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Kind: captions Language: en so age 18 him and his brother get on a plane they go to Hong Kong and they’re like we are going to start our Toy Factory here in Hong Kong they get their first night he literally sleeps in a bush because they didn’t have like you know a place to stay that night so you see something why wouldn’t he just do a sidewalk too hard bro he you know you don’t want to sleep on the ground you know you want to sleep on on a bush so he sleeps on a bush outside be normal use the bench [Music] all right we live I got something good for you I got a crazy story in fact this is a billy of the week [Applause] ten dollars isn’t cool you know it’s cool a billion dollars uh you know sometimes we get a little fast and lose with the Billy of the week where it’s not a real Billy this guy is a real billionaire okay so have you ever heard the name Nick mowbray no okay so Nick bobray here’s the here’s my headline for this University Dropout from New Zealand becomes a billionaire with zero dollars invested okay so what what happened um I’ll click yeah you clicked all right here’s here’s the next bit two brothers um when they were in I think Middle School they enter a science fair and in the science fair they create a hot air balloon modeling kit and they end up winning the science fair so here’s Nick 12 years old wins the science fair and he decides all right people really liked my hot air balloon kit that my like model hot air balloon kit I’m gonna go selfie so he goes to start selling them door to door and he opens up a farm a little like Factory in his his family’s Farm uh to like build the kits uh as he’s going but like he’s having trouble scaling up because he’s trying to do production himself and uh and he’s doing the sales himself and it’s like okay this is tough sidewalk too hard bro you know you don’t want to sleep on the ground you know so when you sleep on on a bush so he sleeps on a bush outside be normal use the bench they end up getting a apartment that I think was eight dollars a month um and that was their their apartment they start a factory this was now maybe uh 15 years ago-ish something like that and so they’re in a very small city in China and so not they’re not in Hong Kong anymore so they they end up creating a a factory so here’s the factory so they they create a factory Nick ends up sleeping in the factory for eight years and um they had 13 000 to their name that was what their parents loaned them uh to start this business and so they’re like um they’re like how do we make this work and so they they want to create um this like kind of toy company and so they’re like all right and so they do they start doing two things number one they’re like all right we only have this much money and now we’re living in China we gotta like make this stretch so these guys are like doing all the like you know the hustle porn stories you hear for entrepreneurship they’re doing it where he’s like we used to eat only off the dollar menu at McDonald’s in China and he’s like every day he’s like for Christmas we would go get the Big Mac and it was like two dollars and change and that was our celebration um he’s like I would eat half my fries and then I would go back to the counter and be like hey this is like I’m not even full that’s awesome full container of fries he’s like that’s how we did it he’s like we had the Thirteen thousand dollars from our our parents and then we had to make this work and so they end up creating a bunch of um you know fast forward till today they have um they have basically like uh the like they do a billion dollars a year in sales on their toy company this guy is personally a self-made billionaire they’ve created toys uh zuru z-u-r-u and so they’ve created a bunch of toys that you’ve heard of like Robo Fish I don’t know if you’ve ever heard of that it’s like a like a little fake it’s a toy fish that’ll swim around in a jar or like a fishbowl um they’ve created a bunch of balloons which I’ve bought this a bunch of times it’s like you could you put the hose in it’ll fill up a bunch of water balloons all at once um and so they they you know the dark Blaster they’ve sold 39 million of these or whatever and so they basically built all these like hit viral toys and so and early on what they did like at the beginning what they did was they basically just knock off other good toys like gimmick toys and they would just make them themselves and try to like out execute them so they were like trying to out manufacture them or out distribute them so there’d be like a light up frisbee that was like hot so he they would like clone the light up Frisbee and then they would go and they would like like to get into retail stores they crashed the like the buyer’s dinner for Dick’s Sporting Goods and his sister just like showed up and kind of like schmoozed her way in and got the account and they just did that over and over and over again they you know they and they would get sued by the companies like hey you’re copying our toys they’re like oh yeah okay we gotta create original toys and so they kind of knocked it off they they brute force their way into retail and then they started creating the original toys like bunch of balloons of Robo Fish and the stuff and so basically um they uh you know they would basically sell these at Walmart wherever and um their big thing was like how do we manufacture this with no people so they’re like um can we do this where it’s automated and 10 times cheaper than everybody else and so they claim they claim that they’re factories that have the robots that produce these have like no humans on the line uh I don’t know if this is true because like even like Tesla which tried to do this with the factors was not able to do this but like maybe maybe it’s true or maybe it’s like pretty much true like there’s very minimal human intervention how did you find this guy um someone dm’d it remember I talked about being known well somebody was like you’re gonna love this this is a perfect Billy of the week um I forgot your name and it looks like him and his brother co-founded it and their sisters the CEO yeah so it’s all in the family family owned they own the whole thing I think still and it did basically they have uh 8 000 employees 26 offices around the world last year they tripled sales to 1.1 billion um in 20 in 2021 and uh you know they’re still not as big as Hasbro or Mattel or like you know Procter Gamble which are like hasbros 6 billion Mattel’s 5 billion pngs like you know 80 billion um but now they’re like launching new new products and new new brands so so they do the toy business they conquer that becomes a billionaire there and then he’s like all right what can we do next so they go into other products and now they’re like all right we’re going to create um what does Procter and Gamble do they have products in every category we’re gonna do diapers and so they go into the diapers thing with this brand called rascal friends and I think in the first year the rasculine friends is going to do 200 million uh that’s not the first year but last year they’re gonna do 200 million this next year they’re projecting it to be 400 million and so um highly profitable just print cash and the toy business basically prints cash they use it to invest in these so how did the diaper business take off well they saw that Huggies is partnered with Disney and Procter Gamble’s partnered with Warner Brothers that’s why they could do like you know Disney or like Batman like things like that and so these guys went partner with Coco melon which is the YouTube like Kid Sensation and so um Rascal and Friends uh sorry last year was 100 million this year 150 million next year projecting 200 million um then they also did this with hair care they have a brand called Monday hair then they did pet food with a brand called nude they did a collagen brand called dose and they’re just trying to replicate this with each thing so the Hair Care brand is going to do 60 million this year and so there’s stacking these on top of each other but then the coup de gras the biggest one they’re trying to do of all of them is this thing called zuru Tech um so what are they trying to do with zero Tech they’re basically trying to create a factory that can just build you houses robots that build houses is the the big idea and so they’re trying to create the biggest Factory uh on Earth period uh bigger than Tesla’s gigafactory bigger than all of it so let me give you the stats on this thing um where is it so they’re trying to scale it up to 1.6 million square meters two kilometers I can’t even okay so two so that’s uh that’s about a mile and a quarter long yeah 2000k yeah and two thousand meters yeah they’re trying to yeah they’re trying to um they’re trying to hire 2 000 more people in the next 24 months which is just insane and so their idea with this with this Factory for the for the zero Tech thing it’s basically like you can design a home they basically took a gaming engine like unreal or like uh Unity or whatever and they’re like okay if you go into a game like The Sims you can like create a house and you can paint the wall and you could put a couch there and then you could put make the floors different like in The Sims you can basically design a house you can design a whole neighborhood you could design a large house small house whatever so they’re like why don’t we do that except it’s real like when you’re done you click print and then the robots basically just make that house and so this is what they’re trying to do with this thing which honestly just sounds like you know frankly bizarre um but that’s what they’re doing and so that’s the that’s the new Venture that they’re spinning out of this called zero Tech and it’s basically a way to to use robots to build homes which is just kind of insane that is the architecture software using a gaming engine what do you think made them so special I mean this guy like I’m looking at him and he he just seemed like a have you ever met any New Zealand guys yeah like they’re like the same like The Stereotype of like an Australian guy’s like fun-loving loves to get drunk bad with money will spend all their money because they’re like they just want to like be care like a lot of Australians don’t have a lot of savings because they just don’t mind spending at the bar they’re fun loving they’re always a blast to be around uh that’s and that’s what this guy like if I had to like just look at him like oh this guy seems like he goes all in on things well I think the key he’s a redhead key to success so you know redheads they they have a chip on their shoulder from day one that there they got something to prove so I think that’s like a uh that’s a big deal that’s I would say 80 for real though another 20 is hard work fine this guy’s cool and he’s only 35 I think yeah so I’m gonna read you some of his uh tips for Success okay you can give me a uh a thumbs up thumbs down or or a man or whatever you know if it’s if it’s just okay so the first one rethink your vocabulary I never use the word employee because we’re High performing team and we’re playing different positions I’m coaching the team I’m trying to get the best players in all the positions we have team members not employees in our business what do you think cool I I do the same thing I I hate calling them employees sometimes I’ll use the word staff but I hate using employees uh but yeah I thought you just say the help I’ll do the same thing also I’ll never like when somebody um when they say it worked for for you I’m like no you work with me it does exactly what I was gonna say I always correct people on that oh yeah you know I work for Sean no you don’t work for Sean you work with me and I I never say I work for anybody I work with them and it’s an arrangement it’s a partnership um I do X and I get Y and you do X you get Y and that’s it um you know hold yourself to that okay next one bullets before cannonballs he goes the first thing I learned one of the things I learned early on was to fire bullets before cannonballs we’re always firing lots of little bullets everywhere to see if those work if they work then we fire a cannonball behind it love it that’s a good analogy um all right Break The Rules I went to University I studied law and commerce but I didn’t like it to like it to be honest and there was a big hill I had to walk up every day to get to law school I didn’t like that Hill either I did it for a year and I thought oh why not have a CR why not have a crack at just doing this work thing so I moved to China I didn’t even make it to my second year of law I missed out which is probably a good thing a blessing in disguise okay yeah I don’t really get the the uh it’s a move to China but I didn’t like a hill Different Strokes for different folks but I appreciate it all right don’t be shaken by competition so he says in the early days we had this tiny production lab we spent half our money on an injection Motor Machine we started to produce our hot air balloon which didn’t sell many of because it didn’t meet regulations globally so we went online and copied a couple products one was a frisbee we got sued after it we went to a toy fair and we got through day one but the companies we copied came to our booth and yelled at us then we started innovating and it was our journey that took us six or seven years to get successful at product we lived off very very very little we scrapped uh we scrapped and scraped to find something that would work awesome okay yeah right fair enough all right let me skip these let me see if there’s another good one um okay don’t lose sight he says I remember when we made our first million hey fan of the show um we did we did a big deal with David Beckham where we made it David Beckham Tamagotchi at Walmart I was 21 at the time we got a 28 million dollar order from Walmart but we couldn’t Finance it Walmart ended up canceling the whole order we was stuck with half of the Tamagotchis we were so excited because it was this because this awful amount of money at the time we had no money but we got a little bit complacent we were always checking how we were doing every month and we ended up losing I think uh 200 000 that month we lost a bunch of money we sat down and we thought from this day forward we are never ever gonna have a month where we lose money we took that approach and we never lost money again we were always profitable this guy’s awesome what’s his name Nick mowbray yeah mobre I think hey if anyone knows Nick or can do the introduction to him this guy I would love to have him on the Pod this guy’s awesome right this guy’s done the redhead Joe love Reddit my friend said something really funny he goes yeah my wife he uh he goes um we’re I’m doing this deal and like uh we were dealing with some people that I was like I just can’t tell if this person’s like all hype or they’re just gonna go like a charlatan or what and um and I was like for some reason they’re just not getting along with this other person and I don’t know what to make of it he goes oh he goes I’ve seen this many times in business two charlatans can’t be in a room at the same time together they just combust they can’t stand it because it’s like my girlfriend she’s a redhead she she told me once I can’t stand being in the room with another redhead and I was like it’s the same thing with charlatans and he goes one is a Charlotte one person’s a charlatan you put him in the room with another known charlatan they’ll hate each other that’s so funny this data is wrong every freaking time have you heard of HubSpot HubSpot is a CRM platform where everything is fully integrated well I can see the client’s whole history calls support tickets emails and here’s a test from three days ago I totally missed HubSpot grow better our buddy Julian has this company called demand curve he’s like hey will you speak at this like Divine curve conference thing and I’m like you know you know the rule the rule is hell no we don’t do nothing for nobody except if it’s our friends if we do it for free right so it’s either big money or a big friend Julian’s big friend so I did it for free the um so we go on there and I’m like um I don’t know what this is oh it’s a it’s a it’s a conference talk about audience building or content or something like that you get that all the time I know and so you go up there and you’re like I’m gonna do my Spiel but something really interesting happened so it was me and this other guy sauger from the show called breaking points I bet you’re familiar with it have you heard of this or Ben you have to know about breaking points you know this thing no you guys don’t know about this okay this is basically like a like like a TV show like a podcast you know The Young Turks that that channel on YouTube that was like they did I know breaking points which is I Googled soccer and Crystal they do their own version of like a political correspondence show or whatever like a I don’t even know what you call a political talk show basically and they do it they started off just doing it on YouTube or whatever and um and it’s kind of blown up and so this he was the guy was on the panel with me and there was a few things he said that I was like really taking notes on I was like oh that’s really smart and also this what this guy’s doing is actually pretty awesome and I think could get huge like it looks on the surface sort of goofy it looks like kids playing dress-up because it’s like they they made it look like a talk show so they’re like at a desk he wears a suit and tie um you know so it’s like but it’s like you know is it like a liberal news it’s like a liberal uh a Young Turk sing or is it like conservative uh I don’t know how they would call it I’m not very political so I don’t really even want to say I want to misclassify it but it’s their schtick is like they um they cover the things they say the things that the mainstream media is not covering or is either undercovering these stories or they’re just like spinning it for their own agenda and they’re like we’ll just try to say the truth like what we think is and like we’ll just call it like we see it um which again everybody says but the question is like how close are you to actually doing that it’s like company values every company says Integrity is our core value as they like you know destroy the Earth and so um and so that’s what these guys do and so they have this set and it like looks like you’ve you went to you know when you go to like KFC in like China and it’s like I don’t know when I do KFC you’ve even been somewhere right I don’t know Canada where have you gone Sam yeah you know like uh on Friday nights when you’re like all right at Domino’s in Tokyo like you know that feeling sorry I had to Big Dog you there with my International experience but uh but yeah basically they’re this like I lived in China and they had this phrase nqr like I’d be like yeah I go to McDonald’s here but I don’t really like it I don’t know why they’re like oh it’s nqr well thank you not quite right and it’s the perfect description which is it’s almost exactly right but it’s not quite right and all my uh all my Asian friends say it’s same same but different yeah exactly same same but different like this this knockoff Nike shoe it’s same same just different exactly so so anyways that’s like what these guys show looks like it looks almost like a knockoff correspondence show that’s kind of that you know my initial judgment then they started watching it and they got on Joe Rogan and I was like wow this and Joe loves the show Joe’s like Joe basically he was telling me just now he goes I go how’d you get on Rogan and he’s like Rogan was just a fan of the show and he just reached out was like Hey I love the show guys and they’re like wow uh we kind of didn’t think we were like you know we had like most people like early on you kind of feel like am I doing the right thing I quit my job to do this it’s not big huge it’s on YouTube it was on YouTube and how many views an episode uh they’ll have like I don’t know they have like 800 000 subscribers or something like that so they’re gonna go like media now but this was like before that Joe got on it well Joe was like into it when it was pretty early and he was like they’re like wow Joe Rogan amazing if the number one podcaster in the world thinks this is like awesome maybe we’re on to something so they just kept going and then um Joe invited them on the show and then there they they’ve launched like a paid subscription because they’re like hey look like if you go to their website it just says help us what is it so breaking point that kind of what does the the title say goes like help us beat uh mainstream Media or something like that like help us defeat mainstream Media or like cover the stories that they don’t cover some like it painted them as an enemy which is great uh like just a smart smart like marketing tactic basically um but but basically they so so Joe uh their first show the first paid show Joe Rogan came on and so you know they like had this like amazing way to like kind of kick off but that’s because they had put in a few years of like hard work before that it’s like four years old now and um and so he said a couple things I thought were really smart I’m gonna share them here in fact I actually think we should just run the whole uh interview we just did with him like as a my first million episode if those guys were down to that because I thought there’s a bunch of interesting things one thing he go they go how did you get started like what’s how did you get your first thousand customers and or like subscribers or whatever and we all get asked this a bunch I rarely do you hear something that interesting but he said a pretty interesting answer he goes well here’s what I did I saw that in my Niche there were these people that were already like popular accounts and so he’s like I just went and looked at who are the top one percent of of like popular accounts already and then I just decided okay the first content I create is just going to be content that they love because if they love it they’ll share it they’ll kind of endorse it and that’ll drive a bunch of growth right away of the Right audience and so what he did was he’s like okay they have this they need data they need visualizations they need charts cool so I’m just gonna or they need transcripts like quick transcripts of like what Trump just said they need to have like the edited well-formatted transcript so he’s like we weren’t doing our own opinions and Analysis no I would just sit there and I would live when Trump was talking I’m transcribing it I clean it up I format it I have the first to post Trump said this and then those guys would retweet it he’s like and that’s how I got my first like 10 000 subscribers he’s like after you get 10 000 they’re psychologically the same where you’ll just start growing faster because people want to follow popular accounts What It Is Well what was your advice though to these people on growing an audience um my advice was pretty simple I go I don’t think you should grow an audience for the sake of growing an audience like um the audience is basically a byproduct of you doing something else you really want to do like if you just got that itch you want to scratch like I want to create content like I’ve seen YouTubers I think I could do it that’s actually a better reason to go do it than if I can get to a million subscribers then I’ll upsell my merch to this percentage of them and I could make this much money it’s like don’t do the calculating way to do it just be like I’m doing this because either like in my case it was I’m super curious about these topics and like how am I going to justify spending nine hours reading about this [ ] topic that like I have no agenda for well if I had a podcast or a YouTube channel then I could just like make the content out of that then it has like a kind of like a purpose to my curiosity I have like an end point to it I have a justification for my curiosity I get to be professionally curious or like lately when I when I originally started the Pod I literally wrote this in a doc I’ve shared this before I wrote most likely nobody’s going to listen to this but there’s a hack really smart and interesting successful people are willing to go on a podcast even if it has they don’t know how many listeners it has and so at the very like my main goal is to just have an excuse to meet with 50 awesome people that live in San Francisco like I’m in the tech Hub of the uni of the World San Francisco and I don’t drink coffee so I don’t want to just invite these guys to coffee I’ll invite them on my podcast instead that was my whole like number one success criteria like number one agenda with like starting this podcast was oh it’s a great excuse to hang out with these people that are like they’re nearby they’re in my Orbit and don’t do it and like I don’t know it’s better than saying let me just get lunch with you please please please and so that was why I started the Pod dude I have uh like people ask me all the time as well how to build an audience and I used to have like an somewhat academic answer where I’m like well you just kind of like find content that like ranks well other places and you repurpose do all this this and lately I just like quit saying that and I just go well just like be an interesting person live an interesting life and just be at least kind of okay at talking about it publicly uh right because the thing you just said like if you’re interesting if you lead an interesting life then all you have to do is share 10 of it and you only have to be okay at talking about it give people a peek into 10 of your life yeah and you don’t even need to be that great and so people like over optimize for like this like the like you know it’s kind of like when people talk about search they’re like well you need all those keywords and do this do this and I’m like or I just do dope [ ] and write about it and people just gonna go straight to the website and look it up and that’s harder and uh I still think you need that other stuff but like I I still think that it’s mostly a game of just be interesting learn interesting stuff and be kind of good at talking about it so everyone else can consume and like there are people that do it other ways like Trung who used to work for you at the hustle you kind of discovered him you set up I think his Twitter account now he’s got like whatever I don’t know a million Twitter followers something crazy and I don’t think Trung took that advice like I don’t think Trung lives a interesting life or has this interesting business experience that’s what he’s sharing well he’s he he learns about interesting he but yes that is true and so he didn’t exactly you could make he’s a remix right you could make the argument yeah but you could also make the argument that he’s leaving leading an interesting life in that he’s learning and discovering cool stuff uh so that’s like you could make the argument both ways but I remember I’m not I I hate saying this because I’m definitely not like a ladies man but I’ve come a long way from being like a Napoleon Dynamite like males man yeah more of a malesman I’m a guys guy but not the way that you think it is not the way that it’s usually meant like our many guys’s guy and uh but I’ve come a long way from looking like Napoleon Dynamite and I remember like I had some like 18 year old ask me about like meeting girls and I was like shocked I was like your your bar for advice is quite low here but let me give you some advice if I could give anything which was basically I’m like you’ll meet more women if you just focus on yourself and have cool badass hobbies and just invite people to come and do those Hobbies with you and I was like that’s the that’s the coolest hack ever for a young man you just do dope [ ] and then you just bring along people that’s kind of like that with content yeah that’s exactly right I think there are a bunch of different ways to win you could be uh like Ben for how to take over the world I would say he’s curious about these you know great men in history or like these you know these sort of like biographies or whatever and then what he does he does a service he says I’ll save you time so I call him a Time Saver because he packages it down into something concise the hustles newsletter and milk roads newsletter is exactly that it’s a Time Saver I said what do you do you curate you package you deliver then you have like you know sort of like a remixer a remixer basically takes maybe one or two unrelated things spins them together puts them together and and puts that out there you have an original content creator that’s like a naval or apology they’re coming up with like independent Theses about the world and opinions and analyzes that really just originate from them and they put that out in the world um and then you have what I’ll call like a lifestyle influencer that’s what you’re talking about which was lead an interesting Life share 10 of it so there’s all these different play styles that you can use it’s like in a video game so you want to play tank you want to play DPS you want to play healer you can play all these different roles and they’ll all they’re all winning you just have to know which play style you’re trying to play uh so I see that with with content um but the one use you recommended which is live an interesting life and then share 10 of it I think that that is the most fun play style to play and the most valuable and the most valuable and the most unique because anybody honestly I don’t know offense they’re trying but like many people do and anybody can go read [ ] Reddit and Wikipedia and like create a threat of you know here’s the story of how whatever the dude created Starbucks and it’s like okay the one that you repeatedly done is is the hot sauce Guy what’s the hot sauce guy okay yeah everyone talks about that guy that guy is the king of the thread boys yes every thread boy at home has like a small bottle of sriracha on a shrine and they’re like I’ll always remember the day I could tell people that Sriracha started in Thailand or the peppers were so bad that the Neighbors at the factory hated him and they don’t even advertise and it’s the same bottle since day one hot dog is still a dollar and fifty cents like you know classical but uh the one you said was the most I think the most rewarding playstyle and um my trainer had a great phrase for this because I was like um I was asking about his business I was like I was trying to help him with his business and he ended up dropping like like I thought I’m I’m the business guy I’m gonna share with him this great knowledge and I was like you got to think about your Niche your audience who’s your ID you know who’s your customer Persona and I was like just looking back you know just cringe City about like trying to help him with these things and he just said I was like you don’t have a website you don’t have a business card blah blah and he just go and I was like so who’s your you know you got to know who’s your customer he goes my customers are people that love what I do and I was like I was like okay that sounds like some smooth ass r b lyric but what does that mean what are you gonna do with that he’s like and I didn’t understand at that time but he just he’s like that’s it he’s like my customers are going to be the people that love what I do and I said okay well what do you do he’s like I’ll train you on your Fitness and during that during that session I’ll train your mind as much as your body right it’s mindset and because the mindset’s totally aligned with this stuff and that’s what I’m into and I’ll just share with you stuff that I’m doing with my own training with my own mindset training or my personal training I’ll work out with you together sometimes and I’ll come to your house and we’ll just kick it for hours I don’t I don’t watch the clock right like that’s how I want to live and people my customers are going to be people who want that and I’m not going to try to go backwards and say what does the market want I’m going to conform myself to it and so there was this real artist streak to it I thought all right well that sounds cool but like that [ ] don’t work in the real world sure enough how does it I was this only client I think at the time and he and we work out like in my garage but we just leave the garage open and then people walk by and they walk by and he never he never he just super friendly with him but never says like hey by the way you know if you’re ever interested in my services here’s my card never like they would walk by he would joke around with them sort of like just a flirt with people and then he would just like you know go back and keep doing our thing he’s just a happy guy by like the seventh day people are like man it looks like y’all are having fun the music looks fun the home gym they saw us like setting it up each day it would get better and they saw us joking around they would see my you know I’m breaking a sweat they would see how we’re using like we’d use our tree and we’d use all this stuff that was just around us because I didn’t have all this equipment and it just looked like two people having a lot of fun and so my neighbor signed just a bunch of there’s a bunch of sweaty shirtless guys hugging you know what I mean hanging off the trees and just yeah his body and so guess what people wanted some of that and so my neighbor signed up and her husband signs up then the other neighbor signs up then my sister’s visiting she does a workout she signs up my mom signs up my brother-in-law signs up she their niece my niece and nephew sign up everybody starts signing up this guy now is a full roster still never had a website never had a business card uh never went and knocked on a door tried to do a sales pitch all these people like confluenced their schedules to him he’s not even a trainer he’s just a guy who just comes in and hangs out dog the best part is he’s me [Laughter] you need a guy to come hang out with you I got a guy long story short this phrase of who are my customers the people that love what I do that is like playing in my opinion business at the highest level because it is the most freeing imagine if that was true that’s the most freeing thing you could do right same thing with content creation Who Am I who am I going to get subscribers how am I going to grow my audience I’m just gonna do the most interesting things I’m gonna share it as I go and the people who follow me gonna be the people who love what I do and like that is just I think a much better way to go than like this frankly a sort of desperate approach that I think most people take to building a business or getting customers getting subscribers all that stuff dude let me show you an example of I think might be the exact opposite of what we’re talking about so I’ve been researching and I think someone’s DMV on this on Twitter but I found this thing called strong land like the word strong and then the word land strong land publishing his main thing is called uh life math money all right check this out so this guy he owns maybe half a dozen to a dozen I’ve I’ve found like four or five so far uh different Twitter handles one is is called the 48 Laws of Power bot or quote bot I believe another one is called the book of pook p-o-o-k and the 48 Laws of Power bot quote or quote bot is just like he’s got a ton of quotes loaded into this and it has maybe two or three hundred thousand followers another one is called the book of pook I think that’s how you pronounce puke p-o-o-k and he’s just like quoting like this pickup artist from the early 2000s that no longer writes and then he owns a handful of more of these like just Twitter handles that are just like generic and they’re all basically focused for men and it’s about getting laid meeting girls making money getting fit and he owns like six or twelve of these handles which is obviously like not the hardest thing to grow because it’s like these cool taboo topics so like it’s one of those things where you don’t talk about your friends but everyone wants to be better at all those things so you follow these these guys and he like has like a circular thing where he like retweets each one and each handle links off to a gumroad page that sells a document related to that so like the 48 law is a power one it’s like here’s how you get more powerful and power here’s how you get more power and influence at your job which like who doesn’t want to learn that and he sells it for 89 and then it’s another one it’s like here’s a bunch of lines to pick up girls here’s like a workout plan to get abs in eight weeks or here’s like the perfect way to eat healthy and feel good and if I had to guess I would say that he’s doing between 500 and a million dollars a year in sales just off these Gum Road things because you can see the sales so basically uh not the sales the reviews I think no no it’s a sale so like for example oh wow live intentionally 90 day self-improvement program it’s I think it costs 89 and it says 9506 sales how much is that is that 900 that’s half a million that’s half a million bucks uh I don’t know how long right so maybe this has been out for years I think he’s only been doing it for two years and then there’s like you know his crypto one there’s his like uh uh you know build your Twitter audience and how much is that how many how many did that sell so that has five thousand four hundred uh sales so oh how much dollars uh let’s see I want like 100 bucks how much is it 179 so golly for his Twitter one has generated a million dollars his next one has generated 500 000 so I think pretty safe to say he’s doing at least half a million a year probably closer to a million is that funny is this is this hilarious this little guy and his name is Harsh strongman I believe his name is so it’s like an anonymous name and his blog is called lifemathmoney.com and if you go to and look up who is Harsh strongman and he says I’m a fine certified financial planner in India and I guess he he just has this blog and he talks about this stuff and and I think it’s cool I think there’s this Anonymous blogger who only uses a some type of like freeish looking website builder and uh gumroad it’s just killing it and I think it’s awesome that’s amazing that is this is hilarious it’s awesome right when I think about a horse strong man a man who just embodies life math and money I think of an Indian a mid-20s independent Indian certified financial planner like you know this is my cousin Vikram I just found out are living there’s a reason Alpha and accountant both start with a this guy’s as Alphas they can get the alpha accountant is gonna be his new thing and he’s gonna have it he’s gonna have a Twitter and on like Excel courses your [ ] yeah that’s hilarious the Andrew Tate of excel all right um dude I uh on air I need you to help me make a decision all right okay so I am in the process of I’m I stopped in St Louis so I’m recording this from St Louis but I’m driving from New York to Austin I always stop in St Louis for five days to see family I’m gonna drive back to Austin I miss New York I miss Brooklyn already I absolutely you missed the energy there’s something about this city the city you have to go romantic New York for some reason that’s why I refuse to go I love it I like I’m in Grind Mode I love being there but there’s one thing that I’m currently doing that is it’s it is something that I told myself I’m not gonna do it and that is [ ] about taxes and let taxes decide where I live I’m 100 doing that right now so I want to tell you some numbers so uh I currently live in Texas which has no state income I think the federal what what’s the federal uh tax uh tax rate for the highest income is what’s it 36 or 37 36 ish yeah all right so I think it’s a little above 30 36 so hypothetically on a million dollars of income I’m spending three hundred and seventy thousand dollars a year on taxes or around 30 31 yeah Federal because Texas doesn’t have income so Thirty one thousand dollars a month in tax uh sorry uh Thirty one thousand a month yeah which adds up to about 30 uh 370 a year in New York if I move there I would basically be giving away 51 to 52 of my income because uh the city of New York has like a 3.8 tax rate and then the state of New York has a 9.7 tax rate and so that means I’m I would have to be spending an additional 11 500 a month in income taxes plus New York rent that’s the New York State rent that’s not even the digital event of your place yeah yes plus the torrent of a place my current mortgage right now in Austin is around four thousand to five thousand dollars a month I would not want to purchase a place in Brooklyn I would want to rent a place and my budget to renting to have a family there would be around nine thousand to to fourteen thousand dollars a month in rent probably thirteen probably probably 11 to 12 I could probably get a place that I would want and that’s what I would spend so I would be spending just and then let’s say my income this is all hypothetical I’m not saying what I do or don’t make if my income is two million I’m going to be spending around 280 000 a year in extra income taxes plus an additional hundred and fifty thousand dollars a year in uh rent meaning my costs are gonna be like 400 to 500 000 a year in additional costs just to live there not including the fact that like I’m in St Louis right now I just went out to eat for three people it’s 51 if I’m in New York for three people for breakfast it’s gonna be you know like Yeah a hundred bucks two times the cost so how would you justify making the move or not move well I kind of did myself right because I live in California and California has the same problems that New York has a High Cost of Living High state tax that sort of deal and now and I you know I work remote I could live anywhere at this point and so you know it’s very tempting especially when you hear like you meet people who who live in Texas then you meet people who live in Puerto Rico they’re like you pay federal 37 I pay four percent I pay zero percent on capital gains like wow um all right I guess that’s also an option so there’s sort of like no end to it and I I used to live in Indonesia and um you know for two grand a month or three grand a month like you know you’re living large um out there so like you know you could have a I had a cook and a maid that lived in my house I had a driver that drove me everywhere and like you know didn’t have to think about anything so there really is no end to this idea of like optimizing cost of living uh versus you know like what you want to do there is no end to it but maybe there are thresholds yeah there’s there’s more rungs to the latter than even what you presented as I guess what I’m trying to say you could do you can take it even further um I think that I’ve always thought that sort of like goes back to that what you know what advice would my 18 year old self give me my 18 year old self which was like a more simple-minded version of myself would say this doesn’t mean they’re right but they would say this wait I thought you’re rich like oh you wait you’re wait so you’re moving to where you don’t want to live to save money that sounds not very rich right so if it’s the same if if it’s all the same in terms of where you enjoy living cool then obviously pick that pick the difference if you enjoy one more I would go to it now it’s the hard part is how do you price that enjoyment how do you price that energy of New York we’re gonna put a dollar we’re gonna price it we’re gonna say it’s around four or five hundred thousand but dude for the same price I can live in Texas six months and in New York six months and fly private back and forth twice actually like two round trips and it’d still be cheaper uh but that’s yeah but it would also add hassle to your life right so there’s there’s some situations where the variety adds what you want right it’s like a win-win it’s like oh yeah I don’t want to be in one place all year anyways or I like the weather this time of year in one place and this time in another place so I’m just gonna move around the weather and that happens to coincide well with my tax situation but basically my thoughts my simple thought process is this if you’re rich you can do tax optimizations but make sure it’s not driving the car right so it gets to be in the car but it doesn’t drive the car so I would do some things that are no sweat that are going to save you tax money oh great I would do that I would not move which is like one of the biggest things that changes your like day-to-day quality of life I would not move to a different place just like based on taxes as the primary reason I would have to have another primary reason so for example my reason for being in California is that me and my wife’s family is all here and I just want to see them more often and have that be like I prefer that lifestyle I don’t know how many years we all have left we’re all healthy or my kids are little and they get to have this experience with their grandparents around but that matters more to me than than anything on the tax side so that’s my decisive reason I made that one reason the priority and then I’ll live with the rest so I think that’s what you should do you should come up with your one decisive reason about where you’re going to live and I would guess if you’re rich that reason should not be taxes I gotta do it unfortunately but golly it sucks in the back of my head it’s that famous Michael Jordan quote Republicans buy shoes too worthy quote Yeah but but also you know you also got to factor in how much more are you going to make how much more is maybe the connections you’ll make in New York one investment you make um you know you can make more uh it’s easier to make more uh for a guy like uh guys like us than it is to um adjust your lifestyle to try to save more I find it I would rather work harder to make more money than change my lifestyle in a way that I feel like I’m I’m making some compromise in order to save money well I think I’m gonna do it I if I could do this again for some reason I think Miami is just like hell on Earth uh it’s not for some reason I could name about 50 reasons why I think that I think Miami’s horrible but at the same time if I could do it again I almost wish I would have done so right now I live in Austin Texas it’s because I got a bunch of friends there my best friends are there and we had an officer if I could have done it again I would have done Florida though and New York because Texas doesn’t have nice enough weather that I’m just going just for the weather during winter time whereas Florida like you know you could I feel like I’m in the Caribbean sometimes in certain parts of it I wish I would have done Florida and New York if I could do it again that’s what I wish I would have done I’m surprised the best friends being in Austin thing is not a bigger pool for you I feel like that’s huge it is and that’s why I’m I’m I don’t actually mean if I could do it again I wish the Stars would have aligned so that could have happened it’s kind of what I mean what a slap in the face I’m just glad I’m not your friend I’m not Neville who lives right next door to you in Austin who’s like oh the energy in New York that’s what’s gonna get you you’re gonna move away from me for the the energy come on bro dude New York’s happening man it is quite fun it is fun whenever I walk around there I get pumped I do get pumped uh but I also like also I also want to kill like I I want to kill someone half the time dude like every time I’m in line at Whole Foods or some grocery store there I see a fight is this there’s always a Como there’s always commotions it’s all something’s always happening it always raises my blood pressure and I want to like I get in my protector mode that’s hilarious um all right what else we got wanna do some more yeah uh I have one thing uh so I think we’ve talked about this and we’ve just you and I have hired this guy but go to dreamstudiocourse.com his name’s Kevin Shen and I went and looked at his landing page this guy’s landing page for a course a is awesome and B he’s selling a course that I never in a million years would have thought would work but then I look at it and I think 100 you’ve nailed it and I understand how you could potentially make a million dollars a year so it’s called dream Studio course and it’s a fifteen hundred dollar course I don’t know why he didn’t just go two thousand but it’s a fifteen hundred dollar course all on setting up your your Zoom setup basically because I don’t even think it’s for a podcaster but crazy cool looking landing page and whenever I when I saw his landing page I thought wow I really want this uh but how sick is that landing page it’s a great landing it’s a great landing page for a bunch of different reasons like first just start with headlines so headline is not a course about uh setting up your Zoom it says make your home video setup look like Hollywood right dream outcome so sells the dream outcome right away then there’s a picture of him that’s you know that shows a really awesome video setup so you know show don’t tell and then it basically says build your studio with expert help it’s a six week course that’ll do whatever um okay enroll here so good call to action and then he’s got a bunch of before and afters right here’s Thiago Forte look he looked like [ ] before now he looks great right um you know look here’s this person now they look great and he just keeps showing you know basically success stories of Transformations because fundamentally when people buy a course they’re buying transformation of some kind they want to walk in one way and walk out another and uh most courses I’ve struggled with this myself most courses struggle to even understand that you’re selling change you’re selling a transformation not content not information and secondly they don’t know how to show that I can actually provide this for you and with something that like the visual like this you’re gonna get a before and after which is like before and after is my favorite sales pitch of all time um I think a before and after is the most compelling sales pitch do you have like a file or something that because all you’re you’re saying this as if you have like like categories of headlines headlines or of uh well you’re like uh you’re like oh he’s doing the before and after style headline I love that style yeah I have the and so in my course I teach these I’m like here’s a bunch of frames you can use to like sell your product if you can do did you send that to me like this yeah I will like this yeah you use before and after if it’s not visual there’s another one I call stop the struggle so stop the struggle you sent me this landing page actually abstract Ops used to have this landing page uh I think you invest in those guys they it was like a stick figure running away from a tornado and it just said stop putting off your back office tax your back back office tasks or like stop running away from your your your to-do list or whatever and that’s what I call a stop the struggle pitch which is basically saying instead of saying what we do for you we’ll say we can put you out of your pain is that pain hurting you I can stop the pain for you I can stop the struggle that you’re having right he could do the same thing so he does dream outcome before and after right like make your home video setup look like Hollywood he could also have a stop the struggle which is like um you know uh you know basically a stop showing up to work looking like this and it’s like the up the nose camera shot blah blah and it’s like instead you could look like this after and so you know so basically I have these different frames and I’m like this is a way that you can present your product your information and so because I have a one of my sessions in my course is a landing page one and so that’s why I’m like you this is where you need to use this it’s on your landing page because your landing page is your 24 7 salesman that will always deliver the pitch exactly as they were trained to do 24 7 anywhere in the world never have a sick day and take no commission on sales and so like a landing page is the greatest salesman ever and so I think you should train your salesman to like be able to sell your product effectively essentially I uh I’m writing a new landing page now um for my thing and it is daunting like it no matter how many landing pages I’ve written it is always hard well because your order keeps going up because you’re like oh I know what Great Looks like I know I want it to be great and so what would have otherwise been sufficient five years ago now you look at that you’re like no I’m sure it can be better I know it could be better right because you’re already really you’re really good if I was gonna get somebody in my landing page I would hire you and so you’re already very good at it um so the fact that you’re feeling daunted is like I don’t know like a musician going back into the studio to record their new album and it’s like they know that they’re good but it’s like I gotta do it again I gotta make magic again I gotta make a hit again that’s exactly how I feel I’m staring at this landing page and I’m like no this is lame this isn’t up to my standard this sucks this sucks and I’m just like looking for you know what I what I usually do is what I like to do is find the way that I’ve been getting inspiration now is I find uh competitors that exist now or that used to offer a similar service and I go to uh newspapers.com and I find old articles written about them and I see how reporters used to explain this and if I see a catchy sentence I go boom got it um I’m still in that angle and so that’s what I that’s how I’ve been using uh that’s how I’ve been getting inspiration is I just use newspapers.com to find old just articles New York Times written about a certain company that’s in the same space there was this guy we hired once and I actually don’t think it was a smart hire I made a bunch of mistakes now I think about looking back at my business career I’m like man we hired a firm to do that like yeah we hired this person to do this we paid this like I remember out of the Indy 500s like was doing their race or whatever and it was like Hey you there’s free billboard space we can give it to you for your app and then I was like oh wow that’s cool Indy 500 I’ve heard of that they’re giving us free space and I we spent the next 48 hours like filming this [ ] video that was gonna go on this billboard or this like video billboard and I was like looking back I’m like oh my God I how cheap was my attention that I let this random cold email divert me and my marketing teams like Focus for 48 hours to do what like did we really think this billboard was going to like Indy 500. Drive downloads it was up to your app so yeah it was on point but like they’re just not trying to download apps in that moment and like there’s no way to track it it was it was awful and so like and that’s happened to me a thousand times I’ve made a thousand dumb decisions like that I’m like wow we really like spent time and energy doing that that’s like kind of embarrassing now that I know what I know now um so similarly we had hired a naming agency like I hired an agency I don’t think that’s a horrible idea I don’t think that’s the worst idea I think it was 15 or 25 Grand it was a lot of money and um it took like six weeks which is also more expensive it’s like if you just had the name we would have just moved faster um what was the name that they came up with dating app is that like they just came back with like Jersey Shore characters your app is called the situation so we were thinking so fun party at the front yeah so so basically again Pauly D say it with me Paulie D the latest and greatest dating it was like um so anyways it wasn’t even that they did a bad job they actually did a good job with their thing but it was just unnecessary it was an unnecessary thing to do but I I do respect the craft because I remember I went to this to the to the meeting room it’s got Eli was sitting there uh I think Eli Altman is his name I think um and he was like okay so tell me about it and I was like so here’s the screenshot and he’s like no no just like tell me about it I’m like so it’s an app that lets you do this it has these features he’s like no no like why’d you make that and it’s like oh because I’m at the time I was saying I was like so I’m single I’ve used dating apps and and he’s like um I was like they just they all sucked and so that’s why we wanted to make this great one and I like I was kept rushing into the here’s my answer here’s my solution he’s like but like you said it sucked what sucked like uh what sucked about him I was like well they’re just like too hard to use again generic and he’s like so like what did you like do you remember just getting really frustrated about it one time so he’s asking me these good questions to like actually unfold the unpack the customer Stories the words the phrases that actually mean something he got beyond the jargon and then I was like okay so what happens now now you guys you have this crazy brainstorming exercise where you come up with the name he’s like no just like give me some time and he just took a whiteboard marker and he just sat down cross-legged like you know like Indian style in front of a whiteboard on the floor and I was like yeah he’s literally like a child at play and he like he just like put his phone at silent and put it outside and I was like whoa this guy there’s no bigger sign of seriousness than somebody who turns their phone off it like leaves it outside of the room and he’s like he just started writing and he started writing long form like not I was like oh he’s got some names and I went there to look for names he’s no he was like you know dating is like hard actually it’s not hard it’s just kind of it’s frustrating well the thing that’s frustrating about it is like I know that I’m a good catch but I’m sitting here trying to perform and he’s just like writing out like the feelings that go through the mind of the person the way the story needs Ed is it’s the most like weirdest horrible thing like he’s this thoughtful thing and he comes up with like dick butt like basically that’s basically it um so he you know so he he did this long process and I actually think that there’s a um there’s some military phrase which is like um slow is smooth and smooth is fast yeah and I’ve always tried to go fast when it comes to business stuff how do I go faster how do we speed this up and I paid the price many times where like if I had just slowed down at the on the appropriate step the whole thing would have gone faster even though that step would have gone slower for example figuring out what is the actual problem I’m solving what are the what is the pain that the person is feeling here what are the words that they would use to describe it that they that would resonate with them and get them to nod their head and be like yeah I’ve had that and then how would I explain it in a way that’s simple to them like that’s what he was ultimately trying to do he was trying to figure out what’s the problem what are the words that somebody would actually use that would resonate with them or they nod and be like you know amen preach like I I feel that you wow you just you put it in words better than I even could how I was feeling about this situation and then oh you described the solution but instead of describing in terms of like the features and the widgets and the gadgets around it like you tell me kind of like how my life’s gonna be different because I’m using this and this works this different way and it kind of makes sense that it would work that way right because you know let’s use an analogy imagine you ran a lemonade standing blah blah blah and so that’s what he did and I remember just walking out of that being like wow that was like an impressive thing this guy did and it looked so unimpressive he asked me some questions he kept slowing me down didn’t want to jump to an answer then he just sat with a marker alone in a room and wrote for a long time on this whiteboard like paragraphs of stuff and then through that he came out with like you know a b a better understanding about my product than I had to begin with and I think that that like there’s something cool about that process and like yeah when you go make this landing page it’s like that’s the thing you actually want to do because slowed smooth and smooth as fast well did you uh did I show you that I hired a branding agency I saw that yeah you sent me this I think I spent 15 grand on it and they’re based they’re in Hong Kong so like I think there was a like I think normally this would cost 30 Grand in America and I was actually happy with the work and this is normally something I would never do and it took him 30 days and it’s like you just get this deck that like outlines and like I never would have done that I think it was totally worth it this is not something I ever would have done and I think it was totally because whenever you like build [ ] and you make a website you slowly iterate and then like you hire new people and you’re and they like come up with ideas and you’re like no we already tried that or like no that doesn’t work because this page looks like this like it’s I’m like let’s just get it all do it all the right way the first time and that’s something I never in a million years would have done and it was worth it yeah we did that for the milk road too we hired uh this guy Jeremy um who did our initial branding and I never hired a branding agency like that for for a startup that I was doing but I was like all right I told Ben I said we’re not going to do it off the bat like you’re saying you’re doing it up front um I think that’s okay I don’t think that’s necessarily bad but I also don’t think it’s necessary and so usually for a startup you just kind of want to do it when I say off the bat I already had a quarter of a million in Revenue yeah yeah exactly so I had told Ben I said he’s like uh he made a logo like in five minutes on canva and I was like all right I like this I like the name milk Road sounds fun goofy easy to say you see I can get the domain for two thousand dollars let’s do it and he made this logo in like Fiverr or canva or something like that and I was like all right um let’s run with it he’s like you know don’t you think we should uh blah blah blah and I was like all right here’s the deal um it seems like you want to spend more Cycles on it because you think the brand is important and I agree the brand will be important I just don’t think it’s important for us to get our first 10 000 subscribers or even 100 000 subscribers so let’s make a deal if we can get to 100 000 subscribers through our janky thing that will will reward ourselves by investing in the brand because I think ultimately the brand this whole exercise of like having a Cool brand is really for our own Pride more so than it’s gonna improve the like conversion of this right now or like it’s unproven how that’s going to do so let’s let’s reward herself so we got to 100 000 and then we hired this guy and then he took us through these like cycles and you know you know review after review of these like decks and then both were good I have this guy in India who’s like my designer for all my projects and uh to create that Milkman character who I think is actually the best part of the brand he actually made it this guy in India made it in like one day and well I was like wow perfect thank you uh that’s exactly what I wanted uh thank you so much and so we just like ran with that dude I think uh I think the outcome was actually quite good I loved your brand uh no I thought it was good I thought it was a win I told you the story right when I went on vacation to Hawaii and the the uh got Jeremy he lives there he lives in in Hawaii and he’s like oh you’re here like let’s hang out I was like oh yeah great and so he comes to the hotel he walks up Barefoot and I was like uh something happened okay and he’s like um he said what do you mean I was like you’re not wearing shoes dude and he’s like oh I don’t wear shoes I was like you don’t wear shoes and I was like most [ ] branding agency thing I’ve ever heard the most creative is he a white guy respect for taking the I’m a creative to the the the the peak like you thought the bean bags in the office was it you thought that you know having these like is he like a white guy who moved to Hawaii or is he born like I moved away Australian guy I moved to Hawaii when they moved there they were like oh we don’t need shoes on the island like we just live we’re part of the island and so they put their shoes in storage and so he’s like yeah we had to go travel to Australia to go visit our family he’s like I need to go get my shoes out of storage and I was like what a weirdo you don’t need shoes that much that you didn’t even just Chuck it in the garage like just in case like you you put them far away like that’s the equivalent of the guy The Branding agency guy putting his phone on turning it off and leaving it outside dude just just so for the record I’m on board with that I think trees are stupid I walk around barefooted all the time when it gets above if it’s 80 above 85 no shirt no shoes just that’s that’s just the rule I’m always outside shirt like I’m wearing socks right now no man I you got to get the calluses on there and then you then you it’s like you wearing shoes anyway I dig it but I’m happy you’re back we went I went oh I had Ryan holiday on and uh we’ll do a recap about that and then yeah I leave for one day you guys do a podcast about how great Hitler is I was like wow all right basically we did this part on hit on Hitler and I was talking about how sad it was and then our freaking YouTube guy I he like put up this stupid thumbnail and it said like um things or no uh uh things that I learned from things something about like it was about like like you know things you could learn from Hitler on business building and I was like whoa no not a chance and I texted bad I go bed you gotta get rid of this this is that’s not at all what we talked about this is you know I and it had my face on it it had my face next to it and I was like dude that’s not even remotely what we talked about we talked about how horrible he was um and so yeah we talked about Hitler and had Ryan holiday on Justin right when you left yeah so I decided to come back I cut my emergency short to come back oh I got [ ] man I can’t let you totally throw our YouTube guy under the bus because he did contact me he was like hey I think I’m gonna do the Hitler angle I think it’ll get tons of clicks but obviously it’ll be controversial do you think that’s cool and I was like yeah man go for it anything for clicks more YouTube if you’re like and you’re saw it while you’re at it not my face only Samsung can you brighten the image can you break this face up a little bit turn down the color balance yeah can you get damn doing like a heart shape with his hands it was the worst man I saw that picture and I was like Baron I can’t have this man you got to delete it immediately please delete that this is uh the reason I thought it was okay is because in the first 30 seconds of the video you say Hitler’s obviously a bad person but I don’t think it’s wrong to like study his life and learn lessons from it and so I was like why he says he’s a bad person in the first eight seconds of the video I think it’s okay uh you ever heard that phrase if you’re explaining you’re losing yeah if you’re explaining you’re losing that is that that is totally right I was like it did it didn’t work that that was a that was a I understand people like that episode but multiple people were like my favorite episode uh you know I just shared it I don’t know if you saw those tweets there was a bunch of people who really liked that episode yeah and they also like the Ryan holiday one so basically uh you’re welcome you’re welcome for uh for carrying the load for a while I’m gonna take a uh this November I’m thinking about doing a motorcycle trip and I’ll be gone for uh five days so you’re gonna have to see if you can uh uh I got you carry yeah you’re gonna see if you can carry the weight during that time yeah why um you know why uh yeah why Stalin is so misunderstood we could talk about this another time but do you know that YouTube channel Ghost Town living yeah that’s um that abandoned town and they they kind of Vlog about you know as it as they’ve been building it out or whatever so I invested in it and um it’s like me and Ryan Nathan Barry and like three or four other guys and I wrote a I think I gave him 25 Grand so I think I own like less than one percent of it but uh uh I’m gonna I want to ride a motorcycle there and check it out it’s like four hours outside of La I think it’d be fun that’s interesting why do you invest in that well you can ride your motorcycle there anyways right so what what do you think like this is going to become a valuable investment or no it was an emotional thing no it’s it’s it was an emotional thing my justification was it was like me Ryan Brent the guy on there my friend Brendan uh in like three and Nathan Barry and like and then only three other entrepreneurs so it was seven of us and I figure well if I can like somehow like get invited to like a thing there or get to talk to them and I invested 25 Grand I bet I can make that money back just off these relationships or just like a cool story like so that’s kind of how I thought about it and I thought and I asked Nathan well and so I did for that reason and I also I did the whole deal without seeing any documents and just talking to Nathan Nathan Berry wrote me a text he goes just so you know there’s a little bit of room if you want to join this here’s the pros and here’s the cons here’s why I did it and uh he and I go okay cool I’m in then because you just said you’re in I’m in because you’re you know I trust him so that’s it was that simple that’s great yeah I think it’s a good idea um okay cool and I have by the way I have a couple uh Banger topics I’m in a uh like I have a lot of research going on right now and uh I’m excited there’s some that I’m like I’m like they’re almost so good it might need to be its own episode like I want to do one that’s basically breaking down like what’s actually going on with VR like is VR kind of like dead in the wall why is it Loki killing it like yeah that sort of thing and so we’ve been doing a bunch of research on that um share it with me yeah and we’ll do a whole episode on it on Monday and I’ll be the straight man and I’ll ask you questions like I don’t know anything okay sounds good I think it needs basically it’s good as is but I think it could be a lot better I actually want to go talk to a bunch of like the VR app developers to be like yo give me the real deal like what are you like here’s what the data tells me but like what yeah do you agree or disagree so I want to talk to a few other experts which normally I don’t do that normally it’s like either that happened already accidentally spontaneously yeah you’re not doing it it’s a capital J journalism yeah so this time I’m kind of like I don’t know going further for some reason but I I think it’s because I actually want the answer because I want to know if I should be investing more in this space or not and um dude a couple of my investments have taken off like the first of some of the early deals with the fund is now two years old and we now have two or three companies that are like 40x to 80x returns um not liquid yet so you know anything can happen but that’s like a crazy multiple and it’s it’s such a it’s like so in my brain I knew intellectually this is how it’s supposed to go you’re supposed to do this Angel Investing thing you get this basket of companies and then you’re looking for these breakouts that are going to return this huge you know multiple uh 20x 30X 50s 100x thousand X returns and then when you start to see it actually happen you take out the calculator app and you’re like wow this is incredible 100 000 can turn into 10 million just like that a hundred thousand dollars could turn into 50 million if it does one more like leap year um and that’s pretty exciting so so that that’s just been a like I don’t know for some reason that’s been a I don’t know like a second wind in terms of like once things I I guess in general When Things become real things always ratchet up I’ve always felt this way like the first time I took a dividend out of my business I was like oh okay I was I thought I was already like you know all in but like this made it even more real and exciting and I’m watching it up when I thought I was already ratcheted all the way and the same thing’s happening with the start of investing stuff for it now as these startups actually break out it’s like you ratcheted it up even more even though you thought you already were but that that tangible hit of success same thing happened with content creation I thought I was already trying and then oh now we’re getting 100 000 plus per episode okay I’m start doing research I’m start doing more like that I was like I thought I was already doing research but but no now I want to push the envelope further all right well let’s do a whole thing on VR on Monday and we’ll talk about your Investments cool we should actually do a thing where we portfolio yeah and we can balance it we could be like okay I lost this much money in the stock market and we could do a more wholesome like uh a more holistic thing so it’s not just hey here’s some wins it’s like that means I have to log in and look though I don’t even know [ __ ] that nevermind foreign