Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- Introduction and the Ad Arbitrage Strategy
- Sean Frank’s Founder Story: From Agency Employee to Owner
- Scaling Ridge: From 200M and the Agency Merger
- The Men’s Accessory TAM and the Billion Dollar Vision
- Product Expansion and the ‘Bic’ Strategy
- Why LTV is a Myth and Trend Surface Area
- Case Study: HexClad and Respecting the Customer
- Emerging Trends: The Woobles and ‘No Screen Time’
- DTC 3.0: The Services-to-Product Playbook
- Ridge’s Future and the Value of Niche Media