Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- Introduction: Craig Clemens and the Billion Dollar Marketing Masterclass
- The Father of Public Relations: Edward Bernays and Consumerism
- Pepsodent and the ‘Film on Teeth’ Demonstration
- The Otis Elevator Event and Unquestionable Proof
- Modern Demonstrations: Mini Katana, Bill Gates, and Dr. Oz
- Torches of Freedom: Helping Customers Rebel
- The Green Ball and Influencer Marketing
- The Great American Breakfast and Sunkist Orange Juice
- Nike, Prefontaine, and the Rebellion Against the Status Quo
- Public Service Marketing and the Power of ASMR
- Case Study: How Craig Clemens Created the Probiotics Category
- Summary: The Seven Human Hijacks