Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en if you’re building one of these please reach out to me i want to invest in all of these i want to invest in like 20 of these companies i feel like i can rule the world i know i could be what i want to i put my law in it like no days off on the road let’s travel so we’re going to talk about what you guys can expect in today’s episode but before we do um so my first million we actually just went from 80th in in our category on on the itunes store which is a big deal to us to like number 14. and one of the reasons why we did it was because you folks who are listening have clicked the subscribe button so if you’re using itunes or using an apple product can you please do me a favor uh i want you to go and click subscribe so go to uh our my first million page and click that subscribe button and then we have this email address um mfm so my first million mfm at the hustle dot co send a screenshot of you subscribe and we’re gonna do a call out of you on the podcast so say like your name and then show me that you subscribed send it to mfm a screenshot and we’re gonna uh give a call out and actually we’re gonna give a call out at the end of this episode for all the people that did that previously and now let’s hear what we’re gonna talk about in this episode go ahead sean uh yeah we got a bunch of topics i’m excited about we talked about creating bar stool sports for the tech industry we talked about internal company podcasting platforms like spoken uh we went on a crazy detour for crime walks manhood as a service rent a chicken we had a bunch of good topics in this week’s uh in today’s episode this was probably if you like ideas i would say you’re gonna love this episode sometimes we’re a little bit light on ideas we were super heavy on ideas today so i think you guys will love it great see you in the episode so we we just were talking for a few minutes about the podcast updates uh and what we’re doing to make it grow but what i was about to tell you sean is i have this doc that i’m going to send to you and so you know have you seen how i don’t know if you’ve seen this or not but the podcast goes in the email i think every day now oh and i have not seen that yeah and i’m the one writing it and so i have a we set this up so it’s gonna the you’re gonna see the clicks in this document that i sent you every day um but anyway it’s going well today did you see that graph i sent you i tweeted it out i was like this is what i’m talking about uh there’s a basically you sent a graph of the itunes rankings for us business for the business category i would get i guess pretty big category and um maybe we usually hovered between 80 and 100 like we were number 80 number 100 i guess like that was kind of like our norm and then sam takes over growth and like boom step change we’re up to no we’re we’re now ranked number 20 for the last i don’t know a week or two um you could just see when you started working on it it’s like a direct thing which reminds me of like a very uh a lesson i always teach everybody on our team because there’s lots of marketing things you’ll do where you’re like did it work and it’s like i don’t know we got to look into it oh it wasn’t trackable it’s like no no just show me the revenue graph show me the user graph like if i can’t notice something happened on this day or hey we started growing around this time then it didn’t work enough right like because usually when you’re in a small project you need step changes you don’t need one percent you need 10 30 50 type of changes uh to work and basically where we are now is i mean you and i could are both very capable of doing this you just kind of look at the it takes about two weeks it took about took me about two weeks to talk to people and to look at the numbers and it’s like oh okay i now know that if i only do this i’m gonna be mostly there right um and what i’ve learned now is it’s getting people to click the subscribe button on itunes if i get people to do that mostly everything will will be fine okay but that’s gonna sound uh overly simplistic it’s like yeah all i gotta do is get checkmate and then i win a game of chess like well yeah but uh how do you get people to click the subscribe button that’s kind of the question i mean it is it is not overly simplistic it is simple it is get people to click that button now the not simple part is how i’m going to get people to click the button but the way to grow is simple i just get people to click that button and we’ve got loads of ways for one i’m just asking people so we um we asked people to leave a review uh the other day and when i asked people to leave the review that day we had 600 reviews do you know how many reviews we have now i don’t know if there’s at least a few hundred that came through yeah 1400 okay so we added 800 reviews just off of a quick one minute ask hey if you like the podcast go review it uh we really appreciate it that’s kind of all you offered really it wasn’t quick i like begged and i begged them but yeah right it was sincere uh yeah what i’m saying is it wasn’t like rocket science so you you know i guess like one of the reasons i want to share how we grow this podcast is because the way we grow this podcast is kind of going to be hold on mosquito on my desk no too slow uh okay so one of the ways that we’re going to grow this pod or one of the reasons we talk about this is because the things you’re doing now is stuff that people can learn to grow whatever their thing is and so i would say so far two observations number one intensity uh when sam does something he really like throws himself in in a you know a more intense way than the average person the average person thinks they’re doing it and then we watch sam’s level of like aggression and intensity towards something you’re like oh okay that’s what a level 12 is like now i know what now i know what the sort of theoretical max is okay so that’s one lesson uh i get to see i guess other people don’t get to see on a daily basis but whatever second thing is start with the stupid simple stuff okay we want subscribers well have we just asked people to subscribe right like have we tweeted saying go subscribe have we said it on the podcast hey make sure you subscribe to this thing go push this button and um that takes zero effort but actually yielded like gain because it was just low-hanging fruit and i i know that a lot of smart people would have talked themselves out of that because they would be afraid to ask uh anybody for anything they’re just afraid of getting rejected afraid of coming across as a you know salesperson or beggar or whatever so they’re just afraid to ask and secondly they would have over complicated things they would have said well i gotta go do this sophisticated strategy and it’s like wait well have you tried the dumb strategy first yes uh i completely agree uh and like that’s why i always make a joke that when i meet really smart people like we we interviewed um biology the other day and i i don’t know when that’s gonna come out in relation to this when this podcast is coming out but soon and he was like one of the most high iq people i’ve ever spoke to i think he might have been the highest iq person i’ve ever talked to and it was very obvious and when i was talking to him i actually was wondering i’m like you know for the longest time i actually thought that the lower your iq like you want your iq to be just above average but not really high because the really smart people i meet other than him they typically talk themselves out of anything and and so anyway i actually think that being just slightly above average is optimal that’s the sweet spot i didn’t get to ask him that but i would i would love to know his opinion of that of like because like when you meet him and he must know that he’s like a kind of a genius um right he can’t kind of because you know he’s gonna be humble about it he’s not gonna say yeah clearly i’m smarter than everybody but he is clearly smarter than everyone so i know where you’re going with this top one and i think i’ve got a i’ve got a strong opinion on it you want to do your bar stool for tech you’ve talked about this many times okay yeah so so maybe we’ll keep it short but well i don’t know i mean you i know what you said but we ha with our listeners they probably don’t okay so bar stool to me is a super interesting company not just i’m interested i’m a fan i i consume some of the content but i’m more interested in the business behind it so they basically went into sports media which was dominated by espn and they you know the upstart made it they started with nothing literally dave portnoy was you know writing a newspaper himself and then going down to the subway and handing it out to people on before they got on their their morning commute that’s how that was the humble origins of that not even like a blog like a physical newspaper he was handing out like the paperboy and he was the writer um and he was the editor right and so so that’s how we got started and then ultimately you know they sold for i don’t even know you probably know 675 650ish yeah so so great outcome and like you know they actually mean something in the world a lot of people really love bar stool they care about barcelona great so why doesn’t this exist in the world of business or the world of tech so what did bar stool do and could you apply that here so what barstool did if you listen to dave’s early interviews he basically says look um i want we are an entertainment company so that’s that’s the first thing we are trying to make people laugh and have a good time if you go to espn that’s not their mind that’s not their mindset their mindset is news information analysis um and yes we are entertainment but like we’re entertainment through news information um you know official game games and uh and analysis and barstool has no no rights to the games they don’t bid for it they don’t they don’t own any nba games they don’t know nfl games um they don’t do much analysis they don’t do much sort of information they don’t they don’t tell you the news they don’t tell you who won and lost and how many points they scored but they really focus on that last bit which is making people laugh and being entertained and so i think the world of business is full of espn’s it’s full of information analysis um you know like kind of like official broadcast of of content you know whether it’s you know interviews with the companies and whatever i think somebody should make barstool for tech which is i’m here to make you laugh you’re you’re into the business world you’re into the tech world the startup world whatever it is pick your niche and um every day we’re gonna report news that makes you laugh and today there’s like the onion that does that so i would say that’s like an example of someone who does that uh but they’re very extreme and maybe that’s the right way to go um there was like kind of valley wag or these kind of gossip blogs so they took gossip and they brought it to business and tech they kind of got sued out of business later but they were popular for for a time um and there’s kind of nobody else and i think that if there is a dave portnoy out there if there’s somebody who’s interested in this stuff and they’re funny as hell or they have this comedic taste you could build a media company doing this that’s my theory i feel like you disagree give me give me your take yeah so i don’t disagree with you i think it would work if you could pull it off i want to explain to you why this is hard to pull off so when you’re a sports journalist who happens to be funny which i actually think a lot of those people start they’re like they love sports and they’re happy to be funny and and that’s typically how it works now you don’t really have that many options you can work for the local newspaper you can try to get one of the few jobs at espn but regardless if you’re lucky you make a hundred fifty thousand dollars a year right right and you’re tabling the comedy side nine times out of ten you’re like uh you know i would say this joke in my text message group with my buddies but i can’t put it in my column on espn if you’re smart enough to do this for business and you’re funny you now here’s the where the rub you likely can get paid a ton of money as some type of analyst or some type of investor or some type of operator right and so it’s really hard to retain those types of people because they say well why would i make like if i’m this smart i’m just going to go and trade stocks or invest in companies or start a company versus give you my opinion and make you laugh for eighty thousand dollars and this is the problem i’ve always had at the hustle which is how do you actually like a lot of the people who are best at and analyzing companies and giving opinions they sold their company for 80 million dollars and so i have found it’s quite hard to retain those people whereas if you are a journalist in sports that’s like the end goal is to be a journalist in sports right do you know what i mean whereas when you cover this stuff the end goal is to start or join an early stage company that’s going to be massive and so i agree with you that you could pull this off or that if you could pull it off it would be a huge hit it’s just that that’s one of the hard parts right and so so i i agree with you there are uh there’s higher opportunity cost for a smart business person who has a good sense of humor to do many things but but here’s the kicker i think this could be fun i think this could be cool and i think that there’s enough people out there that aren’t gonna know how to parlay their you kind of need just above average iq and then two standard deviations above average uh like kind of internet funniness um to make this work and so here’s my pitch there’s the camera i gotta look at trung i’m looking at you charlie look at the look at these eyes i’m looking at you right now trung this is what you should do my friend you need to you need to leave the hustle you need to leave hubspot and you need to create the bar stool for tech you already are doing it on twitter and you need to create it but here’s the kicker here’s how you make it more valuable it’s not just a media company this would actually be an investment fund so you would be a vc fund whose brand is built through journalism whose distribution of how they help their companies is through their media arm and so you’re a media arm whose business model is your vc fund and that’s actually what i was going to say is i think that would work but you need to be a vc fund first who then hires content people and offers them like some upside there you’re a vc fund in disguise is kind of how it started because you do have to build up you know good distribution and it’s not again i don’t think it would be hard because there’s nobody really creating this type of content there’s nobody that will just straight up make fun of zuck when he’s talking like a robot somewhere right like uh and that’s the type of stuff that dead spin and bar stool that they do they they find funny memeable moments and they talk about them and and that that’s why trump came to mind because he did a tweet the other day about uh steve ballmer and it was like information it was like steve ballmer did you know when he first joined microsoft this was his salary and then he renegotiated and was able to get this much equity that turned him into a 30 billionaire or whatever he is now and by the way he did the whole thing he has this like steve ballmer in four decades and each time he’s wearing the same white you know new balance dad shoes and he’s like he did this the whole time wearing these new balance shoes like anything is possible and i was like this is the perfect blend of a useful information nugget wrapped in a joke poking fun at the bear and um and so i think that that’s a that’s that’s the model so anyways i’m bullish on this sorry for trying to poach uh trying to convince him to go do this but i think that would be the ultimate manifestation of his talents or somebody who’s like chung if you’re the next chung out there i don’t know you so i’m not i’m not saying trunk is this i’m also not saying trung is not this but when you hire these types of people because what makes them good also makes them a pain in the ass to work but sometimes you know like what makes them good is that they’re they’re hilarious they come up with stuff like off the cuff uh but they’re incredibly challenging to contain um and you don’t want to contain them necessarily but like there is some [ ] you need people to do i’m kind of like this right i showed up 10 minutes late today i know you hate me being late i wasn’t trying to be late but i’m late but also i’m good i’m good at what i do you could find so many shows up on time for the podcast but it’s hard to find somebody who’s going to consistently great create great content right that’s the rub with talent i’ve learned how to put up with that but that is the part where sometimes i’m like ugh i should just start a software company where the code is never late and the code never complains about x y and z not right this isn’t a trunk trunk i love you this is just me as well i’m a create i’m a creative person as well i’m like that and so creative people are hard to contain um you want to talk about slips because you were quite uh interested in this okay so check out dude why don’t you always say i don’t think you’re gonna like am i like a default i probably i posted it i posted it in slack and you go i hate course businesses so that’s what i’m basing this on you’re like why are you saying i hate this like you literally an hour ago a company that publishes courses i think is awesome to own horrible to invest in am i wrong uh i don’t know maybe what do you mean company that publishes courses so who’s that like what uh well no teachable is a platform um this is a platform so let me explain what this is so the domain is slip.so and it’s a company i’m looking at potentially investing in i saw it and it immediately was like oh this is a smart idea so what did they do they make it easy for any developer to create a course to teach you know some programming you know either a language or how to make x or how to make x go faster or whatever right any developer teaching other developers so why do you need so why do you need a new platform for this why can’t you just use udemy or udacity or one of the other 10 platforms well those platforms are all teaching through video so you upload a video and maybe some text or pdf and um and then people go take that course self-serve what they did was a little bit different they took the today the best ways to learn how to code online or interactive like we talked about codecademy uh or is it code academy i don’t know but codeacademy.com yeah yeah i’m going to say it fast so i don’t you don’t know what i’m saying if i’m saying it right or wrong cudaway activity.com you go there i think they have like 40 million users or something it’s really grown over time it’s a thing and all it is is it’s a like you don’t have to have it’s the like if you ever tried to learn how to code first you got to download the like the text editor that’s what you’re going to use to write your code and then you got to download like the python packages so you can like deploy what the [ ] is all this i don’t even know what python is yet but you need that to get started so what codecad we did was brilliant was they just put it all on the website all in the browser so you go to the website there’s a place to type and you don’t have to install anything you have to download anything it just says look right variable equals a now you made a variable called a fantastic that’s you know level one complete level two let’s do a plus one and like you do it and it and if you get it wrong a little hint pops up it’s like a game a hint pops up and says type a plus one so anyways or you’re missing a comma or whatever so um so code academy built this and they are a teacher so what slip did was they made a platform but they made the code academy like sandbox or toolkit available for any dev so let’s say i’m a developer and i’m really good at front-end development making parallax scrolling websites so i want to teach that but i don’t want to have to build the underlying infrastructure that codecademy built in order to just let students come learn from me that’s way too much work so what this is is it’s code academy to box any developer can now create a interactive course and teach other developers and they can make money for sharing what they know so i think this is pretty cool i like the idea of letting developers become teachers i think we’re going to want more programmers over time and i think that the building that underlying sandbox that infrastructure that lets anybody have this kind of like codecademy in a box i think is a cool innovation that’s going to save people a lot of time so i’m kind of bullish on this but it’s very very early there’s not much traction uh you know just got started what do you think hmm have you done the math behind this like how many so he charges i think if you are a developer who’s using it i think it’s he charges 30 bucks a month plus 10 of the sales for your course that’s his business model he himself taught a course so how did he arrive here he created a course on learning vim i don’t know what vim is but it’s some [ ] delivers use so vim’s like you’re it’s basically like you’re you know uh you’re uh it’s kind of like your your virtual machine basically about how you organize and write your code i think uh or maybe it’s something completely different sean doesn’t know so he created a vim course and in order to do that he me he built the infrastructure for himself so that his students would have an interactive way to learn this instead of just watching videos and trying to figure it out themselves they’d have a sandbox to go go and write the code to learn he made 10 15 000 selling that course and then he was like oh dude i should make this any developer like i know vim but what about the next guy who knows solidity and they’re trying to teach ethereum programmers you know how to write in solidity they can now create their course using the same toolkit that i i create i use for myself so i wish she would have started this like six years ago so right now these course businesses are actually these course platforms we’re going to call them they’re not publishers they’re tech companies they’re actually booming right now so do you know a company called thinkific i’ve heard of it but it’s it’s kind of like a kajabi right it’s like just a it’s like a teachable it’s the same thing right do you know they went public yesterday i did not know this how how big is it they went public yesterday on the canadian stock exchange uh the toronto the t s e is that what it’s called toronto stock exchange and look it up right now for some reason when companies write like in the first couple days of going public it’s like impossible to find the market cap i don’t understand why it’s so hard but it never shows up but anyway they only had 20 million in sales and they broke even or lost a little bit of money so they went from 10 million to 20 million in 2020 and guess what their market cap is right now it’s gonna be like uh two billion dollars or something stupid it’s over a billion dollars their market cap is and i was i asked don cor so our friend ankur he started this company called teachable when teachable sold they sold for i think 250 million it’s this is uh uh public information just google whatever the headline says that’s what that’s what i’m trying to say yeah i think it’s 250 ish and i think he was only doing 25 million a year in sales if they had only raised four million dollars it was a really straightforward simple thing i mean hard but simple and now thinkific is quite similar they went public at with a huge massive valuation and i was like ankur why are these valuations so high like this is just stupid and he goes it’s because of and i don’t understand how this i don’t understand this but he’s like it’s the payments business so i guess once you get someone to start spending you save their credit card and then they’ll continue buying stuff and that’s one of the reasons why investors value these companies incredibly highly at the moment is because they want the payments revenue i don’t entirely understand i don’t i don’t understand mechanics there but the way i would think about it is these are just shopify so what does shopify do shopify maybe anybody can create a storefront what they’re saying is it’s shopify but instead of selling you know hats and shirts you sell information which is super high margin and if you think okay shopify there are now x number of hundreds of thousands of sellers and shopify is a hundred billion dollar company um okay maybe retail is bigger than the sort of uh you know additional education business but um but you know we have a hundred fold you know from a hundred billion which is shopify to 1 billion uh you know you can you can be 100 times smaller than shopify if you create shopify for education if you make it so that any educator can come and create a storefront to sell their their information and that’s what teachable is trying to do that’s what many companies try to do they’re all splitting that pie in a way but i like this one because i think it doesn’t compete with all those i think the developer ecosystem you know developers teaching other developers or want to be developers is quite differentiated and the product is quite differentiated from what teachable like teachable kajabi thinkific they’re all the same it’s just you create a video library you charge students they get access to the library and then you know the teacher can communicate with the students or whatever i was on twitter i think i just saw i don’t know i don’t know maybe one of my guys sent it to me i don’t really recall um i think zack actually who is my scout for my phone i think he saw it i was like this is cool and i was like as soon as i went to the landing page something clicked with me now this is still very small i think can you i think he’s under a thousand dollars of gmb right now like i think he’s got like a couple teachers who it’s been live for a couple weeks and uh you know he’s getting a thousand dollars what’s that what’s it called slip sl what’s the url slip so um yeah look it’s neat i think i’ve always had a little bit of a problem with this type of stuff because whenever do you know what the finish rate is for courses you know it’s like 10 60 yeah like so uh a hundred people buy it only 10 if you consider using the product doing the whole thing only like 10 of the 100 are actually going to do it if you’re lucky i have a friend who just sold he’s doing a course it’s a couple thousand dollar ticket price right so people putting down a few thousand dollars to learn this thing and uh he said guess how many people are finishing the course uh i was like oh no don’t tell me it was like i think i think 12 people had finished the course it was like you know whatever less less than less than six percent i think had actually finished the course he also said guess some people got to 50 i think it was like 20 20 something percent of people had gotten halfway through the course he’s like did i make a shitty course and i was like no dude this is just what self-serve education is when it’s self-serve and there’s no pure like peer pressure there’s no like accountable teacher who’s like training you every week or you know you’re showing up to a live live thing when it’s it’s netflix it’s on demand i can go i can go learn more whatever i want i paid for the thing even paying thousands of dollars is not enough skin in the game to do this it’s very counterintuitive it’s not even you you paid 60 grand a year or whatever you paid or your someone paid to for you to go to duke and you missed classes oh yeah that’s a great point yeah i was uh i basically you know for four years i took a four-year piss down the drain of my uh my college tuition this is the way i would describe that experience so anyway that’s one of the reasons why i’m not like all gung-ho about course businesses because i’m like damn like no one uses your [ ] i’ll say this not all have that low complete rate i invested in maven uh guggens you know guggenbein’s company he did udemy he saw that low completion rate problem he created this cohort based course uh product where you get a batch of people in they’re gonna do the thing for a defined period of time five weeks there’s live instruction every week and the completion rates are way better right like that that dramatically increases it lambda school i invested in lambda school lambda school had like 80 completion rate when i invested way back in the day and so i knew something is different about this company i knew the standard is six i knew these guys had 80 plus and i was like what’d you get different he goes well it’s live uh you show up to class with a bunch of other students and a teacher and um you know so and we do good filtering up top most course companies they’re trying to sell as many seats as possible lambda school is the opposite it’s like at harvard they’re trying to only accept the one percent of students that are actually going to do the thing and so you know depending on the business you can get wildly different outcomes but yeah you’re right as a general rule they’re com you know the usage kind of sucks dude you have so many ideas here where did you find all this so what the hell is um you inspired me dude you were working on growth and i was like if he’s doing growth i better bring the [ ] heat on content so i was like i’m coming with a bunch of ideas what the [ ] is spoken sounds sick yes okay you wanna do spoken so spoken s-p-o-k-n it’s podcasting inside what’s the url s-p-o-k-n i don’t know you’d have to google it i don’t have the url i did i i i it’s so new they don’t even show up really oh [ ] sad because i’m giving this guy a shout out they’re growing fast got it if you it’s getspoken.com or if you just google s-p-o in quotation marks you’ll find it right and tell them i sent you so um okay so what is this so i when i first started this podcast i used to record out of a studio and in san francisco there’s like this old radio station place and they were like ah radio’s kind of dying what if we converted these radio studios to podcast studios and so they were the only one in san francisco uh if you just like google for it it’s kind of amazing 100 bucks an hour go record and um and so i wanted good quality so i went there and i used to book like on their little scheduler and some days i would see it was just like all booked and i was talking to the dude and i was like who the hell is booking how many podcasters are using this thing i feel it was like not many people yeah would do and he was like oh sorry that day uh facebook booked all the hours i was like what do you mean facebook booked all the hours facebook i have a podcast i go oh facebook has tons of podcasts internally i was like what because yeah they have like a managers manager’s podcast that is just a internal podcasting uh podcast for facebook managers to talk about managing inside facebook and i was like oh that’s actually kind of smart like we’ve talked about this before internal media companies i think this is a big opportunity you think it’s a big opportunity we’ve talked about it from a blogging point of view newsletters um we’ve talked about it on like uh like kind of like like central announcement dashboards so building tools for companies to better communicate building basically build an internal high school newsletter a new high school newspaper i think is what we called it what is the high school news newspaper for your company yeah i think this is so awesome ever since you said that i can’t get that idea out of my head if you’re building one of these please reach out to me i want to invest in all of these i want to invest in like 20 of these companies i’m trying to find that episode do what would i search to find it on google my first million internal internet what do we what terminal mail mailchimp for companies i think i don’t know what we called it at that time but the core idea is just like a high school or college will have their their school newspaper why don’t companies have the same and if there’s gonna be a newspaper it’s not gonna be literally a physical newspaper in this case with spoken it’s a podcast for inside companies and companies will clearly pay for the like kind of like the platform the recording the library and the like private private feed um that others can’t access that’s for your company and uh you know the companies that need this are very large companies and so i don’t know realistically like okay so i think that’s all cool i don’t know realistically how many people at facebook are like [ ] yeah i’m like commute to work today i’m gonna listen to the manager podcast like maybe nobody wants to hear this [ ] uh but maybe they do like maybe there’s interesting personalities i know that if at twitch if twitch had an internal like podcast i would do one i would do one on you know managing or product or innovation or whatever i don’t know and i don’t know how many people listen to it but i think it’s a very interesting niche that turns it’s a niche podcasting that is highly monetizable what do you think uh yeah so on on the surface i think this is so badass i’ve been a fan of this idea for a long time i don’t know where we came up with this idea but i’ve i’ve i think that at the time we discussed this we were like oh this might be one of the most straightforward ways to make a lot of money on this podcast that we had at that time um i’m looking at we were talking i think we were talking about it because i was publishing my three two one um or my 123 newsletter uh inside twitch i had told you hey here’s a networking hack i’m doing inside the company i write this thing i send it to all the execs like the 25 person exec team or and it’s just a great way to stay in front of people and stay top of mind and help them get to know me and it takes me one hour and i get i essentially get an hour with all the execs just by me putting the one hour in um and so but i was saying you know i’m just sending this in gmail why isn’t there like mailchimp or convertkit for sending stuff inside companies that’s kind of one of those great company called recess it’s called recess dot io and yeah i bet you’ve grabbed it so by the way episode 53 is where we talked about it if people want to go 53 all right i’m going to write that because i’m actually doing this this series where i’m going to go back and look at old ideas and this is a good one um recess dot io it’s started by this guy named ryan dice it never really got off the ground but it’s called easily send internal email newsletters and track results so it’s basically what you’re we’re describing and it hasn’t taken off i’m also looking at spoken they went to white combinator they’re in class of w21 so winter 21 does that mean they’re still in it yeah that’s like now um and they cut the company launched into so that’s like not even now it’s [ ] spring 21 i don’t know how that works wait yeah what the hell that’s guys lying it says w-21 no well it could be winter 21 january january 21 oh okay i gotcha i guess yeah not december january uh and it started in 2018 and i’m wondering why it hasn’t taken off a little bit more because it’s three years in you would think it would have a little bit more traction and so on surface i think this is a brilliant idea i’m wondering what’s going on and why it’s not kicking ass i think this is a fantastic idea all right uh i i like this idea a little better as the newsletter one because i think it’s more accessible than podcasts but uh both are cool and we should ask ryan dies is your buddy right you should ask him like what’s what’s the deal why well i don’t he’s never told me this but ryan dice has loads of companies right so this is because of because this is pretty innovative you’d have to be all in on it i think to make it work and so i was wondering what’s going on with something like this so if you’re building this let us know if you’re like no i want a project i want to build it this is one where if you’re a credible person uh me and sam will invest in this i think to to get something like this built by the way um we have a new email it’s called mfn at thehustle.com i’ll give you access sean but basically um any because i get too many emails i think you do too so if you guys want to contact us and if you are building this mfm at thehustle.com uh so you can email us us if you’re actually making that uh you want to go then another one yeah let’s do another one all right so um crime walk okay what is this so i was i don’t even remember what this was so basically there’s like an air so airbnb has this experiences thing and uh you probably know much more about this and uh your wife works there and you’re also i think the type that would do something like this so i saw this and i saw how much money it was making or i don’t remember what it was exactly okay so if you go to airbnb experiences there was a experience and there’s a in our dock there’s a link to it just slightly below um where it’s a retired nypd officer will guide you for a this is so cool so here’s the description i’m just going to read it word for word first let me say that most gangster tours in new york are total bs this experience comes right from the horse’s mouth no tour guide no filter get real stories while visiting notorious gang land locations as we walk from east village to little italy experiencing what it was like to associate to be an associate of new york’s famous mafia families you’ll hear first-hand accounts of the new york new york city mafia and crimes in new york and taste local cuisines so i i saw this i was like this is a such a good idea uh i i think i saw that this crime walk was making a lot of money so it was very successful which is not a surprise to me i i would do this if i was you know in new york this is this is great um but a couple of things kind of here’s the business idea so first is this is cool quick reaction then i have an idea well on okay so this first of all i just sent this to my wife because we’re moving to new york for a little while i said we’re doing this second he charges around 120 to 130 depending on the date per person and in the description he says that he has had 8 000 guests so 123 times 8 000 is a million bucks exactly so a mill i think that’s what i that’s what originally caught my attention was here’s who has built an experience i think that was my kind of curiosity who’s built an airbnb experience that had made a million bucks right because this is a big platform certainly somebody’s doing well uh and so so this is kind of how it caught my eye okay so what’s the idea the idea is this is a cool thing for a cop to do in retirement i i told you we had that uh that police situation where i had to go do a shakedown we we brought a cop with us and became friends with that cop later and was getting to know you know as the first cop i really become friends with as an adult um and i loved her she was great and i said so i was like well um what you know how do cops can cops make more money because she was describing how hard it is to be a cop nowadays there’s like kind of like a lot of cop backlash because of blm and all that stuff she’s like what i’m a good cop and like also like budget cuts like defund the police budget cuts are happening all around and so anyways long story short i think this is a cool thing for a retired cop to do also could be applied to retired kind of anything anybody who has a cool job like whether you’re a swat officer a you know military veteran firefighter or whatever it is i think there’s a lot of people who a lot of people who are like me were like little weaklings that spend all of our days behind a desk and we want this like safe way to taste you know an adventure and like what the real tough world looks like and so that’s why like spartan race and stuff that’s why they do well and similarly i think that these like kind of crime walks would be would be so then i took it a little bit further well why don’t people do this with more things so why don’t you take every physical venue where something interesting is happening breweries do this right breweries say hey we got this brewery but we also have the side business of people come through they get a tour of a brewery they get to see how it’s made they get to taste the beers they get to take some photos they get to buy our [ ] on the way out and they’ve turned brewery tours as a additional income stream for breweries so why doesn’t this happen for more things like when i visited uh you know the warehouse for my wife’s you know ecommerce business i was fascinated this like this 80 000 square foot place you get to see all these forklifts coming around and how it works how fulfillment works when an order comes in how does it get put in a mailer how does it get taken out of here and so i think that for everything factories warehouses police stations firefighter stations i think they should all have this as a vaynermedia did that where and you could well i don’t know about cove anymore but prior i think it was like a 20 million dollar a year of business it would cost 10 000 10 000 per person or per like couple and you and your co-founder or you and whoever can go to the vaynermedia thing and they’re like head of people would just have a discussion with you and then eventually gary would come in for like half an hour and all you do is you learn how an agency works and you get to walk around the office and see like where the departments are and you could go to the eventbrite page and it would show you how many seats they had and how many were taken and i did that and i just did the math i’m like oh my gosh this might make like 10 to 20 a year if right like if seven of eight of the seats are actually full um it’s actually that was 10 grand yeah it’s called the the uh uh uh if you look at vaynermedia eventbrite you’ll find it it was called so this is i’m an age i’m a small agency owner garyvee is my hero vaynermedia is like where we want to be someday i’ll pay 10 grand to basically get to go check it out see how it works meet gary shake his hand uh spend 20 minutes there and then like leave is that basically it yeah it’s called the vaynermedia daily digital deep buy deep dive and if you look it up on eventbrite youtube yeah it’s a dumb name am i right uh abreu is that what it’s called and so if you look up eventbrite vaynermedia you’ll see it and you could look at the past events and you can see how full it is and you can see the price it’s it’s pretty ridiculous but like so i didn’t look this up beforehand but i’ll tell you another version of this that’s cool um are you a basketball fan do you know who coach k yeah duke guy i know i’m i’m i’m i’m not an idiot but i’m not a fan okay so the four days by the way it’s called the four d’s uh it’s called the four d’s uh vaynermedia four ds i guess that is daily digital deep dive okay cool so um so coach k who is the duke basketball coach he’s the most famous college basketball coach probably of all time uh and he was the men’s olympic coach for the dream the the latest dream teams or regime teams like lebron and kobe and all those guys so he’s pretty popular guy and he does a thing every year called coach k’s fantasy camp it’s almost identical to what you’re talking about and now you got my brain spinning that how many more of these are there and how many more should there be and uh maybe we need the my first million dream camp so here’s how this works coach case fantasy camp you pay ten thousand dollars and you get to go who are these people they are you know duke students who like you know there’s a bunch of duke students who are like kind of investors now ceos of companies and uh they were big basketball fans now they got a bunch of money they’re kind of in their 40s or you know 50s and they pay to go to this thing what is it you go for the for i think a five-day program or something like that you go back to duke campus and you live like a player so you stay in the dorms i think or you know you stay kind of on campus or right next to campus um there’s like a bus that basically brings you onto campus and you you come into cameron indoor stadium which is the duke basketball stadium it’s like the hallowed ground and um coach k takes you through a camp where you you know you’re on the court you’re shooting you’re doing the drills that the players do you get the motivational talk that coach k gives he brings in old players to come oh that’s carlos boozer oh that’s jj redick um you know you get autographs and kind of you know but but it’s more intimate because it’s 10 grand so there’s you know a few hundred campers i think and uh so they actually get to meet those guys and actually hang with them and for the players it’s cool too because these are all like ceos or high level hedge fund guys they actually kind of want this business network also and um you get to wear the jersey you get to go into the locker room they play the sounds when you come out and like you know you’ve got your dad bod like your fats coming out the side of the jersey here comes here comes duke and you get to run out and there’s like no fans there because it’s not real again um anyways this thing’s awesome he must make a ton of money off this thing i haven’t really done the math because i heard about this when i was in college my roommate was a manager on the team so he he was part of the kind of the team program so he would stay during the summers to be the the kind of the uber the shuttle bus driver for these guys and he’s like i was like why are you doing this sounds lame like why do you want to do this he’s like oh i make a killing in tips these guys will just hand me hundreds when they get out for the 5.5 minute ride of like from the from the dorm or the hotel to the to the gym he’s like i’m getting 100 bucks from these guys every time i do one of these shuttles it’s amazing and um and the network is great like i meet some of these guys they’re like hi you know this guy started this this guy started that so i think this is cool and i wonder how many more people do this or could do this because it’s a very interesting little i think you do it for every sport and i’m so into this i don’t know what i don’t know what i could do it with but um i i’m on board here’s here’s a version of this if you’re a hustler um okay so so if you’re a hustler here’s what you do you go to um grant cardone you go to you know people who are yes they’ve made it and they have a high profile but they actually don’t make as they still need money right so like you can i don’t think you could do this with lebron james necessarily but i think you could do this with a college football coach because college football coaches like you know at every program don’t make tons of money or or a really famous high school coach yeah exactly or um it could be a ceo of a company or you know whatever and you basically create the same sort of fantasy camp uh mindset or the 4d tours and it’s like hey i will run this whole thing for you i just want 20 of profits okay so here’s what i’m going to ask of you when i bring people over at this time every week or once a year or whatever it you come out you kiss babies and shake hands and let me do this and so it’s a way to attach yourself to an influential program institution or person and create this business line uh you know from scratch because really you’re just offering this to their uh their fans dude i think and this is actually what i’ve thought about doing because i enjoy using i enjoy physical work uh i whenever i’m done working here whenever i’m done i like before i start my next company i’m what i’m gonna do is i’m either i’m gonna go and read a book and i’m gonna master like a niche like crime in new york or um the gold rush in san francisco or something like that or i’m going to start a landscaping company something that i’m gonna have to be outside all day working really hard and i think i can turn it into a million dollar a year company like inside six months i truly believe and the reason why this fascinates me is because hey i i love it i love like being physically exhausted i enjoy that but also um because i think that far too many people are trying to make money on the internet which is cool and all when they could probably crush it and become quite wealthy by just doing some something outside that is totally like so it won’t scale yadda yadda i’m like oh [ ] it dude who like do like you know first of all everything could scale at least a little bit and secondly who cares i would love to see somebody do manhood as a service okay what’s manhood as a service so in this again same way that spartan race and tough mudder they’re kind of like these like pseudo tough guy events that you can go do oh i did something hard outdoors i got muddy i got cut you know i climbed this mountain i got this headband and i drank a beer at the end you know you get your man card now if anybody who really knows knows that this is not a real man card this is a fake id but you know this is your mclovin it’s pretty funny but that’s what these are offering they’re offering manhood as a service and um i would like to see somebody take this to the extreme so i’ll give you the example uh brother aaron who comes on here he’s coming here twice or something like that and people know him because people like him because he’s kind of a nut like he comes on with conspiracies and rabbit holes and he just goes all in on things he has gone all in on like manhood he’s sort of dude we’re all too soft so he trains like jiu jitsu and boxing and he just wants to do an amateur fight why because he’s like i just want to see what i’m made of and i think you could take that concept and make it a weekend traveling circus it goes from city to city you just say step up and face some pain you want to see what it’s like to get like kind of tortured you want to get can you take a punch can you get like like a tough mudder there’s the electric shock at the end and you kind of want to know like what does that feel like um you know like can you go in this isolation tank and like could you last an hour i don’t i don’t know what the actual product is but i know it’s a counter-intuitive thing it’s like wait people are paying to get like kind of like do physical labor they have to like chop down this [ ] tree and they don’t get picked up until they’re done it’s like yeah that’s what this is it’s like hard work slash pain slash like manhood like what did we used to have to do that we don’t have to do anymore what’s hardship that we are sheltered from because other people do it for us or machines do it for us or whatever and uh i think there’s actually like a very big craving in society for um for those types of experts i totally agree i’ve been going boxing every friday and i just like love i’m like i need to get punched in the face so i can feel alive um like i gotta do it it’s awesome like again like tough mudder you make it safe enough where the actual you the mass market is [ ] basically who don’t actually want to go get punched like if you really wanted to go get a fight you can go do that so you need the people who want to have the experience but with padded walls with you know with with the with the gloves on where you’re not actually gonna get like severely hurt in any way but you get to experience like what is your level of toughness grit pain tolerance uh physical endurance physical ability what is your max um like i think survivors should do this i’m a big survivor nerd and i always see these challenges and i would love to do them and like if you’re a survivor okay back to the camera jeff probst this idea is for you you’re survivor you’re you’re i don’t know you’re on season 42 or you’re not getting any younger the show is not getting that many new users here newcastle new viewers here’s what you need to do we need to create the survivor world tour where you go city to city and you set up the survivor events that you’ve seen on tv and you see can you do it can you hang what will this do survivor super fans have a deeper way to connect with you they’ll pay you know shut up and take my money because i love this show you can get the ex players to come out because they ain’t doing [ ] anymore right they’re just doing cameos so they’ll come out they’ll do it just to extend their lifeline of fame you’ll get new people who will go with their friends to go try this thing they’ll get into the survivor universe and then when i’m watching the show it’s like dude i did that one where you have to hang on to this poll for as long as you can and it’s an amusement park or a carnival or a fair but branded by one of these shows or maybe multiple shows that get together and do this what do you think of my idea in yeah i mean it’s almost like um it’s like a tv version of disneyland yes yes exactly you take the ip from tv and you make disneyland out of it and as or or you know uh uh yeah like any kind of carnival if if they had like do you remember you know that tv show the challenge that both you and like so sean and my wife sarah like do i remember the show i watched last week yes yeah they like text each other about this thing called the challenge i don’t i don’t know how it ended i mean i see it in the background when sarah’s watching it but they they love it i thought you’re a fan you didn’t even watch the finale if i don’t have anything to do i’ll sit with her and watch it i i have literally no idea how it ended uh i think the ending was like last week right yeah um if they have like a challenge location where you could do i know there’s like a famous one called like wall brawl or something like that paul brawl yeah like if they like we would have gone let me describe hull brawl for people who don’t know because you know there’s not many the crossover between people who care about business and tech and watch the challenge you know it’s a lonely lonely island so halbro is a imagine a narrow hallway like two feet wide it’s just plexiglas uh it’s a two plexiglas things with a two foot gap in between and on one side there’s one person wearing football pads another person’s standing the other side and then the guy says go and you have to run straight at each other in this narrow hallway you smash into each other and then it’s like whoever gets out to the other side and rings the bell first wins and it’s the famous thing there but this is exactly what i would do in my kind of manhood as a service fair or my or my tv fair which is yeah you can do hall brawl come step up sign the waiver step up and you get to do whole brawl you get to experience this we there’s video cameras already positioned everywhere and you get to share this content onto instagram uh at the end of it just like the museum of ice cream just like tough mudder it’s due today for photo opportunities i’ve all right i’ve got we we’re probably gonna have to wrap it up soon but i’ve got two stories that i’m gonna bring up the first is i was at my friend nick ray’s house the other day and i met the founder of museum of ice cream um and i told him we talked about him and he was like i know and i and we were never disrespectful about him but i think we were like not bullish on the idea so we’ll have to i think we were both like this is a great business idea but hey if you go kind of underwhelming i think that was like our both of our like true user opinion of it so we’re gonna have to have him come on but second have you heard of museum hack no what is this so i went to my friend nick’s house the other day and i’ve been buddies with him for a while and he’s got this website called museumhack.com he recently sold the but this is just another example of one of these tour things that we’ve been discussing so he i don’t even know if he knows a lot about art i don’t know what his background is actually but he likes he just enjoys museums and so he built this business that was making two million a year in sales and you would pay him or eventually he would train people in a variety of cities and you would pay fifty to a hundred dollars i forget the plus admission to the museum and in new york the museum’s free and he would give you a custom tour of a museum and explain you explain to you the the background behind the different paintings and different pieces of art but you would do it in a fun way so if you go if you google museum hack the meta description is museum hack [ ] awesome museum tours so it was like clearly like this like young hip you know whatever thing and companies would pay money to send their employees there and they do it in six cities i think so they have people in la san francisco new york and then a few other cities and it was a 2 million a year business and this is all that he did and it was very successful it was a lot of work to set up but it kind of ran itself after a while and pretty simple and straightforward and pretty amazing it’s called museum hack that’s the business that’s cool i like that one um you had two stories is that the one is that both or is that one that was both okay that’s both can i do one more idea we want to try to slip it in all right so this is related to related to manhood as a service more like back to the roots which i think kind of like what you were talking about was like i’m gonna buy a farm i’m gonna like own the farm and i’m gonna like offer tours of the farm and let people come like farm with me uh or a ranch or something like that right anytime i rent the chicken i’m looking at the site now rent the chicken is what i want to talk about so what i saw this little thing that showed that that’s talked about how the chicken rental business has been booming during the pandemic okay what is this people are renting chickens like pet it’s like a pet in a box so chicken kind of owners breeders i don’t know who real farm people basically are taking chickens and basically saying hey sam who uh you know lives in austin and you know has his house do you want a chicken coop in your backyard here’s what you get hey there’s two chickens back there cool you kind of got a little pet i i’ll bring the coop i bring the feed i bring the instructions i i kind of boot you up i let you know how it works they’re gonna lay like six eggs uh you know a a a day or whatever like you’re gonna get fresh eggs that are awesome from your own coop and you got this pet uh like you get to talk to them and pet them and like i know for example my daughter is like 18 months old like kids love animals and so i want to get her like some kind of animal soon that’s like like because we have cows that come in our backyard or like back to our fence and it’s like her favorite thing in the whole world just like cows couch and she says like you know khao si mu kelsey moo like means like i want to go see the cows they go moo and so i take her to the fence and she sees them and she’s like wants to touch them and it’s like her favorite thing our friend ramon had a little chicken coop in his backyard he had three of them three chickens back there and his son like liked it and they used to go out there and you know feed the chickens and get eggs from them and so this is booming so they’re all like sold out so all the chicken rental companies can’t get a chicken right now they’re all like totally booked the demand during the during the pandemic like tripled i think it’s still small numbers because they were like oh yeah demand triple last year we did 70 70 we had 70 chickens to rent and now we have like 200 chickens to rent so it’s that’s still not that many coops that you’re renting out pretty amazing but i’ll call this my this is my new segment called blue collar side hustle i may never do this segment again but at least for this no we’re going to do that that’s a good one blue collar blue collar side hustle this is a way to make a few thousand dollars episode this whole episode is blue collar side hustles i think actually cool so so we talk about side hustles where it’s like oh make a newsletter build an audience build a job board build a website that does this do drop shipping blah blah no no blue collar side hustles things you could just do with your bare hands make money with your bare hands so here’s how it works whatever city you’re there’s probably demand for these chicken rentals where you are too if all these other ones are sold out uh there’s probably demand in those cities and in nashville and in florida and in la and in everywhere so rent some coops basically go get some chickens and start renting them out to people who want to be connected with nature have a little pet in their backyard that’s low maintenance and get some fresh eggs so i think this is a great idea as a simple way that you could be making i don’t know what it is you know five to ten grand a month of side hustle income through your blue collar side hustle dude and this website rent the chicken they also have a thing called buy the eggs or something like that and you can find out where the so rent the chicken yeah they put you a thing near you and then they have a thing where you can find out where the nearest one is and you can buy the fresh eggs from your which is cool right so you can go farm to table but you’re just in the city and you’re just getting it from somebody who lives two miles away they also do this with schools which i think is again smart because kids love this schools and offices hey are you a school in office great we can do a six-week program where you get chickens for six weeks you guys get to name them take care of them pet them blah blah take you know kids are gonna have fun and then we move on which back when i was in school we had the same we had like a class pet for like you know everybody got to take them home for two weeks or um you know so we had that you have like a beekeeper thing or like you’re a beekeeper you have bees bees and honey maybe bees and honey is like another little genre besides chickens but i think anything where it’s a simple low maintenance pet that is unorthodox and ideally provides a little bit of food you can eat so eggs honey something like that i i think that that is a really cool fun thing to do again dude your growth you were working on growth i said i got to find something good and then i just closed my eyes and started typing buttons and this came to me this is uh very cool so if rent the chicken is not okay so it’s here’s the price for houston houston’s near san francisco they deliver to you for free it’s only 285 for a five-week rental february to october they deliver and set it up for free you get seven eggs that are gonna uh be hatched you get a box i think you get one chicken this is so interesting 60 bucks a week 60 bucks a week to have you know a ticket or two in your backyard making eggs oh rented chicken rent the chicken is cool i’m into rent the chicken i went to um a party the other day and it was they had a backyard petting zoo and like a petting zoo delivery service kids party at an adult’s party it was an adult’s party and they had it was basically all the backyard no it just means they they have chickens they have a guinea pig and i think that’s oh and rabbits and uh that’s what this reminds me of uh rent the chicken backyard petting zoos i’m into all this [ ] man i like all this stuff this is this is a good one i actually think this is something i might sign up for but they’re not in austin um my but my friend who had a chicken he said the eggs looked different but they didn’t taste different but i would feel a lot better eating backyard eggs than store eggs for sure um can i then let me switch gears real quick how do you stay focused because when i’m so i’m like i’m all in on podcasts right now like that’s all i think about that’s all i’m it’s almost it’s almost all i work i work on i have 200 unread texts i’ve got hundreds of voicemails i get phone calls from like salespeople selling me crap my email is ruined twitter sucks my slack is constantly beeping it is so hard to get the zone in focus how do you do it um well i would say this i am not a details person in general so i would say one of the ways to stay focused or one of the ways to get [ ] done i’ll instead of saying stay focused i get [ ] done is to correctly identify like you said the 80 20 of any project so for you you were like for the podcast okay what do i ultimately need to do i need to get people to smash the subscribe button so how do i get more people to hit subscribe today right so you you focused on the thing that matters and you threw away the rest and then you like did the what’s the one step i can take today to like get that to happen more and then tomorrow i’ll come up with another one the next day i’ll come up with another one so that’s you didn’t say it in so many words but that’s how i operate i identify what is the thing that if i just did this one thing it’s going to get me 80 percent of the return or the reward or the impact and then i try to just set out okay today i gotta get this one outcome done and that one outcome might have like five tasks five like subtasks underneath but i’m like okay if i can correctly identify the high impact thing and then secondly if i can just narrow it down you know make it a memorable like i don’t do a to-do list it’s one thing that i can remember in my head all day that this is the one outcome i gotta get done i’ll find a way to get it done it won’t leave my brain i don’t let my brain get cluttered by all the ten other things and this bothers the hell out of my wife or like right now my mom’s staying with us right she’s helping out with the baby and she’s like oh you got to get your car insurance thing done oh and hey did your trash thing we should upgrade the thing so you get the bigger bins because your bins are overflowing and like all these people texted you because it was your birthday on sunday did you reply to any of them like no i i didn’t do any of those things i don’t plan to do any of those things none of those things are in line with my chief aim right now so like i’m gonna like focus on that and it doesn’t matter what the chief aim is right like we just had this baby my chief aim was like i’m gonna be so helpful with this baby because like i can see my wife this is like she’s gonna drown otherwise this is too hard to have two kids under 18 months old i need to be like mr mr helpful and so i like went all in on mr hopeful but if it’s a project like let’s say growing the podcast that’s what i would do identify the 80 the thing that will give me 80 of the impact make it every day just choose one high impact thing to do like it might be get booked on other people’s podcasts other big podcasts i know that’s going to drive attention cool i’ll only do that thing i won’t do anything else so what you’re describing uh i actually wrote about this i have this article called i’ll do it later why you shouldn’t worry about procrastinating and it was written in 2015 so i wrote those six years ago and basically and i stole a lot of ideas from other people so i won’t take i don’t want to act like i invented this there’s basically three types of procrastination there’s the first type which is you do nothing and that type is easy a lot of people suffer from that and that’s what you want to avoid you don’t want to do number one the second one is doing something less important than what you should be doing a lot of people do that too and that’s basically when you uh you know you have to do this uh school homework but you play video games instead right no no it’s like you clean your room it’s like you you do some false productive thing when you didn’t need to do that you should have been studying for the test tomorrow yeah it’s called bit it’s busy work and it’s meaningless and that’s actually the worst type of procrastination because you actually think you’re doing something productive in reality you’re not um and that’s really dangerous but the third type of procrastination i think we should all embrace and it’s actually the good type of procrastination so it is when you when you do something that’s more important than the stuff you and that’s actually what you just described so getting your car insurance is actually important but what’s more important let’s say this relates to business it’s just making a ton of money to the point where that car insurance kind of like is it’s you understand that it’s less important and the best example of this is like the brilliant scientist who accidentally wears two left shoes or who forgets to shower or who doesn’t take their trash out is taking your trash out important it’s important but it’s far less important than creating the theory of relativity you know what i mean and so actually biology said something about this the other day because we said what’s your day like and he goes i um you know he’s like we said kind of like dude you’re thinking about all these topics like the future of x and the you know the the future of y and the past of z these are heavy like these are meaty topics to think about like how do you do that every day and he was like actually that’s not so hard for me that feels like play like i enjoy doing that what’s hard for me is remembering that i have a you know i have a call i got to be on in 10 minutes and like stopping what i’m doing getting there on time and remembering to go do that thing is like because i get completely engrossed in what i’m doing and that becomes easy but what becomes hard is like normal life and i was like yeah you’re you are the absent-minded scientist who’s got like his desk is like you know totally messy it’s like to someone else it looks like chaos but you know that you’re piecing these things together and you don’t care about organizing your desk right now it’s just not what’s important to you and the thing is is that logically we all know that the third type of procrastination is good and you should actually embrace it but the world basically tries to beat that out of you and they try to totally hate you in this corner and make you vanilla and they say but sean you have to do your insurance or you have to text these people back and the answer is often or it should be like but why actually it’s far more important if i do x y and z and i have found this extreme question but helpful question to ask yourself is uh will the tasks that i’m working on right now be mentioned or be part of me being mentioned in my obituary and if it’s not then you’re procrastinating don’t don’t don’t don’t do that work on the thing that will be mentioned on your obituary or has a chance of uh yeah like i actually got into argument with my wife yesterday about this because we have some bill that’s like we have like a 700 late fee on it and she was like oh my god we’re so wasteful like why didn’t you just pay this bill i told you about it i put it on your desk and i was like uh and i was like yes you did put it on my desk but i was so knee-deep in learning about defy the last three days and hey guess what like we’ve made you know sixty eight thousand dollars in three days on in this defy trade that i was making and um like that’s cash in the bank now like could we not worry about the 700 thing and so for me it’s so black and white but she comes from a totally different value set which is like it feels worse to her to take something that was avoidable um that you could have just taken care of that would signify adulthood uh that you’re on top of your bills and um and for me it’s the exact opposite my values are you know focus on the things that matter and like let other [ ] fall on the ground and like that stuff is on the ground for a reason i just hop skip and jump around it um and so we are so different and we constantly get into these arguments and i feel like financially i’m on the right side of history but um you know in the house i’m definitely losing rounds every time we do these battles so if your wife is listening to this and she does by the my wife does which is weird um but if show her this episode and to anyone else out there who like fits in this like scientist type of forgetful scientist thing where they forget birthdays or they do this and they do this but they’re really actually focused on like some interesting thing that will actually change their life or others let it slip let it slide do not give in to this societal pressure of like having to focus on these unimportant things because you should instead be focused on things that actually matter your health whatever you’re working on in your family everything else is pretty much [ ] yes so can i get one can i give my last last piece on this but i know we’re going to move on in a second but i have i have two minutes on this which is i made a choice a long time ago all right the way i realized how this works is there are people who are pre there’s unproductive people they’re just lazy they don’t get [ ] done okay you don’t want to be one of them then in the productive class there’s two types of people there’s efficient productive and there’s effective productive i’m effective productive you’re effective there’s a lot of people who we work with in fact we have to hire people that are efficient productive what they do is they get a high number of tasks done and done well but they don’t necessarily correctly identify the one or two tasks that are going to have disproportionate rewards and they don’t go overboard on those tasks so if you look at us well that’s what we’re going to do whether it’s project selection or even within a project we will find the one or two things that will drive the most returns we will go give that 120 180 percent and then we will do zero percent on the other things whereas another person might say and and by the way that might all happen in a two-hour burst of work in the day or a four-hour late night binge uh and the other hours of the day were completely you know we were scatterbrained we were doing other [ ] and it didn’t matter there’s other people who say i’m gonna work from nine to five i’m gonna make every hour count i’m gonna get a whole bunch of things done i feel good because i plowed through my to-do list i was so efficient i used every hour properly and i got a large number um and i you know i tied up all these loose ends that’s efficient productive so decide which one you’re going to be both have pros and cons i think for a ceo entrepreneurial type effective productive is better um or at least i’ve seen that’s a more common path to success i should say so that’s one the second thing is just like you said that there’s procrastination um i you you left the cody sanchez podcast last time but at the end we talked about this where she she was talking about finding mentors and i stole this novel quote which is so true when people think they need a mentor to go do their project or to like start their startup they’re looking for a mentor first it’s just an advanced form of procrastination um you will find mentors along the way you’ll find people who are super helpful who have experience they’ll guide they’ll open doors they’ll guide you but uh that is not what’s stopping you from making progress right now and if you are looking for mentors before you do the thing uh you are procrastinating you’re just doing it in a way that other people can’t point and laugh at because you’re not just eating cheetos and watching tv as your form of procrastination and the final point the final point is there is a class of things and right now for example i i do this list i i’ve done i’ve put this in my frameworks pdf that if you if you go sign up for my my newsletter on seanpuri.com this is the first thing i send you is my frameworks pdf i have this like iron cross or it’s called an eisenhower matrix it’s basically like a a two crossed lines and the up and down line is basically impact so low impact to high impact and the left to right is urgent and non-urgent and so on a given day you want to do the things that are urgent and high impact but what it but so that’s obvious but then what do you do next and once you do those two things what do you do next do you go to the bucket that is urgent but low impact or high impact non-urgent and what most people do 90 95 people including myself on many days is we’ll do the urgent low-impact thing we’ll pay that bill we’ll call that person back we will um you know whatever it is uh type those loose ends because they’re due today or they’re due yesterday but there’s a whole other batch of things that are important and non-urgent they just sit there like ticking time bombs and the great quote around this is that you know what’s important but non-urgent um becomes urgent very quickly and what ends up you know it becomes urgent when it’s too late uh so like for me right now this is setting up my tax strategy my overarching tax strategy how do i manage do i need an estate do i need to trust how am i going to do all this i don’t know about that [ ] it kind of makes my mind bend a little bit it’s easier for me to just avoid that because there’s no like there’s no specific day where i have to get that set up but every day that i don’t i’m not doing something that’s a you know high impact or a very large large impact thing and so think about the things you do on this axis and then try not to just avoid those things that are non-urgent and high impact because that’s actually where a lot of value gets driven i uh i’m doing all that [ __ ] now i can’t stand it so i agree i think we had a good little rant on procrastination on uh productivity okay great good episode that’s it that’s a wrap abray you give us the grade people hated when we put the grade up front i got like five messages being like i prefer it uh i prefer at the end all right that’s good all right everyone i asked you to either leave a review or subscribe and send me proof and hundreds maybe even north of a thousand people did i’m not gonna read all your names right now but i’m gonna get to everyone eventually but i’m gonna give a few shout 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