Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en all right i have to tell you about something interesting ben cue the music [Music] [Applause] a million dollars isn’t cool you know what’s cool a billion dollars all right billy of the week this person is not a billy but they’re incredibly fascinating to me so i have been getting just targeted on youtube like crazy not from ads but for like things you also should watch because my first million there’s this guy named alex hermozy have you seen this person yes dude this guy’s all over my tick tock feed i see this buff [ ] in every tick tock every other swipe is this guy so who is this guy what’s his story i will tell you he looks like an 80s cop had a baby with arnold schwarzenegger he’s like mustache great mustache and just huge jacked like he looks like a good looking dude and very fascinating look he like right when you see him he stands out ben’s pulling up a picture of him yeah i mean he’s yoked and i’ve been getting these youtube videos from him everywhere like learn from me a guy who has a business that’s doing nearly 100 million dollars a year in revenue and i’m like what this guy looks like he’s 30 years old and i think he’s 31. so let me tell you about this guy and let me preface this by saying i think this guy’s legit but it’s so it’s almost too good to be true and so i’m like i wonder what the truth is right so and all right so his name’s alex so basically he started out um when he was like 22 23 he opened up a gym he scaled that gym to three gyms still wasn’t that good of a business met some folks at click funnels click funnels is a little bit multi-level marketing incredibly uh it’s an incredibly just internet marketing i wouldn’t say multi-level um it probably attract but it’s it’s it’s it’s it’s the cousin of it uh you know they all go to the same family thanksgiving together yeah they’re all they’re all they all go to the same uh mormon church up in utah i would guarantee you that they let’s just say they all know how to run a call center so anyway he like learns about that guy learns about copywriting and then he meets one of the guys at the company and he says wait a minute you’re opening gyms that’s a horrible idea don’t open gyms he was like your gym’s good he goes yeah they’re really successful but like the best gym isn’t that successful and they said to him dude teach people how to open up a gym so he creates this thing called gym launch and gym launch is basically like a course that costs around 20k i saw somewhere that it was 16k then i heard somewhere else it was 20k so let’s just say 16 to 20 thousand dollars and it’s like a course but they like hold your hand and you meet with them like a mastermind it’s a course that teaches gym owners how to improve their gym and well on top of that according to the website it’s financial freedom okay sorry it’s financial it’s financial freedom and he’s running these great ads and he’s got really good copywriting and he’s getting these people to um he he’s getting his people to uh uh improve their gym whatever hold on can you go up to that founders section on the website what does that say we slept on the floor what does that say i want to read this that’s what he says this story is he was like i was living in the gym because i didn’t have any money gotcha okay gotcha so yeah i was a former gym owner who slept on the floor of his gym when it when it was full i couldn’t acquire serve and retain enough customers over the next three years i became a spun or he became a sponge he experimented blah blah blah became great now he has gym launch okay go ahead okay and then from gym launch he launched another company called prestigelab so once he gets the gym owners coming to him he says hey like buy these supplements too like you should sell supplements at your at your gym we did all the work and we know which ones sell best and we’re making them you can just go ahead and buy it from us then he starts this third company that says all right yeah two smart moves yeah then he starts a third company says okay you’ve got a gym one of the things that i told you was that you need more leads i’m going to create a lead company which i don’t entirely understand what that means but it’s kind of like a marketing company and somehow they send they maybe they set up your yelp and set up your google adsense they just they what they do is you search uh you know gym santa like gym near me san jose and then they’re gonna they know that the gym owner is not buying that top click on google and they’re gonna buy that they’re gonna create a search engine they’re gonna let you say put in your zip code we’ll find a gym near you what’s your email and then they’ll pass the gym owner your email or your phone number and say you know pay us per person who’s interested in a gym near you and so collectively these businesses these three things that i said are doing in the world of according to his videos and my research 70 to 80 million dollars a year in fact he just sold uh one of the businesses the gym launch and supplement business combined he sold 66 percent of it for 46 million dollars and in one of his talks he says over the last five years both through the sale of the company as well as dividends i’ve paid myself 72 million dollars i thought that is nuts that is crazy that is crazy volume yeah and this like kind of blew my mind but there’s another business so his wife has a business right or him and his wife they have another business like acquisitions i don’t know man this is one of those guys that’s just like prolific he’s got a book on amazon he’s done all this he’s like steve bartlett whoever you’re talking about he just like has his hands in so much [ ] i don’t know how they have something called acquisition.com i was looking at this the other day because i saw a video on tic tac and i was like what’s up with this is this real i was literally like it’s so funny you did the research on this because i had jotted this down as like dig in find out and so what acquisition.com is basically like uh it says do you want to scale your business um you know i will three x the business uh uh three extra profits of a of 100 businesses that are doing what between one and 10 million ebitda per year that are service-based businesses um over the next five years if you want help scaling your company without giving up a majority interest click the purple button below and uh and then yeah it basically says the same kind of story that you were saying before and it’s like how do you want to you want to learn from us here’s my course here’s my book here’s my podcast here’s my here’s my uh like you know my link to join my accelerator or whatever but this i don’t know if he’s selling a course on acquisition.com or if he’s just trying to get leads on small businesses he could buy because he bought one business and that’s a photography business and i listed the name of it it’s called like uh something fair um i’ll find it but oh here it is scroll down to the bottom and chat you see fairies yeah enchanted fairs f a i uh and fairies sorry enchanted fairies uh that’s like a photography business he bought is that crazy though i mean so this is like a pretty wild uh enterprise yeah and he um he actually has some pretty good stuff like i sent i because i sent to my team like i sent like i don’t know 20 tick tocks out a day but to three people it’s like this is the per okay so like i have my friend who i’m like i can send offensive funny things and actually you’re in this bucket too or you’re one of the few people that like i can send something that’s like cancel-worthy if you think this is funny i can send it to you and i can send it to my brother-in-law that’s what i do i send it to both of those people like i’ll tell you what this is bad but it was like there’s this twitter account i follow that’s like a like a meme accounting like 200 000 followers and he tweeted out he goes men’s mental health is not important you follow up tweet he goes he goes just get more that was his tweet and i’m like i know it’s like a fart joke it’s like i shouldn’t think this is funny but it cracked me up because it’s so anti my silicon valley timeline which is just like so super progressive everything matters everything is justice for everybody like it’s nice to just hear like where i’m from in houston like i went to like a pretty like ghetto school growing up and like the sense of humor that’s like from that it just like hits home for me potty jokes yeah just like you know it’s just like it’s like you don’t bring you don’t bring your pronouns to the hood type of thing and so there’s this like good humor that i just find really funny anyway so so you and this guy that’s like my inappropriate jokes and there’s like you know i’ll send my wife or my sister just like kind of like ah that’s funny kid stuff mom stuff whatever and then there’s like little business or marketing hack tactics that like i think are actually pretty interesting so this guy alex to me uh one of the reasons i suspected he’s legit is because his advice is actually pretty legit yeah um and he’s not just saying general like motivational quotes so for example you say something like uh he’s like little sales thing that helps and these are tick tocks right there’s like 10 seconds you don’t have to like invest much in it it’s like he’s like little sales trick that kind of helps me getting somebody to say yes is hard it’s like a commitment so if i’m like so would you like to to sign up it’s like uh let me think about it let me get back to you that’s like on like what you’ll get frequently he’s like i’ll ask a no commitment so i’ll say you know um if we’re able to work out the details would you be opposed to actually signing up with us and they’re like no i’m not opposed to that like no i’m not against it and actually this is something that when i heard it i was like oh actually i’ve kind of like accidentally done this a couple times and you know that’s a good point there’s something there in the psychology cool noted and like i’ll pick up these little things from him and like five other people that are like you know in this copywriting sales persuasion world then i just think those are interesting to me so i actually think this guy’s uh legit for that reason even though like people look down on like lead gen they look down on course businesses like there’s a stigma around course businesses which is like oh you probably couldn’t do it that’s why you’re selling courses let me change let me clarify how i feel i think he’s legit and he seems like a decent guy and he for sure seems like a smart guy i don’t know i don’t know him well but he seemed like a really nice guy but he’s in a shady industry not a shady industry he’s in an industry with a lot of shady people not that he’s shady but supplements and like selling this type of stuff his courses yeah yeah not of course he i don’t know if he’s shitty i’m just saying there are shady people and also it’s a twenty thousand dollar course and i frankly don’t think i’ve got the hutzpah to sell that to someone on the phone yeah uh like it’s that’s really bold and frankly i find it to be challenging so i wouldn’t say that i think he’s shady i’m just saying that like that world has a lot of players who are yeah yeah yeah i’m with you yeah i don’t think you said anything naked i think we were actually quite complimentary towards him but um okay i like that you