Episode of My First Million with Sam Parr and Shaan Puri.
Topics
- Introduction to Eric Ryan: The King of Re-inventing Boring Categories
- The Eric Ryan Playbook: Cultural Shifts and White Spaces
- Simplification and the ‘Inner Child’ Approach to Design
- Trend Trips and the 24-Hour Design Cycle
- Case Study: Disrupting the Vitamin Aisle with Olly
- Brainstorming: Reinventing Fiber and the ‘SoulCycle of Diners’
- The Failure of Cast Jewelry: A Plane Made of Gold
- Brainstorming: Branded Chicken and Gourmet Packaged Cheese
- Naming Strategy and the Transition from CEO to Coach