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Kind: captions Language: en the company that we talked about where we said oh we met this girl she was a college student at NYU they got they did that Clubhouse thing where they did shoot your shot and I met her and I was like wow you’re a star I don’t know what this idea is she was doing like some web 3 version of The Bachelor I was like oh that’s a terrible idea but this is hey that’s okay this is your terrible idea you’re gonna do amazing things I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella and it’s these shows so the watch one has in in four weeks 14 million views 2 million likes and a total budget of I think two thousand dollars 100 190 000 followers [Music] foreign we’re live brother it’s been dry for me not a lot of research and ideas going on are you the same dry season it’s dry season yeah I um I know what you mean but um I can’t say I relate because your boy’s wet really you have stuff Andre’s dripping with Concepts you know actually I have all the stuff prepared and then like typically in the four hours before we record I just come up with a whole different set of things that I want to talk about the first one is okay so I don’t know the full back story of this but I I do think it’s kind of cool so I saw a tweet that basically said there’s like five 21 year olds who are building you know some Next Generation Media company uh okay what are you guys doing well basically it took him one month and they launched a series of original Tick Tock shows so not just like themselves on Tick Tock but an actual show so there’s one show called buying time it’s where they buy and sell watches like kind of like on the Fly um and you get to see them like buy or sell negotiate the watch what’s the name of the company so the name of the company what is their name um I thought it was related to that mad realities thing it might be it’s gonna say it sounds like that I think it is related to them I’ll I’ll try to try to go find it yeah it is it’s either produced by them it’s theirs or they’re like in the network I’m not sure but they’re in in their bio for all the shows it’s at mad realities right so that the brand that we the the company that we talked about where we said oh we met this girl she was a college student at NYU they got they did that Clubhouse thing where they did shoot your shot and I met her and I was like wow you’re a star I don’t know what this idea is she was doing like some web 3 version of The Bachelor I was like oh that’s a terrible idea but this is hey that’s okay this is your terrible idea you’re gonna do amazing things I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella and it’s these shows so the watch one has in in four weeks 14 million views two million likes and a total budget of I think two thousand dollars 190 000 followers and what are they doing on the show and does that two by the way some of these numbers might be a little off we we got we got Brandon the researcher he’s running on the hamster wheel in the back here he’s trying to get all the data but sometimes I mess up kind of reading his data so so numbers are directional for anything I ever say okay um but I did watch this other one keep the meter running so keep reader running’s cool you’ll like this concept they get in a cab in New York and the guy’s like all right where are you trying to go and he’s like uh where do you like to go in New York why don’t you take me there I’ve seen this it’s so good he’s like take me to your favorite favorite place you know let’s go eat uh you want lunch have you eaten today and the guy’s like no I I don’t need to end of my shift he’s like let’s go take me to your favorite spot he’s like okay he’s again just keep the meter running and they basically drive to like you know the little the like Halal Town part of New York to get out and you hear this story he’s like he’s like leave the meter running they go inside they eat he asks them about his kids and his life and how he ended up with a taxi does he like it and they’re just enjoying a meal and they just do that the whole day uh also 2.4 million likes 160 000 followers budget it’s really really great man that’s a really great have you seen it I’ve seen it it’s like um if humans of New York was a tick tock show and um and so they definitely find some gems of like human beings and you’re just like by the end of it you’re just like I just love this dude I just want this like taxi driver to have an easier life and it’s a great show she’s happy too which is the best part it’s not it doesn’t make you feel guilty because they’re sad they’re very happy and content with a simple life and most of the people who are watching Tick Tock have like 10 times more going for them than this guy and are 10 times less happy and you know discontent of scrolling Tick Tock basically at the time so it’s like one of those things that makes you feel good it’s a feel-good show then they have this other one called Einstein Elementary it’s basically this guy he calls himself the Einstein of Wall Street it kind of looks like Einstein got gray hair puffing out to the side and he just explains stock market [ ] in like simple terms and this one has a million likes and a hundred thousand followers and I’m just like this is really really cool they are basically prototyping these shows that could be produced into real shows or this might be it um and the reason I wanted to bring this up is because a 21 year olds doing cool [ ] love it B if you think about like what’s the next Generation like you know you worked on that show or worked with a guy from American Pickers or like there’s all these like random Niche shows right it’s like yeah these guys they go into [ ] storage units and they like you know they have to cook a meal out of what’s in there yeah who the [ ] out of this why am I watching this for two two and a half hours those shows are going to happen on tick tock not TV and they’re gonna happen like a thousand fold you’re gonna get a thousand times more experiments just using Tick Tock the second thing is I have this framework that I learned from it by Buddy Sully which was the doors versus Windows so when I saw this I was like huh they got like you know millions of views but they kind of don’t make any money and it kind of goes away so I don’t really see the opportunity and at first I kind of wrote it off like yeah that’s the problem with Tick Tock man you can get you can pop off but like then what so what and I think that’s so what drives away a lot of people but there’s another part of me that’s of course this is valuable of course if you created a show that people like and millions of people watch it there’s going to be value there on this platform that’s growing and taking over like the entire social media it’s like the fastest growing company in the world uh of course you being one of the fastest growing channels on the fastest growing up you know media app is a is a very valuable thing it’s just not clear exactly what that value is how you’ll capture it and in a few years it’ll be like wow this person makes a hundred million dollars off Tick Tock that’s crazy right the same way we say about Mr Beast on YouTube and people on Twitch oh ninja makes how many millions of dollars on Twitch that’s crazy just for playing video games and to me this is a Windows versus doors thing when the analogy goes like this most people only want to work for window on window opportunities window opportunities where you could see straight through you can see what’s the value on the other side and you see what’s inside then you can open up open the window or break the window whatever hop in and take the value what a door opportunity is like a door is opaque you can’t see what’s on the other side you know there’s probably something but you don’t see exactly what it is and it’s good to go for window opportunities because you can see exactly what’s there but it is bad to be the type of person who only will do things and only take massive effort on window opportunities and you never go knock on doors and when you knock on doors it’s because uh 90 of other people have just walked by because they don’t know what’s inside they don’t they don’t want to make the effort and I think this is a doors opportunity where people on Tick Tock are going to get way bigger than most people realize they’re going to figure out how to make money even in these like 15 seconds of Fame moments that they’re having and huge brands are going to be built this way and I just think it’s a door opportunity we haven’t we haven’t heard the five success stories you need to hear before it becomes a gold rush and everybody starts to copy it that’s true I think though in some regard you uh like I work in media industry so do you like it’s a pretty like tried and true method of like getting an audience and making money through advertising so I have faith that they’ll figure it out the thing that a lot of these companies where they screw up there’s basically I’ve been thinking a lot about this but there’s like one or two mistakes that you can make and well I mean I’ve thought of one or two mistakes that you can make in business that are like basically irreversible so most decisions are reversible not all but most and a few that are not is if you screw up your cap table and you raise too much money and you have a company like BuzzFeed that makes like 350 million in Revenue maybe like 50 million in Prof profit I think their market cap is a hundred and fifty million right now because uh like they’re like I don’t know how they’re gonna you know I don’t know how the markets work like this but they’re never gonna like live up to the hype that they once had of like 5 billion or whatever it is same with uh like bird scooter bird scooter maybe not a horrible company did you see what their market cap is today it’s like 70 million or something right what is it no 40. 40 million dollars wow 40 million dollars and so a company like this like this house is worth more than bird isn’t that crazy the founder the founder owns house the founder bought a 20 million dollar house isn’t that nuts like the hustle was basically almost worth more than bird and bird Soul or raised I think like a billion dollars right to be fair the hustle was way cooler than bird I mean hey dude scooters littered all over the city like I [ ] with that you know I I like riding a scooter oh nice we got your socks on but the the point being with this with this person’s business they could I think they could kill it as long as they don’t raise too much money because if they do then I think that they’re gonna they’re gonna die and it’s gonna be horrible did I ever tell you the story about Elizabeth Murdoch calling me no what was it so the week the hustle launched I wrote this blog post saying that we launched and I get a call a cough and it was this Australian lady she goes hi this is Elizabeth Murdock and I knew right away who that was but I was like wait like Rupert’s daughter like the owner of Fox Liz yeah I was like Liz what’s what’s up what are you doing Colleen she goes hey I saw your blog post and I think what you’re doing is really cool I uh I think she said either she’s launching or she already launched this company called uh I think it was called vertical networks and it was exactly this thing where she goes uh basically I negotiated a deal with Snapchat and uh they asked me to make content for them so I’m funding people to make content and you seem kind of like a loose canon who’s pretty funny uh can I like I don’t remember I don’t want to put words in her mouth but she was like can I buy you or like fund you and you just make content for us on Snapchat and I was like huh that’s interesting so I get in touch with like the guy running the company his name’s Tom he’s awesome and he was like Yeah so basically just like move here and just start making content all day for Snapchat and I was like I don’t know man that seems like a lot of work I don’t really want to do that I’ve got a girlfriend who I’m probably gonna get married to and he goes all right well no big deal we’ll find someone else and so they find someone else and it’s a uh these four guys or three guys and they started a YouTube channel and a snap or a Snapchat Channel and then a YouTube channel and it’s called yes Theory have you heard of yes Theory oh no way that’s that came from that yeah isn’t that crazy so yes theory is this it’s like three guys and their whole idea is like they do crazy [ ] where they like and these guys are like they’re they’re my age but at the time when they started they were like 25 and 26 so like these young like good looking dudes and they would meet someone on the streets of Venice this like cute girl and be like hey do you want to go to Rome right now or they would get they would get in an Uber and they’re like hey Uber driver um do you want to go to Hawaii this second we’ll go and just leave your car then we’ll just pay for everything and they do these crazy things like this and it’s this great show and it started this way as as one of these Snapchat shows and so what these young women are doing with this like with this Media Company it’s the same thing that like has worked before in the past yeah that’s that’s really cool I didn’t know uh I didn’t know you did that wow you were so close to a whole different life I don’t regret it man those guys like have if you follow their story dude they get burnt out like because they would do this crazy stuff at first it was like let’s go skydiving or let’s make a bucket list and do it and then it was like let’s go to the most remote place on Earth for 24 hours and then let’s go live on an island with people who have never seen white people why is it that you always hear about YouTubers getting burnt out but you never hear podcasters really getting burnt out because we don’t do [ ] we just sit here and talk like we don’t have to do anything like dude my friend Noah Kagan has this YouTube channel where he has to go and like among many things he like knocks on doors and asks people how they got rich dude I don’t even if I don’t see Corn Flakes at the grocery store I don’t buy it I’m too embarrassed to ask the clerk at the counter where they are like if it’s not on Amazon or easily available at a corner store I don’t buy it like I can’t imagine knocking on a door and asking them how they got rich it’s hard it’s exhausting especially like Noah’s cool he’s he’s a friend of ours but isn’t it kind of like no you’re above this like you’re Noah you’re rich we should be knocking on your door and asking you how you got rich this is the point of being rich that you don’t have to do this [ ] yeah but he’s you know broke boys he’s trying to play the game he’s trying to get popular I don’t know he’s just trying to get popular and so it’s working and he actually has this new series where he interviews old people and who are rich and asks him if it was worth it and that’s actually a very very cool series that one that one’s cooler it’s also more like a podcast it’s yes but yeah dude youtubing is just it seems too hard of a job so anyway yeah I’m about what these young women are doing but uh before you move are you ready to move on to the next one yeah let’s go to something else wait but before you do I have to I want to say something to our listeners I’m gonna say this every episode now until we hit like 500 000 subscribers I want to present a a gentleman’s agreement do you know what a gentleman’s agreement is Sean I was born under a gentleman’s agreement I could a gentleman’s agreement I don’t know what that means actually I actually don’t know what it means it’s a non-papered contracted agreement so people tell us all the time that they get addicted and they get obsessed with this podcast that is awesome and so it doesn’t matter if you’re on YouTube if you’re on Spotify or you’re on iTunes whatever you’re using right now if this is our your the first episode you’re listening to you get this one for free but if it’s the second episode or more that you’ve listened to here’s our Gentleman’s Agreement you go to your YouTube app or whatever you’re on and you click subscribe or follow or whatever it is and you do that for us we make this for you we’re your like little research laboratory rats we’re doing all this crap for you just go and do that for us because the more you do that the more views we’re gonna get the more hyped we get the more dopamine we get and the harder we work so that’s our gentleman’s agreement if this is your second plus episode just go and do that for us right now that’s that’s my gentleman’s agreement and and the goal is you said 500 1000 what YouTube subscribers I think we should just say 500 I think we should just say 500 000 YouTube subscribers we’ve gone from 20 000 to 150 000 in the last year 150 to 500 this year 2023. all right down 500 also where’s our plaque I don’t know dude I want the platform like where is the plaque oh you know we’ve been talking about participation trophies like it’s a bad thing I want it I want that yeah yeah you say 80 of success is just showing up what I showed up where’s my plan yeah we were supposed to get a flag at a hundred thousand you got sent to the HubSpot headquarters somewhere darmesh is sitting there polishing our plaque showing it off at his parties like it’s his where is the plaque I need to know there’s a conspiracy and I need to know and I told I told the people on Twitter because I said hey who should keep the plaque me Sam how are we gonna do this we’re remote it’s only one plaque they said they’ll give you a bunch of them and then people said small boy stuff you’re worrying about a hundred thousand dollar a hundred thousand subscriber plaque and I said you know what you’re right we’re gonna take the plaque we’re gonna take it to a field and we’re gonna destroy it because it’s totally small boy plaque we’re not we’re not celebrating until we’re at a million um but we need the plaque to destroy it office based style like that is the yeah I have no problem destroying your plaque yeah you frame yours my point is this is our gentleman’s agreement and I’m gonna I’m gonna bring up our agreement every single time we do a pod so that’s it that’s all I gotta say we can go to the next segment I do think you totally misused gentleman agreement but whatever it’s uh that’s the best okay what um you had a thing about uh coffee Zilla and also can we talk two after things happened after our previous episodes number one Tim Ferriss tweeted out our podcast cool moment Tim first maybe what was one of the first podcasts I ever listened to love that guy he listened to our section where we’re talking about him and my experience meeting him and all that your experience meeting him and he said first he emailed me just goes hey heard heard the Pod loved it it was so funny Sam was talking about how OCD I am about editing things he goes normally I am but you edited a great thumbs up don’t worry about it and I was like okay good uh and then by the way I hope I was I hope he didn’t take that as disrespect it was supposed to be a compliment yeah an admirable thing Tim ignore the words we say we’re sucking up to you all right whatever we say we might make some footfalls on that but we just badly want to be your friend all right that’s just all that’s that’s all that you need to take away from any of this um all right second thing we did this episode with Billy McFarland the guy from fire festival and I think you like hit him up and hung out with him afterwards is this true yeah he on the Pod or either like before after I forget I told him where I’m basically visiting family right now and he said oh yeah I’m right down the street from you and so I texted him and I just said thanks for coming on yeah like I’m we’re I’m down the street from you and and he said great you want to go hang out right now I go yeah sure let’s just go we’ll go get some ice cream what’d you guys do we went and got we got tea because it was past 3 P.M and I didn’t want to drink coffee by the way so I got that is the move don’t do coffees anymore ice cream just take people out to ice cream it’s an amazing move they want to lick a thing in front of them I think that’s weird right you gotta get the spoon yeah and so we went and hung out and we talked about like I I can’t talk about it all but we talked about like his family I just wanted to ask him I was like tell me about how you were raised like tell me about your family so I won’t mention that stuff but we talked about family stuff uh and then we talked about like uh prison stories um which she like mentioned on the Pod a little bit and then I basically told him what I said here which was this idea that you had on the pod that’s really stupid man I bet you you could charge startups twenty thousand dollars a month and be like a consultant just do that and he goes yeah let’s talk about that and so we talked about that about like what we would do if if we were in his situation and what I think he should do and uh I talked about the mistakes he made and like why did you why what were you thinking and he basically expanded on what we talked about in the Pod which was like I just didn’t want to look stupid and I lied and I was embarrassed and I just got into this you know I just did something bad but uh yeah hung out with them and here’s my takeaway I understand why people believed him very believable very Charming um like every time he did take you to ice cream after all dude yeah like I got whined and done and I could honestly see myself becoming friends with him but at the same time I’m like are you doing it again uh so you know and that’s what I told him I was like it’s hard I think he was I think he was entertaining enough and I think he seemed fun like why not be friends with them and hey even if he does it again it’s as my [ ] up friend man everybody’s got a [ ] up friend who just keeps [ ] up he might be yours it’s okay if that’s the worst case scenario let’s say he’s the worst case scenario he kind of you know steps in in poo poo again makes makes the bad decision let’s say that’s the worst case scenario that’s all right no no no sweat I feel like you’re a little scared to just be friends with this guy just be friends with him dude our software is the worst have you heard of HubSpot see most trms are a cobble together mess but HubSpot is easy to adopt and actually looks gorgeous I think I love our new CRM our software is the best HubSpot grow better I’ll be friends with them I won’t do any business with them for a long time until like we’ve you know he’s proven to hang out with them in public together Are you ashamed I already did I already did no I hung out with them in public no and if someone if I was if I was with him and someone said something mean to him I would be like dude you gotta don’t do that right now please let’s say that about my friend Billy yeah don’t say about my friend Billy because here’s the deal that’s what I’m talking about dude he served his time so uh I’ve like a volunteered I’m a saint by the way I volunteered at prisons before so like I’m a real Saint uh I’ve like worked with these types of people before everyone gets gets a second chance and man five years or how much did he serve four years that’s a long [ ] time that is a long time that is college except like you don’t leave your dorm room ever you know like it’s the worst and uh you know I think he paid the price so I it was really exciting to to kind of hang out with him what did you think about the Pod with them yeah I thought it was good uh I thought he was you know likable and I thought he was interesting and I all the same things you thought I thought he was like about that he’s interesting uh you know I thought he’s you know owned up to what he did and he didn’t try to deny it or deflect it or give some BS excuses he was just like yeah I messed up I did it and I think that most people who lie don’t lie because they’re evil they lie because they’re insecure and they lie because they’re afraid I know this because anytime I lie is because I’m insecure or afraid and um and so you know I don’t really like I think that’s a completely understandable thing and I think he did it at a scale which was bad obviously that affected people that was bad uh but also you know put it into perspective you know like what did he do he lied to professional investors who you know in their diligence didn’t uncover it they’re fine you know no harm done for them there were some people that went to this uh Festival that got disappointed that’s you know unfortunate but you know okay but it was a bad really bad party and then I think the worst thing was like the locals of the island I think were sort of left holding the bag in some way I don’t know the full details of that but I would say that’s probably the most kind of harm done from it and I don’t think that was his intention at all right I think his intention was to try to pull this thing off and he he uh tried to fake it till you make it and he faked it and didn’t make it and like this is what happens when you fake it didn’t make it right so like I think that he rightfully got convicted I think he served his time and I don’t hold that against him uh go forward I was just giving you a hard time because I feel like you like the guy but you’re trying to like slightly tiptoe a bit around it and I think you’re honestly and he’s fine and you know like let’s let’s move on with life and see what he does from here that is my honest feeling I like him and I’m eager to see what he does but I’m still like I’m still arms like but here’s here’s what the fascinating thing that I hung out with him I call it like the resistance so I’ve said this before the world wants us to be vanilla they want us to put put us in his box and people who residated where are you going with this people who resist that I’m fascinated by them even if they are truly a saint or if they’re a criminal there is like this Allure this Fascination that I have with them no matter what and I think we all do we all like that you know people who are like this is why cult leaders are awesome you’re like oh my God you’re convincing me that there’s like another way of living and and he has that same thing and there’s levels to this is what I’m learning and his level of like he he kept telling me he was like I thought I could pull it off and in my head I’m like you’re [ ] insane everything every little bit of of evidence points to you not being able to pull this off but there’s something about you that you think that you could pull this off even when all the odds are against you and you’re delusional you still believe it and there’s something incredibly fascinating about this and it’s so interesting that that he raised 25 million dollars for a festival when he was 25 years old and he was just like yeah this is what we’re gonna do I only look forward he was I think he said on the potty goes I only look forward to like what’s gonna happen uh and I like I was like that’s fascinating to me because that is not what we are we’re we’re we’re we’re bullied into this box and anyone who resists that I think is interesting to me I think you are you’ve touched on something very very true I used to say this all the time I go I feel like the world is Baskin Robbins but all 31 flavors are vanilla and I was just because I was like I look around and it’s all vanilla vanilla over here another vanilla Choice over there another vanilla Choice over there every’s living these very vanilla lifestyles and I’m not going to pretend I’m some Renaissance Man adventurous but in my own way I feel like I fight the good fight against vanilla I try to choose to live my life in a way that makes sense to me even if it is non-standard um and that has and that is something like deep inside deep inside the core I feel that I feel that that’s what I’m meant to do that’s how I’m meant to live and I take great pride anytime I do something non-vanilla I try not to do it just for non-vanilla sake but actually sometimes I do that too just to push it right like sometimes I just go and I go eat the you know caramel ribbons or the the bubble gum flavor whatever I don’t even like it the bubblegum flavor tastes tastes nasty but I’ll just do it just to remember remind myself not to be totally vanilla and so I am with you on that and that brings me to something that you tweeted out that I wanted to talk about it’s called The Adventurous this is a how sick is that you tweeted something out about this you go this did you say I don’t know what you say this looks awesome I want to do it I go to the website immediately I’m like oh this requires leaving the house not gonna do it but let’s just check out what other people are doing copywriting is so good the copywriting is right I’m just going to read it out loud because I think it is worthy of of a little oral speech here so we’re The Adventurous this is what it says on the website we’re fighting to make the world less boring our planet used to slap us about the face cheeks with iron fists of Adventure every day Maps had edges to walk off whole continents lay undiscovered but now the entire surface of the Earth has been scanned by satellites and shoveled into your mobile phone tagged with twattery about what restaurant serves the best mocha latte frappa [ ] we live to find ways to make the world a bit more difficult to bring chaos into our over sanitized lives to create Adventures where you don’t know what will happen tomorrow or even if you’ll make it because we think there’s no greater moment than those seconds as you leap into an abyss of uncertainty and potential disaster okay so this is our art fellow artists out there you remember the episode where Sam declared that he’s an artist has got to create [ ] this is this is really amazing copywriting I think this is like such a good example for the swipe file of a I like you know in my power writing course I’m gonna like use this as one of the examples of an US versus them uh us first them frame status quo breaker which says the status quo if they took something good which was that wow your mobile phone has you know like the full map and you can get directions you can find the best restaurants you can and they’re like you coddled little baby you are you living this over sanitized life don’t you remember what you were put on this Earth to do and how life used to be back in the good old days and I think that that Nostalgia the US versus them this is amazing copywriting are you gonna actually do one of their things yeah I messaged them and I and I said like uh I was like hey I’m gonna try and brag to you because I want to impress you but here’s who I am and I like listed off a bunch of credentials I go I’m not asking for a discount also a great copy how do you how do you brag without how do you brag while nodding at like I know what I’m doing here I know why I’m doing this I just want to say this out loud likeable bro yeah I emailed them I go uh well I’m gonna list a bunch of accomplishments because I want you to know who I am I’m not exactly a somebody but I’m not exactly not a somebody uh here’s what I’ve done and I and I listed it out and I go the reason I’m explaining this is I’m gonna pay full price I’m not asking for any type of discount or anything like that but like I want to do one of the America one and I want to baby like bring a bunch of friends and like tweet about it and things like that like when are you doing in America one because they don’t basically what this company does is you pay nineteen hundred dollars or something like that it’s pretty cheap and then they either give you a car or a motorcycle or maybe a bicycle for different races and they host these races like in Mongolia and they drop you off at Point a and then it’s like you have three days to travel 300 miles to point B and they literally just say all right everyone bye we’ll meet you at point B figure it out and like one of those things is like you have to drive a mini bike which is like a 50cc that which is a very small motorcycle it’s basically what they wrote on Dumb and Dumber another one is uh like a car that is a rickshaw which is like a well you know what direction does yeah yeah and so like they do these crazy things and yeah they’re amazing and Sean go to their FAQs for the event this is another like really good a really good way to like explain how to do copywriting because they’re FAQs they’re discussing go to like click one of their random races and then go to like the FAQs they’re discussing really serious topics in an incredibly conversational way so they’ll say like they’ll say like um we plan on doing this unless kobit ruins it then it just ruins it like they just like talk in a really here’s an example I clicked Mongolia and it says the route uh the section one the route Mongolia is big really effing big and driving through it as any of you ex Mongol rallies know is brain squashingly awesome thousands of miles of endless Horizons mountains dirt roads Nomads blah blah so riding through it on a motorbike designed for children is simply resplendent I don’t know what that means uh Mongolia calls to the soul like a flight [ ] and then it sort of explains what’s going on and then go to like go to FAQs and you’ll see like they’re like you pay 1900 with that comes your little mini bike some of which are good some are bad but that’s part of the excitement and then like like they uh and they just like explained this like what will I eat mutton noodles question mark whatever you bring with you buy on the route or are lucky to be offered lucky enough to be offered along the way period next question yes how good is that foreign yeah this is really cool who’s behind this is this like uh just a guy I think it’s just two guys like two friends like these like I I watch their videos they make launch videos for each one and just two guys uh it’s really fascinating so I want to do one I don’t want to travel to Mongolia because like by the time they have it maybe I’ll have like a kid or something I don’t know but like I would like to like like if they were like if I could go to Colorado or Canada or like Mexico I would do it we’re more like a convenient adventurist yeah yeah so like all the wild in my backyard yeah so if they could do that uh speaking of like levels and like content have you seen coffee Zilla I’ve seen coffee Zilla yes can we talk about this yeah let’s talk about it let me give you the background about this guy so his name’s coffee Zilla he only has one point something million subscribers on YouTube so he’s not huge huge yet but he’s growing quickly and yeah small boy stuff he um and he uh basically his whole thing is he wants to uncover internet scams um not just internet but mostly internet so guys like um uh fellow podcast guests uh Tai Lopez like he’ll do a whole thing with Ty Lopez or he’ll do a whole thing on Andrew Tate or whole thing on Dan Lok who’s like another internet guy which are like typical question that I often Google which is is X person legit exactly and he’s trying to answer that question and usually he’s going in saying they’re not legit here’s here’s what we know so he’s playing this with you know a bunch of people and now he’s doing on Logan Paul Logan Paul had a thing called the crypto zoo I think it was called which was like this crypto project that had all this [ ] going on but the point being he has the most attention to detail [ ] I’ve ever seen like I I saw this on Casey neistat Casey neistat I’m like how are you making just your commute to work so fascinating it was like because he had all these interesting shots that were so thoughtful this guy has the same thing where there’ll be like a robot sitting behind a bar and it’s just like you know like oh I had a tough day at work coffee still is talking to like a fake robot and I’m like how is this interaction so freaking good or he’ll like fly in people who worked with Logan Paul and he’ll interview them in person and make this whole like 30 minute video that’s as good as 60 minutes and it’s so fascinating and it just shows you that there’s levels to like the game and people who turn it up a notch I think they’re rewarded yeah this guy uh his production quality has gotten like kind of insane um recently and I think that you know he’s thriving on some of the big you know questions or controversies SBF uh Logan Paul who else does he do um Jake Paul I think he did uh what’s his name uh entertain things and things like that uh yeah he’s he’s cool he’s he’s good and I I really like this Niche like I think he’s carved out like a really strong Niche um and brand like visual brand too so I think he’s done a kind of an amazing job with with his videos and his content but he kind of has pigeon told himself and there’s this one move that a lot of people make the liver King made it when he said I do not take steroids and now this guy is he does the same thing where he says I do not make money through advertising through ads because I want you the reader or the viewer to be supporting me so I can make more genuine [ ] and I’m like no don’t shut that off you may feel that way you may feel that way today but like Casey neistat has this funny thing where he was like dude I had 100 million views before I turned ads on my YouTube because I thought I was being like an artist and that was the stupidest thing ever because like I had I was so broke at the time and I couldn’t like make more videos and had I done that I would have made an additional million dollars or whatever it is and that’s how exactly how I feel I’d like to just take the money you could take the money and still be cool and ethical and by the way we could put like a before and after on the screen like if you go back into his channel three years ago it’s literally him in a messy bedroom he’s like holding a mic up with his hand and you know he literally looks different his background looks different and that’s like you know how he started and this you can see the jump up and quality in three years is like pretty insane to be honest with you three years isn’t that long dude it this podcast is three years old I think and like just like the other day you like didn’t even wear a shirt when you recorded like like a potential Choice like we we still don’t I don’t even have a camera that works yet I mean like like this guy this guy basketball hoop behind me now so we’re moving up like it took forever just to get a video camera that works and we still call it a video camera uh like yeah I asked how to get a camcorder uh yeah his per his progress is is wonderful yeah that’s amazing um all right what else we got what other what other uh content you want to do I don’t have anything okay wow the well the well-runath drive uh okay let me give you one um have you seen this website gently.com no I think this is kind of a cool idea basically it’s you know like people you do this probably you probably buy like kind of vintage leather goods or whatever off of like I don’t know whatever some like eBay or Poshmark or depop there’s all these second hand marketplaces that that exist so I just named three or four of them uh the real real right there’s like all these different places you could go what gently did was pretty smart was they just said all right how do we make a search engine so you just tell us what product you want we will go search all the different places and then we will just send you text message alerts as we find good deals on that thing here and that brand or that item that you want I think this is pretty smart and then they cut a deal with all the different Marketplace which is hey if we send you the customer we bought we get to bring the customer the buyer to you how do we get you know our 10 kit cut or whatever it is off of that purchase I think this is anytime you have like a fragmented set of places where something is the One-Stop search for it and search and look they did smart there’s like these alerts so uh as soon as you put in that you’re interested in something they’ll just constantly alert you about this thing it’s sort of like this like highly targeted you know ad that they’re sending you each time and then you can go and you can buy the thing and I think this is pretty cool saves the customer a bunch of time brings these marketplaces customers and um and does it in a way that’s like actually like pretty seamless I thought this is actually a pretty cool idea I’m gonna sign up for this uh you are right you stereotype to me correctly you made some pulled you you made a stereotype and uh you’re 100 correct uh I was looking at investing in it and I was like all right let me just try using this thing and I was like oh I don’t have like Hobbies or tastes like you know there’s not a I don’t know any of these Brands I don’t buy any vintage Goods or like you know exclusive designer things and so didn’t really know what to do well it looks like it’s you’re trying it looks like if it’s good well it looks like it’s for women mostly um because it’s Poshmark that’s mostly women I think only women or mostly women the real real Mostly women I actually just went to the real real yesterday they have a story where I’m staying uh it’s mostly women I I believe but no I I like this I don’t know if this could be a big business wouldn’t the margins be like nothing yeah because you’re taking a cut of a cut so I think that’s the the hard part you have to have like really high volume but I do think there’s an it’s a it’s enough of an interesting wedge where like they’ll probably need a second Miracle meaning if they’d have to the first miracle is getting this popular where people start using this all the time and then the second Miracle is going to be something like you know they they create their own you know Supply on the on the marketplace or they create their own Marketplace out of this or they got to do something maybe it’s a subscription I don’t know they’d have to come up with some other thing that’s going to um gonna make this work so so I do think that that’s the that’s the second thing all right let me give you an idea now you’ve used click funnels correct yeah I have I’ve made a lot of money using click funnels if I ask you what is Click funnels great at why would anybody use click funnels quickly spin Up drag and drop landing pages that can also accept money and the landing page well there’s a bunch of landing page builders that are drag and drop why click funnels is it better design is it you know faster easier to use what is the benefit it’s mostly horribly designed uh it looks like it was designed with like a set of crayons and the reason it’s like a perfect way to say it yeah it looks like someone like just got like a red and blue crayon and like whiteboard it they just like turn that into a website uh so no uh it does it just has a three or four features that are exactly what you need for getting money quickly on a website and I think you know one of them the way I would describe it is called click funnels for a reason which is that they are they’re specifically funnels so they’re like designed to convert a customer um through a funnel which the funnel might happen it might be like first we’re going to grab their email we’re gonna optimize for grab email then once they grab the email we’re gonna then offer them this upsell and we’re gonna then ask them to pay and if they don’t pay then then they’ll go here the whole point of their software is to get your money to become my money and that’s like what they do they go you have someone on your website how do you get the money in their Bank their bank account into yours and they make it easy so you think I’m like perfect you can exam you accept an email you get the sale you do it upside out you do all this stuff and they’re unabashed they they’re unashamed whereas upsell it’ll be like upsell one then if they say yes hit them with upsell two if they say yes hit them with upsell three if they say no hit them with down sell down sell one down cell two down it’s like what the hell are they I literally don’t even have enough products to like fill your funnel I don’t have down sell products what are these um but it works it works it was quite it works and I think clickfunnels does over 100 million in revenue or something like that they throw that 100 million number around a lot I think it’s way more than a time or an annual thing I think they’re churn is really high that’s that’s the problem with these things is like the churn like that attitude of like make your bank account my bank account that all doesn’t exactly have the most like the best longevity but yeah your customers are kind of piece of [ ] marketers you’re like bullying them yeah I think so I think somebody can make a click funnels 2.0 um in fact I think we could make click funnels 2.0 uh like I think if we used our brand we could create a better click funnels which is what the guy did Russell Brunson he had a uh he was like a Content guy I mean he he like had masterminds and [ ] like that but he had like a huge email list and then he like launched the software and it wasn’t great at first in fact it’s still not really that great if there are any developers or designers that don’t use crayons um you know build us a click funnels competitor We Will We Will promote it because Cleveland is honestly a very useful tool it is super useful good at doing the job which is the your money to my money thing which is exactly what a lot of people want and it’s simple and that’s the beauty of it when you make a click funnels page it’s like there’s no navigation there’s no footer there’s no scroll it’s like yeah it’s a giant box that says give me your [ ] email and it says it’s like a flashing button and it says if you click this thing with your email something good is gonna happen and like they’ll might be something good I guess I’ll put my email in and for some reason I don’t know why this is still a thing when you sell a product there all of the product images are like pictures of DVD and PC game boxes do you know what I mean it’s a box set always it’s like a CD dude like I don’t even own a thing that could accept a CD why is like this this like product always like a set of CDs looks like this because it’s infomercial right it’s the equivalent of an infomercial but online um so I think some somebody click funnels I also think specifically for e-commerce there’s not really a click funnels for e-commerce there’s a bunch of people who think they’re you click funnels for e-commerce and trust me I am in e-commerce I have tried to build funnels using Shogun Builder all of these guys nobody’s done it nobody has made it simple nobody has made it stupidly obvious where you hit the customer over the head with the offer and like that’s all you really need to do and I’ve looked at so many of these and nobody has nobody’s made it dumb enough everybody makes it too smart and um and so I think there’s there’s generally like a click funnels like 2.0 and I think that there’s click funnels for e-commerce is a is an opportunity that’s out there and I think you would need like you’d either need to be a Russell Brunson type of guy where you are going to independently build your brand as a smart content entrepreneur marketer type dude or you should partner with uh or like you know we like someone like us who already has that audience and that brand can distribute a product like this and get it to I don’t know probably somewhere between like three and six million AR just off of our audience um it’s hard it’s actually good but the product actually has to be good have you heard of uh well so another thing that click funnels did like these guys are really fascinating and at first I was a hater on them and then I was like oh no they’re all right uh but they they they’re what their conferences are are a little cringe but still cool like I respect it but they make money off info products and this was so fascinating and so smart so a lot of big software companies they’re like dude I’m not gonna sell anything but the software because like this one thing makes so much profit and revenue like I’m just doing this one thing and they were like nah F that see we don’t have a lot of money to spend so we’re bootstrapped our marketing is going to be profitable and so they write like guides and do all this stuff and they’ll charge like a hundred dollars for like a book and when you buy that book you’re automatically like get a you know a month free of Click funnels and they basically when they hit 100 million in Revenue it was 80 million in subscription revenue and 20 million in info product revenue and they would create these info products and sell it and that’s good because they would acquire a customer for a break-even amount for an info product and automatically add them into their subscription revenue for their software and that was really fascinating I thought it was a great idea and they’ve proven that it can work really nicely yeah I think in general uh Break Even marketing is a phrase I’ve used in every every single company I’ve built which is like what is a version of our marketing that itself is a not a cost center as a profit Center it doesn’t have to be the main marketing channel but like we should do something like for you hustlecon was a good example of this right it’s like yeah I’m gonna do hustlecon it’s going to get people to find out about the hustle it’s going to take people who like us and make them love us and make them super evangelists and it’s going to get all these speakers to come speak that’ll become content so that’s marketing there but you were like yeah but this is not just like a money pit no we need to make money on our marketing and I just feel like most people don’t really consider that but it like at twitchcon when I was at twitch it’s the same thing twitch there’s this thing called twitchcon it’s this like I don’t know 30 40 50 000 people something show up to this thing it’s all did they make money off that and they they don’t really try to make money off of it but the merch store at twitchcon literally the line is like it’s like imagine like the San Diego Conference Center or whatever which is like a you know a three mile long building or some [ ] like that the line is the entire three miles it’s like the craziest line you’ve ever seen people waiting slowly like hours to go in to buy your hoodie and I was like this is crazy how much are we making off this and like it was like you know run by this like two-person team it wasn’t really like the main focus and like you know the event itself you know has sponsor stuff and they did have Revenue but like I felt like there could be so much more that was done there was so much more like potential to commercialize that thing and I get it which is like in your company of twitch’s size you don’t need to worry about making a couple million bucks off this thing but if you shrink that it kills me it still kills me yeah exactly exactly it’s like well first of all you should have just been able to sell more merch just like by being more efficient like you know how many people didn’t wait in this four hour line uh you know that that’s just like one thing all together the second thing is um if you’re not twitch you’re not generating you know call it billion dollars of Revenue uh if you’re click funnels or the hustle or you’re a normal size business these these break-even marketing things a marketing event that makes you 500k or 1.5 million or something like that that’s actually quite meaningful um compared to it losing 500k or losing a million dollars which is where most companies default to and I think just with a little bit of creativity you could turn a lot of cost centers into profit centers or at least Break Even when it comes to marketing dude there’s this attitude that I’ve been having lately so I’ve been working on this like new project and I’ve switched my attitude when I was starting the hustle I was like um I’ll do anything for any Advertiser to make any amount of money like whatever dude you know what I mean like I’m like whatever I just need I need pennies give me pennies I’ll do it all and I’m like yeah sure like you know you know the rules said no CBD but like you know like what’s I have an eraser we can erase that rule and uh now I’ve been like saying like nope this is what it is I say no to everything and like oh this person wants to join I don’t really feel like it let’s just raise the price really high so they don’t want to join or like you know what I mean or like like let’s like this this type of attitude it’s made it’s made the businesses so much more successful having that attitude and like it’s it’s pretty funny you know like there’s this hot girl that I knew and I was like and she was like joking and she was like my motto for getting dudes is uh treat them mean keep them Keen the meaner I treat them the happier the more they want me and I was like that’s the greatest thing ever I’m gonna do that with my life of course it didn’t work with women but uh it’s kind of worked with business this tree to mean keep them Keen it’s like the more we say no the more they want it and I can’t believe it’s worked that way dude rhyming is just an underrated strategy in general let me just put that out there I don’t know what the hell she’s talking about but it rhymed and that made me feel good made me think that she’s got her [ ] together dude treat them mean keep them Keen you lived in Australia Akin means like you know like you like them yeah you shouldn’t need a dictionary for your catchphrases I I that’s my personal opinion um right like you didn’t know who Dolly Parton was though so like you don’t really know anything [Laughter] all right um I got a bone to pick with the fitness industry so you’re fit I’m aspiring to be fit yeah and a lot of the products I feel are geared towards people like you it’s like bro you want to be ripped it’s hey do you want you know girls do you want a bigger butt and flatter stomach you know that’s kind of like me that’s you and then that’s the female version of you I feel like 90 of like ad dollars go towards that when it comes to Fitness would you say that’s true yeah just people who want to look good naked so you’re struggling with your light bulb there by the way I know see there’s this thing there’s this compass that lets you show how to center it perfectly so that it uh floats but it’s not not participating people are loving that thing by the way you’re gonna sell a lot of them in the videos they’re loving that light bulb yeah I know I’m not shouting out who made this because I’m gonna make our own this is this is the start of our merch store I’ve decided we need to do merch we’re two we’re too [ ] catchy to not have merch bro we just gotta get the coin business um coins dollar bills whatever all right so so anyways Fitness okay 90 of dollars I feel like go towards getting you spring break ready but uh my trainer for example he works out he works me out in the garage and in doing so there’s a whole bunch of people that pass by and I gotta say the most interested group of people that pass by are not looking to get ripped shredded jacked swole whatever words you want to say those aren’t the words that they’re interested in they want to be knee pain-free they want to be back pain free they want to be foot pain free and I feel like the pain-free uh version of exercise is a little under marketed and for every you know P90X or Beachbody program I think that there should be a even bigger version of that that’s just helping Mom not have knee pain when she walks or gets up from her chair and um and I think that what happens is there’s a lot of workout programs that would say we could do that that’s what ours our program is great for that like we both like these over toes guy he’s great for that but there’s still this leap that the person has to put together that oh if I do these exercises then that will be the the benefit that I get out of it whereas somebody else might be trying to jump higher run faster and I think that in the same way that the uh you know that vitamin brand Ollie how they instead of saying we provide vitamin D uh or we we provide magnesium it’s like it’s like we better sleep better yeah yeah immunity sleep better you know whatever they basically just go straight to the benefit and I think that there should be a juggernaut of a fitness company that is simply trying to make it so that you are back pain and knee pain and foot pain free neck pain these are common pains that people who are you know know have a ton of money have a ton of motivation to get these things fixed and it’s just a lightweight exercise program I’ve been telling you about this remember I was like my Instagram feed is just full of shirtless dudes like stretching their hips and like doing like stretches like it’s just this whole they call it Mobility now Mobility is the new pain-free you know or Mobility is like the new yogabilities I think I think it’s the right idea but I think it’s the wrong frame I don’t need shirtless dudes stretching their hips I need Mom saying um I woke up every day and I had this problem I just I just thought it was I’m getting old that’s it and then they put me on this you know 21 Day program by Dr knee and Dr knee thank you so much I now walk pain-free I walk my dog I can play with my grandkids thank you so much Dr knees and we need Dr knees as the brand and we need the testimonial not being ripped shirtless guy stretching his hips it needs to be you know what do they call it the silver tsunami or whatever like it used to be somebody with a little gray hair saying how they used to not be able to just you know do simple stuff in the kitchen and get out getting out of bed and now they can I I mean I don’t know what else to say other than yeah I agree uh the company um was it called uh what was the thing that it’s like I I have one is it hypervolt I forget one of the one of those like either hypervolt or therageous they said I remember the scene their pitch when they raised money they go we want to be the Nike for recovery and right I actually don’t I think is the thing is it hyper ice I think that’d be challenging to pull off because they’re just kind of selling like a product that’s a bit commoditized now just like this vibrating thing uh but they’ve done a pretty good job with The Branding but I think that that pitch was quite interesting and I actually think it has legs I think challenging but it has legs and I think you could also have like a Nike for you know like pain-free like like I actually do think that that’s like there is something quite interesting there with that yeah the way calm did around meditation if someone did around just getting rid of pains that you think you have to live with but actually can be reversed do you have pain I don’t but like like for example my trainer he trains he trains me but he also trains my mom he trains my neighbor who’s like the CEO of a big tech company but then he also trains his mom and in fact my neighbor who’s the CEO of a tech company he will miss sessions all the time because like you know whatever he’s on calls and [ ] like that but his mom never misses it and she’s never worked out like she didn’t have a gym membership so she went from 900 gym membership to having a personal trainer and would you see what he’d has her do it’s like is this a library like you’re stationary for like 90 of the workout and it’s like yeah if she’s sitting down flat footage she’s just trying to push up from like you know her toes because her toes are incredibly weak and that’s causing a whole bunch of structural issues so he just works toes then ankles then he gets to the to the calf and the hamstring then the knee you know and he’s just working his way up rebuilding it and she’s like mowing her lawn now like she couldn’t like walk basically like she could from my neighbor’s house to my house she basically couldn’t get there each day and now she’s literally mowing her lawn and um and that’s like kind of a kind of kind of a crazy recovery why don’t you just get ripped just do that also I’m trying your boy likes cheese okay there’s a little bit of a problem so I I’m gonna have to show you a shirtless pick because oh so I like it got really strong and then over the past like eight weeks I’ve lost 15 pounds and I’m trying to like I just like to try to do things so now I’m trying to get skinny and everyone’s like how are you doing it and the answer is I just don’t really eat you just be hungry all the time and my trainer my trainer was like well what’s your goal and he I go uh I want to look good naked and live forever and uh he was like cool well one of the proven things that makes that people live for a long for a long time is calorie restriction so just not eating a lot so if you want to live for a long time you just got to get used to not eating a lot so I’d be getting used to it and it’s not so bad it’s not so bad but it is kind of bad it’s pretty bad I’m on that Warren Buffett kick bro I try to live till 95 Rich happy telling great stories eating like [ ] but enjoying every every meal as you drink like a Coke Zero a Coke Zero that’s my Splurge I drink a Coke Zero and I drink a Fresca that’s my drink you ever drink a Fresca here’s another service someone who has the exact same life scenario as you but is fit we’ll send you a shirtless picture every day and say there’s no excuses oh you’re you’re a mother of three here’s the mother of three who’s fit she’s gonna send you a picture every morning what’s your excuse now oh you’re an entrepreneur Sam Potter is gonna send you a picture every day and say yeah I’m also an entrepreneur what’s your excuse It’s Gonna be called shamefully shamefully safely.ly shameful Lily yeah and we simply ask you what’s your excuse what look we started actually like a nice guy hey we understand life’s tough what’s holding you back the realities of life is your time is it money is it your kids is it your your unsupportive husband what is it and then we find you an exact match who’s overcome that that thing and they just guilt you every morning if you’re on your phone right now listening to this go to tick tock or maybe also Instagram but for sure Tick Tock and type in the word Papa swole so it’s p-a-p-a and then swole s-w-o-l-l I think or s-w-o-l-e there’s this guy on Tick Tock who came out of nowhere and he has at this point like three or four million followers or maybe even more I forget I looked a few months ago and all he does all day is he has one video and he just walks up to the camera and he goes go to the [ ] gym go to the [ __ ] gym go to the gym that’s all he says and now he’s selling T-shirts and mugs and all this stuff and he three times a day he makes the same video every single day and just says go to the gym go to the gym and it’s hilarious have you seen this yeah I see this guy he just walks up to the camera dramatically and says this one thing and everyone everyone goes crazy it’s the best let me tell you about a different a different Tick Tock thing that I think is pretty dope all right um let’s let’s wrap it there I still got some more but it’s there’s too late the opposite to bring him up and bring him up now um all right