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Kind: captions Language: en so he’s written I think five or six best-selling business books non-fiction business books air business life hack type books and if he was going to do just another one of those it would have been like okay cool like you know just going back to the you know what butter is your brand right that’s that makes sense but instead he’s like I’m gonna build like a world like Game of Thrones and he’s like I’m gonna build a whole thing right like this like it’s an entire fantasy world all the characters are roosters okay there’s eight houses they compete in the great games and they do this like you know then you know there’s a war and there’s different classes and there’s all the all the things like if you create like a sort of a giant fantasy like you know Tolkien or or George R Martin style thing and along with it there’s like basically an nft which you can buy that basically is not like is is literally just like you’re buying a piece of art and you’re buying a ticket into the entertainment of like watching him build this world [Music] what’s up in this episode we’re talking about hanging out with Tim Ferriss a guy that we’ve looked up to for a long time and some of the insights that he he shared with us we talked about uh meeting a real estate billionaire and his model how he built from scratch in seven years to about a billion dollars in real estate assets we talked about the opportunity to build SAS tools for only fans yeah you’re going to want to hear that and then last but not least Sam’s got a uh a friend who’s created his own I don’t know religion sort of like the Amish people who love money kinda it is almost like Amish people who love money I’m going to this thing I’m going to give a big update on it next week but in this episode when we start off I’ll tell you a little bit about it I think you’re gonna dig it but yes that’s the episode listen up all right we live can I tell you about an interesting call ahead with uh with your old pal Tim Ferriss I’m so eager to hear this I only asked you a few questions because I was waiting to hear about this so I interviewed Tim Ferriss because he’s got like a new nft project that came out today or it’s coming out today and um yeah called [ ] punch right so I was like okay what’s that about and um I was like yo you should come on the milk Road and like tell your story and um blah blah blah and I’ve met Tim Ferriss one time in my life you’ve met him a lot more than that I think because he was an investor in the hustle and was kind of like it lived around the same area as you or whatever but I’ve met him one time and I guess I’ll just I want to tell you three things one it’s pretty interesting to meet people who you’ve really gotten to know through their content uh what was it the the only fans girl who came on here called it the parasocial relationship where it’s like I feel like I know a lot about you and to you I’m a complete stranger but you know I I feel like we’re close friends because I know so much about you and you don’t even know who the hell I am that’s how I feel with Tim Ferriss that’s how people feel with you and I I bet yeah it happens with with you and I um and you know I was like well and it’s just like a weird dynamic it’s not weird it’s not like bad or good it’s like a strange Dynamic it’s a natural thing that happens with content like this so I read the four hour work week when I was in college and I got yo before covid-19 there was the four hour fever and the four hour fever was what happened to you right when you read that book for the next four hours you question every part of your life and you start fever dreaming about quitting everything you know hiring a VA to do your job going and living in Argentina and you know like basically creating some online passive income business is going to give you 7K a month because that’s your freedom number and so like and I know this because everybody I gave the book to I’m like look you might want to clear the schedule because you’re going to have the four hour fever as soon as you’re done with this uh like just don’t make plans because whatever they are they’re gonna get busted by this and sure enough that’s exactly what happened so for our work week was one of those books that I found to be really really life-changing uh informative life-changing especially at the time that I read it I was 20 21 years old trying to figure out what I wanted to do with my life and um it was a new it was somebody saying you know here’s how I live and it was totally different than anybody else okay so that’s how I knew him um you knew him in a different way can you describe how you knew them and then I went to tell you some of the takeaways I had from this interview so I initially met him when I was I was coming home at six a.m from the hospital after I got a kidney stone my wife was driving me and I was sitting in the passenger seat and I was super messed up on morphine and all types of drugs and I pull up to my house and I go Sarah what the hell is Tim Ferriss doing in front of our house and uh I see him I go Tim what’s up bro what are you doing here and uh he’s like oh I looked on the pocket it’s like oh sick hey you got any uh cures for kidney stones and I just sounded like a total [ ] and then two days later I see him again I go Tim what’s going on man I just want to apologize I I was come from the hospital I was all hopped up in drugs but I’m a huge fan that’s cool that you’re you’re you live around here and then through that we just started walking our dogs like in the park every once in a while together and I would just see him in the park then a few weeks later I get an email from Tim saying hey I want to learn about emailing I like the hustle teach me about it can you go out you can when you meet me at this restaurant in my neighborhood I go and meet him at that restaurant he goes oh what the hell you’re the dog guy I go what’s up man he goes why don’t you so I basically he cold emailed me and I never told him who I was and it was a total coincidence and and that’s how I got to know him so I want to say two things one I’m gonna tell people My Philosophy about meeting people that you kind of you know admire or you think highly of in some way and the main trick that I have is I admire parts of people not the whole totally and this is a key key thing that I think a lot of people get wrong they look at it as a binary yes or no thing oh this person do you love them or do you do you hate them right are they the best are they the worst right are they are they your hero are they not your hero and I never think like that because when you meet people you see this like full 360 picture of them and you’re like oh like no for example I’m at Tim Ferriss and who’s actually quite quiet in person the first time he’s super quiet and uh he’s a little bit introverted or shy and um and then when he did say things I was like uh oh wow that’s like a little bit of the Tim Ferriss that I you know I’ve heard or followed coming out but also I was like you know even though I love 10 things about this guy there’s a couple things about him that I wouldn’t want to emulate right there’s six things I’d want to copy let’s say about the way that Tim Ferriss lives his life but I was like oh you know something that’s really important to me is like let’s say kids are having a family and I don’t know if it’s important to him or not I don’t know him that well but he doesn’t have that so I don’t wanna I don’t want to be him right I don’t want to be whole but there’s parts of him that I think are awesome that I would love to steal from my game and I think about this with everybody I imagine you like standing over him and he’s just sitting down in your Pokemon with a stick and you’re like come on tell me life hacks like come on what you did with your kidney stone things like you ever seen you have one of these on your feet what do you do yeah maybe you should ask a doctor and so same thing with Tony Robbins I love Tony Robbins but do I love the whole Tony Robbins no I love parts of Tony Robbins and some people are like dude what about that thing he did or that thing he said oh my God I don’t I mean I don’t know about that and if he did those that that would be bad but I love his public speaking I think he’s amazing at that and that’s what I try to steal from right or I love his mindset around XYZ and that’s what I’ve adopted from and that’s been really helpful and this other stuff that’s either not applicable or not admirable no it’s fine I just don’t take that right I’m just walking through the farmer’s market picking up little bits and pieces of people and being like Oh you know like Conor McGregor now is like basically looks like he’s like a roid head you know like Coke I don’t know he’s got allegations of sexual assault and he’s just coked out or who knows this guy’s nuts but like Conor McGregor from the years 2015 to 2018 yeah you know what they call the young hungry Connor that’s the counter I liked that was the things I drew a lot from and I don’t let the other stuff really tarnish that because I’m just only looking for the good and the bad I just say oh somebody else can pick that that bad apple up I’m not taking that out all right so what about that so that’s just my general philosophy okay so let me tell you some of the Nuggets that I took away from this interview because it was supposed to be I mean Frankly Speaking it was supposed to be like to first comes on the milk Road that’s cool that’s sort of like a bucket list item thing for me but you know for him obviously it was a good way to get the word out about his nft project so I thought I went in with like you know pretty low expectations generally when somebody goes on to like announce the launch of something they’re kind of just chilling that thing he didn’t do that so that was kind of cool and he said a bunch of things that were I would I would say life advice or money advice that I thought were interesting do you want the money or the life one first money all right money one so I was like what Tim what are you doing now crypto prices are crashing what are you doing um are you making any adjustments do you look at the prices he’s a crypto guy by the way yeah he said he bought crypto Bill bought Bitcoin for the first time but like late 2012 and been accumulating kind of since he’s like it’s a you know significant thing for me not like you know not everything but it’s significant they said last year Q3 2021 he sold enough to cover like feel like he kind of covered his cost basis and banked a little bit of a win and then the rest he’s just like you know holding to to see how it all plays out and he was like he said a couple interesting things he goes I’ve made most of my money mistakes selling early selling too early and he gave a bunch of examples he goes you know I owned I was the first advisor in Shopify super early on and I owned pre-ipo shares of Twitter and Facebook and as soon as they went public uh you know uh you know yeah so they grow they go public and you know in that first year they all hit like turbulent times and they you know stock went way down he’s like I just as soon as a lockup was over I just sold because Stock’s going down I was kind of a novice in public markets frankly still a bit of a novice in public markets I didn’t know what to do so I just sold all of it it’s like yeah all of it I think he didn’t specify that but he made it sound like all of it wow and he’s like those are massive Financial mistakes you know like selling Facebook Shopify and Twitter like right when they went public um you know six months after is when the lockup ends is you know he’s like these are you know hideous Financial mistakes that I made he’s like and it wasn’t because I he’s like there’s he’s like he’s like so I learned what when do you sell so he goes I now go into any position I only buy if I know what conditions I would sell under he’s like so most people have no exit plan they don’t know when they would sell how long they plan to hold or what would cause them to sell he’s like I now have a plan when I go in I know what would trigger me to sell so if I’m going to deviate from that plan I better have a really strong reason because the second thing is I don’t sell now because you know the price went down I sell if something I believe before I now have new information that tells me that’s not true anymore or I’m surprised about he’s like so for crypto for example he’s like I haven’t sold but I haven’t sold that because I’m like you know more confident than ever he was frankly I just haven’t done the homework to go figure out where any of my initial assumptions wrong I haven’t done that homework yet and he’s like that’s what I’ll do I’ll go talk to my smart friends the ones who help me get into this and I’ll say you know is there anything that you used to believe that you no longer believe about crypto or anything that any red flags that have come up for you that didn’t go in line with your initial hypotheses I want to hear those before I make a decision on what I want to do I thought that was extremely reasonable and I thought that the the sort of selling early uh mistake is something that you know I I’ve shared on the Pod too that you know like I sold Tesla early when there was like you know I basically lost 5 million I lost out on five million dollars had I held um but I you know there was a bunch of bad news and I didn’t know what to do and so then I just sold right and by the way for the Shopify example it looks like six months after it was around two dollars and fifty cents a share at its peak at its peak Peak it was a hundred and fifty dollars so that’s something like you know a million dollars of shares that he had which he definitely could have had would have been like 50 million dollars uh which is like very substantial and so he was pointing out you know my mistakes in investing haven’t been buying the wrong thing the biggest mistakes have been selling the right thing too early and you know that I think that might be you know he’s like you know I don’t know if this applies to everybody’s like for me that has been you know some of my largest kind of uh missteps um okay so then the second thing he was talking about uh this project that he’s doing this nft project and I was like so this is kind of crazy I don’t know if you know what do you know what he’s doing I know that he’s always been interested in non-fiction writing or sorry fiction writing like he’s always wanted to write like stories and for some reason he hasn’t until now right and I think this is like his first fictional story or book or series of podcasts and it comes with an nft right yeah exactly so he’s written I think five or six best-selling business books non-fiction business books and business life hack type books and if he was going to do just another one of those it would have been like okay cool like you know is your bread right that’s that makes thing or like this like it’s an entire fantasy world out it’s a book like one book it it’s not a book it’s like I think it’s just like long he’s like I’ve written 10 000 words but uh I don’t think he’s gonna release it like a book I think he’s gonna release it in some other way like essays or chapters or podcasts and like other okay he’s playing with different formats I don’t think he knows exactly how he wants it to come out yet so anyways pretty interesting I was like dude so why are you doing this he’s like well he said a couple nuggets he goes you know I’m having the most fun when I’m creating something and that’s what gets me into Flow State and so he’s like so I knew I wanted to create something and I wanted to if I just did another nonfiction book I don’t feel like I would have that magical feeling of being challenged and satisfied at the same time yeah um and so he goes he goes I talked to the guy from who did Stephen pressfield who I think wrote uh the war of art yeah um and he goes he goes you know um he has this concept of a muse which is like the project you’re working on or like you know the thing that you’re you’re playing with and he goes you’re doing your Muse a disservice if you don’t go big and uh he goes so I decided like if I’m gonna do this I’m gonna go big and he goes like big is not um I have to write like an 8 000 word book or whatever like it doesn’t page book like that’s big doesn’t mean like literal volume big means I have to go to a point where I’m uncomfortable with this and my friends are calling me and they’re saying Tim are you okay sure this is what you want to do and he’s like that’s how I know that I’ve like pushed it into a realm that’s like something interesting is gonna happen and that’s how I feel with this yeah what’s up with this podcast what do you mean no with him coming up with a non-fiction thing called or a fiction thing yeah you want to call him and be like I’m like yeah I’m like you know you have nothing to lose here because like you know you’re set you’re fine and if this is creative that’s cool but like it’s kind of weird what do you what what are you doing man like are you okay yeah exactly and he goes That’s when I’m gonna basically do the things that are off the beaten path something that I haven’t done before something that is new and interesting and novel and so that’s how he was talking about this thing I was like okay I love that advice um the second thing he said it was along those lines he goes um he goes I go so I go what if we’re just sitting here like you know a year from now she’s got a beer we’re like dude what happened with [ ] punch man that story was that was going to be that project was crazy like where did it all go wrong like if it all goes wrong what do you think your answer will be if we’re we’re looking back at it a year from now and it’s just like the yeah that went that went totally wrong what is the core risk it goes I’ve thought about this a lot it’s a good question he goes if I end up managing the project instead of creating it I think it will have all gone wrong he goes because a he goes he goes anything great comes from you know staying at it he goes so I have to do the things that give me energy because without the energy there is no endurance and that like really resonated with me he was like you know with no energy there is no endurance he goes so I gotta spend my time on the things that give me energy for me that’s drawing and that’s creative writing so I have to do those parts that’s also the parts that those are my superpowers that’s what I’m good at and I’m doing better like like you did in the background was like illustrations and Comics like that’s how hey really stuff like that yeah he’s like a sketch artist and I think that’s what he originally wanted to do was be a cartoonist in some way and so he was like you know those are my superpowers I gotta spend the time on that if I just end up spending time managing this thing and it feels like a lot of administrative work I know that for me that gives me no energy therefore no endurance therefore I won’t stay stay with it therefore the great things won’t happen I thought the self-awareness was really key and this is something that I know as I think about my next projects these are the types of like you need to have like these strong ass pillars or tenets of like this is what it this is what I am doing this is what I’m not doing and if I do this I think it’ll work and if I don’t do this I know that I will have trouble and I think that self-awareness is pretty baller dude that’s awesome he’s he’s always been a pretty wise person even like you know I think he wrote four-hour work week when he was maybe a little bit younger than you and I like at he might have been only 30 when he wrote it and he always was pretty wise man he’s he’s always had like interesting insight and that’s a really good insight about the energy and the endurance thing he had another one that goes he goes I go so um I was on the topic of failure he goes he goes I should first say that I kind of rigged the deck in my favor and I was like what do you mean and he goes you know I um I go into a project thinking how do I win even if this fails how do I succeed even at the sales and so he goes I think about it in terms of sure there’s the like you know um do a lot of people read this thing and you know does this become popular or does it become financially successful sure those are things but like he’s like I want to win even if those hard things don’t happen so he goes I will only pick projects if I know that the act of doing it the creative process of doing it is going to be awesome if the people I’m gonna meet along the way doing this are going to be awesome and if the skills that I’m going to develop doing this are going to make me more awesome and so he goes if I do those three things if I know that the skills the knowledge and the network that I acquire along the way is gonna make it worth it for me then I don’t have to stress about the the popularity of the financial income because I’m going to win in either case I’m going to win if just those things happen or I’m gonna win even bigger if the other happens so he goes I pick projects where I can stack the deck in my favor and that’s what I’ve done here and is this still the life it or the money advice or the life one now we’re in the Life advice yeah dude he’s good man he’s a really interesting guy I uh what’s he doing now so he just like is he is he treating that as like that’s been his like 40 Hour Work Week like that’s been his job job uh yeah he’s been he’s just going ham on this for like you know close to a year now and he’s like dude I’ve just put so many so many hours into this he’s like you know which is funny because people are criticizing like oh dude you’re doing an nft or just like another celebrity doing an nft it’s just a cash grab and I like I told him this on the call I was like dude that’s crazy to me first of all he’s donating 100 of the proceeds to like his charity that does like the research on like psychedelics and stuff like that to treat PTSD so so all the primary sales are going there right uh so that’s like you know most you know that’s a huge chunk of the financial reason you would do it uh the second thing is um if you just count like the number of hours it takes to do this world building type of thing like he’s got to be working for minimum wage basically just in terms of the number of hours it takes to create something like this and third if he was going to do a cash grab nft he would have done it last last year he wouldn’t be launching it now and he wouldn’t be giving away the money to charity and he would be like doing it in a way that’s like not doesn’t require him to like build out this whole fictional world like he would just be like hey here’s a picture or hey meet this you know this gives you five minutes to talk to Tim Ferriss right that’s what he would do is just like a cash grab if he wanted to do it and so I thought that was like you know dude funny criticism Tim has like a really interesting celebrity Ryan holiday has this too and I know I’ve known a few guys that have had this where there’s people I look up to and then there’s people who the people I look up to look up to so like Ryan and Tim they both get like all these football coaches all these like politicians these rich billionaire types all these interesting like powerful traditionally powerful people will reach out to them and like hey Sensei show me the way what can I do about this what should I do next and I’ve always found that type of celebrity to be incredibly fascinating and so like I mean he’ll Tim will like not in a bad way but he’ll like name drop all these stories like on the pot I’ll be like yeah you know I was with Ed Norton recently and he was telling me like this this and this and I was trying to help him like figure out what to do you know like he like tells these stories or like when I was with Jamie Foxx he was asking me about this and uh I’ve always found that celebrity be so fascinating I’ve always wondered what his life is like I also I asked him another question I go you know you’re one of the most like prolific interviewers you’ve done I don’t know 600 episodes of of interviews on your podcast it’s one of the top I don’t know five or ten podcasts in the world and um as I go you know if you had a chance to sit down with Sam bankman freed uh and interview him you got a couple hours with them how would you approach it and I thought his answer was pretty interesting so he goes he goes it’s a tricky one because I don’t know going in how much of what he’s gonna tell me is the truth or a lie and so he goes but I’ll tell you how I would approach it given that that’s the problem he goes first I would my goal initially is just to get him off of his party lines get him off of his PR script and so he’s like I would go and I would try to talk to as many of his old friends and co-workers as I can and ask them yo if I if you you know you must be surprised at what’s happened here if you could ask Sam one question just genuinely Heart to Heart what would you want to know the answer to that I can maybe ask on your behalf and then he’s like I get those he’s like then in the interview I would use their name to kind of soften soften them up a little bit so I talked to James who you know should call Drew mate and knew you before any of this stuff right when you were just a guy blah blah uh you know he said he would want to know this like what would you say to James because it’s like saying to James versus sanctity I think it’s like interesting so I thought that was an interesting tactic he goes that gives me good research but also maybe can get him to just like deviate from the same repetitive Loop of answers he’s going to give to everybody else he knows the second thing he goes I’d be pretty direct I go what percent of what you say to you know before we do this what percent should I assume is true of the things that you’re going to tell me is it a hundred or is it less than a hundred and like you know if it’s less than 100 I understand that but why anyways another version of that would be you’re doing a lot of media what do you what do your lawyers think of what you’re doing he’s like because it might make him laugh and get him to kind of talk about his motivations for why he’s even doing an interview like this because it seems kind of counterintuitive to be doing all the stuff no lawyer would tell you to go go on do this stuff he goes the last thing he goes he goes you know I would um it goes I would he goes I just want to know the guy’s fundamental beliefs because it seems like he’s not stupid he’s got good Hardware upstairs and that’s why I want to know what his beliefs are uh you know am I just supposed to assume that he’s just a bad person he was a criminally minded person and for a long time he planned to do this criminal Behavior or was he did he have the right intentions and then somewhere along the way made a bad ethical decision under some stress or pressure and that led him down a path of making the wrong decisions you know like and he’s like that’s what I’d be trying to figure out and you know I would try to to understand you know his uh you know his thinking around that and tell him that’s what I want to know I want to understand that I thought that was pretty cool so I’ll I’ll wrap up with one last story about Tim so and this what you’re saying kind of like he’ll he’ll say these things sometimes in interviews as if he’s coming off the cuff or that he’s like just thinking out loud I have never met someone like him who prepares for everything he prepares for every single thing and this is quite different than you and I you and I are totally cool improvising and you would think someone like him who’s interviewed all these people or has talked publicly for so many hours that they can improvise maybe he can but from my experience he is not someone who improvises and he everything he says the words are chosen very very specifically and so you like he’ll say this line like oh I don’t play a doctor on TV and I don’t pretend to do that like he’ll say that line and like that’s just like he must have heard that somewhere he’s like okay that’s actually a good line to get that’s a good brand message disarm yeah I’m gonna keep saying that and so another thing that he’ll do is like one time I interviewed him for the hustle and I interviewed him on the phone and then I transcribed it and there was a couple instances where I made an heir so he was right to yell at me and he didn’t yell at me but he was just like no this is that’s not what I said and we’re talking about like I I would write the word hadn’t instead of had not he said had not and I wrote hadn’t so I was in fact wrong and he like very specifically called that out and he did that so or he’s like no there shouldn’t be a comma here there should be a period and then a new sentence or like these like incredibly incredibly if he did that then he’s gonna be pretty pissed at this interview because I definitely dude you know move stuff around to help him no he does not like that and I don’t blame him he’s so specific about his brand and in fact if you go and see the like for example there’s this conference called 212 that I went to and Tim went and he gave a testimonial for it and if you read the testimonial it’s very specific where in his head he’s like why I can’t endorse anything like but like what I can’t say is you know Adam hosted a great conference they’re wonderful he’s he’s a wonderful person or like like you know like some people will ask us you and I like I’ve asked you to do a testimonial for something and you’re like just write whatever uh no not him everything about his brand like what you see out in public and what he writes he is very specific and it’s all incredibly well thought out so like we almost had him speak at a conference or something like that and we just like went through we just started chatting about it and he was like wanting to know exactly who all was there and I’m like what do you mean dude why does it matter to you just like [ ] wing it just talk and like that’s not his style at all like it it was all incredibly precise well thought out it’s all and everything had a purpose and I’ve I’ve always found that to be very admirable about him because I remember being pissed off when he he didn’t yell at me but like he kind of like had a tone where he’s like no that’s not what I said this is what I said I remember being upset about that and then I was like nah man he’s right he’s he he’s has a brain and he’s sticking to it and I always thought that was really interesting yeah well all right Tim I’m sorry I did uh definitely chop and chop up for the interview to to try to make it shorter and better when to go live went to go live it’s already live too late tell me if he replies to you that’s gonna be the follow-up I bet you he will he he honestly he’s very specific about it and I appreciate that you’re right I had told him I was like um he’s like he’s like yeah I’ll do it uh you know just send me the questions in advance so I want to make sure I can prepare and to do the best job I can and I was like well I don’t know the questions I’m gonna ask you so uh okay I guess I’ll do the work now and so I did it and then he’s like okay cool uh for this question I think we should do this and this and this and I was like wow this is like way more in depth than anybody and then even during the thing he’s like he’s like I did an audio video test earlier blah blah blah it should be good because he’s like you know whatever in some foreign country right now and he’s like you know I am um and then on some of the answers she’s like okay stop can we um can I redo that I think I was just not being clear there and then he would like do it again and I was like wow we’re so different but I get why being the way that you are leads you to have the type of brand and and success that you have um I am so different than that I am like you know complete I’m basically like the equivalent of a food fight and he’s like a Michelin star restaurant exactly you’re like so fascinating throwing mashed potatoes around and getting it everywhere and he’s like you know got that perfect place dude I remember we were with our dogs like walking and I go oh that’s a cool dog leash and like or like cool dog collar or something and he and I was expecting him to be like oh yeah I got an Amazon’s pretty great he was like oh this thing you see this comes from like this rare like African horse hair and like he had like some in-depth story about it and that was my friend and then I noticed every time something like we had these conversations everything about his life it felt very purposeful High intense intentional yeah I thought that was fascinating yeah that’s cool uh it really highlights like it’s like you see a 12 out of 10 at being very intentional and then you’re like oh wow I thought I might have been an eight or a nine actually I’m a four totally he’s very specific our software is the worst have you heard of HubSpot see most trms are a cobble together mess but HubSpot is easy to adopt and actually looks gorgeous I think I love our new CRM our software is the best HubSpot grow better all right you want to do another one of yours yeah let’s do some other topics Okay so uh where do you want to shift to maybe some ideas uh what’s the is Spotify interesting or real estate insights that’s I’m interested in that you said maybe but all right let me give you the real estate thing real quick so I talked to somebody I can’t say their name but uh who has had who’s built I would say in the last seven years I think it is yes seven years they’ve built a real estate portfolio owning about a billion dollars of real estate assets where with 40 debt um so 60 is equities about 600 million of equity in these properties and do I know this started seven years ago from zero and has zero ability to like zero networks your ability to borrow only like skills they knew they thought they knew what they were doing and they were able to build this up okay so I was talking to him and I was like I was like you’d and he does retail in a specific he does retail real estate so basically uh or I guess in their world they would call it commercial real estate but what I mean is like retail stores so he’ll buy a shopping center and the shopping center will have a um you know a Hobby Lobby and um you know a Starbucks and whatever and there’s like you know six spots and he’ll basically own that Center and then he’ll he’ll get at least he’ll buy it he’ll build on it he’ll lease it up and then he’ll either hold it or sell it after that and he’s basically compounded his money I think about I was doing the calculations afterwards um he’s compounded his money about 60 a year um for like you know seven years or something like that even maybe even a little bit more um and so I think 60 was the minimum that I calculated was possible for where he was at I think is is a little bit a little bit north of that and I was like dude I was like I was like first of all this is crazy congratulations second of all my world view is that like dude shopping centers like is this still a thing like aren’t you is this not dying like in my world in the tech World we’re just like everything’s going online everything’s e-commerce you know you’re going You’re swimming against the current and I go am I just wrong about that or what’s going on how do I I mean Hobby Lobby folks are always gonna need a Lobby to hobby bro like they’re they’re they’re they’re they’re going in real life like so that’s what he said he goes you’re right he goes but there are some specific Trends some specific categories that are going completely anti-training expanding Like Home Depot probably because I go I go how does it work he goes like what’s your Edge like what are you doing differently than anybody else because you’re getting a dramatically better result than anybody else I know in real estate it goes well I’ll get a call from you know the owner of uh you know whatever Dollar General or something like that and they’ll say hey literally we’re not the owner like like an executive like someone an executive there you mean could be the CEO it could be the head of real estate whoever somebody somebody at the top of these companies and they’ll say look we’re trying to get into Lexington Kentucky um you know we want to be in that Geo and we or we want more stores in that Geo uh can you make this happen and I’m like and he’s like so they’re not gonna make it happen I go no no Slow Down slow down I go so what why do they call you he’s like well they’ve done business with me I’m like okay great but like why aren’t they just calling a broker like or somebody in Lexington and he’s like he’s like I need to start laughing he’s like uh he’s like you know or even specific more specifically I’m like so then you have to find the right location he goes no sometimes they’ll just tell me we want to be in this location I was like then why don’t they just contact the guy from there and like just do the deal and he’s like I’m like they have re these companies have real estate teams he’s like oh he’s like yeah they do he’s like but he’s like three things he goes number one most of the owners of these places are like a pain in the ass for them to deal with he goes they know I’m easy to do business with why most owners don’t want to invest in their properties they won’t do any tenant improvements I will invest money to build out the stores the way they want um and because I’ve been willing to do that they want they would prefer to work with me over any other developer or like the average developer because I have shown that I can build fast and I will invest my own dollars into building it okay second thing and I go but doesn’t that guy just think like man if I just did this he goes yeah but it’s speculation he goes I know because I have these relationships I know they’ll come through that owner would have to like on spec invest in in maybe improving something part of their property in order to make it more inhabitable I’ll just do it and by the way so he gets the Hobby Lobby like interest then he can go get a loan and tell the bank hey I got interest uh in this therefore not even that you know he’ll get the interest then he’ll go tie up the property he’ll commit to buy it but he doesn’t have to have the money right away he has 90 days or whatever he’s got to like close the thing 30 days 60 days whatever it is and in that time he then goes against Hobby Lobby to sign the lease then he goes to the financiers he says here’s the here’s a property with a signed 10-year lease from a you know from a highly reputable client can I now get financing it sounds like the best business ever yeah exactly and they’re like oh Hobby Lobby is not going down to business anytime soon you have a 10-year tenant yeah this is an easy this is all easy so then he was like he’s like I was like okay so okay I kind of buy that the mom and pop owner of these like you know they own like one or two shopping centers three shopping centers they’re not like they’re more scared than they are more fearful than they are greedy they’re not investing in it okay I buy that some people might fall into that what else what are your other edges he goes I don’t die by paralysis by analysis he goes these guys will something on page seven of the lease will get them all tied up hey goes they’ll just get like some Covenant they’re really worried about he goes I have like basically like a standardized deal with these guys my leases are like clean and simple and like you know I’m willing to Bear some risk these are not like the most iron-clad bulletproof every every inch of every part of my body is covered and can’t be exposed he’s like you know I just don’t die by paralysis by analysis like these guys will just die in the deal making process of the lease because they get worried about stuff that really doesn’t matter I’ve been doing this for long enough that I understand look if things go wrong I have a plan B a plan C Plan D I don’t have to make plan a this completely fully insured thing okay that’s interesting tell me more and he he goes the other thing is that um they will have like um he gave me some other deal making points but I’ll leave those out some of those are you know maybe a little like I don’t know personal or secretive I guess but I go okay what about these tenants I go who are these people who’s trying to expand I thought the whole Retail Landscape is like shrinking and collapsing uh and Amazon’s killing everybody he goes yes but there are certain categories so he goes anything DIY so Hobby Lobby is an example of this DIY people like to go in they like to see the stuff they like to have the stuff they need a bunch of inventory in a big space um so they’re willing to rent these big stores he goes another one anything that caters to the Black and Latino Community it goes for some reason those groups are not buying online as much as you know white white or Indians or other other races they’re not buying online their stores are still thriving and he goes and I asked them you know like why do you think uh it’ll be like um Burlington Coat Factory got it or uh things like that he’s like for building Factory he’s like a lot of these places they’re not just like oh I just need a shirt let me go buy the shirt okay if you wanted to do that Amazon might be more convenient or ordering online might be more comfortable like I need a coach it’s a hangout it’s like this is the one place we go when we leave the house we go for an outing and we go to this place and um he’s like so that is like a big piece of like it’s like part of their lifestyle is to go to stores and hang out and you know do the whole do the whole nine he’s like so those stores are all thriving he goes the third one is anything that’s like super low end so Dollar Store um Style Style things because they’re actually cheaper than online and they don’t have to have the shipping problems and so people if if you want the lowest price that’s still the place to go fourth is he goes like your wife and my wife home goods and Home Improvement so go to Home Goods it’s like he goes they’re treasure hunter treasure hunt experiences TJ Maxx Ross uh Marshalls uh Home Goods uh things like that he goes they go because there’s a joy in finding an amazing deal yeah and so they they don’t want the most efficient experience where they just go online and they just buy the thing and they’re done there’s this actually like the joy of the hunt so they want to go to this big messy store and they want to find gems and they want to do that and again that’s their outing that’s their fun that’s their Hobby and so the retail store still really matters and so he gave me this like list of categories that were like still expanding and I thought that was pretty interesting it’s like some of the the Nuance that you don’t really pay attention to unless you’re like in that field and so I just appreciated kind of talking to somebody super fascinating knows their stuff in that area how many people work at this person’s company like less than a dozen no it’s probably like somewhere between 20 and 30 I would say overall man that seems like it seems too boring for me like I I think I would I for some reason I pick things that probably make less money but are more dopamine generally boring but they do high deal volume he said he had done like 80 or 100 transactions this last year which is just that’s a doing a real estate deal every three days basically which is just an insane amount of volume he’s like there’s a reason that’s not normal but like the whole real estate world has shifted so I needed to shift my portfolio um accordingly like what are my what are my generational holds what are my you know quick quick opportunistic buys and what are my B properties that I need to offload because interest rates are changing and the real estate Market’s about to you know crash so I need to do this he goes I remember he goes I remember in 08 I was the guy who was like I’m gonna do real estate like because real estate had been good for like you know eight straight years he’s like so I was running into the burning tunnel and people are just handing Me properties I’m like wow this is incredible he goes now I realize you want to be the guy on the way out and hey here you go Bud have fun have fun with this property yeah it’s all the papers all the numbers look good because the last five years have been fantastic last seven years been fantastic but the next seven years might not be the same and he’s like you know I know now he’s like now I’ve learned which which way to go in the tunnel when it’s burning what skills or attributes does this person have you think that sets them apart extremely aggressive they are they’re Impressions when you talk to them you almost feel like at any given moment like uh it’s like are we are we are we laughing or are we fighting what’s happening here like they’re a very friendly person it’s not bad it’s not nothing wrong with that but they are aggressively minded where it’s like we play to win uh like the way they raise their kids is to win it’s like um like they’re kids like you know if they do something bad they don’t go to timeout they do 20 burpees and it’s like you know you know that’s like just like standard it’s like okay before dinner we’re gonna go run wind Sprints and then like you know that’s just how we do things before dinner um and like girls boys two-year-old 10 year old doesn’t matter like whoever you are this is how we are how we roll now you’re back you just got a lot of lawn care Duty yeah I mean exactly like there’s a there’s just a play to win mentality that’s the first thing second thing is giant giant chip on shoulder massive insecurity daddy didn’t love me uh Daddy was mean to me um people said I wasn’t [ ] uh people said I would never be something hold on to that use that as fuel um and that same thing that kind of like and you know they’ll say like yeah that stuff doesn’t bother me anymore it’s like yeah but you brought it up to me eight times in the last three years so like I think there’s like you haven’t let it go that’s for sure you know I think you’ve used it to a very very productive end for sure but that chip on your shoulder is like you know what do they say chip on shoulder equals chip and Pockets uh chips and pockets that’s that’s what’s happening so um that’s the second trait third is amazing at deal making negotiation deal making Gift of Gab um spends very little time in front of computers spends a lot of time in front of people or on the phone tons of time on the phone and like I feel like for Our Generation like how much time do you that I [ ] hate talking on the phone I just it’s like talking to you know potential business things on the phone like I spend essentially zero and in fact if even if there’s a business opportunity like hey I’d love to do a call like I just tell them straight about hey I hate doing calls but if you write it down like I’m happy to respond yeah just to like a voice memo yeah like I’m not I’m not doing any of that that’s hilarious um yeah so this person spends a lot of time on the phone and they do that to gather tons of info and they’ll just if I they’re like driving a bunch they’ll just dial okay I’m driving four hours to go see this property in that time I’m gonna make 14 phone calls or whatever and I’m hey brother what’s going on what you seeing oh what happened to that property you had out there oh you having trouble well send me the numbers let me take a look maybe I can help you out blah blah you know like and they’re just constantly surfacing opportunities or information oh that guy’s doing having some trouble interesting like oh this person you know they’re underwater there oh I know Hobby Lobby wants to be there so I’m gonna you know okay good let me let me make that happen and so they just find these these I love learning that’s one of the traits dude I love it um very different like honestly pretty standard for the real estate world one of the things I said so far are like shocking to anybody that’s in real estate but for us in the tech world it’s a very different play style it’s totally different set of strengths you know activities than what we do so for us it’s like oh that’s cool that’s new that’s crazy to me dude by the way my father is like that but he owns a business where when he spends his Winters in Florida he brings a phone that plugs into the wall and he brings the fax machine and it just constantly called like hey which guy what you hear and what’s good and like the his company you know sells millions and millions of dollars worth of stuff and it’s just with a [ ] phone a fax machine and mailing checks and just constantly calling like hey what you got what you hearing it’s like that’s just how the business is it’s crazy man and they kill it par here talk to me that’s what they do they go well they go what’s good brother what’s going on or he’ll call people nephew what’s up nephew what’s good Barbershop if you’re gonna be cool nephew you gotta be black and in a barber shop I can’t believe you’re dead it’s kind of like that I’ll be like what’s up nephew he just calls me with nephew he just calls people nephew um all right well you wanna do one more uh let me tell you about a space that I’ve been poking around and it’s not something I’m gonna do but there’s definitely opportunity you know I poked the The Beehive and I heard some buzzing I don’t want to go near it but like somebody who wants honey that’s a very good analogy together what the next word was gonna be yeah you just had words coming out of your mouth not sure how the sentence is going to end it it totally found its place wonderful that’s really satisfying right so so only fans Okay so we’ve talked about only fans a bunch but let me tell you the angle that I’m thinking about here by the way I do not give a [ ] about only fans everyone talks about only fans the only thing I care about is brap Barbie do you know who that is I think that’s her name bad is that it bad Bobby what did you just say I thought it was brap I thought it Brad the Barbie isn’t there like an r and an H in the first word just an H wait it’s bad that’s how you spell bad yeah stupid I feel like you I feel like you’re up to speed on bad Bobby what’s her name bad Barbie what’s that I don’t know bad baby I just know her as the catch me outside girl from Mari but uh or Dr Phil or some [ ] anyway that’s the only person I know and it’s like she changed like races was she black now or white what is she she’s now black oh well Google bad baby all right whatever she she she sweats she’s Jewish and her mom’s Italian she really and then and then now she’s being like criticized because she’s like the people say it’s like modern day blackface because she’s like really like changed her look uh like when she was on Dr Phil she looked like uh you know like a spoiled white girl or something like that and uh anyways whatever it doesn’t matter what the [ ] her name is she kills it she kills it and like apparently she bought like a 20 million dollar help 20 million dollar house uh so whatever so so bad point is uh company crushes it so they do billions of dollars in Revenue uh the owner whose name is now public so we can talk about Leo he’s a fan of the Pod front of the house he um I think they he cleared or or you know like the the company cleared 500 million in profits in 2020 or 2021 like just an insanely profitable insanely big business okay and what is only fans only fans is basically like a storefront where anybody can sell pictures or videos so you’re selling content and so you know I do I do e-commerce I come from the Shopify world I know that in Shopify Shopify is your storefront that’s your equivalent of only fans uh but you use like this whole host of Tools around it to make your store sell better to increase sales so you’ll use clavio to you know grab people’s email addresses and then send them automated emails I know where you’re going with this one you use uh you know this app to uh boost your you know to upsells automatically uh right to cross-sell or upsell new products so that you increase the dollar value per customer so use all these different things only fans kinda has none of this stuff but it has the same volume and the same like you know like seriousness of any of these other big storefront slash Marketplace type of ideas and so I think there’s a whole world of only fans SAS tools that can be built so like but do they have an ecosystem like uh you don’t need you don’t the the they just use it on their own you don’t have to like plug into only fans you just like um it’s not like a platform you have to go be approved to sell under to be an app like the way Shopify does you got to be in the Shopify app but do they have like so oh so they don’t have but there’s no only fans App Store no you just you just sign up and you just use products so for example there are products that are like chat bots so what they do is somebody follows you or they subscribe uh either they’re a free follower or maybe they’re paying the five dollars a month subscription but where you really make your money is what they call pay-per-view and so that’s where you sell like oh I did a photo shoot uh whatever like you know I dressed up like Catwoman paid 9 19 to unlock right that piece of content and so what these Bots these SAS tools are doing is they basically are like hey we will go message all of your followers as if it’s you being like hey did you see my Catwoman thing I think you’re gonna love it 24 hours later um like picture three in the album was like just for you wink face whatever right like this is just a bot and what is this this is a sales rep that is going around for you doing sales and selling your content selling your product and so the all the tools today are pretty rudimentary they are pretty um or they’re just like they’re just missing certain things from certain ecosystems and I think somebody could do what uh what Andrew Andrew Wilkinson did with Wii Commerce where he basically rolled up a set of plugins and tools I think that you could do that in the only fans world now to do this why am I not doing this well I don’t want to deal with people on only fans every day I don’t want to be like selling this content every day it’s not like what’s it called like it’s not my icky guy yeah that was put on this Earth to do yeah but we got a bunch of friends who are less you know uh a little little less pretentious about yeah different stands maybe we were not going to say lower or higher standards we’ll say more wide you know our bar is up here at someone else’s bar is not here it’s just it’s different bars it’s a little wider yeah so if you’re one of these wide standards fellas out there I think there’s a lot of opportunities is a little wobbly uh and there’s a whole the whole ecosystem right so if you want to start an agency only fans agencies do really really well right because they take care of the back office they take her growth for for these only fans creators um I know two people personally that have built only fans like just SEO optimized websites that are like search engine so it’s like find a Creator discover a Creator search for a person no way and they’re like metric sites um and they’ve built them and they’re either like cash flowing really really well like you know to the tune of like you know 100 a month of free cash flow or they sold them for like two three million is one of them called fans metric uh I don’t want to say because I kind of already said some numbers so um yeah there are like Ben we know too personally that that did this and so metrics like in any ecosystem same thing with twitch it was like there was a metric site and the metric site got big then there were stream labs and streamlabs made it easy for somebody to like accept tips and donations and and they made like a alert system so that every time you got a tip or donation you could automatically acknowledge that person which which leads to more tips and that streamlabs became an indispensable tool for every twitch Creator what is the stream Labs of only fans dude that’s so fascinating these are the there is so much opportunity to build SAS tooling for these traders to build agencies to build you know a whole bunch of different uh opportunities around this ecosystem because most people aren’t going to go there um myself included and if you do go there the two it’s like new and growing so fast that the pie is big but it’s not totally saturated the same way that Shopify feels quite saturated or you know tools for i iPhone developers or whatever seems pretty pretty saturated do you follow um have you ever seen that Tick Tock guy who goes up to people with fancy cars and he goes hey what do you do for a living yeah of course uh what’s his name Brandon Mack I think or something Mac uh it’s awesome and yeah for some reason all of it feels like all of the ones lately have all been it’s always hot girls and they like make jokes and then they they finally admit that they do only fans and only fans is one of those ideas when when I heard about it like five years ago I’m like who the [ ] gonna pay for that like just Google it like you’ll see the same thing just like yeah Google that person’s name followed by the word nude and you’ll like find exactly what you want like why would you pay 20 a month for this and obviously they proved me wrong and it’s gotten to be such a huge thing that it seems like if I go to La do you see a hot girl in a fancy car like just based off my me scrolling in bed at night it’s like oh they’re definitely and only it’s an only fans model and that is like totally new and strange to me and that is what’s made me feel like oh this is like going to be much actually much bigger it’s it’s significantly more mainstream than I ever thought like no one would make like maybe now people will make jokes about PornHub but like every guy out there has like five or ten porn sites that they go to and never in a million years would they say out loud what it is do you know what I mean and yeah in fact I’m not even gonna say any words for the rest of the segment and now it’s like only fans is like a thing that like well we we talk about because it’s like so mainstream popular I find it to be incredibly fascinating like even just in the last four years we started mentioning the word PornHub because they would do funny skits like uh during the Super Bowl or they would like you know do fun it’s like become a joke but that has just happened by the way one good idea was just to do another only fans and so I forgot what it’s called fansley or fans only I think it’s fansly fansley is just like uh if you don’t want to be on only fans come on fansley and they’re just like well we’ll be number two it’s fine we’ll make some different decisions like we allow whatever like you know I don’t know what they’re different like cartoon creators or something like that like you know I like everybody like a digital dude like there’s seven minute abs and some fans leads just gonna be six minute abs it’s like yeah it’s the same thing we charge you only nine percent instead of ten exactly and so and then they’re doing pretty pretty well like they do they do they do fairly well and when and so I think there was just this was just one of those winning ideas it was one of those really big winning ideas I don’t know if I told you this by the way I had a buddy who was a VC who kind of quit his job and was going to raise like his own fund and then he was just like he identified I think three years ago he goes only fans and I go what and he goes only fans it’s going to be massive and I go I think it’s already pretty big at that time it seemed pretty big for what it was I was like dude how popular can this get like that’s what’s it worth now you think what could it sell for now I don’t even know uh I don’t know I think very very conservatively two billion is my guess and aggressively closer to ten I don’t know you know it’s hard to say like the all the market like multiples just got changed so it’s hard to know also you know there’s not that many buyers for only fans so there’s a problem that’s what I was getting at yeah I can’t really go public and there’s not that many buyers but it’s super super profitable and so my buddy was like it’s gonna be big I’m gonna spend the next year trying to get ownership and only fans I go what do you mean like just I guess you’re gonna reach out he goes yeah but if it doesn’t work like I’m going to find a way to get ownership I was like what he’s like yeah I’m just gonna like I’m gonna invest in it I’m gonna help them I’m gonna do anything I can and he literally made that his mission for like a year did he get it and he did it he was able to like they didn’t let anybody invest but this guy was able to go in and get advisory shares by helping them out in all these different ways and he did it he got a piece of it and he was right he sent me he goes I remember when twitch acquired us he goes only fans will be bigger than twitch I got bigger than twitch no way and I was like dude I don’t think you know Trish is like one of the top six like most visited websites in America or something like that like most trafficked or something and he goes yeah you’ll see and um and he was right it passed Twitch in terms of uh users and revenue in the last year and and I was like wow this guy really like called a shot of being super super bullish on the only fans he was he was absolutely correct dude does he also own 600 million dollars with the real estate this guy sounds awesome uh yeah I mean I’m a board I think I think you know we Commerce is an interesting company we Commerce is Andrew Wilkinson you know fan of the Pod or a friend of the potty comes in all the time their market cap is decimated right now it sucks right now but their business is is pretty good like it’s a good business um it’s way undervalued um but it I think it’s an interesting model and yeah I’m I’m bored with your aggressive friend who pushed his way into only fans do you do you have a pre-game routine you do before this podcast I listen to music and I review all my notes that’s about it like a specific song or just like generally whatever whatever is on well I use Pandora and then I um one hour before so I have my schedule locked in so for the people listening we record for one hour and so we’re usually here at the top of the hour then we start and then one hour before that it’s my quiet time where I like review everything a quiet time night well like people are like messaging me and I’m like hey I can’t talk to you right now I’m preparing and so it’s my time to like read notes and like I scan the news and I just want to know what’s going on in the world yeah my daughter has that that’s great quiet time I love it um what do you register invented this great thing because she’s like dude my kids don’t want to sleep and they just want to play and so she’s like I gotta turn like she’s like I don’t even care if they’re asleep I just want them to go to the room and just like not talk to me and just stay in the bed and like have fun so she created nighttime sister playtime and so it’s just like hilarious thing where they’re like oh it’s lifetime sister playtime and they get to go run into their beds and like the Two Sisters can play together but they have to be quiet because it’s nighttime sister playtime nobody else is allowed in which means don’t bother Mommy and Daddy and I just thought what a hilarious Rebrand of go in the room shut the door and shut up and so that now whenever I’m doing something like even work wise like with like co-workers like our Ecom thing or whatever I’m like all right snap time sister playtime like that just means like don’t talk don’t bother me with slack and don’t talk to me I’m gonna go do some work now that’s what I have I mean Daddy gotta go do things dude I just like I blame everything on the Pod and be like hey cam preparing for the Pod don’t talk to me please because everyone knows it’s like a deadline why do you have a routine um I gotta well I kind of have one but I was making fun of myself this morning about it so my schedule’s similar I think to you where now the morning is all locked in where it’s like I work out at a specific time and then at the end of the workout I do my like 10 minutes of like mindset stuff that I do and and it’s like it’s really good everything’s really healthy but it’s almost comically healthy where I was doing it today and I was like I was like what am I I was like I’m that cliche Tech guy that’s like things have changed uh fasted car yeah I do my fasted cardio and then I I you know seven and a half minutes in the sauna then I you know 11 minutes unerrupted staring at the sun it’s like I have I have sex for three minutes three times a day it’s a study show that it’s better like you know I’m like doing all these like life optimization things that really I’m like I’m not a huge fan of those things because I feel like individually I like all of them but together I’m like am I this delicate that I need to be like this uh you know like am I like I’m not a I’m not one of these like performance F1 cars or whatever that’s like you know has to be like perfectly balanced everywhere I don’t want to be so fragile you you are what you are what you uh didn’t want to be now I think that’s good you look better you look I think you look significantly better than you did three years ago that’s for sure yeah but that could be that could be anything who knows who knows what that could be um wait let me tell you really quick I don’t know if that’s the morning routine listen that’s that’s been more recent speaking of morning routines I gotta I was actually excited to tell you about this so I’ll tell you about it more when I’m done with it but I met this guy on Twitter named Isaac French do you know Isaac French he’s that guy but it’s a strong name it’s a strong name and that’s why I got interested in him frankly but he like he’s that guy who uh has that not gonna lie French dude Isaac French is his name I met him on Twitter he’s he’s the guy who um he bought a like a five acre plot of land and like built cabins on it and turned it into an Airbnb that’s making like millions of dollars in sales and but he like he’s only 25 and he like architect and oh right we featured him on the pie yeah yeah time ago and he like called you and he told you all the numbers and all that yeah and he like architect the whole thing and he like he’s also an accountant so he did all the accounting and then he even like hired all the builders himself so he was the general contractor just this interesting guy I hung out with him I met him on Twitter we actually I have eventually met up with him he’s really fascinating and he’s part of this uh religion I guess is the right way to describe it called Homestead Heritage and basically if if you’re an outsider it kind of looks like a like a Mennonite night Society a little bit you know like what Mennonites are no what is that you ever seen Amish yeah so this is like he would not say that they’re the same and they aren’t but from an outside perspective it all like looks a little similar and so by the way those are the best descriptions where it’s like they’d be kind of offended at this but this is what it is well they’re they’re like objectively not the same but like if you go I posted their website in the in the thing uh in the chat you’ll see guys wearing like those big wide hats and like there’s like a cow or like a horse like tilling the land and they’re walking alongside of it and like a lot of the women wear like the long dresses and like and so listen to the description of their religion it’s a religion but it’s also a community but listen Homestead Homestead Heritage is an agrarian and craft-based intentional Christian Community it’s literature stresses Simplicity sustainability self-sufficiency cooperation service and quality craftsmanship and so it’s this like super I don’t understand any of that what does that mean yeah yeah dude it’s hard to understand hard to understand if you don’t know but I spent time with them as you taught me all this but like basically somehow they they derived from like Chris from the Bible or something about like it’s there like it’s their Duty or something to like create like high quality craftsmanship-like stuff and to like Farm on the land and be sustainable and like there’s you find God in like doing hard work and good work and being honest and creating stuff with your hands that’s like again this like huge generalization from a massive outside perspective but basically they like they like make their own food so if you they own a 500 acres in Waco Texas which is about two hours of ish from Austin and they like all their food is like made on that land and like within the community they share food with one another and they’re also pretty Savvy at business like I don’t know how that kind of comes into this but like they like he’s a he’s an accountant and so he’s like oh I just love like being diligent with numbers and I’m like oh my God you’re making me weak at the needs my man like telling me stuff so anyway this weekend he’s having like they’re it’s like their Festival they do like a festival where you can go in and buy like the their arts and crafts and I’m driving 90 minutes to go there and like we’re gonna like sing Christmas songs and like buy arts and crafts and I’m incredibly excited to show you uh like or to report back about what it’s like this community is so fascinating to me and so it’s kind of interesting I’m imagining do you watch the office you know when um Dwight has his Airbnb I’m imagining that too yes shirt Farms like that’s what I’m matching and you’re gonna go meet Moe’s uh wow that is that is incredible you know if you told me if you live this way you can live till 200 I might do it then that that is how big the cost is to me of like yo go make go till your own food I don’t know what tilling is to be honest with you I don’t know if it’s something you do with your hands or your feet right like what what is tilling I think it’s when like a cow like pulls along like a rake or something and it like moves the soil then you can like plant [ ] in it I don’t know but yeah dude it I’ll watch that I would bet my well I bet you these people are pretty happy I think that there is like happiness and simplicity but like who the hell knows everyone’s unhappy but uh anyway that’s what I’m doing this weekend I’m gonna report back well I like that it’s kind of like Amish people that love money that’s kind of already intriguing right like you know tell me more yeah which is basically exciting have you ever walked around in Brooklyn and like I know Ben Levy who’s here like lived in this part of or ish in this part of Brooklyn have you ever been around like the Orthodox Jews no but you said they like run the place they run the place man and they like you’ll walk around in parts of Brooklyn and they’ll be speaking Yiddish or like you go to certain stores and like everything’s in Yiddish and you’re like am I in a different country this is wild and they kind of like like you like help others in the community it’s really fascinating I love these I actually like those cultures I think it’s really interesting that those exist all right uh I think that’s it for today I’m Gonna Save the rest for next episode