Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en [Music] were there any like failures from a marketing perspective that you had I would say a couple of things to that first you know I again I I was in advertising before so I sort of always had this theory that unless we you know could really get the frequency that it wasn’t worth it so you know we didn’t we never really it’s like went out and bought one billboard because I just thought it like one billboard it just do anything right it’s just wasting money if we’re if we’re just doing one thing and so I think that we’ve always believed like you know buy it by a chunk in an area and you know do do it right or just don’t do it at all and that sort of been our theory too that you know just just not only from a marketing district marketing brand standpoint but also from a distribution standpoint we’ve also just believed like if we can’t actually do well in a store or in a market like we shouldn’t be there right and I think it’s the same sort of philosophy for like don’t be afraid to take your time and which is sort of like you know not what everybody would say like I mean we’ve had so many you know brands that have said no you got to get across the u.s. you got to get into the Kroger you got to get a Publix like Costco fast fast fast and so many of those companies aren’t here anymore because we just spent too fast right so if you don’t have the money to go into those markets and really do it right I mean my best advice would be you know just do the markets they you can be really good at well period