Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en i think you could build a easily a hundred thousand plus person list doing this product and then there is a clear like premium offering on the back end but the the core of it is quiz funnel up top daily newsletter and get there and get to a hundred thousand i i would i’m on a throw down the gauntlet for somebody who’s bored and looking for a project that will actually stick they’ll actually get have some legs uh because i know this will have legs i feel like i can rule the world i know i could be what all right everyone uh we’re gonna talk about some good stuff in this episode but before you get to it can you do me a favor uh go to spotify and click the follow button the reason why is lately we’ve been getting way more listeners on spotify and i think it’s because we’re going up the charts but i want to be sure of that and in order to go up the charts i need you to click follow so it’s gonna be like a big experiment i’m gonna reveal the results next time but go to spotify go to my first million and click that blue button that says follow click it for me please i’ll reveal the results soon i think that’s means we’re gonna go up in the chart all right first segment we’re gonna talk about horoscopes specifically there’s a couple of companies that we talk about horoscopes.com astrology.com sanctuaryworld.com that make literally tens of millions of dollars a year talking about the horoscope business it’s pretty wild because something like 50 of uh women in america are interested in that topic which i have no idea we also talk about judge judy and michael buffer i know that sounds weird you may not even know that name michael buffer his guy says let’s get ready to rumble we talk about those two folks and how they make something like 400 million dollars i mean actually break down why they make that money and how you can replicate that and then finally we talk about two little side stories uh about side projects that shawn and i have we actually launched like dozens of products that we’ve never even these are our embarrassing side projects that we haven’t talked about before that we uh reveal while we’re talking about the horoscope thing they range from starting a crystal business which is just weird even saying that and they also to a a fan page that i made for pitbulls it’s kind of odd and then finally i talk about a story about meeting tim ferriss and it actually happened when i was kind of high on drugs one time you’ll you’ll hear about it uh get to it uh it’s in the episode like us on spotify see you at the end of the episode all right what’s going on we were just talking about losing weight sean yeah you look good um how long have you been doing meat only meat only is only four days in but uh i had heard about this joe rogan talked about the carnivore diet and then uh it sounded [ ] ridiculous at the time then you started sending me you know nude selfies and you were like i was like damn sam’s pretty stacked you’re like yeah dude i’m just only eating meat i’m like what yeah yeah i’m only eating meat i was like the second person mentioned it and then my trainer was like he’s like getting shredded for kind of his season or whatever and he’s like i was like so what adjustments do you make he goes i just go to kind of a pretty much a meat-only diet protein only grass-fed ground beef uh grass-fed grass-fed beef some fish that’s pretty much it a little bit of turkey and um so i was like well i don’t know if this is gonna kill me later but i’ll do it for two months so let’s see if i if there’s any noticeable change so we’ll see well yeah i was just saying you look great you look uh you lost how many i mean i don’t know like pounds isn’t the best way to measure it but you probably have lost the equivalent of like 30 pounds of fat maybe 20 pounds of fat uh i don’t know that’d be a lot my weight is the same or higher than it was when i started working out but my uh i do the dexa scan which we talked about which is that business where you go you lay down and it’s like it just shows you kind of like where the fat muscle and bone is in your body sort of like an mr i don’t know it looks like an mri machine but it’s not an mri and uh according to that thing i’ve lost you know like i don’t forget like i do it every three months and so the last three months i went down three or four percent body fat now i’m going down another four or five percent body fat this time so yeah hopefully we’ll lose like 10 of my body fat so the first idea i want to discuss is going to start with a fitness story that’s my segway but before we get into that you’re going to do and so for the listeners uh we’re going to do mini episodes i think you’re going to try the first one right i don’t remember what it’s going to be but you wanted to do a rant on something and we don’t even need to say what it was but we’re gonna try a mini episode i wonder if it’s gonna work it’s gonna be probably five to ten minutes long maybe we’ll see yep today we’re gonna talk about um a horoscope idea which sounds silly but it’s actually gonna be pretty awesome then we’re gonna talk about judge judy michael buffer which is actually gonna be pretty awesome and then finally we’re gonna talk about something that i’ve asked sean to prepare and it’s about how he manages this team of interns to get a lot done i want to get right into it so i want to tell you the story about this guy named ross clark never heard you’ve never heard of ross clark probably that’s okay so he kind of looks like me just a white hair blonde corn fed looking dude from uh i believe south carolina he was a triathlete and he used to do soul cycle and he would go to soul cycle and he loved seeing these women walk out of soul cycle with a glow they had a they had a bunch of cot they were very confident when they left and he thought to himself how do i make people feel like that i want to make people feel confident i want to make these these women feel great about themselves i want them to have a better life and so he thinks what can i do what can i do to make that happen and then it hits him and it’s kind of a weird thing that hit him but he goes the best way that i can do this is i want to create a store or a brand that sells crystals and zodiac necklaces and t-shirts and customized birth charts and geos and smudge sticks these things that make women feel great kind of weird right yes and so that’s what we’re gonna talk about the first idea uh and he says he’s gonna launch the like this brand that creates all these i consider them kind of weird kind of woo-woo and he goes i’m going to create a brand that sells all this stuff but first i’m going to start with horoscopes and that’s the story of sanctuaryworld.co so i guess it’s i think they just call it sanctuary the url of sanctuary world dot co and the reason we’re gonna talk about it is they just raised a seed round of five million dollars is that correct yeah something like that so they raised five million dollars and it’s caused a little bit of controversy because horoscopes are well they’re [ ] they’re [ ] in the sense that there’s not a lot of facts behind them they’re not real um but a lot of people buy into them thinking that they are legitimate in fact something like 40 of women check their horoscope on a regular basis and they they will make decisions based off their horoscope and the reason why i want to bring it up is because a it’s interesting so um by the way what is this link to the soul cycle thing that sounds like who’s this guy ross ross parker is that his name that’s the story bro sounds like [ ] to me ross parker it sounds like he was like oh women believe this [ ] people men believe this [ ] i’m gonna sell this [ ] to them not i was standing outside a soul cycle i saw them glowing and happy and somehow i connected the dots between feeling good after exercise to selling crystals and that doesn’t make any sense to me it’s it’s a [ ] story but you told me what he’s doing he’s totally well i’ll give you that he’s connecting soul cycle he also in the article that i read he mentions headspace he’s just name dropping right this is good he’s trying to associate at one point he called it the uber for zodiac signs so yeah basically he’s saying if i say three or four legitimate company names alongside mine i too will get the halo effect of being bucketed in with those guys all right i’m like meditation i’m like religion i’m like fitness yeah so that’s what he did uh i mean calm calm.com calls themselves the nike of spiritual fitness so hey look we’re like i i hate the game right all right i’m not gonna hate the player um so let me explain to you why this is uh interesting so josh wolf a guy that uh i like you like he tweeted this is [ ] whoever funds this idea is a crook um and i actually don’t entirely agree with him i understand where he’s coming from though and now i want to give you some background about this app the industry and where the opportunities are so the way this app works is when i read his tweet he goes this is this is josh wolfe on twitter he’s a well-known vc he says seriously shame on anyone for funding or encouraging this [ ] no doubt there is demand but this isn’t peddling entertainment it’s encouraging slippery slope snake oil flap doodle we ought to desire informed educated rational and not naive gullible superstitious society and then he screenshotted all the investors who participated in the round i’m here for that shots fired although i disagree with what he said go on yes and so the way this app works i downloaded it it’s actually beautifully designed and it sucked me in hardcore and you sign up you see like a sp dude i see the glow so i should have known it got me and you sign up you say what you know you click your jeff i’m a gemini i don’t know what the other 12 signs are but you select your birthday and it says today is your daily reading for your horoscope uh it tells you like it’s i got these like text messaging vibes so it feels like it’s texting me this one or two sentence description of what i should expect and then it says by the way we want to tell you more in a few hours can you please turn notifications on so we can tell you more in a few hours about what’s going to happen to you and they use this language that speaks exactly to me and then they say also we have a little bit more that we can tell you if you sign up here and then the way the app works is you can have this premium subscription where you get more info about you or you can stay for free where you get daily updates or now this is where it gets interesting you could pay a little bit more money and you could talk to a live what do they call themselves a mystic yeah a reader um you could talk to a reader and she’ll tell you all about you so so basically we’ve talked about miss cleo and how she made like a billion dollars you get to talk to a miss cleo on the phone or via text and they’re going to tell you all about what you can expect for the coming year the coming day yada yada yada now that in itself is not entirely interesting i mean it is pretty interesting but what’s what’s really interesting is how big this is so as two 30 something year old men we probably don’t know too much about this but it’s way bigger than i ever thought and the reason why i started diving deep into this is i started reading articles about the horoscope industry in a lot of like typical uh liberal high educated blogs that were written by women and i would have thought oh these women are gonna [ ] on it they’re gonna say this is a scam and you know what all the articles were very positive right even in tech crunch it was this woman named sarah perez wrote about it and she goes yeah horoscopes aren’t really harmful it’s just fun meaningless entertainment whereas this guy josh completely [ ] on it and the reason why these women perhaps were okay with it is something 50 percent of women check the horoscope on a on a monthly basis 37 said they check daily um i always get into these awkward situations my sister-in-law uh is a big believer in like the zodiac thing so you know a situation will be happening between her kids or we’ll be talking and she’s like oh such a tourist you know you’re such a tourist or like well that’s because well that’s because uh you know they’re gemini and gemini are this way and i’m always like you know i don’t know how to respond to this because i’m yeah yeah but like that’s totally fake but yeah yeah that’s super fake and true yeah okay good go on like i don’t know what to say in response to that like i can’t validate it or agree because i don’t agree cuz who cares i don’t i don’t care if she believes uh it puts me i always say to them i say look if i was if i came on one second later at 1201 you’re telling me that i’m gonna react differently about this or that just because of that one nanosecond or i always say well what if i’m born in australia where the hemisphere is different and the seasons are different and the moon’s different but it’s the same by the way in india they have this they have in india’s like this times ten so if you think miss cleo was big and miss cleo was big miss cleo i think generated over a billion dollars in sales if you’re if you watch tv in the 90s you know who miss cleo is if you don’t you know um but uh in india they have this uh still on tv all the time there’s these gurus these mystics and in every village even like the poorest villages in fact especially in the poorest villages because i think that’s where superstition and religion is is stronger than anywhere else um you take your when your kid is born you take your kid to a uh kind of like your local stargazer mystic guy and he’s basically he writes this giant thing on an act like on a scroll he gives you a scroll and the scroll basically says um don’t let him eat yellow lentils uh it’s just like all this like hyper like he shall not be married in the months of may june or august and so people literally i know that are like you know educated doctors lawyers bankers they’ll be like engaged oh my god when’s the wedding this summer they’re like nah we can’t do summer i was like why because my parents had this reading done when i was two months old and it told them that i shall not be married in these months of the year and so this is not just like an american thing it’s a worldwide thing under many many different names um this is this is worldwide superstitions it’s wild and well i’m going to tell you a little bit about the industry and some other people succeeding in the space but i think i couldn’t find too much on these folks revenue numbers because they’re they’re relatively new so the way that the the company started was this young guy or he’s i mean he’s 39 he’s ross clark or whoever i said his name was he he he was he went through lauren michaels the guy who started or runs snl he went through apparently he has a like a digital incubator i guess the nbc or someone sponsors it’s weird it’s weird and he went through it and now he recently raised five million dollars including i guess he raised money from nbc and lorne michaels somehow has a stake he raised money from advanced capital which advanced owns um loads and loads of magazines he raised money from uh graycroft which is a media investor so he’s raised money from all these media people so this is like a traditional media company and or uh uh traditional media people like this type of stuff and the reason why they like this is horoscope business has been a large business for years and years and years i mean i’ve already just told you the numbers this is not niche i mean we’re talking like a third of americans are into this [ ] um so astrology.com have you heard of astrology.com of course so they do low eight figures in revenue and the way that they make money is they have they do a lot of programmatic advertising so they do low-cost advertising like environment boolean operating they get you to come to their website and make a little bit of money off advertising uh they have ads on their website so it’s an ad arbitrage play and then they also sell subscriptions so you do like a click this button and you’re gonna get a little bit of an extra reading they make uh tens of millions load tens of millions doing that and it’s been like that for like 30 years astrology.com horoscope.com horoscope.com is another competitor they do about 20 or they get about 20 million people coming to their website a month so it’s quite large these guys have been around since like 1995 1999. so they’ve been around forever just making 10 million plus in revenue and kind of a pretty fascinating business my opinion about 15 million visitors a month to their website which is a lot that’s a lot and i bet you a lot of that is direct or search which is really good um yeah so which way do you want to go with this so i i think we can do a couple things one is uh there’s the controversy you know vinod khosla josh wolf they came out saying oh how how evil for funding this and for doing this there’s so there’s agree or disagree there well we could actually address that right away which is they’re i totally disagree and they’re [ ] they’re wrong like let’s like say like why would you ever invest in a nicotine business or an alcohol business like dude there’s there’s a place for all types of [ ] or a burger chain or netflix or whatever right like you can you can believe that uh there are sort of negative consequences for society and humanity for facebook as well right i think in this case their their sort of view is very tainted and here’s the here’s the easy example if somebody was doing a religion app they would be they would never say anything about this but because the religion is the stars instead of the gods um now it’s snake oil now it’s [ ] now it’s you know peddling uh you know fake science what is religion what is the difference of religion right it is a belief in something that is supernatural that is invisible that cannot be proved by science it is blind faith in something and that faith gives people comfort entertainment community you know like many like positive benefits and so if you’re gonna say this about uh you better also say it about religion otherwise i i view you sort of as a hypocrite there yeah we’re on the same page there and also like dude i like many people they have a shitty live they go to work they get home at 5 p.m and they just want to [ ] veg out if if a little horoscope gives them a little bit of hope who cares uh you know we i need all the help i can get and i’m sure a lot of people do too so i don’t care so i will i i’ll say it’s [ ] just like i think a lot of religion is sorry if you’re religious but i respect that if you like it but i think it’s [ ] too but it’s okay me too um okay so then the second piece is uh that i’ll just say on that is [ ] annoying the virtue signaling by vcs nobody like this the grandstanding that people do is so annoying to me and i recently we’ll talk about this more in a month uh a weird teaser i know but we’ll we’ll go i’m gonna go in depth about a topic in a month about a fight i had on twitter uh a good old twitter ruckus and but one of the things that came out of it was the just absolute hypocritical uh nature of people and and virtue signaling this is almost more annoying to me than uh like cancer culture is virtu virtue signaling culture where uh people take any chance they get to say how they’re greater than others uh because you know they sort of just go try to take the moral high ground at any cost and uh i find it to be so annoying and such a like weak move of people to do that so if you’re an investor to go and say i’m a good guy i would never fund something like this um that is such an annoying move to me uh personally what do you think of that so i completely agree with you i mean like i think that we have to remember that there’s some mom like my mother in missouri who’s having a hard day she needs to get off somehow like that sounded weird but you know what i mean she needs to like find her a little bit of happiness somewhere i don’t care if she wants a soap opera or reads about horoscopes who cares not everything needs to save the world it just needs to be a little bit of fun and entertainment and not everyone needs to agree with you okay you don’t want to fund it no problem you don’t have to fund it but to like call out and demonize the people that do fund it let them do what they want uh like i find it weird that the people who are uh trying to be so like righteous they lose the one like kind of like one of the more fundamental things which is open-mindedness uh that maybe other people have different beliefs than you and will act in different ways in accordance of their beliefs and uh and that they should not be judged or demonized for it so anyways i think that’s kind of annoying but okay so for all the people who like let’s talk about the opportunities and why this works you want to talk about that yes i have a couple okay i’ll go first the first is myers-briggs and other personality tests you can do this exact same thing with that by the way the reason i bring this as the most interesting subject to anybody is themselves themselves exactly and so that’s the that’s the umbrella we’re not talking about selling pseudoscience yeah that’s actually like a technique why does this work is because the most interesting topic to me is me and the most interesting topic to you is you and so because of that if you if you accept that that is true which by the way it is once you understand that that is true it opens up a set of business possibilities that you can go through and work through and try to figure out uh so okay go on so the goal is to find so the reason why i went to this app why it was so interesting i bet so for most apps the free to paid conversion ratio is probably one percent maybe you think that’s about right you can get higher you can get to like three four percent okay with this app i bet you it’s as high as ten percent if you if they told me ten i wouldn’t be surprised i’d be impressed i’m not surprised i would be impressed and not surprised exactly and at ten percent uh free to paid conversion rate is stupid that is so good the reason why is good is you could spend a lot of money to advertise now the churn might be high but that’s a situation we could address after we’re already big and popular there but so the reason why they’re they’re let’s just assume that that is true let’s say it’s six percent um the reason why it’s six percent is that it’s so personal and the we the reason this business works is that it is personal so what you need to do is go out and find personal stuff so that’s the reason why myers any type of personality test because i could say oh so you’ve just told me these 10 things about you that means that you’re probably disorganized right let me tell you all about being disorganized and what that means personality tests are great it’s actually the same in a way the same thing as a horoscope and what you can do is you could do it you could really just do a daily email if you wanted to sound really simple by the way all those people who are like um horoscopes huh like yeah that’s for dumb trump voters to believe in and then they’ll also be putting on their twitter bio like i’m an entj right they’ll go put their like [ ] personality quiz results into their bio and i know there’s slightly more science that you know that that says that that’s a real thing but uh i don’t know this is all yeah exactly this is all hand wavy [ ] as far as i’m concerned yeah and and guess what i’m in favor of it all right um i take these tests oh i enjoy them so i think that you can do a daily email for this um i also think that paid content paid subscriptions for these types of things works really well and what this app is doing that i particularly love that i think could work for so many different things is you get a top of funnel thing where you give these tests and then you do a come and talk to a person and you will charge 50 per person or per hour or whatever it is and as a middle person you take a cut i think that is brilliant by the way i was talking to um there was a company we talked about on here it’s called i feel like it’s called intro was it called intro it was basically like you can book a call with like justin bieber’s stylist or like um oh yeah yeah yeah yeah yeah yeah it was called intro camera call no it was called something else but you oh maybe you’re right so anyways dot com right uh founder’s legit sold his last company he starts this thing he’s like oh it’s great because i’m remodeling my kitchen wouldn’t it be great to be able to do a 30 minute call with the person who remodels kitchens on httv and so they got all these stars on and it’s all good guess what vertical is the number one vertical for them astrology readings they found all these instagrammers you can go on instagram you could find all these people who have like cult instagram followings they have like 50 000 150 000 followers and they just post a daily sort of like you know reading and the people will pay to book time to get a personal reading from them it’s taking off now he doesn’t publicize that if you go to the website it still looks like it’s about style home renovations and everything yeah and that isn’t fitness but nutrition makeup fitness nutrition makeup all these things that you know smart people will nod their head and say that sounds good that sounds healthy uh then it’s like what do people really want where’s the where’s the highest demand it was in the tell me about me through a reading either a psychic reading astrology reading whatever it is um okay i want to go back to something you said very quickly but i think is super legit and this is we need a sound effect for whenever me and you have such total conviction it’s like in um if you watch like uh i don’t know america’s got talent or something like that or or the extra buzzer the golden button the golden buzzer where they’re just like we don’t need to vote i’m gonna push this button right now and you’re you automatically advance so i’m pushing the golden button right now for anybody who wants to take this idea of um creating this this funnel so to do this you need you need to know nothing about code but you do need to be kind of like internet savvy and kind of clever here’s what you do you and you should probably go and read like ryan hoover’s book hooked near iowa or yeah ryan who was like the editor whatever sorry near or go and read um influence by robert exactly somebody who who gets into this stuff and is nonjudgmental they’re not gonna do this forever but here’s the experiment the experiment is you create a quiz that’s the top of the funnel that basically says find out your personality find out your ex find out your myers-briggs find out whatever it is your horoscope whatever and uh you create a quiz at the top and then to get your results you put in your email we email you the results and then we send you a daily newsletter that’s personalized to you right because you are a um because you were born on this day of this year i’m gonna give you your daily horoscope i’m gonna give you your daily reading and so that’s the whole product right now uh i think if we do this i i will put put money in i bet sam would put money in too you put a little money behind the paid acquisition here and um and there’s inherent virality because people will share their their quiz results they will share their readings especially when it says like see if you’re compatible with your brother your girlfriend your mother whoever right you’ll get somebody to share the quiz with somebody else so i think you could build a easily 100 000 plus person list doing this product and then there is a clear like premium offering on the back end because i know this would have legs and i don’t know how big a legs or but i do i would say with a high degree of certainty if you work on this full time for three years you have a five million dollar a year in revenue or even simpler right like a lot of people who who i when i surveyed my audience one of the biggest things was dude i’d love to just have a side hustle that i could do a few hours a day that would bring in a few thousand dollars a month this will do that so if you want to do this dm me email me email email us find out find a way to contact us because i want somebody legit to actually try this let me tell you uh about some experiments i’ve done in this area i don’t even know if you know about these things so i don’t know when it was not too long ago within the last couple years i was quite bored um i had sold my company and i basically said you know last episode you asked like do you want to build something that lasts for like 30 40 years like like a long-lasting company i’m like yeah sometimes i dream about that and then sometimes i dream about what’s something i could do this weekend that would be fun and like i could throw away next weekend if i wanted to like a low commitment fling of a business just a fun scheme right a hookup and so i wanted i wanted a business hookup and yeah one night stand and i created thr i created three ideas that i thought would work the first was a iq test i always wanted to know my iq i don’t know my iq i’d like to think i’m smart i think i’m above average smart guess what everybody thinks they’re above average smart and so i thought why isn’t there like an easier way to do an iq test why if there was an ad on facebook that was like a puzzle and it’s like solve this puzzle and this is like the start of an iq test um i would go through that i would take the iq test for 20 minutes and then i would want to get my results i’d give you my email and i might even pay for like the full results of this thing so i thought that was kind of interesting doing iq tests and kind of like recreating mensa uh as a sort of like online funnel again no physical product needed no shipping no logistics no supply chain but a pure play sort of digital info product second one have you read the book the uh five love languages or five languages of love obviously okay yeah you’re married so at some point you were given this book i’ve been hey [ ] uh read this yes and so that’s one that that’s a pretty successful franchise so if you go look at my facebook page right now my facebook profile you’ll see oh why is shawn the admin of a page called the love doctor well let me tell you why because i wanted to take the five love languages test put it online send people through that flow where they answer a bunch of questions and then say would you like to know what your love language is get put your email in and then i’ll send you your results and then i say well wait we need to see who you’re compatible with do your love languages match and do they know yours send this to your partner and um boom and then by the way like here buy the ebook buy the pdf that will tell you what to do given your love language because there’s only like five so i can just make five pdfs and sell them so these are these little business experiment links and i have one last one that i did because as you can tell these types of businesses appeal to me i like simple lightweight stuff that people uh that has a lot of demand that silicon valley likes to pooh-pooh and say that they’re they’re better than that uh i find this as an opportunity so the last one is crystals uh you said something oh my gosh yes i did so this guy what he wants to do is he wants to sell crystals i don’t like i i don’t and i don’t say oh my gosh and like i think it’s wrong to say sell because um i think it’s like anything that like you know tony robbins is he [ ] yeah but i read it sometimes it makes you feel like helpful so so who cares but i think crystals are nonsense yes exactly so so is a placebo a bad thing right if this thing has no measurable effects but i believe it to have a positive effect and it helps me feel better uh then has it not achieved its purpose of helping me feel better right so um so i looked at these three ideas and i had to pick one because i didn’t have too much time right i had a weekend hookup to go to so i said should i do the iq one should i do this love doctor one the five languages love or should i do this crystal thing as i looked at the crystal thing i saw i saw a bunch of interesting things which is there’s a lot of female kind of like influencers so adele carries a rose quartz crystal with her and uses it before ever before she goes on stage for every performance uh gwyneth paltrow from you know with goop she’s all about you know these uh all about crystals um you know just go through the list of who’s who so the kardashians after kim kardashian got mugged or robbed and she was feeling like very unsafe she uh like she credits crystals to being one of the things that helped her center herself calm herself and feel better about herself and be able to go back in the world feel safe again so i found that wow a lot of these sort of like female celebrities and idols have pictures and quotes with these i thought oh that’d be pretty useful to help sell this thing and then i found that i could source crystals uh very easily right the crystals are not that expensive and so i created a uh e-commerce store for crystals and i tried it for a couple weekends and i spent you know five ten grand of booting this thing up and i broke even and i even made a little bit of profit and in the end i sort of like got bored of the you know i got bored of the hook up and i was ready to move on with my yeah but i kind of validated that this idea could kind of work and there was it wasn’t like gangbusters like look if they started printing money i wouldn’t have given it up um no but it could have been i mean you only did it for a few weeks right like which is most things you have to stay at it for a bit to actually get it to work that’s brilliant i like hearing these stories and i as i was thinking i made fun of crystals but i actually had something similar so there’s this guy named ryan holiday you know ryan holliday the author of trust me i’m lying is that it yeah i might have it yeah the enemy i think is one of his right i have some of them up here and he’s got many books and his famous thing is stoicism so he talks a lot about stoicism which basically just means how to be uh how to deal with the adversity how to be a tough guy obviously horoscope’s mostly women this is probably mostly men and i read one of one of his books i thought it was nice it made me feel better about myself and i went to daleystoke.com and i bought a 30 coin that says some greek thing on there that’s i don’t even know what it says but it translates into like you live and then you’re gonna die so like live well or something like that it’s just and i would carry it i always like that dude who gets the uh the tattoo of an asian asian character on his arm and doesn’t know what it means yeah i i don’t but it doesn’t matter like it means something to you yeah like it’s uh got a like stoic on there they’re supposed to be tough and i would carry it around me and i paid 30 bucks for it i think it costs a dollar for him to make i think make it a few million dollars so that [ ] works uh i dig it and by the way my my one night stand recently uh about a couple years ago as well our friend ramon was killing it on dog stuff i’m like oh my gosh that that looks so fun and so he would create all these facebook pages about uh dedicated to a specific dog breed and i go well that sucks fun i just want to tinker i’m going to try it i created this one page called bully boo so the word bully and then space the word boo b-o-o i just made that word up bully is a like a bully breeds they’re like pit bulls uh whatever yada yada and i just went and got viral videos from reddit and i posted it on bully boo dude i got like 10 000 followers on facebook like in a matter of like five days yeah so that [ ] works um so anyway by the way i also have a pet one i heard this guy was making a bunch of money when he uh by printing your pet’s photo on socks as a gift and uh i was like great weekend hookup tried it spun up the whole thing uh had a guy my friend eric who has this cool sock company called tribe he was like i’ll print the socks for you you here’s a link here’s what here’s here’s an easy way to set it up tried it uh my results weren’t great but uh same sort of thing where i was like i really enjoy these mini experiments and here’s the thing like when i share these i think part of it is interesting of just hearing these little like random things most people listen to this i don’t think do that i think we’re somewhat unique in that we have done many of these right like i didn’t even know you did this bully boo thing you didn’t know i’ve done these three things there’s actually like 10 more that i’ve done that you’ve done that we talked about so a lot of which are so embarrassing these are the ones we’re talking about imagine the ones we don’t talk about so um so i think one of the like meta takeaways is um like just experiment more and be willing to spin something up quickly and then throw it away when you when you’re done with it and uh like don’t try to like marry every everything you know it’s okay to date it’s okay to have a hookup or a fling or a one-night stand with a business and um i think that it’s a lot of where skill is built so in doing that um i used to tell kind of one of one of my interns who was working with me on the crystal thing he was like dude i don’t know if this crystal thing’s gonna work but i’m just i’m amazed that in 48 hours we went from you were just bullshitting about the idea to our first sale and that’s just kind of amazing he called it a flash brand he’s like i love that we just created this whole brand it looks real it’s got a name we like named it after my sister’s kid um you know like we we we created a logo we got this like this shopify store spun up and in doing so we learned all these like mechanics of like how do you how like how do you get better at writing copy how do you get rid of naming things how do you get better at making a logo how do you use these tools like shopify and clavio and all these different tools that you need the piping to sell to sell stuff and i think that there’s a lot of even if you think the ideas we’re talking about are dumb it’s not dumb to like use these as an excuse to go learn about facebook ads or to learn about building a facebook page quickly because that might come in handy again three days later or three years later when you’re trying to do the next thing and of course that’s not really what you’re the most important thing you’re learning what you’re learning is the confidence to just go through the motion and get [ ] done in the same way that like it’s a lot easier to get skinny when you know how to bench press properly or you feel comfortable squatting and you’re like oh yeah i just do this this this and i eat less and boom i’m confident i can i just follow the i guess can i tell you a mini story on this real quick and then we’ll move on um so i invested in that company maven uh which is started by our mutual friend uh guggen biani he started udemy and now he’s got it which is a three billion dollar edtech company and now he’s got a new edtech company uh for teaching online and i invested in the company in order to get in it was such a competitive deal in order to get in he’s like look you guys have a good audience like um you have a big twitter following you gotta you gotta do a course if you if you agree to do a course be one of the teachers so be a user then i’ll let you in the round and i was like done because i wanted to invest and so then he’s been hitting me up like dude do the where’s your course come on man make your course and so i was like all right [ ] and so then i and i was overthinking it and the lesson here is not it’s really has nothing to do with my course um or i guess i’ll tell the end of the story and then i’ll tell you what how i almost [ ] up so the end of the story is yesterday i took about 20 minutes i wrote a three tweet tweet storm about how writing has helped me and uh i said you know in school i was a shitty writer uh in school they want you to write long essays like they have like a minimum word count you have to hit literally and you know you study shakespeare and you think that’s what good writing is or you read the odyssey um but then you know in the real world it’s the exact opposite you know you’re paid to be concise not have a lot of words right you’re not trying to write like really epic complex things you need to be simple and crisp and communicate well and i said i’ve gotten good at that so i sucked at school writing but i’ve gotten pretty good at real world writing through trial and error and studying some of the best people yourself included our friend neville i bought his course i took that whole thing i got better at copywriting uh but i said in general there’s this whole like like how much value can be unlocked if you’re good at writing emails tweets blog posts company memos investor letters like all those things can generate a lot of value it’s made me millions of dollars uh i think it can do that for other people too if you get better at writing so anyways i tweeted that out and i said i want a package you know i’ve probably studied this stuff for like a thousand hours in my life i want to distill it down into something you can learn in 10 days if you’re interested in that it’ll cost 400 bucks um here’s a link put it into a shitty google form where you put in your name and email and you tell me why you want to take this course so i’ve tweeted it out um guess how many responses i got 300. so i got a thousand responses already of people who are who gave me all their info that said i’d like to sign up to be in the first batch i thought so the way that maven works is they encourage you to do this to test demand to see if you have 100 people if you get 100 people they say all right there’s enough demand you should go like kind of figure out why they want to do this and then then launch your actual course a thousand blew me away off of you know one tweet basically um let alone email list or anything else so i thought oh that’s interesting wow like let’s say that let’s let’s say that this is a thousand people the course cost four hundred dollars not all of them will convert but like two hundred maybe this uh but this was a hundred he said about thirty to forty percent of people will end up converting of but uh that’s if once you qualify the list a little bit so but even this was just one tweet so let’s assume i also email it out or i tweet again about it i think i could probably triple the size of the interest list because this was just whoever was on twitter in that moment that saw it so i could probably triple the size of this list and then let’s say 30 of them convert 25 of them convert okay so let’s say the net net is 120 000 i could easily make six figures i think 100 000 on the low end four hundred thousand five hundred thousand on the high end of this course okay so sweet but um what’s the lesson here the lesson here is actually that i didn’t i was not gonna send this tweet uh i was telling like governor’s like all right you know you need to like test your test of demand for this course and i was like great uh so here’s my plan i’m gonna first i’m gonna like work on the content of the course i’m gonna like make sure it’s good uh and then actually i wanna like show people i’m good at this so i’m gonna do 10 examples i’m going to do 10 emails showing me like taking something that was kind of bad writing and turning it making it better so that’ll like get people interested and then i’ll do it i’ll mention it on the podcast and then i’ll do this other thing and he’s like dude you don’t need to do all that like trust me just say hey i’m thinking about doing this uh you know here’s why i think it would be good for you if you’re interested sign up and i was like yeah [ ] you’re right i’m doing that thing and that thing is what most people do which is you’re afraid to fail so you overthink what you need to do to make it successful and abreu you’re listening to this you’re about to go to your own startup don’t make this mistake that i was about to make that i’ve made many times in the past that most people make every time they go do a new venture is that they are afraid to fail therefore they um you know they they overestimate what they need to do to get started i need to incorporate i need to come up with a good name i need to buy the domain i need to like build it to make sure i you know i want to have a high quality product i don’t want to go out with a bad product and disappoint people uh or you know i need to like create a whole website before i do this thing nope shitty tweet shitty google form 1000 responses right like you can get results with a much shittier sort of go-to-market and so you know the classic quote here is if you’re not embarrassed by your by your first you you by your first version of your product you waited too long to launch and so anyways i relearned was don’t overthink it i i almost overthought it do you know what you’re gonna teach are you gonna figure that out uh yeah i have a good idea actually i i think this would be cool so uh tell me what you think of this i haven’t told anybody this yet so i think the way to get good at writing is to write obviously sorry it’s the way to get good at anything is to do it um and so i’m like all right but i can’t just tell you to go do it if if it was that easy you would have already done it um so i thought okay what about this what if every day i gave you a prompt so like let’s say let’s say the we want to get better writing uh writing for the real world right so let’s let’s say it’s a cold email like the way you cold emailed people to come be speakers at hustle con great so i say we’re gonna write a cold email to somebody who you want to come speak at your event um i’m not gonna tell you how to do it first try it take put 15 minutes on the clock and just try it write a shitty version um so they try it then i’m going to give them a like a kind of a learning so it’s like do learn and then do so then i tell you how i would do it and with four examples like here’s here’s one way of doing it there’s another way doing there’s another way of doing it here’s the common principles i’m using in all these all right you learned that good now do it again and you submit that one and i’ll give feedback on all the submissions that people give and being like hey this is actually awesome or hey this is much better than your first attempt look in 30 minutes you just went from like really shitty to pretty good and here’s how you can go from pretty good to like amazing if you made this one tweak additional so i want people to get uh daily reps at writing one of those things so it might be a headline right here’s the story write the headline okay cool that’s a that was a bad headline here’s here’s what goes into a great headline you better launch it again you better launch fast someone a listener is going to go and do this of course they don’t have 150 000 followers yeah if you want to do this help me do it i think it’s just this should exist i think this would be a cool way for people to get better by actually doing something and doing it in like a controlled sandbox so not just saying open it i don’t know go write a bunch of [ ] it’s like very specific write this here’s examples of what what what good looks like and then boom boom now that you know the now that you’ve learned the principle go apply it so anyways that’s what i’m going to try to teach do you want to talk about michael buffer yes what do you so on our doc sean’s got michael buffer and judge judy personal monopoly written down there i’m very curious what that even means so this started with just curiosity i was watching the um canelo alvarez boxing match that happened last weekend fun match guy when he [ ] broke this guy’s face he’s like close together broke his book his face in three places and then the guy quit between rounds so anyways boxing is this funny thing where like the match itself only lasts for you know some number of minutes but they need to charge you all this money for a pay-per-view so there’s all this like pomp and circumstances all this parade around it they walk out with music and their kind of entourage and their outfit and then the next person walks out and then there’s the introduction and in the introduction there’s always this guy you’ve probably seen him it’s this white guy who basically is like got a great voice and in boxing he says um like you know ladies and gentlemen let’s get ready to rumble right that’s like the signature thing uh like he you kind of get wired over the years of following the sport that like yes this is the main event this is the big one and by the way do you know who that guy’s brother is bruce buffer right so bruce is in the ufc and he says i’ll let you do it he goes it’s time it’s time and by the way they didn’t know that they were brothers until they were like both in their 50s exactly crazy story so so i so i i was just watching this and i was like how much does michael buffer get paid right so i do the search michael buffer salary guess do you know how much you might know it sounds like you know some things no i i don’t know but 10 million a year so michael buffer has made 400 million dollars uh in his career doing what he’s doing he’s made most of that off of the the fact that he has created a personal monopoly he is synonymous with a big boxing match and his phrase let’s get ready to rumble is a trademarked phrase now how is it a trademark and he’s trademarked and he licenses it out to video games to um you know like movies and shows and stuff like that and actually if you go watch uh like the back catalog of ufc fights they cut out bruce buffer’s it’s time part because they don’t want to pan the royalty on its time how well first of all i knew he was wealthy because he looks like he’s got a lot of work done on his face so like he’s got that like wayne newton look where like sigmund freud where i’m like oh that’s that las vegas rich look and uh the second how on earth does the boxing federation or whatever it’s called allow him to own it along with bruce buffalo so the way this happens so the way it happened was michael buffer is the is the the announcer guy right and at first he’s not making much and boxing is kind of nascent and he’s he grew with the sport right so tyson got popular and holyfield and all these big names you know you just keep seeing this one guy for like 30 years so he ended up building his own brand you know along the way so nowadays he gets paid about um or sorry i don’t know exactly what michael buffer gets paid per event but he he got to the point where it’s let’s say 1984 and he’s saying let’s get ready to rumble and uh bruce buffer uh who doesn’t know that they are siblings he is half uh they’re half sibling so he’s watching um what is it he’s watching the event or something like that and he sees that this guy’s last name is buffer and he goes oh that’s cool i’ve never met another buffer he doesn’t think they’re brothers he just thinks this guy’s last name is also buffer that’s cool i’ve never met another buffer he goes on the yellow pages and he looks and there’s no other buffers so he’s like dude this is crazy this guy’s last name is buffer and he’s driving with his dad or something like that and he asks his dad he’s like yeah this guy’s uh oh no he finds out he so he looks into michael buffer he finds out he was um he grew up in a town like i don’t know half a mile away from bruce he’s like dude dad how crazy is this this guy you know that guy on the boxing thing michael buffer he last name buffer and he grew up uh you know half a mile half a mile away from us and the dad while driving just yeah i think that’s your brother he’s like what he’s like yeah you know you didn’t know this but before you and your mom you know they’ve been married for 50 years before you and your mom got together uh you know i had another i had a son i don’t know if it’s him but maybe that’s your brother and so they go and they find out that they are actually half brothers they share a dad so bruce then goes to michael and he says michael you’re doing great um but you have no like business manager i’ll be your manager and he’s like okay what does that mean he goes dude you need to trademark this phrase this is your catchphrase so he applies for the trademark he gets it and then he basically says uh takes that trademark and he starts licensing it out merchandise you know hats shirts video games everything so he starts building this guy’s brand and then later michael gets bruce into the comment the announcing game and bruce becomes the announcer for the ufc so a different sport and bruce is making like on any given event if you go watch a ufc event he’s making 50 to 100 grand for that night’s work which is basically before every fight he just announces you know in this corner we have this guy right now he makes hundred grand for big fights and fifty grandish and this you’re like we got a caveat this is like you know when you google someone’s net worth like i don’t know if this is actually his number this is like the this is the it’s in a bunch of articles but maybe they’re all referencing the same shitty source i don’t know right and he does probably three a month yeah so you’re looking at about three and a half four million dollars a year and it says that you know his net worth net worth is sort of in the tens of millions uh whereas michael buffer is in the hundreds of millions uh and so this sort of came to this concept of creating a personal monopoly so how do you build yourself to the point where you are unreplaceable um where and this is like um ryan seacrest with american idol right when american idol first started there’s two dudes and at this point ryan seacrest actually go ahead well i was just gonna say ryan seacrest is now you know sort of synonymous with american idol uh it’s like chris harrison with the bachelor it’s jeff probst with survivor and you know these are these are hosts that on the surface it’s like oh he just comes out here says a few lines anybody could do that no it doesn’t take any time no no the fans grow attached to this person and that becomes part of the brand of the event um and the consistency of seeing those same faces the same recurring cast members saying the same catch phrases is part of what makes it popular so judge jude and at this point ryan seacrest has ryan seacrest productions which is a production company which frankly i’ve always been wondering like what does a production company actually mean like that that’s one of those hollywood terms that i’m sure it doesn’t confuse me i don’t get it but it does something like north of 100 million in revenue well he produced the kardashians show keeping up with the kardashians he was the creator and producer of that show i think so uh it was his idea so he parlayed that into something i don’t i don’t exactly like i said i don’t entirely understand that there’s this company on the road because at the beginning of american idol there was two hosts and one guy after season one was like oh this is a hit i want more money and at that time he didn’t have a personal monopoly yet he was replaceable because the show was so new and so they said no thanks we’ll keep ryan ryan you could just be the lead guy now and ryan seacrest did it for like 15 years and then by the end of it was sort of making i don’t know 10 15 million bucks a season doing it because he waited until he became entrenched in the franchise as like the face and he became a valuable character like simon cowell and the other guys so judge judy is probably the greatest example of this so the highest paid person on tv was judge judy for a number of years she was making 47 million dollars a year for i don’t know 50 i think days of filming so she was making about 900 a day uh filming the show for judge judy which is she was a judge before that making 113 000 a year and so from the commodity the skill of the job of being a judge to building your personal monopoly as the show is called judge judy she was able to turn 113 000 a year of of uh pricing power into 47 million dollars a year and then you know cbs bought the back catalog of judge judy for 100 million dollars so she’s still making royalties without working anymore so i just find this to be tremendously interesting it’s something that was counterintuitive to me seems to me like all these people are replaceable but clearly the economics of hollywood show that they’re not and um and so i just found this to be very interesting i also like the story of you know the long lost brothers one brother finds the other becomes his manager convinces him to trademark it and that trademark is you know that building that personal monopoly of ip is what helped him build a multi hundred million dollar franchise so i thought that was amazing so i would let’s go down the strap hole i don’t think we’re gonna get to the intern thing but maybe we will um let’s put on the shred hole because i know a few people that have these personal brands maybe some people think that i have that but i i actually don’t have it because i’m not nearly careful enough but you’re you seem quite careful enough uh about your brand that you might uh you you have this but who comes down i know tim tim ferriss i know tim ferriss i know jack butcher jack butcher is a great friend of mine um he created this huge following off of visualize value great name all he does is he makes one picture that describes a thousand words so basically you have this complicated topic he makes one graphic a day and it explains exactly how it works you would think that’s silly he’s crushed it he probably makes two to three million dollars a year uh selling a course on that topic the second one tim ferriss and the reason why i can’t do this is because these guys are so protective and particular about their brand tim ferriss i’m gonna tell i’m gonna tell tim ferris story that i i don’t want to turn this into clips i don’t want this to get popular but i’m going to tell a story so tim ferriss years ago came to my office when it was when he had justin i i know tim ferriss because he would walk his dog we were neighbors we lived down the block from each other we would walk our dogs together like he would be at the park and i would be at the park and i wouldn’t bring up business i wouldn’t even act like i was a fan other than i’m saying hey i just listened to this podcast the other day was wonderful good job uh anyway can you tell the first time y’all met how did you because i think when people meet somebody that they know and admire they often blow it by totally fangirling over them uh what was the story do you even remember like what was the first interaction where it became okay the funny story is i was on the way home from the hospital after getting a kidney stone and i was super high on morphine i had gotten a kidney stone and my wife sarah who was my girlfriend time was driving me home it was 8 am because i got the kidney stone at like 5 o’clock in the morning i was coming home eight a.m i see tim walking in front of my house and i was on the passenger seat riding dirty with my seat back and i was all high and [ ] and i see him walk by and i go hold on sarah back up hey hey tim what are you doing around here man and he goes i live down the street i go that’s cool i’m a big fan uh just got a kidney stone he got any tips for that and uh i was like oh obnoxious and then i saw him again the next day walking his dog and i go tim i just wanted to apologize i was under the influence but uh anyway i know your books uh big fan um what’s what’s your dog saying yeah that’s it right and then we would just we would just talk about dogs that’s all and then eventually he uh cold emailed me months later when he goes hey i heard about the hustle it seems cool do you want to have dinner so we could talk about it i go to dinner and he goes wait a minute you’re the guy with the dog i go yeah man what’s going on it’s me sam i’m your neighbor i didn’t ever want to bring up email or business to you because uh you know i don’t want to be tacky so it was a weird thing that we knew each other and so one day he after he invested in my company he comes to the office he sees me drinking a coke cereal and he goes hey man can i have one of those i go yeah dude you have as many as you want let me go get you one i give him one and he chugs it super fast he goes did i get one more i go yeah i got two i brought them two chugs we get done with this meeting there’s six of us in the office i’m in we’re in a little baby conference room which is basically a one bedroom a bedroom in one of the apartments there’s about six of my employees or four of them and then sieva was there and he goes all right well that’s a good meeting and he pushes the coke cans my way and i go what he goes you mind throwing those away for me and i go yeah yeah i’ll come away and i take him and he just didn’t want to be seen walking out with a diet soda can that’s how particular this guy was and you know what i think it’s great i dig it and whenever we work with tim um if i write something and there’s a miss comma or something he’s on top right and at first i was like you know you’re really being a pain in the butt and then i realized you know what you’re not being a pain in the butt you are being tempted you are being exactly how you should be you are protecting your brand you want things in a very particular way you’re being demanding and i respect that and i like that and that’s when i realized i don’t think i could ever be a personal brand because you have to guard that [ ] like crazy you have to be on top of it every single time it has to be uh it’s got to be exactly a very particular way every single time and that’s how you build a really good brand um you have to be on when you’re on i mean i’m sure there’s a phrase i use i i don’t know if i made this up or somebody told me this i have no idea it was a long time ago 10 years ago it’s called epoch epoc it stands for every point of contact it said if you want to make a great brand you need to be congruent so you need to have something you stand for all right most people don’t know what they stand for they’re not clear about it it’s not unique it’s not compelling it’s not um it’s not something notable but once you do that the second step is at every point of contact you have to embody that right so you can’t be before our body and be out of shape right you can’t be like you know for our work week guy and then you know you’re super inefficient and you’re working 80 hours a week so so you have to be congruent at all times and that’s that should be the goal as a brand is to at every point of contact a customer has with you in any any place they’re getting that same they’re getting that same thing that you stand for and um and so that’s that’s like an aspirational goal of course you don’t do that it’s not it’s not achievable but it is a mindset to have in order to reinforce the brand many many times because people will have experiences with you right this is like disney world disney world has all these things right where they’re like you know there’s no um i forgot what all the things are it’s like there’s no trash cans and there’s no like uh you can’t see the mascots ever taking a smoke break with their head off you know you can’t see mickey mouse smoking a cigarette it’s like no we have to be at every point of contact this place stands for joy then everything’s got to be joy right the bathroom’s got to be joy the food’s got to be joy right like all these different things um that’s what great sort of brand owners are or strive to do and what you and i do or at least i know i do it is um i test stuff with people and so in a way we have a podcast i mean i would say we’re actually what you see is what you get i mean we i you and i talk like this regardless if the camera’s on or not but um i do know like which jokes hit and i’ll test them on people right i kind of see like oh this story i just told it caught that guy’s attention i should tell it a little bit differently though and with tim and other people i’ve seen them repeat phrases like um uh i don’t pretend to be a doctor and i don’t play one on tv right like that’s just like this phrase that he uses and i guess it kind of and yeah you’re so likely yeah yeah and and and these phrases that i’ve seen these quote famous people so a guy like tim who else do i know that’s like fits this category jack is definitely one of um jack butcher um i’ve told the story before on the pod but chris saka did this and it blew me away i met him in person and for those who don’t know chris hawk is like one of the best investors ever to a point where he’s already retired he doesn’t now he only invests in climate change stuff because he’s like already i already won the game of like money and success he’s it’s called post-economic yeah he’s post-economic as biology taught us uh so i met him in person and he told this story and as i was telling the story he had all these little offhand little moments where he’s like he’s like you know i didn’t i didn’t realize that that at the time um or like he’d be like he’d say something he’d correct himself and he’d be like blah blah well i guess no that would mean this but blah blah blah oh but he used that line i saw him on cnbc one day and he said the same [ ] thing the exact same [ ] way like a comedian does in their sets where a comedian if you go up there and it feels like a comedian has said this joke a million times they’re bored of it then it’s not funny but a comedian has to sort of like it’s almost like they’re realizing or telling this story for the first time that’s when it really hits and so i saw him do that and i go oh there’s levels to this [ ] like not only do you have to be able to be good at it this is like this is like comedy this is like storytelling this is like this is like a play you know a broadway show that goes on on stage every night and there’s a new person in the crowd and they have to do it like it’s the this is a tuesday night but no this is our open this is our best performance ever this is the first time we’ve ever done it this show matters the most and we repeat our lines and i thought oh wow i’ve never even thought about that but yeah i guess it makes sense you could kind of craft these stories that hit and you could tell them over and over once you have them that’s in your bank and you can i tell this story people feel this way about me and um that’s cool so i’m gonna try and bring this back to the brand thing but before i do um another way that you can see this is when you’re pitching stuff so when you’re pitching your company to people you have to and i mean i did this well when i when both when i was selling the company if i was ever trying to raise money if i’m ever trying to convince uh i you know i do when i am on other podcasts or and also when i um i’m hiring someone i’ve got the same pitch and i look at the inflection of my all right i i look at the person’s eyebrows and i look at their body language and see where i get them to lean in and i get it i see where i get a full backwards and you gotta find these hooks and you constantly got to throw them out and you got to see what what what bait works and then you just rinse and repeat and he was like ooh that line right or when i said i want to be like ted turner [ ] they didn’t know who ted turner was okay what else do i got yeah you wanna exactly exactly um so to bring it back to judge judy uh i don’t know how i’m gonna yeah bring her back to jesus let’s just move on uh anyways cool story about michael buffer and judge judy if you didn’t know they made a bunch of money uh and you know it pays to have a personal monopoly all right that’s the podcast what i want to i put my all in it like my days off on the road less travel never looking back