Episode of My First Million with Sam Parr and Shaan Puri.

Topics

  • Introduction to Elan Lee and the Scale of Exploding Kittens
  • The Retail Research Strategy: Working at Walmart
  • The Origin Story: From Xbox Design to Physical Connection
  • The Kickstarter Launch: Partnering with The Oatmeal
  • The Crowd Strategy: How Exploding Kittens Broke Kickstarter Records
  • Game Design Philosophy: Making Players Entertaining
  • Guerilla Marketing: Urinal Stickers and the Human Vending Machine
  • The ‘No Means Wrong Question’ Mindset
  • Creativity Through Constraints: Designing ‘Hurry Up Chicken Butt’
  • Collaborating with Tim Ferriss and Educational Content