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Kind: captions Language: en I will predict and guarantee really that this is going to be a greater than 100 million dollar a year Revenue business which means it’s going to be worth something like low end 300 400 million high-end billion dollars [Music] all right we are live sorry I missed last week how to do a thing but today’s a big day for me I’m launching my thing I’m finally talking about the thing that I’ve been working on it’s called Hampton joinhampton.com uh I’m I’m excited this is your Steve Jobs moment dude is it every once in a while something comes along that changes everything [Laughter] triangle hand pose yeah I’m just gonna start a city like that this is the first time that I’ve been working on something that I haven’t talked about it like within 24 hours of having the idea and it’s killed me it’s killed me and I have hated it I’ve hated it I’m so nervous and so why now so I’ll give people background so my new company that I’ve been working on I think I’ve been working on it since July but I’ve had the idea for a long time and I like even interviewed people in this space on the Pod so by the way that’s the funniest part of this whole thing you invited people out of the podcast ask them every hey uh how do you run your business how do you grow it what are the numbers how much money does it make how’d you start it Where’d you hire from blah blah blah and then you just launched a competitor like 90 days later it’s not a competitor so we had a chief on this is not a competitive Chief we had tiger 21 on not a competitor there to them but yeah so I wanted to prove because I you remember how I said I hate the question when people say how would you start if you could do it over again yada yada and I would tell them they go well it’s easy for you have an audience and so I was like all right well I’ll just do it in front of you and just to prove to myself and this little chip I have on my shoulder that I can create stuff without an audience so Hampton is the URL is join Hampton I couldn’t get hampton.com uh it’s like owned by the Holiday Inn or whatever the Marriott company or whatever it is um but it’s it’s pretty simple it’s a vetted Network for Founders and entrepreneurs so basically if you’re a Founder our sweet spot is like if you’re the CEO of a company our sweet spot is like 10 million a year in Revenue but you need at least a million in Revenue at least three million in funding or well these are all over explain what it does before yeah what’s what I’m going to so what I’m saying is you need like it’s for a certain size of CEO but basically you sign up we vet you and I’ll an interview and all this stuff and what you get is basically what you and I had so before Sean and I started this pod before he started this pod him and I would meet once a month it would be me you and like five or six other guys and we would like it was basically like group therapy for business and we did it for a couple of years and then we did it informally for a long time and I’ve done it I’ve done it informally with a bunch of people but it kind of changed my life and so we decided my partner Joe and I to create that but for people who are all over the country so if you’re in Idaho and you have this company that does like 20 million in Revenue you’re kind of like a freak you’re like an outsider in your community and so what we did was we made this thing where you can sign up get vetted and we put you in a group of eight to ten people with a executive coach we call them facilitators who guide conversations that you have once a month and then there’s a hampton-wide community that you um can talk to other people anytime and then we’re we host dinners so we have like dozens of dinners we have uh Adventures so like a bunch of members are going to a rally car event next week and so we do all these things but basically it’s like I hate using this but it’s almost like a safe space so we have people like posting you went there I really care about this business I went there it’s like a place where you could like talk to your would you say that yours feel seen you can bring your whole self but you can bring your work self and your personal self but it’s like a place where like let’s say you have to lay people off you can you can ask people publicly and No One’s Gonna Make fun of you like I have to lay people off how do I do this or you could be like I’m bummed I’m really sad I have to lay people off or the opposite you’re like I’m killing it money is coming in how are you folks investing and so when I had my group I used to do one with you and I did one with my now partner Joe Spicer like he knew my net worth he knew my relationship issues with friends and family he knew when I was selling the company I was like dude how do I not look stupid when I’m selling this this company I like I I I feel very ashamed about X Y and Z and so it’s this place where you can it’s kind of like this pod but more intimate and uh that’s kind of why we had the idea I didn’t want to launch it publicly because a I wanted the product to be perfect like I wanted it to be great and B communities like this it’s not like software where you just throw bodies at it and it doesn’t matter how many people are using it we had to like really be careful so we’ve added all these awesome people and we like it was very hand curated and it still will be but like I wanted to be like that early on and so so I think you pitched it and you almost didn’t do yourself Justice there you know when people come on the Pod and you’re like well let me just do that for you real quick that’s dude this is my nerd man yeah yeah I feel like the nerves are getting the best of you because uh here’s how I would explain this I think you got the I think you got one part right which was most important the most important thing which was you were a customer of a product like this before you built this business you didn’t just build this business because you’re like oh this might be a great idea uh when we met I don’t know 10 years ago almost it was through something like this we created a group it was me it was you Jack Smith who went on to sell his business for like I don’t know 700 800 900 million dollars uh but at the time he he wasn’t in that spot um a guy named sieva who was at the time doing this kind of class notes College business that wasn’t really gonna end up being that big but his next thing uh enduring Adventures has turned out to be pretty big so it’s a 100 million dollar plus company now um there was a small group of us and we would meet twice a month and there was one really important thing that it did which was it gave you like you said the safe space now what is it safe from well for most CEOs most of the time um I would say most people think starting a business is hard or being a CEO is hard but they think about the beginning like oh it must be hard to like get the idea or get it off the ground and like as anybody who’s actually done it knows that’s like one percent of the journey like the hard part is actually the climb it’s like once you’ve got your idea and you’re running it yeah like now seven years of day to day with a bunch of unknowns and a bunch of like fires that are going to pop out of nowhere and you have to you have to put out those fires and just staying happy and healthy insane and being who you are during that seven year climb is actually the hard part and so who helps you during that climb is I think the important part and you know the hard thing if you’re a CEO is you talk to investors you got to tell them everything’s great everything is up and up and up um we’re crushing it you talk to your customers you need to tell them how great everything is you talk to your employees or your teammates in the office every day you can’t be telling them about all your problems uh you have to again tell them how great everything is so this was for us this was the one group or you could just say how things actually are this is what’s going good this is what’s going bad I don’t even really know about this other thing I gotta figure that out I’ve been procrastinating that just because it’s like looming and I don’t I don’t really know what to do and it is this founder group therapy thing where you sit down with you know six or seven other people and uh I would say it’s like 70 the conversation is like 70 tactics thirty percent dude I’ve been there you know don’t worry about this like the therapy but the value is almost on the other side it’s like uh the connections that you make um you know the ideas that you get the relationships like you know sieve ended up uh you know being one of my groomsmen I think in my wedding uh you know we invested in a bunch of companies from The Mastermind and that made a bunch of money uh you know had I not been in a mastermind with you I wouldn’t have seen how you built the hustle and I wouldn’t have known how to build the milk Road a business I didn’t know I was planning to create five years later but that blueprint was etched in my brain from those meetings and so you get all these like kind of crazy um outsized benefits and basically I think most people massively overrate the idea of a mentor because I think it sounds like the easy button it’s like man I wish that there was just some some genius who knew everything and had done everything who could just tell me what to do and solve all my problems and of course that doesn’t really exist uh but like so mentors are pretty overrated but peers I think are massively underrated and what you’ve done is basically curate a bunch of people who are like you so if you’re in that kind of like I’ve got a successful business I’m on my seven year climb I want to make this as big and as generational as I can you want other people who have already done that or also in that Journey with you doing that at the same time so that’s my my sales pitch for you you’ve done it better than me uh you’ve absolutely thank you you’ve done it way better than I did it’s just like well well the other thing is I’m in the thick of it too I’m not doing this really for you I remember the first piece of viral content I had was me writing how I set my how I set up our Mastermind how we ran it and how you should like if you want to do that too here’s how you should do it and this was like I had some crappy PDF somewhere um but it’s been downloaded like I don’t know 10 000 times now wow I don’t even know where those emails are I should go find them but like that thing has had like ten thousand ten thousand downloads now in a couple years because and I don’t promote this thing it’s just I said it once on a podcast a long time ago at the very beginning of this and consistently people it resonates people are like I want that how do I how do I set mine up so I can have my own version of what you have now what you did you made it easy you made it a product you were like don’t worry about figuring out how to find the right people how to organize this how to make sure the discussion is not a huge waste of everyone’s time and it’s super productive you just turned that into push a button and if you’re accepted in you you get all that out of the box which is smart and I used your thing I I used that uh the down or the list that you’re talking about I used um just my experience with our thing and then I went and studied it you know I was talking to a lot of other of these groups and trying to figure out I’ve been calling it speed of vulnerability how do we like get people to be vulnerable quickly and it sounds weird but we have like people like crying at some of these things and I’m like yes yes got him tears fuel me yeah the tears of my customers well particularly men like men are like I’ll have like some people afterwards they’re like this was amazing why haven’t other people done this I’m like yeah dude it’s called therapy like people have done this for years and just a lot of men in particular don’t do this type of stuff that’s why I haven’t joined I don’t want to cry last time I cried somebody gave me a titty twister and I just decided after that day it’s not happening again um so yeah I’ve been avoiding your your emotional trap here uh for a little bit by the way this is not just something you studied like oh there’s these three companies that started in the last 10 years that do this um this is like on some Benjamin Franklin right like this is a I think uh junto or junto I don’t know what he called I don’t know how you pronounce it but like back in the day this was like a Ben Franklin thing even every Friday he would go to this like one bar you might know the story better than I do I’ll kind of butcher do it but he went to this bar every Friday and he invited a community of like-minded people and he called it I think a society a a club of mutual benefit like benefit or something like that which is basically meant it’s a club of people who we are going to make each other better um like I want sparring partners when it comes to business it’s kind of the way that that that you you think about it or I think about it uh but he was doing the same thing his was a little less A Little Less business oriented it’s a little more like uh topics of you know society and law and whatever like they would just debate random things um but he like attributed a lot of his success to doing this regularly to having this regular recurring meeting with peers who played the game at a high level and that makes you know iron sharpens iron type of thing and so um yeah this is not like a new idea that’s been around for a little while how do you think about how this Compares so people have heard of oh YPO they’ve heard of whatever these other ones tiger 21 vistage all all these things how does it compare I know I I have my opinion you might have to be politically correct around how you say all this like no no no we’re all different in our own special way but like I see you as the sexier modern more fun version that I would want to be a part of is that not like it or is it is it much different my whole career my like 15-year internet career it’s been based on like taking old ideas and just putting new spins on it and so like that’s what we did with newsletters newsletters have been around before the internet and we just put a different spin on it and people are like oh you created this amazing interesting new thing I’m like no not really it’s not that new it just we just like you know put a different logo on it and we had our texture we added our texture to it and we did the same thing with this one but like I if I make fun of these other companies I’m only joking because they serve a need but like there’s YPO so YPO has been around since the 50s it’s a really big business but YPO it’s like 50 and 60 year old men and we make a joke at Hampton where we’re like not a lot of people in our group their businesses aren’t inheriting 15 apartment buildings in South Florida uh YPO exists for that and YPO does have like a lot of like tech people and internet people but it is a little the age range is much older it is a little bit more boys club YPO without Cialis yeah I can say these things because it’s not my business and they’re cool and all but they’re just they’re just older and so uh Hampton it’s it’s digital first uh so like we have d2c companies who aren’t tech companies and we’re like should we call it tech companies and like they’re technically not tech companies but they’re tech companies if you call if you tell your mom what you do so they’re like tech companies internet companies that’s where they are a lot of people who you recognize on Twitter are members so that type of stick um uh a lot of like just consumer software companies a lot of B2B software companies but almost everyone’s software or internet based um and it’s significantly younger than a lot of uh of these older companies and then compare it to like a mastermind which I don’t even use that word those are typically like 50 a lot of them can be like 50 Grand and it’s a little bit more internet marketing so this is very much like a startup so let’s do the internet I think the best sales pitch like with any Community is who else who am I doing bad no no you’re doing good I just want to make sure I get you to the good bits right I’m I’m your wingman here I’m trying to get you laid here so here let me let me help you out it says on your website your website’s nice by the way I want to talk about one thing in a second here which is that you did this differently than your other stuff you like hired a fancy design agency and you like picked a good name you like built it in stealth you like violated a bunch of your own rules which I think is kind of awesome I want to hear about those in a second but first uh it says the average Hampton member has 23 million in annual revenue and then there’s some minimum um and like any Community the most valuable thing is who else is here because that’s what I would care about right like okay you uh I like the idea I always like the idea it’s like any I like the idea of a party but who’s coming and so who are give me like I don’t know three four five however many you want like give me some stories of interesting members you’ve met um that have made this like fun for you to come under Community for even you to be a part of I’m gonna give you two categories one the people who you know and then two the people you don’t know the people you do know covers everybody pop that covers 100 of the pie chart dude so like uh pomp Anthony who was on the Pod a few weeks ago he’s a member so pomp has a media company and an investment company and you guys have if you listen to the party you know who he is Patrick Campbell bootstrapped his company profit well to like a 200 million dollar exit your friends uh bump Health you know bump health of course they make uh yeah they well you know uh what’s the same um Leland uh his wife Christine’s a member uh they they bootstrap their company to tens of millions in revenue and they create uh it’s a prescription for pregnant women yeah yeah uh CB insights Anon from CB insights one of the most impressive people I’ve ever gotten to hang out with very level-headed and but like just quietly building you know uh CD insights I have you heard that Lil Wayne Uh quote where he’s like real G is moving silence like lasagna that’s that that’s a non um Austin Reef he’s in my group so my former enemy now one of my closest friends Austin Reef from morning Brew is a member Nick Huber sahil sieva all these types of people but let me tell you about the people who you probably don’t know have I ever told you about Brett Adcock uh if you’ve mentioned this guy because he took some flying car company public or something like that but tell the story all right listen to this so this guy named Brett Adcock he started this thing called veteri which was a Marketplace for talent but it was very much like hired so if you’re an engineer you go through all these tests they kind of like algorithmically and kind of manually match you with cool interviews they eventually bought hired he sold it for 100 million dollars he took a bunch of his earnings from that and he started Archer which he took public at the time for like 2 billion market cap now is like six or seven hundred million but it was a flying car company basically they kind of look like helicopters but they’re like unmanned uh flying things that United Airlines bought a bunch of and he took time off between veteri and Archer to study how it worked he literally went to like University of Florida to like learn how this works now his latest company which I’m a personal investor of is called a figure and I went to his Factory and he’s like and they basically are these robots that look like Robocop and instead of killing you though they just uh you know load t-shirts into packages for Walmart Walmart’s a hypothetical one and they ship ship it off so you know there’s like millions of people who are doing this who are getting paid yeah what do you call it yeah Pick and Pack there’s 20 000 of these three PLS in in America did you know that I didn’t know there’s twenty thousand yeah we ran one right so I hired a bunch of people to do this I’ve done a lot of Pick and Pack myself because people call in sick to work it’s crazy so he’s built these robots that could basically run they call them humanoids and he’s like they can run for 20 hours a day they charge for four hours a day and they’re just packing stuff and it’s all using robots but he took like 20 or 30 million dollars of his own money and he was like I basically own two stocks or one stock Archer my publicly my public company and then all the cash that I have I bought a house and then I put invested all of it into figure my new company this guy’s like all in on it it’s pretty wild another interesting person we talked about Anya of rooted she’s the one person meditation app it’s a panic attack app that does over a million in Revenue so it goes all the way from folks like Brett who are on their ways to be billionaires all the way down to Anya who’s got a million dollar thing that she’s slow growing slowly but she owns 100 of it another interesting one AJ Patel another guy who’s pretty under the radar pause guy yeah he bootstrapped zesty Paws to a 600 million dollar exit now he has a new thing called high key we talked about him a lot he’s he’s pretty baller and so how does it work these people you get put in a group of peers uh so you get you apply you get accepted you get matched into a group and then you meet once a month with a facilitator who guides that discussion right yeah and the meetings have these like uh like we’ve like like we review each meeting afterwards and we like study what’s the good what’s the bad and then we’ve just shaped the um the format so what makes a great meeting versus uh just okay meeting so what I learned from the podcast is basically these meetings are basically content so I try to find juicy good content so a really good meeting we do this thing called the business breakdown well someone will like do a SWOT analysis strengths weaknesses opportunities um what’s the other T threats uh on their on their business and they’ll explain how it works what their CAC is where they’re getting customers and they just reveal everything and they’re like here’s where we suck here’s what we rock what do you think I should do and here’s the issue that I’m facing and so that’s a really good meeting when they do that so triple whale you one of your uh best investments of all time he’s uh he’s a member and they’ll just explain how the companies works and they’re like on on paper and this is no threats for Triple A yeah this what I must say is not from for Max is for everyone uh what they’ll say is like it’s going well but like we’re sucking here here and here or we’re about to lay people off or uh we just got an acquisition offer and it’s way below our valuation whatever uh and so they like will Ex and so people will have all types of contacts on their companies to in order to give advice so that’s a good meeting and then we’ve hired how many do we have we probably have 30 or 40 facilitators on staff right dude and that’s hard wrangling these people up is hard and like training them so it’s been like a that’s been the biggest challenge and that’s our biggest cost is is trying to figure out how to get these people to do stuff well now let’s talk about how you decided to start this so again I think if I had said what is the Sam par startup method I would have said um the first bit I think was was kind of correct which was sniff around for the opportunity I think you are a world-class you know Hound sniffer yeah top five sniffer I know easily uh so you’re good at finding opportunity and that what that means is you talk to a bunch of people and you bluntly ask them be like is that a good business and then they’re like well yeah I mean we did this much in Revenue you’re like oh I was just asking but thanks for telling me you do a good job of basically finding interesting models or you know that or businesses that you think are good businesses so at that part I think was straight out of a straight out of your normal Playbook and so you did a good job with that then you were like okay I could see this business and I think you even like talked to somebody who had bought a company like this like private equity and you were like yeah why’d you buy I don’t call them how do they grow well year by year what’s your plan with them um would you buy another was this like a one-off outlier or are there other businesses like this and you’re you basically Got Confidence so those some of your method uh dude I called the guy and I was like look hey uh I just got I found your number on the internet I I don’t want to sound like a douchebag here but here’s who I am so I’m kind of like legit and I’m gonna create something that I have a feeling you’re gonna want to buy I don’t know if I’m ever gonna sell it but I have a feeling you’re gonna want to so it’s it it makes sense for you to have it talk with me right now and I have a particular set of skills well thankfully taken speech very humbly I was trying to be very humble but yeah and he like told me a little bit about the business he didn’t reveal anything that I I mean I could have found a lot of it online uh but he didn’t it’s not like broken the like confidentiality stuff but yeah I did that and then I just created a type form and I created a Google doc I just wrote out in one page what my new idea is who should join who shouldn’t join and at the bottom was a type form and I sent that Google doc to like 50 friends and like 20 of them signed up and I interviewed all of them so I actually took a screenshot look at my calendar you see my calendar down here no my calendar it’s like a zebra there’s like Stripes basically I did like it weird flex but all right got that zebra calendar I got that zebra counter basically and like there’s no meetings of the day that you’ll see there’s no meetings on the day we record the the Pod but besides that there’s like 10 to 15 meetings every single non-mfm day yeah and I would just bought you one of those Bluetooth headsets like you were a telemarketer because I was like I think Sam is just doing these like 20 minute calls all day like for a while you were doing that right you were doing basically only 30 minute sales call or Discovery call um every day all day because we used to be completely unscheduled right like we had that elephant schedule it was just clear gray nothing there and I could call you anytime we could have a little chit chat it was fine and then all of a sudden you started this business and you became the machine was it hard to became the machine was it hard to flip the switch or in a way I here’s my suspicion in a way you kind of missed that and it felt fun to go like super like hardcore about it it was awesome but it was hard it was like lifting weights like during it like I was proud to do it and I was happy to do it but it was very challenging and so I was like doing all these calls and I would interview people figure out who is interesting who’s not interesting who we should turn away who we should accept and then we just sent a stripe link and we accepted payment and then we said all right you have a 30-day delay we went out and found the executive coaches the facilitators we trained them and then the first meeting started and we did that for about a hundred people without any website and we didn’t create a website until around December and when we created a website correct mindset no yeah many seven figures in Revenue uh uh the way you’re talking about money is so funny many many centimeters humans don’t talk like this millions millions in run rate it was like we were doing good I was doing good it was just me and Joe so basically he would go out and find the facilitators and I would go out and like find the uh by the way there’s a great story here because if you actually go to the website ceomastermind.com same business idea that you’re doing right now was a business I started at the very beginning of the podcast very Loosely I uh I was like hey this Mastermind thing is really great uh it’s helped me a lot in my life anybody want to join one and create one here put your thing in and I think I did uh 250 or 300 per month per person so it was like three different I thought that was Club LTV which was like the greatest name ever separate that was separate first was CEO Mastermind I think I still have the website CEO it just says index I think yeah maybe I didn’t renew or something like that but uh yeah something like that basically I had created this website this is how I met Ben by the way Ben was the one of the six people that signed up for this in the first batch I said oh I’m only having one group and I made this thing on click funnels and um they joined the group and I was the facilitator uh which was a you know bad move a bad move because why did I quit because I was like I don’t really want to be facilitating this anymore so I’m not gonna do this business and the obvious it’s the same mistake I actually made in my sushi restaurant which was the restaurant was actually quite profitable from month one but I hated going every day at five in the morning to the fish market picking up tuna and then making the spicy tuna makes the hated all the stuff and any smart person would have just been like you need to hire somebody to do that and um in my head it was just like if we hate doing this everyone’s gonna hate doing this this is terrible I don’t want to do this anymore I’ll get me out of here and similarly for the CEO Mastermind I think I was the facilitator which was a bad move because really what ended up happening was I couldn’t resist solving everyone’s problems and everybody who joined was a fan of the Pod so they really just want to talk to me they didn’t really care about their peers and so uh that was a mistake on my part but I’ll tell you something Ben came out of that so I got my win out of that which was I met Ben he became my business partner the second thing was it is a great lesson in turning the intensity knob up it’s like for anyone out there who’s like oh I had that idea no no I literally had this idea I was in the same position as Sam had this idea before Sam created the website created the Prototype did the first round of it for a few months and then decided I don’t really care about this six grand a month right now I don’t really wanna I don’t know if I want to grow this I don’t know how I don’t know how and I just sort of let it die on the vine fast forward three years Sam tells me he sends me that Google doc if I want to start this business I’m like oh that sounds super familiar I know that idea that’s that’s interesting I actually you know what I always did think that was a good idea but and so and then I got to see I got to watch it’s like watching your buddy date your ex it’s like I got to watch Sam send me a chart every day of the AR going up like just exploding like oh dude we’re gonna need bigger paper eight by elevens not cutting it the bar charts going off the page and I was like this is a great example of when you turn the intensity knob up to 12. because you were willing to do the sales calls every single day every day every 30 minutes all day uh you were immediately going out and hiring people so that this could scale you wouldn’t have to get bogged down in the operations you could stay focused on growing it you did all the things that anybody would anybody smart would advise somebody to do you were doing all those things and it was great to see and I say this not to say uh that you that you winklevossed me or anything like that that’s not what that’s my takeaway but I say it as a joke because I really that is my takeaway which is the difference between success and failure is often just turning the intensity knob up now at that time I just sold my company I was still working at twitch I I don’t think I really would have gone and done that I don’t think I really even wanted to do that but man is it a powerful way to see like a an A B test here’s somebody who does it as a one of the 10 things that they’re doing in a light intensity and it’s really fully committed and versus somebody who’s fully committed who turns the intensity knob up to 12. same idea using the same uh you know fundamental platform of this podcast as like you know your your launch pad for that where I don’t know maybe not the launch pad because you need to promote it on here but you know the credibility you had when you hit up those people like a lot of those people you mentioned were from dude I think this uh this business would not be good for you in fact I don’t think this business is good for me to run so I’ve hired I we got it to a certain size and then once we could we hired a CEO and that’s within less than a year right which is yeah unusual but I think probably that you had a reason you wanted to do that or you actually probably planned to do that from the beginning why is that uh no I we didn’t plan to do we we or we didn’t plan to hire this person uh we hired Jordan but did you did you think you would be the CEO or did you know once it once it started working I was like oh man this is going to be significantly bigger than I think it can be and also I don’t have the skill set it’s a very operational heavy thing and you have to be very calm and patient and talk to people like really politely constantly and it’s a very people-heavy business so you know we have dozens of these facilitators and like wrangling them up and like figuring all that out figuring all that out it’s quite hard and I don’t have that ability and I don’t have the ability to run a really big company which I think this is going to be so no we I don’t think you could have done this I I know for a fact I could have done this or could not have done this and you would have had to hire someone as well hiring a CEO this early is hard it’s hard to hand over your baby so I think people I know when Andrew comes on people always ask oh ask them about hiring a CEO I don’t know why I think it’s another one of these easy buttons people want to push of like again it’s like the mentor thing oh this person will solve all my problems oh if only I found a great operator then I could have all of the ownership and none of the work this sounds fantastic and of course that does happen it’s not that it doesn’t happen but I think a disproportionate where people are interested in that uh do you have anything interesting you could say about finding and hiring to see on how you know that they’re the right person for for this business and taking that big leap of faith of handing a working but early business to somebody else so when I write like three months before I was selling the hustle uh about like literally three weeks before I started uh selling it before I got the email from HubSpot I started talking to this guy named Jordan who is the chief growth officer at uh Motley Fool which is you know like at the time like a 500 million dollar a year thing and I was like Jordan I want to hire a CEO for the hustle uh and I started recruiting him went to his house whined and dined him and he was like I’m in and then I got this call from HubSpot and I signed an NDA and they’re publicly traded so I couldn’t tell him and then about a week before the deal closed I was like Jordan I’ve gotta back out of our deal you like I I have to take this offer and he was like I understand but you know I told them HubSpot still needs someone to run the organization within do you want it and so he said yeah and so he ran it and so now I think HubSpot media which is what the hustle’s called it has like 100 people and he’s done a good job then a year and a half later two years later he quit and uh and he was like Hey do you wanna I heard you’re working on this new thing can I consult with you and I was like yeah yeah that’d be great and I was like talking to him and he was like do you need a CEO and immediately I said yeah but I had this weird conflict with HubSpot and so I just hollered at HubSpot and I explained the situation I go man he bailed already he wants to work with me are you guys okay with it and so they said yes and so we immediately got in a room and we just hashed out a deal where he’s highly incentivized to grow the company and he uh uh was is perfect for this because I I think I’ve known like what he’s about but it was like a I guess technically a two and a half year process and the takeaway from this is I’ve I’ve been recruiting this guy for two and a half years now to like come and work with me and so it took a long ass time and so when we started the comedy honestly that sounds sounds like oh that’s unusual no it’s not unusual often the best people are people that you kind of have this like almost oh maybe the timing’s not right yet and uh and eventually in a weird way things do fall together later much later but those relationships get built over time and they see you get to see them operate over time they get to see you operate over time and it builds a lot of trust so it’s pretty common I think it’s a good a reminder not to burn Bridges and not to close doors well that’s what I was gonna say you have to keep people you got to treat people right so when we sold the hustle I gave him like a thank you check like you didn’t work here but I feel really bad I just want to give you this as a token of my appreciation he’s like and like it literally a check that just says thank you Sam when I say big check I mean it was physically a large check that I handed over to him and I shook his hand in front of it and uh but dude you gotta treat people right like you know uh Steph’s miss another person who I’ve worked with for years she went and worked at Andresen Horowitz and when I was starting this I was like just so you know this thing’s available but anyway this is a long game and you know you talked to James Currier James currier’s partner is someone who he met James carriers is like I don’t know close to billionaire guy who has a incubator and a bunch of other companies he is partners with someone I believe who he’s known for like 20 or 30 years but you have to like it’s a really long game to recruit these people yeah and by the way Stan who’s his partner uh they’ve been they did businesses together for like 15 20 years stands currently not at nfx which is where where James is the thing that they I think I think they co-founded together maybe they didn’t co-founders together but they were you know they’ve been doing business together for 20 years naturally he would have been doing that but he got recruited by Mark Zuckerberg and Zuck had been recruiting him for 10 plus years and finally got Stan to agree to go to Facebook uh after 10 years of Recruitment and um and I think now he’s left but but he worked there for you know three four years during during that period and uh and I think James was like yeah that’s cool like go ahead go for it go on tour have that experience that’s great uh like you know our partnership is still intact even if you go do that which I think is a a pretty awesome thing you know I Had A and A Moment Like because recently where I I so I’m starting a new thing I’m not talking about it yet either uh so I’ll come out uh let’s talk about that in a minute about why neither of us talk about stuff exactly so I uh the plan was me and Ben are gonna do this great we’ve we just built and sold the bill crowd um that was a big win in a short amount of time we raised our fun together in like one month raised up raised our own rolling fund that can deploy I don’t know between seven to ten million dollars per year we built a course business that’s a seven figure course business we you know we’ve done like four or five things together now made Ben and I’m like oh we have our team we don’t need anything else but as we’ve talked about this new thing I was like you know there’s one person that I would recruit to join this uh that I would give equity in this to because I probably wouldn’t give Equity to anybody in this uh because I’m like I’m sure this is going to work I think this is going to be big so I value the equity so why would I give money to anybody I don’t need anything from anybody I don’t need Capital don’t need experience I need to donate anything there was one person and so I hit up this one person and I said listen I’m doing this thing I think you’re a perfect fit for it and for that person honestly this is a perfect fit it wasn’t even like a sales pitch where I’m trying to convince you it’s like literally it was a perfect match like you know the thing you really love to do that’s all we do um you know that real that problem with your current thing where you don’t own any path to wealth I’m offering you a path to wealth you know you’ll own equity in this thing you know you always want to feel special literally I’m not recruiting anybody else this is either your job or there’s no job um and I was like you don’t have to interview this is I know you you’ve known me this was something that can work and the person was like wow this really does sound perfect but you know I’m hesitant because of this one visa thing this logistical thing and I was like and this person called me a few weeks after they they spoke to you and I was like oh well all those things are solvable and so uh anyways long story short the person was like you know what I’m just too nervous about that I don’t want to you know I I I’m not certain I’m not sure I’m ready to leave blah blah blah and in my head my reply was like idiot you’re an idiot thanks for notifying me about your dumb decision yeah it’s like it’s like it’s like what a cute girl like uh you know like rejects you it’s like well I don’t even want you anyway right right you have ugly ankles and so that’s how I felt I was like wow yeah I can’t believe this person didn’t take this offer um and so anyways I like have this like 30 second reaction where I’m like oh my God I can’t believe this person didn’t make the offer doesn’t make any sense to me and then I was like you know what life’s complicated I’m sure they have a bunch of stuff going on um like you know it’s not as easy as a decision these are Big leaps of faith that somebody would have to take and you know what I thought they were great before this I still think they’re great I think that you know this decision I think is probably the wrong decision for them but who knows that you know the life is long uh I bet you I bet we’ll end up working together in the future anyways because they’re they are awesome and I think we’re gonna keep doing awesome things eventually those things will intersect and um and so I was like okay that was my like reaction it brought brought up two things for me one is a reminder to myself don’t let the the in the moment reaction be the response right so it’s like um don’t let the rejection or the feeling of oh it didn’t work out like for example for Jordan in this case he could have when you when you rug pulled him on the job offer been like F this guy and uh when we sold the milk Road same thing we rejected the people who we eventually sold to First at the last minute and then they didn’t get pissed instead they just followed up like you know 45 days later or whatever and we’re like hey what’s up I didn’t hear any news did you guys not end up selling like we’re still open if you would like to and we went back and ended up doing a deal and so I’ve learned over time that the real the real ballers they don’t react they respond and so don’t let the in the moment reaction take away your future opportunities that’s the first thing um the second thing is it highlighted to me that courage is actually it’s massively underrated and I was like this is I was like this person is more talented than me and in fact often when I work with people I’m like this person is much smarter and more talented than me why do I get the job why do I get the CEO job or why do I have the most Equity It’s like because I think I just have one thing that a lot of these people don’t have which is I have a lot more courage and guts to go for things that I want um that more talented people end up over analyzing and not going for and it just highlighted to me the importance of having courage and having guts to chase after something that’s good even though there’s some unknowns or some risks involved in it and not talking about this person’s specific situation but just as a common trait of like what’s the difference between an entrepreneur and um and a non-entrepreneur it’s not intelligence it’s not um Charisma it’s not any of those things it’s often Simply Having the guts to go and choose to go do the thing and so um it just highlighted that for me I’m like man this is a person with double the talent I have but they’re gonna get half as far because they’re lacking that one thing I hope they over time develop more of that confidence to go for it wow it made me act go reprice how important that is uh as an attribute I can’t find this client info have you heard of HubSpot HubSpot is a CRM platform so it shares its data across every application every team can stay aligned no out-of-sync spreadsheets serve dueling databases HubSpot grow better so I used to do this thing called hustlecon which was like you know we did it five or six or seven times and we would get founders of interesting startups to come and explain their story we would have 500 up to 2500 people there you spoke at a couple of them and I used to tell these people all right you’re speaking slots at three you have to come at noon for the mic check and we’ll be backstage and whatever and little did they know there was no mic check the mics worked perfectly there is no mic check like you don’t do a mic check so the mic check could take one second and so you’re getting them there three hours early was a tactic yeah the the mic check there there ain’t a mic check we’re just gonna put this little lapel mic on you’re good um but I would tell them that because I was like sick I get I’m gonna get to spend time with all these like billionaire type people backstage and the best part was I would get like six of them backstage at a time and there was like a time where it was like this woman who started class passed it was the guy who started grammarly the founders of away you know the travel company the Casper Founders the founder of wework and I remember having them all back there and I would do what I do which is I would just like throw a question out there I wouldn’t insert my opinion but throw out a question out there and I would hear them talk and people were complaining about like there’s this one person who’s like I have to fire my VP of Finance they’re horrible you know they’ve been working me working with me for two years and I’ve known they’ve been horrible but I’m too afraid to fire them because I don’t want the confrontation and there’s another person saying like dude I’ve been raising money this whole time I got to keep raising and I don’t know if I’m ever gonna make anything from this yada yada yada and then there was a couple people like Max of grammarly who uh is just like killing it but I get to like hear what he has to say and I remember thinking at that moment I remember thinking a lot of these people are 20 or 50 times more successful than I am but they are not 20 or 50 times smarter than me I I think that might be the case with a couple of them like the grammarly guy Max but most of the people they’re like they’re not you know we had the uh Tom from um Quest Nutrition who sold this company for a billion dollars I remember hearing him say like whatever he was saying I was like I have those same thoughts the only difference is is that you are more courageous than me and you started your journey a little bit earlier and you’re getting after it and I remember that like being around that group and then being around our group that we had it did a few things one it normalized success and like another example of this is like sports like I don’t think that Brazil is necessarily or Argentina has genetically Superior people that make them good at soccer it’s just that they just grow up playing and they expect to be good and they work together and it normalizes that type of Excellence another thing is um um it made me realize that the people who I admire they’re fearful they are exactly like I am you know I heard this guy complain about not wanting to fire someone because he just hated the confrontation the difference is that they do it anyway and so meeting my heroes that way it really uh made me realize that they shouldn’t be on a pedestal other than the reason of like they’re just they just did the damn thing not they’re not necessarily smarter and so you and I have had people on this pod who are significantly more successful than both of us and a lot of them not all of them they’re not much better or sometimes they’re even worse sometimes we’ve had some amazing guests on I’m like oh it’s kind of an idiot uh like there’s been times where I’m like but they’ve killed it they’ve pulled it off Andrew Wilkins is another guy who I’ve talked about I’m like I feel like we’re almost in the same ballpark of like patience of of IQ of like you know maybe one person’s better or worse but his success level is huge because he’s just been doing it for longer and he actually like tried something that was against the grain so anyway that’s one of like the big expectati or the big things that I learned being part of Hampton and also being part of our group and that’s one of the reasons why we wanted to launch it was to like make like normalize this type of success so if you’re in Idaho so we have this woman named Janessa who has a company called simply eloped you’ll have uh all they do is they sell like wedding packages basically it’s a little bit more complicated than that but simply a lot you can check it out she’s in Idaho has like a 10 million dollar a year business eight million dollar a year business and she’s like in my neck of the woods like no one’s doing what I do so I think that like I’m at the peak right now and so it’s nice to be around other people who are killing it a little bit harder than me and now I know have like I know what the next level is in the next Peak but uh yeah that’s one of the big learnings I have being around some of these successful people and we can move on and talk about other stuff but I’m pumped this is out another thing that we’re doing by the way we’re doing my partner wanted to try PR and TBD if it’s gonna work or not but it’s miserable dude talking to these journalists it’s horrible I hate it I told my girl I’m never doing this again man being around these people you never know like what they’re gonna take out of context or like if they’re gonna come like Angry it sucks man I hate doing PR I’ve never done it and I’m never gonna do it again doing PR I feel like is like you know those scenes where it’s like you take out a knife and they have a knife and it’s like we’re sort of approaching each other’s knife we’re gonna have to get really close if we’re gonna either of us wants to do this I hope you’re not trying to do that I have to have my knife in case you do that’s how it’s a Mexican standoff baby it’s an old in fact we should we should drop the hard J of journalists and just call them hurdles because you know this next in the standoff is tough it’s tough to do but I think there’s I think there’s a lot of value especially for something like what you’re doing because you’re gonna have the seed community of people who are like founder type people who probably listen to the Pod they know you or they know about the hustle and they trust you to build something awesome then you’re just gonna have a bunch of people who’ve got good businesses that are like I don’t listen to podcasts and I don’t know what the hustle is yeah you know no I I don’t do that but I do read The Wall Street Journal and if the Wall Street Journal tells me about this thing or if uh whatever TechCrunch tells me about this thing in my mind it’s like credible and uh and so I think or you know you you reach out to somebody to join they’re gonna google you what are they going to find when they Google you I think is a is an important like question for people to answer when you had done this you did a really good rant a second ago and there was like three or four things I thought were awesome and that what you said um one of them reminded me of something I watched last night so I was watching I was going down YouTube rabbit hole and I was listening to I watched this video that was compilation of Martin shkreli’s greatest advice uh the whole like you know like Securities from the law you know besides that besides that you know there’s 99 good things to say I am buying a lot of shkreli stock because everybody abandoned he became a penny stock everybody’s abandoned everybody just sort of wrote this guy off and um I’m not saying that I would give this guy my money but this is a very smart person who has very interesting things to say he is very entertaining first of all um and secondly he’s got interesting things to say and he’s he’s very very intelligent um did he do uh something wrong did he commit a crime it sounds like it I don’t know I didn’t go look at to all of it but he went to jail uh would I you know trust him with everything in my life would I give him you know the password to my bank account hell no but I do think that in general people just write off people way too quickly uh what did he say and there’s a whole bunch of interesting things so in this compilation it’s like a 30 minute compilation and halfway through he goes he does this one thing somebody’s like oh yeah you know something about being successful and Martin’s like he’s like you know please first of all you don’t have to want to be successful right like you you get to choose what you want what’s success for you uh I play this capitalist game I like success success in this way and it’s what matters to me and he’s like so so if you want to do that he’s like you know IQ nah like IQ is not the thing he’s like there’s like a minimum amount of IQ you probably need it’s not as high as you think if you’re watching this video you probably got it and he’s like uh also bad news your IQ is not gonna change so worrying about IQ isn’t going to help you um he’s a pretty IQ he’s I think he’s a high IQ he’s a high IQ kind of a guy but he’s he’s like I’ve met a lot of people and he goes actually the higher the IQ tends to run into one problem which is they just overthink everything they over complicate everything and he’s like he basically described my favorite my meme of the year the midwit meme which is basically like you know the idiot the the sort of numb skull on one side and the Jedi on the other and then the middle is the uh the sort of the midwit which is the the person who’s got the high IQ but the lack of Courage and the the lack of wisdom to know how to zoom out um and they over analyze and over assess everything he was basically describing how this happens for most people and I thought um man it’s so true what he’s saying that like after the higher IQ he’s like he goes they just get in their own way and I got to tell you that hit different when he said that I was like it’s so true I know the times in my life where I get in my I get in my own way and like what’s an example oh tons like um uh like I I’ll give you an example because I have somebody who’s like a mentor of mine that I text all the time about my business stuff and usually just the act of typing it to this person I’m like I know what they’re gonna say because they’re they’re on the Jedi side of things where they’re like like I was talking to them about um I’ve given this example before my Ecom Biz where I was like I was like okay we got the Facebook ads up and running um it’s working um you know I’m thinking we should do influencers I think influence could be huge for us and I’m thinking um we don’t have Google but people are you know obviously there’s a lot of search traffic look I I attached this PDF of report of search traffic and what do you think about SEO I feel like SEO could be good because it’s cheap and then what do you think about and I was just like saying all this and then my Jedi friend was like um don’t talk about don’t say the word influencers until you’re making 400 000 a month on uh on Facebook ads and I was like oh okay he’s like because remember like we said at the beginning Facebook’s probably gonna be the biggest driver so if you can’t get Facebook ads to work none of this other stuff’s probably gonna work and the best way to get Facebook ads to work would be too I was like focus on it yes and so just having somebody who could just Jedi zoom out and be like don’t say don’t say all these words like don’t say the word influencer until you get to this amount of money then you’re allowed to talk to him about influencer Peter tool has the same thing he used to do at running PayPal famously it’s like was Peter teal a good manager and people like no like managerial skills or like soft skills are not what Peter Thiel is known for but he did one really effective tactic which was everybody in the company would have their one key thing that they’re working on their One mission that they have and if you ever tried to talk to him about not your mission he would simply get up and leave the room he would be like oh you’re talking to me about not the mission bye what did you say like Wilkinson is this a balloon floating away it’s a very hot air ballist turns on the Fire floats away bye to us back in the distance and uh I’ve taken that like philosophy I’m not as hardcore about it as I want to be but like that’s how I feel when I talk to people my company I’m like oh remember that thing we wrote down that we said was the most important critical thing the main thing oh you’re not keeping the main thing the main thing big problem all right great and um and you see this all the time like the example I gave of the smart person who turned down the job that was perfect for them um they needed the Jedi to be like you want all these things and you just got offered all those things like take it figure out the rest after that um you know you know that’s that’s the Jedi zoom out and so similarly I think that being in these types of groups helps you with the Jedi zoom out because you will you will get out of your own way about some part of your your brain that’s Tangled Up in a knot where you are overthinking over analyzing over complicating something it’ll happen with like you know yeah I heard this guide it’s just not working out but I feel like maybe I haven’t put in the right position and then the peer group will be so you’re saying that they’re lazy they misrepresented what they did before and you’ve tried to give them the freedom to do something and they’re just not doing you know sounds like it’s not working out maybe you should let them go and then yeah you get obvious well I’m just thinking I’m gonna do this they’re like do you think that in the six months it’s gonna improve no I just there’s no way so then do you think you should do this plan right it’s like it’s the just obvious it’s the common sense but common sense is fairly uncommon and this is the first time I’ve launched something significant with an audience and I remember talking to you with the milk Road I think you launched it January a year ago yeah end of December January yeah first edition came out and you like were so excited and with this pod we don’t hold back and so you’re just like telling me how excited you were but it was live and then it was working and everything but I remember you like forwarding emails or just talking to me you’re like well here’s the milk Road for Brazil it’s live already they’re just like they send it 10 minutes later but they just copy and paste it and I actually met one of these guys the other day he was like yeah I was one of the guys copying milk Road and he said like he said the most beautiful thing ever at least to our ears he was like but then I only did it for like a month or two months and I realized it was too hard and I can’t I can’t actually pull it off and I was like awesome that’s exactly what we like to hear but I remember you like I remember you uh were like yeah this sucks like all these people ripping us off and it I don’t think it made any impact on the actual business but it does like distract you and it gets your like cortisol levels going and it was the same thing with us with this audience and so there was a few times where I would throw like little Easter eggs out there like I would throw like a domain name like one time I just mentioned Marathon Ranch which was like the URL of my Airbnb and I didn’t expect anyone to actually book it or I would mention like these other things that I had access to and I’d go and look at the analytics and I would see like oh wow 10 or 20 000 people came to the website um I’m gonna not mention this because I’ve learned from Sean’s stuff of like let’s not mention something until it gets to a certain size and there’s a bunch of other reasons which is like you don’t want the community to get too big too fast and all that but just the pressure of like people talk about like they build in public a lot of people who build in public they do it as a marketing scheme they do it to get traffic or to get awareness you know buffer did this buffer was one of the first peoples I’ve ever seen where they revealed all their revenue and they also revealed all their salaries and that was like their shtick like that’s how we know about them other than their products great and everything but that’s how they got out there but once you and I were in the very fortunate position of having an audience the name of the game for all uh for us a lot of times is just shut the hell up don’t talk about and I remember like being in like seeing what you’re going through and I’m like I’m not mentioning a thing anymore about certain stuff well I think uh I think you’re right but you’re focusing a lot on the like competitive aspect of it which I think is overblown and doesn’t that’s overblown yeah I think I think it’s overblown I think it’s the pressure and the lack of flexibility which is in the early days of something you you don’t have a lot going for you right it’s like um it’s like do I have a big brand name no do I have a good track record of success and a bunch of customers no do I have a well-established product no I just built it last week right so it’s like you don’t have where are the attributes you don’t have any of those attributes but the one attribute you have is basically like Speed and Agility the ability to to change be flexible adapt and um and and and and turn on a dime uh as you see oh the market actually wants this and so the reason for me to not talk about something early on is typically that Vault two things one is with the podcast you’re inviting a bunch of guests over to the house that’s I want to clean up the house a little bit right because they’re I’m going to get a lot of traffic from day one whereas before I had an audience I wasn’t going to get a lot of traffic from day one cool I’ll shout it out only 10 people are going to come to the site anyways doesn’t matter how crappy it looks with something like this a bunch of people come so you you kind of don’t want to put your your worst foot forward there but the most important thing is you don’t want to go tell the world I’m doing X it’s gonna be the best thing ever and here’s exactly how it works because you lose a little bit of that flexibility and adaptability that’s really your only attribute when you’re when you’re young right so it’s like a kid or a baby like they’re hyper flexible and they can fall down like a kid can’t sprain an ankle because they’re they’re everything is just too like malleable right they can learn seven languages because their brain is like so malleable a startup is kind of the same way when it’s when it’s young which is that the only Advantage it has is that it’s really valuable so don’t Harden that too quickly by going and publicly announcing it when you may not have you know tested it enough to understand and exactly what you want it to be and how you want it to work that’s my my take at least and let me give you let me give the audience two business ideas that I’ve discovered while working on Hampton the first have you heard of Haro it stands for help a reporter out Haro h-a-r-o so Haro was launched I think in like 2005. it was pretty early and if you’re a new startup or even just like a smallish startup and you want backlinks it’s based in so you’re a user you sign up and you’re a PR or you’re you’re a startup person and you’re or you’re a PR person and you get an email once a day sometimes like three times a day and on the other side it’s a journalist so someone at Bloomberg says I’m writing an article about the surge of uh interest in homemade bread uh I need I have a deadline tomorrow so I need to get on the phone immediately and so the recipient will receive an email of like 10 of these types of requests and they reply and they go oh yeah I actually am a bread maker or I’m a bakery and we just switched entirely to selling home kits right uh get me on the phone and they do that because they want the link or they want the little bit of press that company was acquired by what’s it called decision uh and it’s kind of like just kind of floating around it doesn’t seem like it’s being innovated or anything like that but I’m pretty sure they have like one and a half million subscribers and people pay money to access it I think that someone can redo Haro because we’ve had like reporters come to us and be like hey can you introduce me to like a Founder who’s doing this this and this I have a story I’m like yeah sure I we have hundreds of them um I think someone can build that out in a little bit better more interesting way and could have a pretty nice size company really quickly so Haro but redo it another one I still in our community the number one most common thing that people talk about is does anyone know of a good blank that can do blank so does anyone know like Has anyone used triple whale or a competitor what do you think has anyone does anyone know of a good lawyer right does anyone know of a good freelancer who could do blank I think you can look at just all the categories and I would create Niche websites for each or Niche newsletters so um uh long form copywriters here’s the 50 people that we’ve vetted and we like you can pay access to view the list or here’s a bunch of graphic designers who turn around quicker than normal they’re cheap and they’re reliable this is this list or lawyers or payroll software whatever and I think that you can build a pretty big business doing that because this is the most common problem that a lot of people are posting about in our community is vendors it’s wild I’m shocked that it’s consistently that I have a buddy who’s doing something like this Julian Shapiro and so I don’t know if this is up right now but it’s called uh while you’re talking I I thought about making just like people are always like I need writers and I’m like I should just create Sam’s list and it costs like 500 a month and I’ll just update it with interesting people that were vetting right uh who are good writers and we approve of but I think I think you could do that so we might have to leave this out but um it’s called the pineapple list so basically Julian was like all right he’s in the growth world and he’s been doing growth for a long time with demand curve and a bunch of things like that and so he’s like basically I’ve interviewed thousands of Founders to figure out which agencies they use so which growth agencies design agencies contact agencies are good that we use and um and he’s like so all you got to do is you come tell me what type of agency you need what your budget is and then we will just give you here’s the top you know one or two or three um and we charge you no money for that recommendation we’ll even you know kind of hop on a call and review some of these agencies for you and the agencies pay them for that lead this is a genius idea I think this is going to work really really well and and yeah I I think this is a great idea and I think it solves an important problem which is uh you know in our founder group chats what question gets asked all the time hey anybody got a blank and blank that they love or hey anybody tried this I’m looking at it right now and then you get the like the real inside scoop I visit legit is it not is it is it just okay is it great Etc man I think these can be big and they’re they’re they’re not uh they’re they’re hard but they’re really simple and if you have three months of free time just go pick a niche and go interview all the vendors in the space as well as all the customers in the space as many as you can and get the truth about what they hate and what they love and create like a really vetted highly vetted list I think you could make a lot of money right doing something like this and it’s a it’s just a very Crystal Clear product Market fit type of type of solution right um yeah that’s a good one all right do we want to do anything else should we wrap I think we should wrap thank you for putting my company describing it better than I even could I’m nervous man I’ve never been this nervous or at least I haven’t been this nervous in like four or five years the business is already kicking butt you already have a great Community this business is going to work this is there’s nothing to be nervous about at this point um also I think uh you know I hope we did a good job of basically not only explaining what it is uh but like hopefully some of the interesting things around it so that this isn’t just like a one hour long sales pitch about Hampton but like you know some of the thought process that went into how did you launch it what did you do differently this time you know I hope there was some good nuggets in there you can let us know in the in Twitter if we went too far if it was good um and uh and the last thing I think is you’ve been working on this now for how many months since July so it’s March nine months like that um you know that’s a long time a long build up and so I think you deserve to have this episode to to kind of talk through the whole the Genesis of it how you went about it how it’s going interesting stuff that’s happened along the way you know uh that that is well well learned well deserved and I guarantee you I will predict and guarantee really that this is going to be a um I think I think that is the case extremely high probability in my head um well thank you that’s awesome that makes me feel good you know it’s true I dude it Ebbs and flows and so I just want everyone to know that like I’ve built a six a successful-ish company before with the hustle you know we had tens of millions of Revenue and it exited and all that every single day I wake up and I’m both one I’m like this is gonna conquer the world and then the next hour I think this is impossible how are we gonna get this done so like I want everyone to know that the emotion still there that like it it doesn’t go away you know it doesn’t matter how fit you are running a race is painful it’s a different type of pain but it is always painful and is and hopefully it’s also rewarding but it doesn’t matter if you’re lifting 100 pounds or 500 pounds going to 99 Max 99 of your max is challenging yes good news bad news good news hey that feeling is normal bad news it doesn’t go away when are we gonna when are we gonna when are you gonna launch your or announce your thing do you know uh I don’t know a little bit of time a little bit time all right well thanks for listening if you’re interested joinhampton.com I’ll bring it up every once in a while on the Pod but uh yeah just check it out we’re not gonna we’re not selling it too hard or I’m not selling it too hard the point it’s like a Harvard it’s like Harvard baby so we want to our our our metric of success is how many people we turn down yeah exactly so go ahead and apply just so you can get that big fat rejection and then we get that acceptance rate under one percent yeah yeah we need a lot of people apply so we have more people to turn down I’m kidding thank you for checking out joinhampton.com thank you everyone that’s it