online weight loss prescription it’s a safe doctor strive glp1 thing you know see if you’re eligible and then basically you get it’s like telemedicine you get a call you get a prescription you get to weight loss drug they they are currently valued at about forty four hundred fifty million this company in less than 24 months um they’ve basically scaled to about a 50 million dollar run rate No Way really kind of crazy so June July 2020 it’s a zero um July 2021 it’s less than like you know it’s you know it’s tiny and then it’s gone up I want to say what is this how did you see this um I can’t really say but it’s gone up you know 10x in a year um so that’s kind of crazy and they pretty well do you know why we project by the end of this year they’ll be at 60 million and by the end of next year they’ll be at 140 million so semi-glutide it costs like 500 bucks a month and when you take it you’re like this is dope I’m I don’t want to quit taking this right hey turn off the heater I got yeah for a Zen pick well it’s like uh you like what would you pay to like be ripped you know what I mean you’ll pay a lot yeah yeah you know what I want turns out I won’t do is inject myself with a you know kind of newish drug but you know I think I’m I’m in the minority here it looks like the majority of people are doing it so uh there’s this company there’s nexmed um obesity is a disease not a choice we will help correct your body chemistry with a with this drug um okay that’s pretty pretty strong um pretty strong marketing Okay cool so that’s uh that’s the first part is people are going to Google search this thing like crazy if you go to Google Trends right now and you search for like a Zen pic or you search semi-glue tied you just see it’s like basically going up up up up up and then the the Google Trends like you know they do this forecast where it’s like a dotted line and the dotted line is going straight up to a hundred is it really yeah they’re like this thing is Gonna Fly um and so like you know I I think there’s there’s gonna be a lot of people doing this I think that if you are creating content that is reviews reviews science uh like some summarizing the science around this stuff I think that you can make a killing right now if you can get in the top rank on SEO or on YouTube doing reviews and scientific summaries and um FAQs on this uh on these drugs because you will then be able to affiliate link out that lead and if it’s 500 a month and people are staying on this thing for multiple years you might be getting paid you know three thousand dollars a leader ten thousand dollars a lead or something like that right like it could get kind of crazy depending on what the lifetime value is of these things and so um I think that somebody who creates content for those Google searches is gonna do really really well right like if I go search I haven’t looked at all the uh so a lot of the tools for this but well a lot of the when I went and I went and researched this like crazy and I used um YouTube and I used a bunch of different stuff to like learn about it the majority of this content is mostly for women who are overweight you know it’s it’s a it’s overweight women and I went and I was like okay but is this what does this drug do for like kind of fit men I was like let’s go you know like that’s like the niche that I’m curious about like okay cool if you’re handsome podcasters they’re a niche for like uh like guy next door like you know what I mean um but I was like looking for like all right so if you’re 300 pounds this could make you 200 pounds but like you know like I don’t need to be less fat like I just want to you know how do I just I gotta Beam on his face at a B plus body yeah where am I going after this how can a Missouri eight become like a New York seven that’s just what I wanted to know that was the niche um so I was trying to learn about it but there’s like not that much content there’s some content on about it on YouTube with like Joe Rogan and more plates more dates talks about it huberman is beginning to talk about it a little bit but there’s not a significant amount right I also think that uh owning a Facebook group of people who are trying these things out would be even batching it by month like November you know ozempic bunnies and it’s like you know here we go we’re all going in how’s everyone doing oh my God it’s amazing oh you’re on the fence click this link and you can get in you know like here’s here’s how it works and so I think that there’s a bunch of different ways to be an affiliate for this stuff that so that I think is going to do well plus obviously the companies that are selling this stuff directly and you don’t want to take this you’re not you’re not on board uh like I don’t know I’m fine like I like I’m not like uh completely against the idea of taking it I just uh I play it safe when it comes to health stuff and uh I play it safe more more than anything else and so if there’s a lot of unknowns and it sounds a little too good to be true I just gotta wait and like you know I get shredded next year’s fine two years from now if I wait this out I’ll be okay uh look all I’m saying this really is gonna make it so that nobody gets fat anymore then honestly being shredded ain’t gonna mean [ ] anyways so uh not sure not sure how I feel about it you’re just fighting the advances of of modern science at your own loss you know what I mean I’m like a flat earther of the body well and we should say like I do think that like being natural like I P I think there’s pros and cons where they’re like people are like well I don’t want to take drugs and I’m like well like would you keep would you take and they imply that natural’s better and I’m like I think that’s actually a stupid argument because like I could go eat some seed that’s natural and that can kill me and also like if you’re if you’re sick do you do chemo of course you do and so where do you draw the line as to like what you will and will not do and I love testing drugs and testing all my like I said new products because I’m like I actually want to find out where my line is you know is your like you could be like well I’m not gonna drive a car that’s not natural and it kills people but I’m like yeah but it’s pretty pretty sick cars are cool like so like it kind of makes it worth it so I I challenge people to ask themselves and for them they may say well I just don’t want to take anything and I say that I think that’s great do what you want but I always think it’s like an interesting argument when people say they’re unwilling to take a certain drug and I’m like well but you’re if you drink this Coca-Cola or if you take Advil like where are we gonna draw the line yeah yeah we’re gonna draw the line at things that um I already thought were normal and new things stay out I’m I’m what you call dug in I’ve made my mind and I’m not changing okay I have mental cleats and I’m in the ground right now um all right where do we go from here um let’s move on so other things oh wait wait let’s finish up with weird things that you’ve explored that are not so much fun so dude this looks too good too so vaping weed I always thought that trade since 2004 and I used to so nowadays because I was like why what weed but I don’t want like smoke and I was never like a weed guy but I like I remember thinking about this and I’m like I don’t I don’t really even like this drug but like the whole smoke thing seems weird and so years ago I bought a thing where I was like trying to research it’s like crazy and like there’s vaporizers but and there’s this thing called the volcano you know what that is no it’s like a 600 Vape thing that would like put Vape in like this plastic bag and you would talk better and run the room and I was like that’s stupid and um so I like went and found this like wood maker who made like an oven that you light on fire it’s basically like a meth pipe for weed and it Heats for the weed to like a certain temperature and it turns into Vapes and I was like portable Vapes this is gonna be a thing and then like packs came out how how far ahead of the curve are you on that so you started vaping 2004 that’s crazy uh when did vaping become popular I feel like that’s like five years ago five years ago but I was all my babies the other Vape that I thought was gonna be a thing and it never turned out I learned about vaping alcohol turns out that’s not like there’s not like that much science to it and butt chugging is actually the way to go but I was I was curious about like can you actually get drunk off of Vape so I remember like waiting we got to put up the picture of you with the incredible hiktan uh versus you now and this is the like uh Olympic infomercial how did you feel about that that’s pretty messed up right so basically I posted a before picture on Twitter and my before picture it looks like I’m Kid Rock’s nephew uh like before picture honestly looks like like somebody is staging a before picture it’s like all right how do we make this as crazy as possible like yeah just like turn the knob up all the way like yeah like somebody said it looks like you got that guy definitely has a couch in his lawn later that day I saw a guy get shot in his leg with an AK-47 and a drive-by I it was the most hectic part of my life I was like this guy definitely has like a a loose you know hot dog in his pocket right now just dude I looked like a hot dog yeah so you um you know you are a man of progress you’re a symbol of progress um so that that’s amazing the uh other thing you said you’re taking some like crazy wonder drug for your uh Achilles right now you want to talk about that or no I’m I’m looking into this thing and I’ve and I’ve tested it out a little bit uh it’s called bpc157 so it’s a it’s a peptide which is it’s hard to I I’m not a doctor I don’t even like explaining this stuff but it’s basically like an amino acid and it okay we have no public math maybe we should also have no public science Well here here’s why I started getting interested I started reading on Reddit on like the pept it uh what they call the peptide Reddit and this guy was like my shoulder has been hurting me for 20 years and I injected myself with this thing and like three days later I have zero pain and I’ve complained for like five years that my achilles and my calf I like it always I’m always in pain and so I was like screw it this one Reddit guy I’m gonna try this out and so I did my cat feels amazing I have zero pain dude and so that’s my point so I think and this is kind of what I wanted to talk about I so like I think that you can find patterns in non-quantitative places so Facebook groups forums article comments uh comments on um like when box or CNN or whatever when they post their articles on on Facebook looking at the comments and 90 of it is total nonsense but there’s something interesting about like repeatedly seeing these things like here’s a really like controversial one that was controversial at first but now we’re like huh maybe it’s not bad it’s like when you were when I I follow all political Spectrum on Facebook so I can see like what articles are the trends and I’m like wow Fox keeps or Breitbart keeps posting about Wuhan lab and like a virus coming out of it like what what no this we did it this didn’t come out this way but why do they keep saying this it doesn’t feel like it can’t be true someone ate a bat in their soup and that was what happened yeah that’s what I thought but like this and this is just one example where nowadays we’re like huh that’s actually plausible maybe and so what I try to do is whenever I see these crazy things I try to say what’s the repeated pattern and let me ask myself like what is the evidence not these people are crazy or this is stupid so like if I hear about a drug or a product my or my I used to say you’re just nuts you’re insane you don’t know anything that you’re talking about you’re just be normal now I say well why are you saying that and like is there any evidence here’s like for example here’s one that was interesting and I’m not a political guy it just so happens that the political things are like way easier because there’s way more of them I saw this like crazy Instagram handle say that Putin has cancer and he’s like close to dying that could be total nonsense but I’m like that’s really weird that someone would say that let me like go and research and then like I’m like research like oh wow you did cancel two like things recently so I understand why you could jump to that like conspiracy but like it’s just like interesting to see like new ideas pop up and patterns that repeatedly happen and then to ask yourself why and that’s typically how I find a lot of interesting Trends another one is like do you remember keto being really popular yeah dude keto’s dead keto’s keto’s gone like I I would bet I haven’t looked at it but go to Google Trends right now and type in keto and I bet you it looks like a mountain like we’re on the right side of the mountain where it’s going down and uh like you just start seeing these Trends where like people are like who does keto anymore or uh let you just start seeing these things and I find that so fascinating like to figure out where these subcultures are on the internet and what do people who are considered freaks what are they believing and actually which one of their controversial opinions is gonna prove to be true in like you know a couple years you know I got to give it to you um when you first started saying that you saw a guy on Reddit say that his shoulder pain went away and then you injected yourself I thought to myself this guy’s an idiot but now I realize I misjudged you you’re a biohacker we just needed to change we just we just went from mayonnaise to aioli and I love it recommended by strangers on the internet you need to say I’m part of the buyer hacker Community yeah it’s like Indiana it’s like Indiana Jones rebranding a male purse like he nailed it that’s what I need all right let’s go to the next one um okay I got something kind of interesting for you so uh speaking of Indiana Jones I saw a clue this is actually a good transition I saw a clip of the new Indiana Jones trailer I don’t know if you’ve seen this have you seen the new movie trailer for Indiana Jones no I play sports and workout and stuff [Laughter] watch like wizard movies well he so it’s played by Harrison Ford right but you know Indiana Jones is like the Remake but it’s Harrison Ford again and there’s in the trailer there’s this one scene where Harrison Ford who you know he looks like uh you know like somebody calls him Papa now like you know he’s uh he’s a little older um he like rewinds the clock and he looks like young Harrison Ford in a scene and I was like I think they do I think the technical term by the way for people of that age is gray bush that’s the preferred nomenclature show some respect pronouns are gray slash Bush so so I was like how do they do that thing where they like made him look young in that one scene like that was pretty pretty cool and I found out that the South Park guys have a company around this have you seen this the guys created South Park have this company called Deep voodoo and they raised a lot of money for it they raised 20 million dollars and what they’re doing is they are creating deep fake technology for movies so they’re like yo visual effects expensive as hell what if we can do it using Ai and deep fakes and the way this works is they actually were making a movie that required a lot of visual effects and so they were kind of building this technology in-house for their own production and I think something happened covet happened they shut down the movie and so now the movie is not happening but they they’re like well how do we turn this you know turn this lemon into lemonade how do we turn this failure into you know something that could be successful and so they spun out the technology as its own company and they’re like yeah we’re gonna basically do this use this technology to make it easier to do visual effects and so then there’s this uh I put a link in our dock here um oh no I didn’t put the link in but there’s a music video by what’s his name uh Kendrick Lamar it was amazing okay you’ve seen this video it was amazing yeah dude I was gonna I was I’ve been looking into this you play sports you exercise and you also watch rap videos yeah yeah podcaster I’m a cool podcaster dude the Kendrick Lamar music video is so good it is so good it’s magic they use this technology so what he’s doing is he’s I describe it like you you know it better than I do I’ve only seen it once sounds like you actually saw it in the wild basically if I’m uh it’s just basically a close-up of Kendrick Lamar and it’s just him rapping uh so it’s Kendrick Lamar The Heart part five it’s him sitting in a chair yep it starts off with him then at like the one minute 45 second Mark all of a sudden his face just changes into O.J Simpson and it looks like he’s wearing the same shirt same hair it just just his facial features change too identical to OJ Simpson but he keeps rapping and it’s not like you know sometimes you see these AI things where the mouth is like it’s like not quite moving with the words and you would think that it’d be pretty hard to do with rap um but they did it it looks perfect and it looks like OJ then he changes it to Will Smith and he changes into Kanye then he changes into nipsy hustle he changes it and it just keeps morphing and if you look at the bio it says deep fake from Deep Voodoo special thanks to Matt Stone Trey Parker and deep voodoo uh for the production of this video and so that is uh that’s pretty cool and I think this is kind of amazing these guys these guys uh you know the South Park guys that’s kind of like a like some people look up to Elon and they’re like wow Elon is the these that’s the that’s the best it can be career-wise you know he’s the he’s the Michael Jordan for me these guys are a little bit more like the Michael Jordan I agreement creation of South Park South Park’s amazing the way they went about it the way they poured their heart and soul into it if you ever watched that movie what is it seven days to air have you seen this movie yeah it’s awesome man which shows how they they produce South Park in one week every episode is in one in seven days and they just followed them for like a Monday Tuesday Wednesday Thursday Friday Saturday and then it’s like boom here’s the the episode goes live and all right back to the meeting room tomorrow we got to do another one and we do that for the whole season and that’s how they stay super topical with their with their um shows whereas other shows can’t because they they film the whole thing over a longer period of time or they animated over a longer period of time so they can’t do things that just happen um so they did that they did Book of Mormon so now then they they crush it at the play um you know Broadway play you know space now they’re doing it with this product this uh technology companies production company I think they just signed a 900 million dollar deal by the way with somebody so these guys are just like crushing what not what 900 million dollar deal I think with a Viacom they signed a deal I think for South Park or uh I don’t know if it’s South Park or it’s other shows too but it’s That’s crazy dude and I bet I wouldn’t doubt if they’re each worth something like 400 million dollars um these guys are like prolific and they’ve done it how long has South Park been around I think like 30 years and they’re just sorry not 30 but they’re just friends dude it’s great yeah they’re great man and like what’s funny is these guys make like raunchy kid comedy and they’ve never had like a blemish like they’ve never really done anything wrong like the worst thing they’ve ever done is like gone to like the remember when they went to the award ceremony on LSD and they dressed up like JLo no so so there was like that there was an MTV Movie Awards where Jayla wore this uh Jennifer Lawrence or Lopez wore this like green dress that was like risque and like was iconic whatever the next year they dress up like they wore that actually I do remember this yeah that dress is Iconic so they tell the story they’re like yeah we just like took a bunch of LSD and decided to do that and they’re hilarious these guys are the best and they’re super prolific man they’re awesome laughs our software is the worst have you heard of HubSpot see most trms are a cobble together mess but HubSpot is easy to adopt and actually looks gorgeous I think I love our new CRM our software is the best HubSpot grow better so these guys I think they got to be our Billy of the week [Applause] a million dollars isn’t cool you know it’s cool billion so they signed a 900 million dollar deal with Viacom CBS in August of 2021 Book of Mormon their Broadway play has grossed 500 million in revenue and they just raised 20 million dollars for this new deep fake company um and basically they say you know deep fakes have this rap of being you know problematic because there’s going to be fake news and there’s going to be misinformation but also it’s going to be really important for Hollywood films so things like um de-aging the character like in here and uh like Harrison Ford and Indiana Jones or the music video stuff that you saw their bet is that visual effects are too expensive and that D fake technology can make it much more cost effective to do creative work and um yeah it’s kind of crazy so they they basically the movie they had a movie suspended due to covid they pivoted out the team and decided to provide deep fake tools to Hollywood um before that the thing they were making was a 14-minute comedy featuring a deep faked version of Donald Trump and so that’s what got canned did you just yawn during your own segment I’ve been doing a lot of talking here you know another good another good South Park thing another good South Park thing that I stole from them a long time ago was there’s this video of them talking about storytelling we’ve seen this where they’re like uh they’re like we have one trick when it comes to sorts the one rule when it comes to storytelling and um it’s like they’re teaching a class I think on storytelling and they go anywhere you can say ant and then this happened he’s like you know what when a kid tells a boring story like I came from school and then my mom said this and then she said I could have some candy and then I said I got the kitty and then it’s like this is the most boring story ever just you know kill me now and then yeah yeah and then is that that key word where you’re not providing any twists and turns that would make this an interesting story you’re just layering on more [ ] more [ ] more [ ] and so they’re like swap that with a but therefore so instead you would say I came home from school and asked my mom for candy but she wasn’t home and she’s always supposed to be home therefore I went outside and I started saying mama but the only person who was there was this uh my neighbor who’s always creepy blah blah and so but and therefore make for an interesting story whereas and then makes for a boring story so they can literally take a script and just cross out all the sort of like and then uh types of of connector words and replace them with a button so or a button therefore someone tweeted um why do you like my first million and we got like hundreds of replies and the Common Thread was Sean just oozes and drips Charisma and his storytelling is so good and just just addicting and saying everybody laughs one guy goes Sean’s got such good stories and he’s such a great Storyteller sorry Sam yeah I don’t know what was going on there I think because I retweeted it so it was like you know people who like me I guess who were replying but um yeah they were like you know uh the experience the stories whatever I was like I feel like your experience of stories and like crazy weirdness is what makes the podcast tick I really believe that I think oh here’s another compliment I got for you I was actually going to start the Pod with this I forgot I was when we were at that um like you know weekend retreat or whatever uh I had asked somebody a question I was like because I’m trying to think about what to do in my life right I’m like okay sold milk Road thinking about what’s next and I was like okay I think life comes down to like picking the right thing to want so like picking what you want and then bending reality to make it happen yeah and picking the right thing to want in the first place is almost even harder than becoming a reality Bender like at this point I believe I’m a reality Bender that was hard that was the first 15 years and now I realize oh shoot if I am a reality Bender I better pick right and so I said so I asked somebody I go I go who’s there I go man who do we know who who are examples of people that I feel like they pick the right things to to care about and to work on and like go like they pick the right goals basically and then they’ve been reality and make them happen and I was like who’s like a plus at both of those things and I thought I would have this like handful like just like a basket full of examples that I could just be pulling out from for inspiration and what I found was that even the people who I think are super smart most of them were picking like dumb things to to think about care about work on right like they were not picking well and then a bunch of people who picked well weren’t ever gonna Bend reality to their will it was like yeah I talked to them five years ago still wanted that here we are five years five years later now no no real progress you know they’re still just Trucking along kind of like they don’t really they haven’t really figured out how to make it happen so like I’ll give you some examples of what I mean by this so we have a buddy I’ll kind of pick on a pick on them but I won’t say his name very successful probably worth I don’t know 100 to 200 million I feel like has just been batting a thousand like just had wins ever since the age of like you know 24 like just kind of first thing worked in a small way next thing worked in a big way now they’re doing a new thing you know that’s you know or in between they invested in a bunch of things good Investments um now they’re doing a new thing it’s sure enough it’s working and they make it look easy to the point where I was jealous I was like damn this person makes it look easy and I’m like but the problem is and I even told them this I go I feel like you beat the level of this video game and then instead of going on to the next level you just hit reset on your Super Nintendo and play that same level again and you’re doing that thing where you’re just almost like trying to speedrun that same level like perfect you know like people who play Mario and they’re like I’m gonna perfect this level right it’s like dude just go to the next level and have a different Adventure have an improved Adventure right like more challenging or more and there was first they were like when I told them this day I was like um they were starting a new thing it was working everybody else was patting them on the back being like you’ve done it again it’s working I can’t believe how easily you’re able to make these things work and I was sort of like I feel that way but I also feel like you’re playing the same level of course you’re making this work again you already know how to do this um they did a thing recently where they bought a company and they were super pumped that the company like and it was a great buy they made a great buy they bought a company it’s not like they had a background buying companies they just did it they bought the right thing it wasn’t available on the market they found the person they convinced them to sell it’s making a few million dollars of profit a year they’re gonna pay back their whole investment in you know 15 months or something like that it’s a fantastic buy by all accounts but why why are you doing that what what does that bring to your life you’re already worth you know 100 to 200 million dollars this two million dollars a year of profit is not doing anything except for distracting you from maybe what you should focus on which would be something else and um it’s kind of nitpicking you know like a you know somebody who’s you know amazing I think at a game so I kind of don’t want it to be I don’t mean it in a negative way I just made it in men it’s really hard to find somebody who picks the right [ ] and knocks it out the park and what do I know as I’m brainstorming I’m like dude I think Sam is that guy because I thought of a couple people but I just like last night when I was thinking about this I was like dude Sam is the best example let me tell you why I remember when you were um like you’ve done a bunch of things where you’re like I’m gonna motorcycle across America it was like like not what everybody else was picking you weren’t just following a herd um you then immediately went and did it so you’ve done a bunch of things that like I feel like you were choosing you didn’t just do what everybody else was doing and each one added to your like life value uh so it’s like oh this trip across America right or this way to make a bunch of money uh you know because having a bunch of money gives me this like safety net and ability and Ammo To Go do cool stuff even after you uh so the newsletter was another one where it’s like what the hell is this guy doing uh but you figure it out you’ve been bent reality to your will you made it happen and you were completely right right I I was like oh you’re gonna do a Content company and your answer is I’m gonna do better content and I was like where’s the disruption where’s the technology where’s the new platform what’s the what’s the pitch and the pitch was like yeah like you ever read this stuff man it’s dry it’s boring it doesn’t even like it doesn’t speak to us and I was like your plan is to be less boring right like that was literally your pitch deck for the hustle I called it The Daily Show effect yeah but it’s gonna be like a little funny yeah I was like dude that is not a pitch I remember I was trying to give you like help I was trying to help a friend and it turns out I needed the help it was so stupid it was so stupid I can’t believe it worked if I’m being honest like I was right in a way that it didn’t become like a multi-billion dollar company because you were doing some like crazy crazy [ ] but like so it may not have been the right investment so I maybe I was right there but but who cares because you were like dude I’m gonna own 90 of this and I’m gonna sell this I’m gonna have you know like whatever tens of millions of dollars in my bank account which will let me live and do whatever the hell I want by that time I’m 30. and then sure enough it’s exactly what you did reality to your will you picked the right goal you were like I’m gonna have this like huge financial War chest by doing the thing I know um I’m gonna have fun build a cool brand and meet a bunch of cool people on the way like you did with hustlecon so you did that then you were like all right should I do this Airbnb thing he started thinking about luxury airbnbs and short-term rentals and creating a portfolio there and I was like wow how does he think of it like well you again that’s not where most people are going with their next step of their career and you started and then you and then the thing you pick now which we don’t talk about too much now but like um eventually yeah I think is the perfect project for you and it’s the perfect project for where you’re at I’m like damn he did it again I even texted you this I go your project selection was so perfect all I can do now is try to think of the second best project to pick for myself I’m always my reply to you did you remember uh dude you had this you know you stopped right or something like that yeah yeah because I actually I I didn’t want to say too much because then it’ll kind of give it away but like yeah I had prototyped the same idea um liked it but I was like you know didn’t have it all kind of figured out and I wasn’t really ready to go do a new thing and so I just kind of like I took the like the quick win and I moved on and you were just like oh wait that’s like you know that that’s actually you figured out the right way to do it and you’re doing it and it’s amazing and it’s gonna work so dude I just want to say I think you’re that guy and I think this is a really important thing to figure out is who are the people that you think um choose the right things to focus on and then are able to bend reality to their will because that’s like the one-two punch that is uh like most important in life and I think that um well thank you for those compliments you guys one more one more it’s not just about work right so it’s like Fitness right if we showed that before and after like you really like made it a point to get in phenomenal shape health-wise that’s and and not just like you’re not just like shape but like Mobility strength athleticism like things that actually like are de-aging right like they’re the reverse reversing aging rather than just how many friends do we have that just basically are like only focused on stockpiling success and money and you meet them and you’re just like dude like you’re just going downhill right right like the Aging is like it’s going at Double speed so yeah you’re making more money but you’re doubling your age rate by the stress the lack of the bad lifestyle that you’re living right like it’s not good um and so that’s very common and I think you’re uncommon in that the last one is like let’s say family or relationships that sort of thing too like how do you make it a point to be good at that right choose the right Focus or I want to have this great family life and then bend reality to your will and so I think uh I really respect that you know about you and I think that that’s something that I’m looking for more models of that in my life because um I now realize that that’s the most important one-two punch well thank you I think not to take out with you on this podcast but yeah if you want like buy me dinner first uh but I think you got you you we’ve flattered you uh with this tweet so you got your ego I was I was I messaged Sean I go God these guys really hurt my feelings um but I think the what I learned the reason why I’m able to do some of these things one I think it was Guy Richie he said something like you are the director of your own movie uh and whenever I heard that line I was like oh yeah like I don’t like this game I’m playing but I also make up the rules so I’m gonna I’m gonna make the rules for my game I’m like it’s like I only have myself to blame if I’m not happy because I’m I make the rules and so that kind of changed my perspective and another thing I was working with Sophia amoruso that she’s um The Nasty Gal that’s you know big company and then now she’s got business class this new thing she’s her and I become great friends and she was like hey I need some help with my 2023 goal setting and I was like cool here’s um my framework for doing this uh let’s sit down and sit for an hour and do it and I was like Sophia how are you so successful and you’ve never like written down like what you’re proud of the previous year what you regretted what would make you happy to accomplish this year what those no like I’m like I was like all right so here’s how much money how much money do you want to make what would make you happy okay that number all right great let’s work backwards I have a plan all right cool what about I always do Family Fitness Fun Finance so I’m like all right what about relationships what would make you proud in one year to be all right let’s do um uh uh your body uh you know where do you want to be physically let’s write down a plan for that and like boom so we just set aside this time that was our worry time this was the time where we’re gonna stress and we’re gonna worry about what’s gonna make us happy and we’re gonna make a guess that boom that’s gonna make us happy then we’re gonna stress on this plan have we settled is the plan done the plan’s done I’m not worrying about it anymore all I’m doing is executing this the worry time is done next quarter I’ll give myself eight hours on a Sunday then I can worry then but between now and then there is no such thing as worry all that all that there is is I’m executing the plan the worry time already happened and I’ve got scheduled worry time in the future and so what I think a lot of people don’t do is they don’t spend enough time sitting down and saying what do I want what are the rules of the game that I’m going to play and let’s create those rules and literally write them down and for the next some period of time I’m going to follow those rules as best I can and then we’re going to reassess are those rules actually good and I don’t think people do that systematically enough so you said something like you know I didn’t like the way that the movie was going but then I realized I’m the director and I could switch it like what what was that point and what was the movie like before and then what what did you make a point to switch well um you know when I was between the ages of like 19 and like 23 like I had some substance issues and I got in trouble and everything and I remember this sounds like really lame but I remember watching a concert it was actually Oasis which makes us even Lamer and they were singing a song and I remember like watching yeah it was like really lame I remember I was like drunk in bed like watching this YouTube video and I remembered like the singer was outputting very little energy like and yet there was a hundred thousand people in the crowd singing back to them and I’m like wow that’s leverage man this guy wrote this song in his bedroom and it’s like because it’s such a good song and he has such an interesting personality that he’s got like a hundred thousand fans as well as 40 million views repeating back to him the words even though he’s exerting a little bit of energy that’s leverage that’s the ideal way to live your life is to have leverage and I’m wasting it and so I remember like changing it around after I saw that and I’m like that is uh I was like I think I’m special enough to do something like that I don’t know how I’m going to do it but I know I have the ability to get there but I’m wasting it by not leveraging myself and I can only truly have leverage if my focus on like what my goals are going to be so I remember like going through that and like that is really what changed it and then moving to San Francisco and meeting you meeting a couple other people and it normalized achieving goals and then I realized okay great I can bend the reality easily I know how to do that now I just got to figure out on what do I want and then just figuring out like what’s a holistic one so I met a couple people um who it’s like they weren’t all focused on work and I would ask them why they’re doing something and they’re like because it’s sick and I was like oh that’s cool life can be fun like it doesn’t does have to be about money and uh yeah I remember changing when I lived in Nashville when I was a loser I was like I’m a [ ] loser right now but I know I have a knit Factor and when you uh you met people whoever who had a holistic like a holistic want is that what you called it yeah like or I’ll just like read about them so like Laird Hamilton you know Laird Hamilton yeah like he interests me or like Rod dierdick were these guys and I’m like you’re just doing dumb [ ] just to do dumb [ ] and they’re just like yeah but it’s fun and I’m like oh my God you’re so right that it is fun I that I need to have more fun so like I remember like reading or talking about them on the Pod and that like kind of has changed a little bit too yeah and you kind of seem to like these people that um like they kind of chart their own path or they’re like they just they do it somewhat like uh like Rob Dyrdek you know it’s like he’s a skateboarder makes a kind of like a show that’s like um you know hanging out with his friends and it’s like the Fantasy Factory and like all this stuff right like it’s kind of like you’re fun but it’s like have fun on blast or have turn your fun into a business in some way right is that is that kind of like a good description like why do you like those personalities more than um you know whoever you know the the traditional people that people look up to like I don’t think most people in in who are entrepreneurs when you say who do you think’s kind of got it figured out or who did you look up to they’re not like Laird Hamilton and Rob Dyrdek right that’s like a unique thing to say so why is that because most people don’t live life intensely enough and because they and they I think they don’t live it intensely enough because they’re afraid and I’m afraid too but then I see people do stuff so like for example um like wouldn’t it be cool if we owned like a farm and we just go out there and just like shoot guns and ride motorcycles and like have a blast like that would be fun like if you’re just like sitting around you’re like I wish I could do that it’s like cool you could do that you’re gonna make this much money you’re gonna save it you’re gonna go buy this Farm then you’re gonna buy all the motorcycles and then you’re gonna tell all your friends about it and like now you have this thing like you can do that like or like or some people are like man it’d be like I like cars I’m like I wish I just had a warehouse full of cars and I could sit around my friends and just like Tinker on the cars I’m like great you can do that like I I just think that you can make any rule you want and then like make it a reality so that’s why I just like get off on that and I don’t think people uh even when it comes to work Fitness or fun that they dial up the the they’re living at like a three when they it’s very easy to turn into an eight so what would be let’s say before your 20 your 20 two or whatever and now you’re 30 what are you 31 32 third uh I was born in 89. what does that mean I’m 33 33. okay so you’re 33 years old and I feel like you did a kind of like you dialed up the knob on Fitness right we saw the before and after photo I told you I I tweeted I think I texted you two years ago I go I’m gonna become a fitness influencer this year yeah I know this might not have been the right thing to want actually maybe I’ll take that back it’s not but like I the point being I was like I’m gonna guilt myself into getting fit right uh the second thing is you turned up the knob on finances so you went from broke to uh never have to work again right like you broke to rich um you went from you know single to you know married and and with somebody you love you went from uh I don’t know if you were having a lot of fun then but like I think now you have like your I have a lot of fun where you can like go and shoot you know shoot guns motorcycles work out you know whatever you live in different places different times of the year right you’re crafting that whatever lifestyle you’re you’re into right now all right so that’s 33. what’s the next holistic want for you so that 43 is is it just more of the same like do the same thing like enjoy this for the next 10 years or is it there’s another so there’s another level you’re you’re looking to breach financially if I’m not worth at least 150 million dollars by the age of 40 that would I would be considered that would be a Miss on my goals now that’s what’s the meme I’m not worth 150 million dollars you know I’m gay and my parents die yeah like like obviously that’s gonna have no impact on happiness but that’s just like the goal I have um uh so that’s that’s it I think well I by the way why would you do something that has no impact on happiness why would you want to bench 300 pounds it’s just because that’s well but like some people do like I I because I set goals and I hit them that’s why because that’s what I do that like you know like I I don’t know I just I I thought that would be a cool goal and I think it’s really fun the Journey of like achieving that is cool like I think it’s like uh you’d respect yourself if you’ve pulled that off yeah because I’m afraid that I can’t do it therefore that’s my that’s not my goal because yeah um so I don’t know like why do you wanna why do you wanna why do you want to be ripped like it’s I don’t know if it’ll make you happy but it’s like it’s just a cool little thing um and then um I’ll have kids so that will change a thing but what I really want is I want to own more property that can I want to own compounds that’s really what that’s that’s kind of like a goal is to have compounds so you remember when we went to Camp MFM and um we were at basically a compound I want a bunch of sick ones of those and regardless if I’m there or not I’d be like yeah you guys go and use the compound you could have it um that’s really what I want I care about physical space like that I think that that would be a a something I’m looking forward to but no I don’t really have that many goals other than those things I just want to live a dope life and I’ll be good at that just just be a be a [ ] man like I get I get Pride out of being being a man and like well I just like look I I am fearful of everything that everyone else is fearful of and probably even more I would say maybe I’m even more sensitive to that and so I think it’s fun to be like I’m afraid to have this hard conversation therefore I must have this hard conversation with this person and I feel like pride and like being a man and like honoring you know whatever I’m afraid to have this conversation therefore I must have this conversation yeah yeah yeah yeah you know what I mean like you know what I’m saying like it feels good to like uh be like look I’m brave I could do it I just get I get off on those things yeah there’s a part of me that’s a lot like you and there’s a part of me that’s not that way at all but it’s really funny just to see that just dialed up to 10 and it’s like yeah that’s just how he lives and that’s what’s important to him like you said it’s really like what did you say oh it’s really important to be a [ ] man yeah like for me to be a lucky man and I just found that that’s hilarious I’ve never I thought I have never had well you know like somewhere so different in that way someone told me they’re like real men don’t change their opinion based on every little like bit of emotion or Insight that they have and like I and I remember up into that I remember at the hustle and you do you do this too and and I do this all the time where I’m running a company and something bad happens and I’m like oh the company’s ruined um like our quarterly plans are [ ] Everything’s Gonna Change I’ve got to fire everyone and then someone told me they’re like men don’t behave that way and I was like oh you’re right like like I got to be a man about this and I cannot let I cannot get emotional over this some of this stuff I have to like like no there’s not been meaningful data yet to show that I should change my opinion this is just normal like you had like 40 more jewelry 20 percent more uh tint on your glasses and 80 more of an accent you could be entertained you’re just like a few tweaks away dude you’re like a [ ] I’m like making this dish I test the sauce little Romania Eastern European I need a little bit of that a little by the way a little more jewelry little man jewelry you could be Andrew Tate I call about Andrew Tate as having he was the like it was a breakout Year in 2012 and then I read about what his um uh what about what he’s accused of doing and like some of the evidence and then I saw like a video where he admitted it do you see the video where he admitted it no he admitted it he like talks about how he manipulates these girls into being on webcam and how he like he just says horrible [ ] I want to say that that pick is sort of like Time Magazine making Hitler the person of the year in 1938 like do that yeah yeah yeah yeah yeah it was like two years before World War II Hitler was times person of the year are you serious I swear to God yeah I don’t know what year it was Time Magazine Hitler person of yeah let’s find out what year it was uh 1938 yeah I was right uh 1938 he was times person of the year because he came in power and he like made a lot of change but like what a sick reference by you just now to draw that analogy and nail the year and talking about a magazine and work that was dude because like here’s the thing that was wonderful because yeah by the way Google it you could see the picture there’s like a picture of him on Time Magazine when he was person of the year you can be breakout of the year and also a piece of [ ] and I want to say Andrew Tate breakout person of the year huge piece of [ ] you got to go and see what this guy says now also the thing about pieces of [ ] you could be 90 all right and ninety percent of the things that you say can be like oh yeah that’s a really good point you’ve just inspired me to go work out and but ten percent of it it could be horrible and because of that I dislike you and that’s kind of what he does to me we’re at like 90 I’m like yeah that’s a great line you’re right oh great let’s Empower men to exercise and have confidence ooh but anytime you use the and then someone’s race I’m out you know I actually don’t know if he said that but like anytime I hear like the Jews or the blacks I’m like yeah I’m out dude I’m not on board with that all right so this is officially the Bro episode or the Bromance episode we did semi-glutide and the weight loss get shredded apart we did South Park creators as Billy of the as Billy of the week we did uh Sam’s you know therapy session slash me sucking up to Sam um we did be a [ ] man as uh as the internal monologue and I think this is the Bro episode The Bromance episode I hope uh by the way we said something the other day we were like you know to our four female fans um thank you for coming we it’s like uh at every Indian wedding for some reason my mother-in-law she has to give a speech where she thinks individually everybody who came from India because there’s like just like she’s like they came so far I have to say thank you this auntie for coming stand up please and everything and then she says and this person came also from so far stand up please and it’s like the worst speech you’ve ever seen that’s how we are with our four female fans where we’re like thank you Ashley you are still here so so appreciate it um sorry about the be a [ ] man part earlier is that probably boring and or offensive um but thank you so much and so they they dm’d us uh after we made that joke on the last spot and they’re like hey female fan here um you know whatever I love it and so I hope we just didn’t lose them after this episode we did this was not the Bro podcast everything we said that’s good regardless of who you are be a [ ] man change it to be a [ ] woman you’re all right all right we’re out of here before we get together let’s go let’s leave