Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en with this guy ben from knees over toes i bet you he’s doing 10 million a year in sales and oh he’s not even he doesn’t even have his own app yeah i feel like i can rule the world i know i could be what i want to i put my let me give you some updates real quick podcast numbers um some people can i tease can i teach some ideas because i think people might be like uh why do you guys keep telling us about the podcast and get to the idea so let me tease the ideas and then you say your thing all right i have i have four good ideas today one i’ll just tell you the names of them uh how to beat linkedin super joints you’re gonna like that one or you’re gonna hate it that’s another topic canva for video all right so those are three that i’m gonna throw at you that we’re gonna talk about after this you might have some other ones okay now go back to the podcast update just really quick i’ll make it quick all right last month we are at uh last month 60 right last month no last month we were at 4 30. this month we were supposed to be at 5 50. i think we might get 600 just so you know that’s right so i think that’s gonna happen so uh 600 000 listings a month um some more update stuff tomorrow i’m recording with andrew wilkinson um i’m doing another one of his things his things are always the most popular so i’m gonna do another one of those um originally i i signed up to do this because you just had your baby and i wanted to record more and you couldn’t do it so we’re going to continue doing that um tonight i’m flying to new york i had this guy reach out to me so i’m um this like a guy named um loeb uh he started what’s his first name i don’t even know his first name uh michael loeb he started uh priceline and he invited me and he like somehow listened to the podcast or something like that he’s the one with the billions house yeah so i’m gonna fly to his house tonight and i’m gonna interview andrew from new york tomorrow but um june 3rd sean and i and a bunch of people on my team are going to be in austin we’re doing a live event um i think it was sold out like right away but yeah we’re going to see what we can do um and then the next we should do we should do something else uh because it sold out so quick if there are more people who want to do it we should uh i don’t know let’s capture their info somehow and let’s just do like i don’t know a hangout we’ll just i don’t know let’s go to a park where let’s go wherever i know we may not have a venue but uh let’s meet and greet some people who want to hang out or something i don’t know let’s do something let’s go to a bar who cares and then the next day we’re going to do miami so we got june 3rd austin june 4th miami if people want to attend austin’s already sold out but there is an event right for it miami we’re putting up the event right yeah and that one can seat 150 people so that’d be cool if we sell it out but maybe we won’t who knows so it should have plenty of room last thing we’ve got some cool by the way on the pod we shouted out we said mayor suarez to the mayor of miami we said if you’re listening to this we need a venue we need blah blah he replied on twitter he goes i got you let’s talk and then somebody else came through it was just like here’s the venue what i don’t know if we want to shout out their name somebody hooked us up um with a sweet video no we’ll hook them up we’ll shout them out next time because i’ve asked them exactly what they want us to shout out gotcha so uh i’ll i’ve already asked some last things all right we got a couple guests coming up um the first one mark lore so marklor started jet.com which he sold for billions i think three billion i think um so that guy’s cool uh and he started something before that i think it was at diapers.com yep and he just bought amazon he just bought the timberwolves uh nba basketball mba dude i’m such a dork i don’t even know yeah with with a-rod bought the timberwolves and then we have uh mike maples coming on who people probably don’t know but he’s a pretty big name um bc and he’s uh funded a lot of a ton of star stuff that you all know yeah and then finally bill smith this name generic name but do you know who bill smith is he you love this guy dude you are this is like your new your new obsession is bill smith yeah i’m gonna tell you why so he started like a uh like a credit card company in his 20s and he sold it right away for millions of dollars then his second hit was starting [ ] so shipt was based out of alabama it was basically very similar to instacart but uh he self-funded it and then he sold it for like 600 million dollars now he’s got another thing and the guy’s only like 33. he’s got another thing called hello landing that i think is really badass so that guy’s coming on soon but that’s the updates we just hired this guy yesterday um what’s his name brayu dan dan off to a great start yeah i think it’s um dan i think kerner is his last name i don’t need to try we here at the hustle have a tremendous culture we really care about our people dude after you’re hired we find out your name and after that we [Laughter] do you know you want to hear something funny you know sieva yes one of my best friends probably like one of your closest friends i’ve known no he’s my best friend dude well i’ve known him for 10 years almost i couldn’t tell you how to say his last yeah see because this is a key save a russian name so i don’t think it’s important to sam what’s my last name [Music] i have no idea what’s his first name well android but i don’t know how to say it definitely called him a brew for a while i just don’t think you need to know someone’s name i mean i try really hard to remember people’s name i hate when people say i’m bad at remembering names so i always try to remember someone’s first but i don’t think you need to know someone’s name really to like know them well i’ll just call them bob or chief those are the two bub cheeks uh all right you have something in your hand what is that that’s an idea is that a stress ball all right i didn’t know you could see this no it’s just chapstick i’m just trying to put chapstick on uh are stress balls still a thing i remember when i was a kid i went to my mom’s office and her and every other person had a stress ball on their uh on their desk and now that i think about it i haven’t seen one of these in like 10 years and what a great idea what a genius name and invention to just be like how do i sell this like five cent item to every worker in a cubicle in america oh let me call it the stress ball let me tell you that this gets rid of your stress and just make it kind of fun to fiddle with and play with why aren’t more people doing that right we have fidget spinner for kids we need the stress spinner for adults i need i want to invent the next little silly putty gadget thing that you feel addicted to playing with on your desk good luck i mean if anyone’s gonna be able to do it it’s gonna be you um i had these things on my desk uh that i used to fiddle with i think it annoyed everybody because it kind of made a little bit of a sound but um that’s who i am at work i breathe loud i chew i eat at my desk uh you know i’m i’m that guy you hate at the office so i had this thing there’s like these magnetic there’s like a little magnetic um toy or something i don’t know what it was there’s a bunch of like tiny little blocks that are magnetic so they stick together and then you just whatever you whatever shape you put them in it just like sticks in that shape or you can pull them apart and stick them back together like a magnet and these things are so addictive they weren’t for playing with at your desk but they’re really effective so uh maybe maybe it will come out with a line by the way i’m i’ve kick-started a task to make us dope merch um not to make money but uh because i just want to wear our own stuff and i figured out the first two first two items that we need to have in our merch well the first one is easy that one’s a notebook so like the joke that we get in the comments which is like you know don’t listen while driving because you want to take notes you’ll crash yeah we are known to be more dangerous than drinking while driving so it’s actually in several states it’s outlawed i hope a notebook is one of the two a notebook okay notebook is one and that’s actually in motion so i um for the course i’m making i found this illustrator giannis who’s amazing i put out this tweet i said who’s the next jack butcher and then i got a bunch of reply i found this guy he’s amazing um you know don’t tell jack but i think his stuff might be better than jax you jack’s more clever but this guy’s actual illustrations are amazing i told him i said hey i’ve been using this thing called the self journal or something like that for a long time um i think the founder of that listens to the pod um i forgot do you know her name catherine yeah um great product and uh yeah we should come up with a limited edition notebook thing so i got that in motion i’ll run it by you but the the merge stuff that i was thinking about was when biology came on and we were trying to beat around the bush and be like so you’re like super rich right right and then he was like yeah the most humble way possible was like i’m post economic and then i was like oh [ ] that is that is it that is the best phrase so now i’m getting hoodies made that just say post economic and uh you know those will go out to anybody who wants to buy a post economic goody so that’s the best one that’s a good one and is that the so notebook uh the other one that i was thinking about you know how we have our harvard shirts um because we visited the campus yeah uh so i think i might sell some bootleg harvard merch before they shut me down and all it is is it’s harvard yeah i’ve been there uh or like you know love that campus or yeah was there an o4 uh like harvard 04 and on the back it says you know like tours um so maybe a harvard one but the the real one that i want to make there is you know the like kind of like like take the harvard style of a sweater sweatshirt or sweater where it kind of looks like you know you’re a scholar right i went to this school that’s where i learned that’s where i got my education that but it’s just gonna say the internet it’s just gonna say internet um or say youtube because that’s where i learned everything and uh there’s a lot of other people that are you’re like that too or everything you learned was just through the internet that’s that’s who we should really be giving credit to for our education so i’m going to make a university-looking piece of apparel that’s just either calling out the internet or youtube or twitter or something i think the post-economic thing will make money well it has to that’s by definition um all right so so anyways let’s talk about canva for video or do you want to talk about super joints no let’s do a canvas video so um so stole this idea from my buddy suli he tweeted this out he said who’s creating canva video and i’ve had the same idea so if you don’t use canva you’re probably not gonna fully understand this idea not just because the metaphor but you’re gonna be when i describe it you can be like that sounds simple like because i’m sure there’s stuff like that that exists no there’s not so canva why don’t you give the download canva i’ll talk about why canva for video needs to exist yeah canva was started in australia at this point it’s maybe eight years old uh i i went and did some research there they have 15 billion evaluation 500 million dollars in revenue and what’s cool is that this ceo i think her name is melanie this woman named melanie she’s like a superstar you hear her talk and you’re like oh i will whatever you say i’m in her husband are the two co-founders which is pretty badass because collectively they own 30 of the company even though it’s had a 15 billion dollar evaluation so they crushed it but basically the product is uh you can make really simple images so a lot of times people use google slides like i do and you like put an image on there and then you could write some text on there and you stick a screenshot and tweet with canva it’s all a little bit more intuitive and you can make really really simple uh like uh good-looking designs good looking design it’s like photoshop for uh eight-year-old like me yes photoshop for people who don’t know photoshop that’s the best way of describing it so before when you wanted to make a marketing brochure a flyer for your event um you know a instagram ad a whatever any kind of image or graphic to go alongside your product or your event or whatever it is you would be like great let me ask my designer friend to make one or let me go into like you know paint or one of these you know google slides or powerpoint or whatever and try to make one myself and it always came out looking budget like you made it yourself or you had to overpay somebody who knows photoshop who has graphic design skills who knows that this should go at this angle and that this is a cool way to do a collage and like to do a mask and whatever so what they did was they just created this enormous library of templates so you go on there and you say great i want to make an ad for a sale well guess what a lot of people have that problem and so what they did was they just created or surfaced hundreds of templates of sale you know how to present a sale if you’re a store so now i don’t need a designer i just go in there myself i change the text i drop my image into where their image is and it’s like nicely cut into a circle automatically or it removes the background automatically without you having to know how to do that with the magic wand in photoshop so um so that’s what canva does it’s amazing it’s grown like crazy like you said 500 million in revenue done very well i think it went public not long ago so canva does that for images and they kind of have some like animation stuff but nobody has done this for simple videos so i’m talking about the whole world has moved to video rather it’s long form like netflix medium form like youtube short form like tick tock even shorter form like a facebook ad or an instagram ad and it still requires people who know how to edit video in order to make a simple video and uh and that’s crazy to me and so there’s people who’ve tried to attack this from many angles i would say that what a lot of people try to do is they try to make figma for video which is like they take imovie and they say no it should be in the cloud you should be able to have multiple people using it at once you see each person’s mouse moving around the screen and it saves it all the cloud blah blah no i think you need canva i think you need off-the-shelf ready-made video like short video clips that you just swap and replace your text and your images or your video clips into those and um there’s some things like this that exist but nobody has cracked this nut i think canvas most likely to do and i’m sure they think about this all the time you know they’re it’s not like they’re listening to this and saying oh my god genius we never thought about video right but like i do think it’s a gnarly problem and i think if you are focused on this you can outflank a lot of people just by finding the right library of of templates and then getting the the ux right where you can make it easy to swap out text and images with your own stuff so i think that this might be a great idea but i’ll i’m going to default to pessimism just for the sake of argument i think that there’s a few reasons why this would be really hard the first reason is that well this is actually the the main reason which is more people use videos uh use image based stuff and they do video based stuff so at a company most everyone would not most everyone but a very large percentage of employees would want to use uh a text-based stuff whether you’re making just a silly graphic for an internal email whether you’re making a sign that says happy birthday for your employees all the way up so you’re making the social post so you’re mocking up a website yadda yadda um by the way someone made fun of me for saying yada yada i’m not gonna say it anymore uh but anyway uh there’s like so many different instances of that right is there actually um that many people that would huge need dude yes okay it’s the internet text is massive images is massive video is massive they’re all messed up how many people write words on facebook and twitter then make videos on youtube like but it’s a business it’s a business use case so if you’re a business um you need to be doing all three you need to be creating text content you need to be creating image content and you create video content and you do them at different times the video content is often the one that you need that’s the highest value to you and it works the best in terms of getting getting people’s attention and so there are tools to do this i shouldn’t say that there’s not right promo.com is uh one of them so promo.com it has a bunch of templates to let you do videos i’ve used it it is good it is probably the closest thing to canvas video there’s a startup called motionbox.io they’re doing this it looks pretty cool i haven’t i haven’t actually had a chance to play with it yet um cap wing is a big one i’ve heard of that one really popular it’s that one’s more from memes so they made it really easy to make video memes um we talked about pinata farms also to when i uh when i was moving out of san francisco the guy i posted on twitter that i was selling my gym and the founder weren’t coming try to come and buy all my gym equipment that’s how i met kaplan the founder of which one kaplan yeah nice that’s great so i think so here’s my take of what’s the opportunity here the opportunity here for me is i should be going to try to invest in all of these companies i think they are all like this space is going to be big these are all viable companies they’re all at different stages i’m going to go try to put a check into all of these because i’m such a big believer in that space really but the other thing yes for sure um the other thing is if you’re building how would you differentiate i think one of the ways to differentiate the one i would do is i would focus on facebook ads i’ve talked about this before but if you think about facebook’s one of the largest companies because it makes a ton of revenue um what how does it make its revenue from advertising who’s advertising you know hundreds of thousands if not millions of of um of businesses that advertise on facebook and if you can do things to help them advertise either save them time or make their ads better you’re going to make money on either one of those two axes and i’ve found that facebook ad tech is sort of of course there’s companies in that space but there’s much less than you would think there’s a lot of people that build um that try to build on top of platforms and i think that the facebook ad platform is a great place to build products because if you make someone’s life better you are making them or saving them a lot of money and uh so it’s not hard to capture you know your hundred dollars a month if you’re able to do that yeah i think it’s cool i think that there’s a there’s a i’m gonna i’m just gonna default to bad stuff because that’s the dynamic we’re taking right now but uh the um dude selling stuff for 200 a year that software is so freaking hard so go to um are you on your computer right now are you on your phone yeah computer all right google buffer revenue okay so buffer is this awesome company i mean it’s kind of awesome and they’re one of the first people that made famous sharing their revenue so if you’re listening out there type in on google buffer revenue and you’re going to be taken to a i don’t know what the the platform’s called but it’s some type of platform where you could show all their revenue what’s their revenue look like sean so this post that was 2019 late was revenue is 21 million they have 75 000 customers um and they make a quarter million dollars per employee go to uh go to buffer.com revenue right so their current one yes uh actually this is yeah so flat lined out so that number i said 2019 that was the peak 2020 was the same 2021 is the same so still at 21 million if you’re listening go to buffer.com revenue and they’re going to see all their revenue it’s pretty amazing it says 26 of revenue per account yeah and so what you’re gonna see here’s what you’re gonna see the rev on this buffer thing the revenue goes up really fast and then it plateaus and that is what happens when you sell [ ] that costs 20 50 100 it’s incredibly hard to keep going it’s really hard to keep going and that happens and i i study a lot of these graphs so like there’s convertkit has another one there’s a lot and if you look at the metrics there’s if you google like average price price price for sas there’s a lot of research on where they look at companies that go public and look at how much their software costs there’s this dead zone of like 200 a year or 300 a year or something like that like and it’s like it’s incredibly hard to build a big company when [ ] costs that much some people have done it mailchimp has done it um canva has done it i think it’s almost impossible for most other types of people to do it well we are talking about canva for video so i’m gonna hope that it falls into that category i actually just want canva to do this because am i wrong though am i wrong you’re not wrong in that um there’s an effort to acquire customers it costs money and it takes time and if your size of the prize is 26 or um it is very hard to get to the point you’re talking about which is going public or being a multi-billion dollar no but my point though is not necessarily if you’re listening to this and you want to build something that has to be the goal my but when i think about stuff sometimes i think now this isn’t always but sometimes it’s far easier to be a small fish in a massive market than it is to like be a big fit like you know like i i’d rather be like the shitty person in uh something that’s just booming because like it’ll be way easier to crush it yeah although you also say um you know niches get riches type of thing right where you’d rather be a big fish in a small pond well i i said i don’t always think that way i’m saying like if i want to build something that can just make a good like living then yeah that’s one thing if i want to create something that could take off i would probably want to do the other way right and i think you know the thing you just said that’s important is you said a market that’s booming that’s different than a big market so a big market is a already big market a market that’s booming is a growing market and so if i was gonna rank the three i would say small fish in a booming market then big fish in a small market and lastly small fish in a already big market yeah i think i agree with you can we talk about super joints yeah i looked it up while you were talking and i have a lot to say about this okay well i don’t even know what you looked up this was my own name of an idea i had so much super joints is do you remember so we talked about the book happy body okay okay yeah yeah yeah let’s go here first super joints is also the name of a book at google super joints it looks just like the happy body yeah it looks exactly like it like 1970s or 80s like design um but we don’t have to talk about that i thought well the thing i was thinking about is so my mom uh is staying with me right now she’s been here for last few days and uh you know my mom has like always got some ache and pain and uh and she does a good job of like like trying to exercise and stretch and you know like whatever do the things that she can do to you know we bought a special pillow for the bed so that like kind of if she’s in bed watching tv like she’s not in a crappy posture or whatever we try things but this is a every aging person problem is that you know you get bad back bad knees bad hip bad shoulder whatever right like you’ve risked pain this stuff comes up and i started thinking like okay you know i think that you this is going to be a this is a massive massive market that nobody really is able to do much with um and so i thought what is the what is the solution i think there’s two solutions i think the end solution is fixing it from the inside so that’s some version of like stem cells or like regenerative therapies where you’re able to um to regrow cartilage or strengthen strengthen the tendons or do something like that to reduce the the irritation inflammation um okay i don’t know too much about that i don’t know where we’re at in the stem cell world then there’s the fix it from the outside and i thought oh this might be actually easy so i was watching somebody move a couch you know my neighbor had a truck and they’re moving and like you know it was one person just with a dolly just moving this like huge couch and bookcase and all this stuff and um it got me thinking like man with these simple tools that we’ve made that man has made you have so much leverage you can lift heavy objects why don’t we just have these like as like a little knee brace that people wear that just helps you when you’re trying to get up it’s just like a little spring action that is like a super joint it is and it’s it is a a sort of an external fix to the problem of joint pain that sounds like such an infomercial thing i can i can imagine this now in my head exactly that’s exactly what i thought of my head i see the old lady sitting on the couch she’s trying to get up and she’s struggling and then it like fades yeah it fades to black and white and she’s in pain and then it’s like her again on the couch and she gets up and she just gets up effortlessly because she’s got this little thing she wears around her knee that essentially like as she does this motion it’s a spotter and i just thought why don’t we have spotters for our own carrying our own body weight so um how do you think of this i think that that you’re cool it sounds like some shitty alibaba product that you i think you’re thinking about totally wrong so like what you’re talking about is like a silly brace i want to like actually solve the problem and there’s three companies that i’ve been paying attention to that are in this space um and they’re all centered around mobility so what i’ve noticed amongst my friends and like the people in austin now is a lot of them are less focused on lifting heavy weights and more focused on um this manly version of yoga that we call mobility right right it’s it’s yoga i mean i’m doing mobility training yeah it’s stretching yes it’s a little bit more interesting than yoga and i do it a lot as well so there’s three things that i like there’s one called the ready state the readystate.com there’s another one called i actually don’t know how you pronounce it but it looks like it’s uh it’s go wad uh so the word go and then i think it stands for workout of the day uh i’m a paying subscriber of it it’s great and then the third one is the knees over toes knees over toes guy have you seen knees over toes guy dude i’m all into this yeah i’ve done the whole program it’s wonderful oh you did i’ve done the whole thing it’s so good so did your vertical leap go up yeah but i yeah it all works wonderful i i love it but basically the first two that i’ve described so gowad and the ready state it’s an app that you pay a hundred dollars and the founders of goad i’ve actually talked about on this podcast two years ago i think and or a year and a half ago and they messaged me and they said you’re the numbers that you’re it was someone who works there so the numbers that you’re saying are way smaller than we actually are and i think i said they’re doing half a million a month in sales um right and so they’re both apps where you spend 30 minutes a day and they just do stretches it’s just the simplest app ever it’s just a video that shows you a stretch and it counts down from 60 seconds the other thing is this guy named knees over toes guy uh that’s like his handle his knees over toes guy his name is ben patrick and he got he went viral on on on in on tick-tock and instagram i found him on instagram and it’s basically this crew of guys and he’s like the leader but he’s they’re like these quote manly men like they like they they like are strong looking and fit and all that but they um like stretch a ton and they’re really focused on one-legged pistol squats and being able to touch your toes and we should say he’s called knees over toes guy because in classical kind of like training anytime you train they’re always like don’t let your knees go over your toes because they thought that’s how you get injured that’s when you’re doing a squat wrong or a lunge oh no you’re not lunging right you want your knee to never go past your toe if you’re biking they always say the same adjust your seat height so your knees doesn’t go over your toes and this guy was like hey i blew out my knee i tore my acls and um and you know i started trying to figure out how do i actually strengthen my legs how do i strengthen my knees so that i don’t get injured again and in fact he ended up getting stronger through his like so he did some self-experimentation and whatever and then now he’s i don’t know 43 45 years old he’s got like a i forgot how old he is he’s in his 40s or even maybe even his like maybe he’s 50. that’s all he’s got a 43 inch vertical leap he can dunk he’s like he jumps higher now than he did in his 20s and he’s been athletic the whole time it’s just that now he strengthens his leg in this this way that breaks all the rules so his stuff is intentionally let your knee go over your toes why because we want to stabilize our knees when they’re in these uncomfortable compromised positions we’ll do it in a controlled way now so that you don’t get hurt later so that’s the theory behind this stuff and this guy has almost 500 000 followers on twitter or on instagram and he is putting on an absolute master class in marketing i followed him and like i i because i’m a internet guy i know exactly what he’s doing and i’m like it’s working it’s working i bought it he charges 50 a month and the reason he charges 50 a month is because the churn is probably astronomical so the average user i bet only stays for three months because when you do the program like i did i just wrote it down i’m like oh i know exactly what to do it’s just like right it’s as basic as a pdf um so like i know what to do but he got my 150 bucks over three months i got results i loved it and the way that this guy’s getting um he’s basically doing you know the best person i’ve ever seen at this fitness uh marketing is that woman kayla it’s new i think her name is and she has it’s scenes and she has an app called sweat that’s scaled to 100 million dollars in sales if you’re a guy you probably don’t know who she is it’s my wife sarah used it and she crushed it and all she did was sell pdf and then eventually it it went to an app with this guy ben from knees over toes i bet you he’s doing 10 million a year in sales and he’s not even he doesn’t even have his own app there’s all these apps called trainerize uh in similar apps where what you do is you just put your program on their thing and you give them a little tiny cut of the revenue it’s a pretty amazing business i mean the high churn but like it looks like a really fun lifestyle business run totally it’s uh what we were talking about with judge judy and michael buffer last episode i think it was we talked about building a personal monopoly and finding your niche uh that’s what this guy did brilliant branding knees over toes guy right beautiful beautiful branding to to latch onto that it’s a different it’s it’s sort of um i don’t know if you remember but i one of my kind of core content beliefs came from the guy who writes wait but why and our actually his buddy there’s two guys behind it so this is not tim urban it’s the guy who who helps him with his business andrew right he was nice enough took a call from me one day and uh i said yeah i’m thinking about my content and what’s the strategy what’s the brand and he goes i have a really simple way of thinking about it he goes you know in the matrix we have uh morpheus reaches out and says do you want the red pill or the blue pill meaning like you want to keep living in your fantasy land if the way that you were told things are or do you want the truth that’s the red pill the harsh red pill that you got to swallow and neo chooses the red pill because he wants to know the truth and he basically said that’s what the best way to build your content brand is by giving people red pills um so people you know if people think one way or society tells you x i’m going to tell you the truth and here’s why um and so that’s what these over those guys did it’s a perfect red pill uh everybody says don’t move your knee over your toe i’m the knees over toes guy and so he built his niche there he built his brand there he went viral on tick tock by showing some pretty amazing stuff and then he’s translating that into a business now i have a quick opportunity for somebody who wants to do this so one of the things that he does in his program you tell me you did the program uh my trainer takes pieces of the program and gives it to me but did you buy that gadget that you that you wear on your foot the monkey foot yeah and who did you buy that from the monkey foot guys uh it’s i think it’s called animal house fitness is that who you bought it from yeah and is that his brand or is that somebody else’s brand it does not appear to be his but i didn’t realize not his correct okay so knees over toes guy if you’re listening this is for you uh or if you’re not gonna do it we can pair you with a hustler who’s gonna do this you need to be selling this device okay so wait yeah so the what this thing is is the boot it’s like imagine a ski boot that you put on your foot you step into it and under the boot there you can put a tiny little dumbbell so you can put like a five pound 10 pound whatever 15 pound dumbbell into it and so then when you do leg extensions or calf sorry like knee raises things like that you have like weighted resistance and it helps you build strength faster and so it’s one of his like core things did i miss anything on it yeah he also makes slant boards so yeah i i think that like there’s an entire brand to be made around this like i i wouldn’t call it masculine because i think women like this too but a non-yoga-esque uh like i would i don’t want to go as far to say it’s feminine but you guys get the idea like a a well it’s gotten cooler because tom brady you know the greatest quarterback of all time came out with the tb12 program the town brady 12 program and people like great tom brady you’re still playing you just won the super bowl last year i don’t know what he is 42 43 years old this is the oldest you know quarterback to win a super bowl how are you still playing um and you know he he credits basically like he eats super clean and then he doesn’t do like strength and explosive training he does all flexibility mobility pliability that’s what he is those are his focuses he’s like that’s how i don’t get hurt brother and we talked about this a year and a half ago i was all about this you were talking about the subreddit you visit right which is a mobility subreddit right yes i’ve been all about this the reason i’m all about this is you can feel it in your body um like i like i i do different athletic challenges and i’ve done challenges where i try to get incredibly strong and i know how i feel i’m like oh i feel kind of swollen i feel bloated i don’t feel awesome and then i do these things where i just try to squat all the way with my butt in the ground with no weight and i’ll just sit there for you know 10 minutes or i’ll just work on flexibility and i’m like oh i feel so i feel alive i feel so much better and so i’ve been talking about this forever i just sent you an instagram a guy named the flexible that’s another amazing name i love the flexi bowl you act you immediately know what it is it’s a strong person that’s flexible um and so anyway i’m all about this niche of i don’t know what we’re gonna call this like uh uh flexibility culture whatever it is i think that these things are the best i think there’s a bunch of interesting things going on in this space i’ve seen a few people i’ve seen this one guy watch this thing called the human garage and they go there you go there and they stretch you so i love all these things i’m totally into them i also have seen that the tests the mobility tests go semi-viral so i saw something or i don’t even know it was me or my mom i don’t know one of us saw it then they shared it with the other and then everybody in the family did the test and all it was is this get up test so you sit on the ground indian style cross-legged oh sorry is indian style not pc i think it’s about the native american indians so you know you might piss off two groups but uh yeah you said on the ground indian style as we used to say back in second grade and uh and then you’re supposed to get up and the idea is that you i think you like for every part of your body that you have to use to touch the ground to get up you sort of deduct a point so like for me when i have when i’m sitting like that first of all i can barely even sit like that second of all if i have to get up it’s like a [ ] process dude it’s like roll to the left now i’m laying down elbow on the ground forearm on the ground hand on the ground second hand pushes me now i’m in a push-up position now i get to my knees now i stand upright i stand up like an 80 year old and the test says you’re basically have the fitness of an 80 year old you have the mobility of an 80 year old because i lose it’s like you start at seven points and you deduct a point for everything that touches the ground something like that and so then i did it and then my mom did it my dad did it my sister it’s like everybody does it and so there’s something interesting there of let’s say you wanted to build a program like this or sell a tool like this there’s something interesting like we talked about last time of personality tests uh iq tests horoscope tests people’s most interesting subject is themselves similarly here i think you could build a following or an audience by by giving people a simple diagnostic a simple test can you like it’s like the kind of can you pat your head and rub your belly at the same time it’s like everybody wants to try it when they hear oh that’s hard that sounds easy right um i saw one the other day that was like take your arms to the side reach them straight above your head and then like do they um like keep your arms straight so do it yeah keep your arms straight yeah so you okay you’re you’re not so bad but like you’re tight you can see your tongue tie at my left his is like if your bicep is able to like touch your ear while maintaining the straightness and like crossing you’re able to cross your hands then your shoulders are like adequately you know flex flexible and mobile and if not then you want to do these three exercises to improve that and so i love this model of sort of diagnose the problem and then prescribe your solution and uh i think that would be a cool way to kind of grow this but i’m with you that hey flexibility mobility pliability i think these are where the fitness trends are going uh right now and to wrap it up i’ll say it’s never been easier to make money off this type of thing this guy uh ben nisovatos guy as i said he doesn’t have his own app he’s using trainerize this other app you can literally launch this today today uh with 20 bucks um all right you want to talk about uh linkedin stuff or uh what do you google whatever let’s do linkedin stuff so you said something the other day you go this guy lives like down my block and he created i don’t even know what was it some guy who’s done something cool he’s built some cool business student loan hero right and you were like he lives i don’t know how long he lives like that like ten doors down ten doors down all right so great so i don’t know how you found that out but i’ll tell you it’s pretty funny i tweeted a picture of myself in front of my new house and he dm’d me and goes i don’t want to be weird but i i know that house i lived on the block so that and that’s a cool moment you met somebody who’s like kind of professionally relevant to you that’s also locally relevant to you yeah what does that mean i think that there’s an opportunity to build a location-based professional network or professional networking tool especially now that the world has gone remote so you got a bunch of people relocating you have people getting out of offices where they would normally be seeing kind of like peers and co-workers and stuff like that all the time and most people think the answer is create a co-working space or some kind of like flexible work space where you go and you work and that’s where you’re going to get professional interaction well i’ve actually seen kind of this other trend which is you discovering people who live around you that are like like kind of like interesting business people that you would want to meet with and you guys kind of both opted in to be who are you learning this from well i’m saying i had a similar experience the other day did a call guys like where do you live i said oh i live in this this little place right outside uh san francisco he goes oh my friend just moved there or my friend lives there too he’s the you know chief prada officer at blankety blank company which kind of i was like oh sick uh well i don’t want to get out of his identity or whatever but like a company don’t worry about it it’s kind of like a well-known company he’s like oh yeah he lives out there too i was like great uh i’ll intro you guys you guys should hang out because like it’s like oh like you know we’re sort of like we could be friends and we live near each other so that’s the excuse of why we might actually hang out so i thought that’s kind of interesting what if you could get people to basically just say here’s my job and here’s where i live or here’s where i where i am and it just notifies you about other people that are also there that are kind of like professionally relevant to you if you could kind of figure out people’s like i don’t know without being a douche but like if there’s a ceo you kind of want to talk to other like c c levels serious guy yeah not like the product manager or some other company that’s not like super relevant to you um so i think that would be kind of cool as a way to as a cool product to bootstrap a new style of professional network and a new style of interaction and first of all let’s even mention that linkedin freaking everyone says the same thing linkedin sucks how does everyone use linkedin and yet we all use it or a lot of people do i don’t use it anymore but you get the idea yeah it’s it is used and it is still the number one even though we all say how much it sucks um and i think it’s true what i think that what that what i think that it means is you have to find an angle that’s not a direct angle you can’t beat linkedin by just building linkedin again and being like but i have better features i have better design that’s not going to work so the best angle so every time all right i see so many companies that are trying to beat linkedin and i think it’s a worthy thing to try to do i think because i think it can be done and i think that you can build a big business and if you can’t un bundle them or whatever crush them you could do pretty good and the only times i’ve seen people do it that seems any traction is they divide it up into subgroups so it’s typically race and it’s typically gender um i think or it could be industry like angellist did it with startups angelus basically took the whole startup company’s jobs and candidates off of range off of linkedin and just said that we can do this better i’ve never seen it done really with industries i don’t agree with your i don’t totally agree with that assessment because kind you’re kind of yeah i guess you are right but i do i haven’t seen many i’ve seen a ton of women tips uh women focused ones so there’s girl boss there’s this other one called levo i think it was called l-e-v-o uh like also girl boss failed right so yeah to be fair yeah yeah yeah but there’s chief chief.com which i have no idea if it’s succeeding or not but it certainly seems like it is there’s um and there’s a lot of black focused ones i don’t remember all their names but i remember seeing them float around and they seemed mildly successful like they have some traction but obviously i’m not a user um but i’ve seen race and gender linkedin so here’s the ones that i think have worked i think angellist worked right through three to four billion dollar company and if i’m a startup uh i might have a linkedin but i’m i i well with all of my startups i’ve found better luck finding jobs and candidates through angelus um dribble did this yeah so dribble was like uh if you’re a designer linkedin’s kind of like it’s hard to show that you’re a good designer there i would say uh behance did it better than triple because they had 175 million exit yeah so so designed let’s just say where you’re putting your portfolio up there you’re networking with other designers and then other people can come find they find images and then they say who’s who made this and then they basically hire you right so i think that was kind of that was kind of successful git github github for developers exactly that’s another one and then there’s the low end where it’s like upwork right where it’s just like they went you know kind of like geography like you were saying and upwork basically says here’s a way to find you know workers can find jobs and jobs can find workers um but we’re gonna go for like kind of like outsourced labor arbitrage type of thing so i think those have all worked now here’s a different like take here’s what here’s a company i invested in that i think has a cool chance of beating linkedin i want to describe their strategy but i don’t want to use the silicon valley jargon you know this word orthogonal no have you heard people say this that it’s like yeah you have to take an orthogonal angle or it’s an orthogonal or well orwellian no it just means like you don’t go directly like you don’t beat linkedin like okay here’s the example let’s say you think um powerpoint sucks you’re like i’m gonna build a better powerpoint the way to build a better powerpoint is not to make slides that are easier to make it’s to look at the fact that people use slides to give their bosses presentations about how like how the business is doing and actually the orthogonal way to attack that is to build dashboards that automate them that are always automatically updated that your boss can just check and now you don’t even need slides right right like in order to build a vulnerability to build the best hotel business you don’t create better hotels necessarily you get other people to list their homes you get airbnb exactly so so orthogonal just means sort of attacking it from another angle so here’s here’s an orthogonal uh attack on linkedin there’s this company called palette.xyz have you seen this palette how do i spell it palette p p a l l e t uh dot x y z i think that’s the name you’re not gonna learn too much from this but i’ll tell you kind of like where you could see how did you find these guys dude how do you find all this [ ] man bro you i’ve already given people the the the secret sauce which is be super curious and then surround yourself with interesting people and then share it right like my my crew i think ben found palette or maybe zach found palette i’m not sure somebody’s fun palette i talked to the guy behind it he’s awesome he’s like a 23 year old ex stanford guy like you just talked to him you’re like oh okay you’re going to win like it’s whether it’s this business or the next one or the next one or the next one like you’re gonna win you’re clearly super smart you’re way ahead of your time in terms of just like polish as a ceo and you’re an engineer and you recruited under other good engineers great um but what he’s building is actually pretty cool we found him because um i am pretty interested in like what i’m calling like kind of like the creator stack or basically like the solopreneur’s playbook so i look at people like pomp right pomp is uh a creator he creates content in the niche of crypto you can say who pomp is i actually don’t think everyone knows okay pop his name’s anthony pompliano he’s uh kind of like a friend of ours we don’t know him super well but he’s friendly he’s come on the pod we’ve been on his pod and he’s super well known he used to work at facebook then he was like i don’t know chief something at snapchat left really early or like kind of like that didn’t last very long went on his own and started creating content about bitcoin in like 2016 2017-ish and as bitcoin got more popular he got more popular so he’s got like i don’t a million followers now he’s got a sub stack with 170 000 you know like subscribers or paid subscribers he’s a bitcoin media personality but like he’s on cnbc to talk big anytime bitcoin happens pump tell us is it good or is it bad yeah he’s kind of a troll on purpose like i like pomp but he like he like uh [ ] the people i don’t call him a troll i think he’s um somebody said this and they said it in a way that was derogatory but i actually think it’s like a good description of like people like this they called him a carnival barker which is basically like a hype man like somebody who’s going to just keep keep pounding the pavement and keep keep knocking on doors and saying saying the message i don’t mean disrespectfully i mean like he’s funny like he’s like he’s a [ ] yeah and he has a good time he’s got a good personality and he’s extremely talented with content creation and branding so we’ll talk about one of his other projects that just came out but anyways my point is uh pomp created this uh job board called crypto jobs or something like that like uh he’s like you want a job in crypto and he you’re i’m a trusted guy in crypto if you want to work in crypto here’s my personal job board i thought oh that’s kind of interesting like we’ve talked in the past about job boards andrew wilkinson talked about how good of a business job boards are and um i thought i wonder how successful individuals creators job boards could be and the reason i’m interested in this is because hey that’s like kind of like my career path is being a creator and i think about like the previous wave like tim ferriss and those guys they didn’t have any of these different business models they didn’t have rolling funds they didn’t have ghost kitchens they didn’t have job boards as like a way to capitalize on their audience they just sold books and then like that was kind of it and now creators have a whole different arsenal of ways to make money one of which is a job board so he did this with with pomp he did uh pallet does this with uh you know lenny the kind of like the product management guy so lenny’s got a job board if you want to become a pm well you could just go to like linkedin or indeed but if you’re a pm and you follow lenny and you love his content about being a better pm it kind of makes sense palette is the job board software that all these creators use bro do you think that’s going to be a huge thing i’ve created job boards use a wordpress plugin yeah so here’s the here’s the difference uh this is like a classic um i think this is a classic mistake which is like webflow dude i could use wix right like shopify i can do this on squarespace it’s like the there is a benefit to when something really focuses on a use case and a niche and attacks it from in a different way so what they did was um they built this job board thing to go to creators or communities so like for the hustle you guys could be the hustle could be do you guys have a job order we we yeah we launched one as a test how did it do uh it didn’t do well but i wouldn’t say it’s because the idea is bad it’s just that we were when we were deciding between trends and something else that something else was a job board and we were like let’s do this other thing so these individual creators guess how much they’re making off their job board i would love to know i don’t know give me a guess what do you think lenny’s making off his job board 100 grand a year at most so i don’t want to blow up these guys his own economics but let’s just say i looked at 10 of these and i looked at okay how much money do each of these make people of their level of fame which is like they’re not truly famous they’re like niche famous yeah internet famous quarter million dollars and pop pomp i think is going to make about a million dollars off his job board this year he’s going to be running off his job and and he doesn’t have to create content every day he doesn’t have to you know get on right so his newsletter he’s got to write a [ ] newsletter every morning right like that that’s his people pay him 9.99 and he’s got to write the newsletter every morning that job board that’s just for free after already building the audience so what’s the um what’s the business model for pallet uh so they basically take a percentage of whatever the creator’s making so and so how does the creator make money creator makes money because the companies who want to access talent in that niche go and they pay the or a thousand dollars to um to post their job and so they pay let’s say a thousand dollars per per job posting they’re gonna get candidates that are highly qualified uh the creator can sort of like do two things they can take some of the jobs and they can sort of like boost them and basically say if i was if i was you guys these are companies that i would go work for so you can endorse the jobs you can also endorse the candidates so you can take your audience and just instead of just saying hey my full audience is this you can say hey these 400 people are like kind of like the the the top the cream of the crop in terms of my audience these guys are like kind of like the superstar talent and so you actually have to pay more to access them um or when they match with this i’ll when you post a job i will actually specially message those people um and that’s like kind of like a premium offering so so they basically give you the software to do this the reason i think this is interesting for linkedin linkedin is one giant central uh like job board basically right so like that’s the way linkedin makes money is i forgot we were even talking about um so so i think this is a distributed version of linkedin it’s basically saying nobody nobody’s going to build a 500 million person social network for professionals professionals again that’s linkedin’s advantage but what if instead of 500 million people on one network you had 500 you know you know 50 000 people on whatever 100 networks or whatever it is do the math and so you you you split it where um like one example they have is um there’s a like a community of developers who all write let’s say angular angular is a javascript like framework so they have a big discord of thousands of angular developers well they should have a job board for people who are trying to hire developers who write angular right who angular developers um that would be the business model for running that community for putting in all the hard work and running a great angular community the job board would be a great way and if i’m an employer i’d rather go to the angular community and write on their job board than just post on linkedin wow so this is this company they’ve like raised legit money who palette yeah they’re not like a it’s like i mean they raised four million dollars yeah it’s like a startup startup um that’s pretty wild um so you kind of turned my opinion on this who all anyone interesting invested in this besides you yeah a lot of the creators because a lot of the creators like holy [ ] this is like i will invest in this and i’ll be a user of it because this solves a problem of mine right if i’ve done all the hard work to build a free audience and build trust with them and build a kind of a niche i’m i’m an authority in a niche and that niche is like a job maybe it’s design maybe it’s product management maybe it’s you know developers or back-end engineers machine learning experts whatever it once i’ve done that if you have a way for me to monetize that doesn’t require me to get up there and either teach or write content every day i’m in and the economics seemed to work and and then the more job boards the more niche job boards that get created through this network now they can just when a company wants to post a job you can say hey you only you know you came here to post on the angular community but we have these five other job boards that are all for developers would you like to cross post and they can help like give get more reach on the job and they can help those creators get more money without marketing themselves so these guys yeah you changed my opinion it’s pretty dope and the reason why it’s interesting is the way that you described it was far better than what i thought it was going to be is zip recruiter do you know zip recruiter i know that ads i don’t what do they do that’s different they it’s oh that’s the same thing it’s one place and they go post on indeed and they post on all the job boards right yeah so zip recruiter um at the time and still could be the case they were the fastest growing company out of la and the largest series a company ever meaning their valuation was the highest ever for a series a um and i believe it was it’s crazy how times have changed but like their series a they value them at like hundreds of millions of dollars now it’s like way different um but um and what they do is you uh so they raise uh i’m looking at no i think they’re are they not like public they advertise on bill simmons podcast like yeah they’re probably close to so their series a they raised at a 300 million valuation which unfortunately is considered small now probably but they um they’re they’re going to go public yeah they’re public size and they they make hundreds of millions of dollars in revenue and what you do is they make a really so they what was that term orwellian what’s that orthogonal or orthogonal uh that’s it’s a good term i’m going to steal that one um so what they’ve done is they do a couple things and if you told me what they were trying to do i would actually say oh wow this is way too complicated i don’t think this would work but basically they do a couple things the first thing is that they make it really easy to um post your job anywhere so you just click you upload the job description and it posts in every single place you don’t have to go to each one and so that’s why an employer posts there the second thing that they do is now once once they got all these people to start posting uh their jobs on ziprecruiter you can now go to ziprecruiter.com and it says look for a job and so they get um they get um recruits right there and then on the back end they’ve now created a way that you can manage your hiring process and the way that they make money i believe is by uh um i think it’s um software so you you can you can you can pay a fee to get access to uh uh like the crm as well as the post for free or you could do one off although po you got to pay for it to be posted in all the places and it’s a the this strategy works really so i’m on board i think ziprecruiter is is great uh but it’s one of those like i don’t know if this idea is going to work i thought it was worth a bet so i invested right so i’m talking my book a little bit here it’s more like all startups are you know it’s unlikely that they succeed i wouldn’t say the probability is that they go defeat linkedin it’s just that i thought oh wow that is smart actually you’re not going to build the 500 million person social network that’s just so hard you have to who’s going to be able to do that instead if you just say well all these individual creators and communities are already building their own little network what if i created a decentralized job board the job board instead of being in one spot it actually lives in each one of their little communities and that makes sense to me because like our friend andrew um uh you know andrew chen you know my favorite uh person who blocks me on twitter you’re you’re a good buddy he’s got a great growth blog and then you know a lot of a lot of growth marketers yeah growth if he had his own if he had his own growth job board he would you know with essentially zero work probably making i don’t know easily 150 grand a year 250 grand a year um of companies that want to hire growth growth hackers and growth marketers like andrew and so that would be a better more targeted place to hire somebody from than going to this sort of general sea of job app you know job applications and um so i think that that that part is what made sense to me with this although i was like you when when i first heard this i didn’t want to take the meeting i was like great like you know uh bloggers are gonna become like blogger job boards what the hell is that right i remember reading once that i can’t get this out of my head which is like they go sub stack where b players teach c players what a players do it looks like oh [ ] that’s so good that’s such a kill shot who said that i think it was hunter walk i think it was on twitter um and you know but it’s such a good call out right like the it’s in many ways it’s true right the most successful people the the true icons you know they’re not creating a ton of content typically and um sometimes they do when they retire sometimes it’s part of the growth strategy but for the most part elon musk doesn’t have a sub stack right he’s not trying to teach you and sell you a course on how to be a good ceo because he just is a good ceo and makes all his money there so often it’s it is a b player teaching a c player what the a players do and i think that’s like a harsh but true critique um and you know i myself you know feel like that many times um and i think that’s when i was like from that angle i was like oh will this job board thing work but once i looked into it i was like this actually makes a lot of sense can we speak this is kind of relevant can we wrap up with this thing you have here about you’re never uh even when you’re late you’re early yeah this is a very typical you thing so let’s end all the philosophy i asked i asked sean last week to we said let’s come up with a 10-minute short episode this morning i get a message from him saying i just did it this morning and i that’s all i said and i clicked play and it said the first line was like i just woke up this morning and lost five hundred thousand dollars i was like up hooked i’m in and that where we can’t run this on sunday we have to run this right now and so what what happened and um i guess what’s this you’re not late type of thing you want me to talk about the the thing from this morning you’re going to talk about this you’re not late thing this late thing okay the late thing so i was um i was looking back and uh i was doing a little kind of retrospect i said so i graduated from college you did one today when you like lost all this no no this is like a month ago i was looking back at 2010 and i remember being in college and i you know i had an iphone so i knew apple was the [ ] i used google constantly i used chrome and i knew i knew google was the [ ] um i was a believer in tesla i think i owned tesla shares at like i don’t know 20 20x cheaper than they are today um so i saw all these companies and at the time google seemed super established right google’s been around for for google had been around in 2010 for so many years right like over a decade plus or whatever same with apple was even older right 20 years old um they seemed like mature companies they didn’t seem like where all the upside was and i looked back and i just did a little analysis i said when i graduated from college how big was google what was the market cap if i just invested that day um and this isn’t like when you say oh if you invested in bitcoin in 2010 you’d be worth a gajillion dollars well yeah um that’s because bitcoin was worth like 10 cents back then you know and it was like nobody knew if bitcoin was gonna be a but with google it was clear it was gonna be a thing apple it was clear it was gonna be a thing facebook it was clear it was gonna be a thing like my whole college was obsessed with it was pretty obviously gonna be you know somewhat successful and so here’s some numbers 2010 when i graduated google’s revenue was 5 billion today its revenue is 55 billion dollars and you could do the same thing with amazon for facebook and if you had just bought those companies back then you would have made 10 extra money right so like if i had just taken my last year of college tuition um and i just said hey dad instead of putting that into into college let’s just put into these four companies that we use their products daily they are already successful they’re not going to google’s not going to tank it’s not going to fail let’s just invest in google you know we would have 10 extra money or whatever by now i don’t know the exact numbers it’s not what’s important the lesson is even when it feels late like you’re established if it is a mega trend mega trends have way more room to run than you expect some of the mega trends were the internet as a whole the internet was a mobile was a mega trend and apple’s been running on that mega trend for a while you know cloud cloud is a mega trend and you see aws aws is big and every year it just grows at the rate of the fastest growing startup but aws is already like you know 40 50 billion dollars in revenue and it’ll just keep growing really fast um and so so i think that uh mega trends are not to be underestimated and i was listening to this peter teal thing peter thiel who is like you know investor uh was one of the first investors on facebook created paypal that sort of thing peter thiel said you know there are many money managers out there you know financial advisors investment bankers uh mutual funds and they’ll all try to pitch you their strategy hedge funds they’ll all tell you how they’re going to beat the market how they’re going to do well he goes as an investor often it is the simplest and stupidest strategy the most obvious strategy that is all you need to do he goes uh in 20 i think it was 2013 or 2012 uh jim cramer the mad money guy on cnbc who by the way i think is like pretty awesome i think i think he’s like a pretty good guy and his picks are not so bad are they uh i think i don’t know i don’t i don’t look too much into him i don’t know if he’s a good guy i’ve never met him but um i know that for his he’s an entertainer right he’s on tv not because he’s the best stock picker he’s on tv because he’s plays really well in the living rooms of america right and uh so anyways he did something which is what entertainers do he made up a catchy phrase he called facebook amazon uh netflix and google fang he made that up yeah he invented fang in 2013. and peter till pointed out he goes if you had just put your money into fang which were obviously great companies there were technology companies that were growing um and you didn’t even need to know how fast they were going but if you just these are solid companies that you know seems like everybody in america is using their products um you would have made six times your money in the last uh eight years and he goes that would beat the performance of almost ever any money manager or headphone headphone hedge fund or investment banker that you’re that you’re thinking of working with he goes the problem is those strategies are too stupid even if even if a financial advisor thought that that was a good bet they could never charge you the you know one percent of all your assets that they charge as their fees to just tell you to invest in facebook amazon netflix and google and go go to sleep like don’t don’t touch it for 10 years but in reality that was the best advice and he goes um the same thing he goes i believe the same thing is true for bitcoin today and uh it’s the the advice is almost so so simple that a money manager would be embarrassed to say that this is their strategy so they’ll come up with a more complicated strategy that will actually underperform well i don’t just buy bitcoin and chilling i agree with that sentiment i don’t think it’s just a money manager thing and i would say look at your actions and my actions are similar to yours but we are we do a lot of silly stuff um you’re investing in risky startups when you’re right now you’re pontificating um that you think bitcoin is gonna 6x in eight years if you think that it’s gonna six x in eight years put all your money in it right um so i don’t think to be fair i pretty much have at this point and i and i’m using you as an example i i’m incredibly guilty of this well and just i i mean you as a human being um but basically like that’s what we do is we [ ] stuff up because we can’t sit still what’s like the famous quote of like all of humans problems exist because we can’t just sit silently by ourselves a man can’t sit alone in a room for 30 minutes yeah and um that’s kind of the issue here and it’s kind of sucks because i’m in the same boat i know that if i just played it like i i’m even more conservative than fang i’m like s p 500 i’m like so long as the hundred trailing hundred years repeats itself like if i don’t think the trailing 100 years is gonna repeat itself and there’s probably like huge problems with america right and so i’m like as long as that trailing hundred repeats itself like right like everything’s gonna be great and days like day today happen and i’m like oh [ __ ] gotta do this gotta do that gotta do this right um yeah so so i guess like that i was a little bit long-winded in that i don’t think i really nailed my point my point is when there’s a real mega trend what feels like ah it’s already played out nope there’s a lot more to go and the hard part of course is figuring out what’s the real what’s a real mega trend what’s not but in retrospect they were sort of obvious mobile was a mega trend video is a mega trend internet was a mega trend and i believe crypto is a um and so you know those are those are mega trends and you know i remember i texted my dad i go hey today’s a great day to buy bitcoin bitcoin’s 30 off it’s black friday and uh and because every day he badgers me like he’s like oh you’ve been talking about bitcoin since it was at 500 and then it got to 2000 i thought it was too much then it got to four thousand it got to twenty thousand i thought no way this goes above twenty thousand and then you know recently it’s been sitting at fifty sixty thousand and he’s like now i can’t if i buy in i’m buying it fifty sixty thousand i should have bought it so did he do it so i told him i said hey you’ve been bitching and moaning about this like here it is it’s at 30 something thousand go buy now is the time to buy and i know what’s gonna happen he’s gonna think well now it’s in the red now it’s not hot you know now i’m a little bit afraid because the whole market’s afraid and uh so now he’ll either not do it or he’ll like tiptoe in and then he’ll regret it later like i only put in so much because that’s just like classic psychology of an investor right of a bad investor i should say and um and so so i guess like the the thought process for me here is that if you think this is a mega trend even 50k is it’s not too late because it still has so much more room to grow if this is true now of course it could be wrong could not be it could fall over it could fail for many reasons but i think that when you identify these things the one of the worst mistakes you can make is either selling too early because you don’t write out the you don’t ride out the winner and then the second i think mistake i think you can make is feeling like you’re late when history tells us that these things play out over like a 20 30-year arc i agree with everything i’m i’m nervous because i don’t i’m not the most education i have on bitcoin is you telling me whatever you like whatever what you tell everyone else is like this is this is my education on it um because it just doesn’t interest me other than sticking it to the man um right and i have doubts but not i mean i’m six figures in so not that many doubts but uh maybe i’ll take your advice and do it well i would say like you know you never uh you know probably the the best advice i could give is never invest on somebody else’s conviction because um when they’re wrong it it it it really leaves a bad taste in your mouth because you didn’t believe to begin with well i believe in the premise of like you know like the government doesn’t control it no one controls it like it’s kind of crazy that you know yeah i agree in the high-level premise i think what i’m saying is i think you want to take somebody’s if you hear my conviction the answer is not go do it the answer is go learn for yourself and ask yourself how much conviction do i have in this and then invest proportionate to your conviction because then at the very least when you’re right or wrong you’re gonna you’re gonna assign the credit or blame to yourself and you’ll have a either a lesson learned if you were wrong or a lesson learned if you were right about how much you followed your conviction and if your conviction was based in something real and so uh anyways not financial advice that’s not my point my point was sort of i thought it was very interesting observation that sometimes it’s the the simplest investment strategies where you where you set it and you hold it you leave it actually will outperform and one of the reasons people don’t do is it’s almost so stupid it’s embarrassing if that’s your strategy especially if your job is to be an investment you know manager a financial manager or financial advisor then it’s really embarrassing to just recommend such a brain dead approach uh but history will tell us that that often that is the best returns great well i think that’s a great place to end i always like ending in those rants i feel like i can rule the world i know i could be what i want to i put my all in it like my days off on a roll let’s travel never looking back