Episode of My First Million with Sam Parr and Shaan Puri.
Transcript
Note: This transcript was auto-generated from YouTube captions. It may contain errors and lacks speaker identification. A full Gemini audio transcript will replace this.
Kind: captions Language: en i have it’s just straight fire uh we we might need to split it up into multiple segments or multiple episodes because i just got too much fire for one day myself [Music] all right we got a bunch of ideas today if you like ideas this is this is going to be one of the podcasts you like i promise you i didn’t bring in any frameworks or life advice we just went straight business cool businesses and ideas you probably never heard of at the end we just brainstormed uh tv show ideas uh ideas that could be made into tv shows so uh i think you’ll like this episode it’s a classic it’s a it’s a sandwich on classic brainstorm all right enjoy welcome everybody to the show i hope we have the new intro music by the time this airs but we may not i don’t know about you but i’ve been uh jamming out to the new intro song uh pretty excessively and uh it’s good it’s good the guy who made it has a wonderful name did you say his name young spielberg that’s his name that’s a good name i really like that but young without know why ung um all right we have to mention the clip contest so we’re doing this contest i think if people want to learn about it i think they go so if they go to mfnpod.com they’ll see it if you go to mfnpod.comclips you’ll for sure see mfn pod and you’ll see like a link did you see so these kids it’s mostly like younger like kids that are making videos where basically the contest by the way is you chop up these videos so just go to our youtube page and like download the videos and chop it up and put it on tik tok instagram twitter whatever and if you use a certain hashtag mfn clips um you’re we’ll find you and we’re going to get five grand to some of our favorite clips yeah basically there’s already some amazing things so i saw a few tick tocks that were already past i think a hundred thousand views it’s crazy so their tick tocks are their tick tock account is blowing up just by taking our content and just chopping it up and then the guy who did the like south park looking cartoon thing that was amazing amazing this it’s a young guy named corey who’s i i followed his account and he’s got like hundreds of thousands of views on a handful of videos and he launched the videos and like within a day or two he had all these views it’s wild and then the guy who does the cartoon thing i think he’s launching a business and we are his first right right because i followed his twitter account he had zero it was like zero zero yeah so that’s yeah anyways five grand go go take our content turn it into clips uh let it go viral and uh yeah everybody wins um all right i’ve got a few interesting things you’ve got many interesting things you should go first i have it’s just straight fire uh we we might need to split it up into multiple segments or multiple episodes because i just got too much fire for one day i know what the first one is and i think we should start with that okay so i wanted to bring this up there’s we had talked about this in the past but this is a story about miss excel so her name she calls herself miss excel and i don’t know if you’ve ever seen her i don’t think you’re a big tick tock guy but i am i had seen this person going viral on tick tock and basically it’s a woman who puts out like microsoft excel tips and tricks like little hacks like oh you know how your um things are always like poorly formatted just put pushed like you know command g uh when you’re hovering over the column and look it auto formats everything perfectly or like do you know what a vlookup is you do this this and this and boom you can find anything so she basically puts out these little clips on tiktok but it’s not just the content like the way she does it it’s like what works on tick tock it’s like cute cute girls dancing humor like these are the things that like work on tick tock and so she does that she’s like she’ll put a song like that’s like a trending song on tick tock um she’ll dress up she’ll be she’ll have the screen screen share behind her and she’s kind of overlaid on top of it and then she’s showing something funny that’s like something that’s happening she’s explaining it quickly and in an entertaining way so she’s uh she’s here’s her story she’s a consultant um kind of a boring job she was a consultant and she decided you know there’s a lot of consultants and bankers that if you watch the music cell they won’t touch a mouse like they just use a keyboard like a wizard and like they could just do everything just by hitting like shortcuts and macros on their on the keyboard in excel there’s actually a lot of people that could do this who used to work at bcg basically they had a mouse with like a wired mouse that was clearly cut the cord was cut and they like it was like in a frame on the wall and they’re like that’s what you’re gonna do here the mouse that’s what this needs to look like you don’t use the exactly uh and i don’t know how any of this works but uh i’ve definitely seen a bunch of friends who can do this they it’s kind of amazing when they’re doing it so she basically took that idea and started turning into interesting clips so she starts off and she tells a story where she’s like you know um i wanted to like try making some content and uh you know tick-tock i felt embarrassed because like isn’t tick-tock like for kids and like it’s just like the silly thing to do i shouldn’t i shouldn’t make a ticket on account i’m a consultant and then her gut was like you should do a tick tock and so she listens to her gut she makes a tick tock and pretty quickly i think within the first week or so she goes viral with one or two clips and she gets over like a hundred thousand views and she’s like holy [ ] this is awesome and so she does it again and she does it again and then she starts to she’s like buys a little ring light and gets a green screen so that it looks a little bit better and she does it again she gets a video that gets a million views and it’s like wow this is amazing and so she starts branding herself amazing branding by the way miss excel like she is the one she is the excel woman and um and so i thought that was great and so she she starts doing this and she’s getting popular but she’s not making any money and uh she reaches or who what happened morning brew reaches out they’re gonna do a future story on her and they’re like oh we want to feature you and at the same time a business coach reached out to her and was like hey i saw you have this like really great following i think your your content is super unique you know and she was like yeah it’s great i’m going to be featured on morning brew they’re like awesome like what do you have to sell she’s like i don’t sell anything it’s all free content and they’re like if you’re going to get featured you should have something to sell and she’s like okay challenge accepted you’re right i’m going to make a course and so she decides to make a course she’s never done it before and i think she had like something like two weeks or something to like pull this whole thing off and she rushes to do it now let’s fast forward to today she is making courses and she is making six figures a month off this thing so she’s making single digit millions a year she has a few days of the year where she’s made six feet over a hundred thousand dollars on a day in course sales that’s kind of like her black friday um or black friday special or whatever where she where she sold her course and so she’s doing millions of dollars a year and she’s working towards million a million dollar month that’s like her goal i want to hit a million dollars a month as miss excel and she is like microsoft loves her they’re like pumping her up um you know she’s featured in business insider she’s featured in like buzzfeed she’s featured in a whole bunch of places because this great story she’s featured on this podcast right now and so she is doing amazing what i love about this is she quits her job as a consultant she now works 15 hours a week unless she’s making a course like but just like a normal thing she’s doing 50 hours a week she has one employee which is an overseas virtual assistant her cost structure is that overseas virtual assistant which i’m guessing is making something like six to ten dollars an hour so you know probably paying them like 500 a month ballpark plus uh she pays 97 for thinkific which is the course platform and she pays a video editor to um to edit the videos for the course so like all in all her expenses are probably like sub fifteen hundred dollars maybe some two thousand dollars at the time and um she’s making six figures a month so she’s profiting um you know at least a hundred thousand dollars a month uh doing this thing and um there was a whole bunch of like different little nuggets in there that i liked but that’s the the overall story quick quick reaction to that amazing i don’t think it’s gonna maybe it will last maybe that was that was my initial instinct i was like awesome run but like you know who knows if this is here two years from now and then i changed my mind when i kind of read her read a little bit more about her here’s what i liked okay so we had talked about excel way back maybe a year ago when i when we were talking about i was going to create a course and we had done a deep dive of what are the best courses it’s always excel microsoft excel is always on the top if you go to teachables top courses udemy’s top courses learning to master excel is always in the top like 10 earning courses and you think it’s hard to be the one but it’s a topic people will pay for anker from teachable he’s got a he’s a good twitter follow he uh tweets out some of the biggest earners he won’t explicitly say who they are but he’ll say one earner we just paid their you know they just crossed 20 million in in revenue or in like earnings and then he’ll also say like the top course is this excel thing so you can kind of like triangulate it exactly and on udemy i think i was able to do this as well i was able to search and sort for the top best-selling courses and excel was in the top as well that’s amazing and so i think excel has real demand then the question is who’s gonna be the best brand in the excel space and she’s the horse i would pick so um why do i think that first is her content is fundamentally better she took the most um she has the best type of funnel so what’s her top of funnel strategy it’s highly exciting quick hitting snack sized tick-tock videos tick-tock itself is like the crack cocaine of content right like 10 seconds video um with music overlaid that is crack cocaine for content and she’s using that for excel when all the other excel creators are like bloggers and [ ] like that it’s like a stale old thing then her brand and her personality miss excel good-looking woman who understands how to do content and um and she i know she understands the content she says she’s a little bit when i was researching her is really into some of the [ ] i’m into that’s really like kind of like off the beaten path so she was like yeah she’s like most people when they think of content strategy like especially for for this space b2b type of content she’s like it’s always like strategic intellectual trying to figure it out she goes i spend most of my time just getting into a certain state of mind i just she’s like i just get into a she she goes this is her exact quote she goes the way i run my structure for my business is through energetics most people don’t even know what the [ ] that means she goes i get my energy to a place where my presence is truly magnetic i get a vision of what’s going to go viral then i run to my computer and i create that and sure enough it goes viral she goes because most content people people don’t understand content is just energy transmission yeah i’m having a great time i’m excited about this topic and so i’m going to push that through the phone into you and sure enough you’re going to learn something but you’re also going to smile while you’re watching my [ ] you’re also going to laugh while you’re watching my thing and nobody else is doing that and i’ve read that and i go she gets it she gets like one of the most important things about business and life which is it’s like maybe able to manage your own energy but the second part is she gets the content strategy in a way that i don’t think anybody else is going to really get in this in this space the second thing is go ahead go ahead she now has scales so at first i was like okay but she’s just like an individual creator on tick-tock and like who knows maybe tick-tock algorithm changes no so here’s what she’s doing she basically is like i’m gonna scale in two ways first she’s expanding into the whole microsoft suite so it’s not just excel she’s doing powerpoint and word and outlook and like everything that like you know a billion people on earth have to use professionally and so and microsoft is helping her and every time they’re releasing a new thing she’s getting first look at it and she gets to come out right away with the content that’s going to highlight this new function or this new feature that you get to be able to use so that expansion gives it more legs than just excel the second thing is she now hired a performance marketing agency and she’s like yeah get my brand to grow and she’s like the beautiful thing is i don’t sell my course i just put one my most viral thing and i put ad spend behind it and people love it like they love that content and so they like it they comment on it so facebook’s algorithm promotes it and so i was like oh that’s kind of an unstoppable like flywheel she’s going to keep creating this like juicy like quick life hack type content um then she’s promoting it uh that’s already inherently viral then she’s putting a paid ad spent behind it she’s growing her following on instagram now plus tic toc plus youtube plus all these different places um and she’s like oh yeah reels came out so then i just like jumped on reels and i became like one of the most viral reels creators on instagram and um so i’m like okay now she’s diversifying the audience and she’s got the courses behind it and she’s going into more more parts of the suite i like that formula i was wrong she’s gonna she’s gonna crush it i think she’s gonna get to my bold prediction she’s gonna get to a hundred million dollars in sales and that sounds outrageous i was about to say 100 million i think she could i think you could do i think 100 million a year or lifetime a year uh yeah i actually agree with you i think that’s bold i think likely she’ll get to like 25 million dollars a year in revenue and could probably actually do that for many years right uh yeah i think it’s crazy um so i loved i loved her thing there was also these other little nuggets so she basically she’s working 15 hours a week so then she’s like oh cool quit my job i’m going to be a digital nomad something you kind of did this last year she’s like every month me and my boyfriend we just moved to a different state we just want to experience it so they’ll just move to a different state in america and just like hang out there for the month and then they hop around and uh the other thing that she’s the other nuggets i liked was she does these like webinars because she understands there’s like a top of funnel so top of funnel if you don’t know is basically like how you get new customers to even like get in touch with you get in get into your cases it’s just going viral on tick tock going viral on tick doc or instagram or youtube great then she has the middle of funnel which is where a lot of people fall out which is okay you’ve touched base with me once you’re not ready to buy something just yet but how do i actually get you to participate in a deeper way to invest in a deeper way and for her she runs these webinars and she calls them high energy excel parties and so she she invites people to these and what happens is it’s of course it’s like someone from bcg and then they go and they’re like oh this is amazing then they’re like hey we’d like to buy like 1500 seats for our for your course for our company you know like hey i work for target uh corporate training and uh yeah we have 25 000 employees that we think would be benefit from this how do could you create something custom for us and it’s gonna be like yeah here’s the same thing but now i say the word target at the beginning and i charge you you know five million dollars for i have a buddy who’s doing this which basically is like his top uh he he does top of funnel newsletters then he does these like webinars and workshops and podcasts that go deeper and at the bottom is somebody from you know procter gamble will reach out and just be like hey cool like yeah we got 50 000 global employees uh we would love to have you come speak at our headquarters once a month and like you know we’ll pay you um based like a hundred thousand dollar retainer per month how’s that and he’s like whoa okay that’s like way easier than like what’s he teach so he teaches basically i don’t want to give away too much because i can’t say the numbers then but he teaches like a version of um are you familiar with that so he’s like kind of one of the thought leaders in growth mindset and so big company like sports teams uh like have them on retainer as well as you know big companies like uh whoever you know coca-cola or whatever will will pay him and they they’re just like look we think your stuff is great and we have 50 000 employees uh how do we just like package this up for all those employees and then like guess what we want to do this every year and so that turned out to be a very big business for him and he’s just trying to figure out like what do you charge a company like this and he’ll just name a number and uh you know sure enough they’ll pay and he’s like oh man maybe i should have set a higher number i thought that was a crazy high number but i guess for them it’s like they didn’t even blink they just like said yes so [ ] did you see uh this weekend the world excel financial modeling championships happened no but that is amazing i love that it went viral uh ben look this up it’s like look up like financial modeling world championship dude why did i think of that idea that’s such a me idea to think of it went viral and there was like and you see these guys it’s like all you know no disrespect it’s all nerds doing it obviously and you see pictures of them and you see memes like this is what peak male performance looks like and uh okay what what do they actually do what is the competition so they’re all like you can uh it was they did it like twitch so like you could like uh they were streaming their screens and they were asked to do certain things and then they had to like in real time like make this model and i don’t actually know how they judged it i didn’t pay attention i just paid attention to the memes i think seth smith tweeted something funny like this is a gift from god like she showed a picture of them on there it’s amazing it was hilarious and uh all my indian friends were sharing it this weekend and like making indian jokes and it was awesome it was so funny but who who owns that didn’t you see it’s probably like you know deloitte but anyway so that was amazing this that’s awesome i love miss excel when this article on the verge i think it was went live i had so many people dm me and say you guys got to cover this so i was going to do it and so i’m happy you did baller i think that um i’ve talked to a couple friends that have course businesses and my friend neville my best friend neville he had a course called copywriting course it honestly changed my life and he made this one course 12 years ago maybe and it’s been paying his bills every single year since then he and he does other stuff i took it as well he like updates it and now he has like a membership thing but this one thing that he filmed years ago it’s like it’s that’s been his career by the way in terms of transferring energy uh neville is exactly like that if you watch in the course he does he’s like like most courses are like here’s an hour-long session about x his is like it’s almost like a blog post and it’s like one minute where he’s teaching one concept and he’ll like the camera will be on and then he’ll pop out from under the table he’ll be like yo and then he’ll like say the thing and then the next one he’s got a guitar in his hand he’s like he’s like if i’m writing an email and i want to get a reply and he’s like singing a song and he’s like he he makes it entertaining and you could just there’s something that makes you smile and it keeps you engaged it keeps you involved with it and um you know people will forget the content but they won’t forget how they felt taking your course and so they’ll still recommend it and refer it and and be happy with their purchase can i i’m going to tell you about uh one or two really quick things and i think we should spend most the episode on your stuff because it’s actually pretty good this adventure book thing looks amazing uh one very quick thing monthly.com uh do you know what that is yeah you see they explain it so it’s just like cause i think it’s pretty under the radar it’s pretty much the exact same thing as masterclass but only for creators it’s kind of cool i just signed up for my first one casey neistat which one is launching a youtubing and storytelling class do you see it amazing yeah so i signed up for it so that’s like a cool find so it’s dude how is he not at the [ ] top of the screen right now he’s like just in the middle of this long list what are they doing it’s monthly you know founders of monthly i think i’ve talked to them before they were they were cool uh they were like they were cool and they knew they were cool i was like hey this is awesome they’re like yeah it’s awesome i was like i’d love to invest yeah a lot of people want to invest that’s right i i appreciate that so i do respect i just signed up for that i’m so excited to to do it like i bought it full price and everything i’m pumped uh the second thing another cool product that i’ve been fooling around with well we’ll do actually three the second one is dscript have you seen dscript yeah we’ve talked about it so dscript is kind of like um editing software for like you you record something audio or video and then it like transcribes it automatically and then if you if you delete a piece of text from the transcription it deletes that part of the video which is like magic amazing i’ve been playing with this for my youtube stuff what do you do with it all right so you film a video let’s say i film a 10 minute video it uploads the video and automatically transcribes it and so i edit the video by editing the transcription like a google doc and so i could copy and paste and move stuff around and that edits the video it’s amazing it’s it’s almost transformative because it change when i think about what i’m going to film i think about like the the narrative like a story is just a long narrative and it’s harder to think in video clips it’s much easier to think in transcend in text it’s super cool and so i actually think this company they raised money recently at a 200 million valuation i actually think this is a company that’s going to be significantly larger than it is now and well like it’s going to be pretty epic the guy who started it also started a groupon yeah it wasn’t andrew mason mason uh he’s dope also the best part about andrew mason that i respect is he he starts groupon groupon goes on this crazy run where it’s like at that point in time it was like the hottest startup in the world copied by like every [ ] you know every joe schmo was copying groupon groupon like raises all this money it ends up going public then it kind of you know then the world turns against groupon it’s like this is not not a good business it’s not going to work people are pulling out it’s it’s still i think like a billion dollar company but like you know it lost its its shine and he was in chicago i think and then he quits or whatever he gets fired i think he he got fired i think he wrote something really hilarious let me write something really funny all the way out he wrote like an email he’s gonna pull that up he goes today i’m paraphrasing he’s like today’s my last day i’ve been fired you probably know why yeah you know the video i’ve made making fun of that ceo who botched the the the layoffs this was the opposite this is the ceo who like who got it who gets it um and so he yeah he wrote this like letter i was fired today then he takes a year off and he creates an album a music album like a rap album of him just and he’s not good but it’s hilarious we should pull up one of the one of the the videos of his uh his like rap album or whatever yeah and um he releases that and then he like came back with dscript and it started off as this like walking tour thing which was amazing by the way the walking tours were amazing i bought a lot of them it was really cool but like not that good of a business because i mean i was a super fan but like most people you’re never gonna do this and if you do you’re gonna do one in your life uh but yeah exactly like that by the way what a great lesson the walking tour was like uh what people should do and like makes them like be be more active and like learn things in the world and then d script is like hey it’s like products that make you make it easier to be lazier it’s like hey you know editing video is hard let’s make it easier for you so dscript i’ve been playing with it i think it’s called dscript i’ve been calling it descript unless it’s descript so sorry uh awesome under the radar cool and then the last thing i’m going to tell you about that’s kind of interesting so story worth so sean or ben go to storyworth.com this is a crazy fascinating thing very simple product i actually knew the guy nick he started it i shared an office with him and he’s still i believe the only employee and it’s kind of cool it’s very simple when i logged in or when i used it years ago all it was is you pay like 100 a year or 200 a year and it sends emails to family members that you sign up and it asks them about certain memories and ask them so much over the course of a year that at the end of the year if a lot of your family members have answered some of your prompts you now have a book describing their childhood so it’ll be my i sent it to my aunt debbie and she was like a question i i don’t remember all the questions but it was something like what’s the best memory of your father before you were 10 and she was like you know on halloween we did this thing and and it’s like oh my gosh i’m learning about my family and at the end i printed out this book super fascinating and it’s super fascinating um because it’s a one-person business it’s just him and right and it’s really simple it’s very easy and i love that ancestry stuff so much like i’m a big fan of that um anyway that’s why yeah that’s cool that’s really cool i um i’ve never used something like this so isn’t it kind of a lot of work for the other person to like write an answer like i feel like people don’t like to do stuff like that yeah but if you get what you get one a week and you spend like 10 minutes of journaling yeah it’s work but i like told my aunt i was like hey this is important to me and she after a while she was like oh i kind of like doing this i’m remembering a bunch of stuff it’s a lot of work we had done a version of this or there’s a version of this that’s like i think a little easier which was um i don’t know if you remember i had when i i had my mom over uh she was doing a podcast with her and i recorded a podcast with her and the podcast was so much easier because really all they had to commit to was like one time hey let’s sit down and talk and you get this hour-long thing with their voice and they don’t have to like people get pretty intimidated having to write something there’s this pressure internally to like uh do good writing i think school like traumatizes the [ ] out of people and um this podcast thing worked great i did it i had an amazing podcast with my mom i recommend anybody you don’t need to be a podcaster by the way like this i don’t publish this anywhere but it’s just a memory i’ll always have and it was a conversation that i wouldn’t have otherwise had more importantly like i don’t even know if i’ll ever go back and listen to this maybe give it to your daughter on that really horrible day yeah like you know when she she passes away like i’ll be happy i have this but more importantly it was like so much of life is um so surface level and like we’re just talking hey like we’re just talking about me and my life all the time b like if i’m talking to her it’s about like what we’re doing today or whatever i realized i knew very very little about like her and her family and her what made her her and like her upbringing um because you know i don’t know that was just [ ] in the past and so um and even she forgot a lot of these things and in the conversation it all was coming flooding back to her so i recommend everybody do that with their parents uh like just sit them down and record one hour thing and i can share like the questions i asked or whatever but it really doesn’t matter to be honest with you have you done ancestry or 23andme i’ve never done it no they’re awesome so 23andme is awesome ancestry is i think cooler because i’ve spent hours on it like building up my family tree 23andme i’ve thought about getting it for i have it and i’ve thought about buying it this christmas for my family members the reason i’m not i may not do it have you heard of this thing called ged match no was that oh have you heard of the golden state killer no okay so in the 1970s there was that’s what they call you yeah that was my nickname in high school golden state killer uh in the in the 1960s 70s and i think 80s there was this guy who basically like raped like 50 women and then he murdered eventually like 20 of like he was a serial killer and uh he got away with it for years no one knew who it was and patton oswalt’s wife pat oswalt the comedian his wife who recently died right before she died published her like master work or life’s work and it was about the golden state killer and how he’s never got been caught and it renewed interest and then the fbi got all into it because all the press and they eventually used this website called ge it’s public it’s like a anyone can use it it’s like an open source website and it analyzes all of the uh information from 23andme ancestry and like all that stuff all the database stuff and they found they put his dna the golden state killer’s dna which they had into this ged match thing and they realized that the daughter of the killer or like they’re like well this is so aligned it must be like the daughter or the granddaughter of the killer recently signed up for 23 and me and so they stake out this guy’s house they dig through his garbage they find they go boom got him and that’s how they arrest him and they arrested him when he was like 80 and died and if you google golden state killer you’ll see like these pictures of this old man and they got him because he got away with it for so long but eventually they brought him to justice and now they’ve caught many dozens maybe even hundreds of killers or rapists this way which is good it’s kind of scary and so you could so i was gonna say so you’re you’re worried about this why why is this working because it’s being used for good grandpa and trouble it’s being used for good now you could see like do i want to be in the state do i want to be in this database and so this is one thing i’m a bit worried about so you can go to ged match and you can upload your results and it can tell you all types of stuff about your results you can see uh a lot of interesting stuff and you could like if you can somehow get the dna from an fbi case which i believe in some cases you can you can like upload it and there’s like thousands of like these internet detectives using this database to solve crimes it’s kind of fascinating it’s kind of interesting and it’s definitely a little scary wow is there like a subreddit for these uh you know like sort of like public crime solvers yes there is and it’s very very interesting and most of the time they’re wrong so like if you remember when the boston like the boston uh marathon bombing they like named like these like three guys and they they kind of [ ] with these guys lives they they didn’t end up doing it but everyone was certain on that subreddit and they’re uploading pictures and they go this guy works at this place it wasn’t them they were wrong no one guessed it that it was the two actual guys but this is a little bit different because it’s dna but dna isn’t perfect so it’s like there’s a it’ll say like there’s a um this person is five percent related to this person so it’s like all right let’s see what that is that could be like a distant cousin until you like track your way down to that and you build these family trees to figure out oh you know it’s kind of weird that like this matches this person and they’re they also lived in the same area and so it’s not perfect but it’s like pretty good so anyway i thought that’s why i may not get 23 in me [Laughter] yeah i also know people who have gotten it and realized like their dad is not their real dad um and i think that that happened to a family member i think that’s a you know uh you know side effect to be aware of sometimes ignorance is blind family member of mine a family member of mine found out that their parent had a their parent cheated on the spouse and had a a a kid and so they logged on and they go oh man i’ve got a second brother or whatever you know like a step brother or a half brother and uh it changes [ ] yeah i was gonna say without getting too personal that that uh that has like that they went public with it or they just kind of kept that information to themselves no no no they did not go public with it but it like was very it was i don’t know they haven’t talked about it with me too much but it was it seems like it was like uh somewhat earth shattering yeah there’s a there’s a thing that i’ve heard that goes on which is um people who uh people who use sperm banks so like a sperm donor um will take the test sorry people who didn’t realize that their parent had used a sperm donor or whatever they will get the sequencing done or whatever and they’ll find out like oh my god i have 42 like half brothers or sisters out there it’s like oh yeah this was a person who you know this is a person who donated a bunch and then so yeah you actually do genetically share with all these different people um like wow that’s really crazy so there’s all kinds of like interesting stuff and i think 23andme their business model is to sell your data right like i think that is the core business models they sell pharmaceutical companies for um you know like the research or whatever like i don’t know if it’s [ ] up or if it’s like this is for the good of science but i don’t think you really know or opt-in it’s not clear that hey like it’s not clear yeah it’s probably it’s definitely the terms you know but nobody’s reading the terms and so that’s the problem it’s like it’s like a benevolent dictator it’s like it’s cool when they’re making the trains run on time it’s not cool when they start killing people you know what i mean yeah it’s like it’s good when it’s good and then but it could go bad really easily yeah uh all right what else we got do adventure book all right so this is another so to me the miss excel thing was one this other thing i think is really interesting so the adventure book let me tell you about this story have you heard do you know what this is this product the adventure book i have no idea what it is ben have you ever heard of this thing okay all right so you guys are also not on tick tock enough this is like the number one ad on tick tock that i see uh i don’t know if i’m just in their market or they just run a [ ] ton of ads but i’ve been seeing it for like a year so basically it’s a it’s kind of it’s a book you buy and it’s like a high quality big book and what it is is like there’s a bunch of imagine like a scratch off like a lottery so there’s a bunch of things you can a bunch of adventures that you could scratch off so you open the book to a random adventure you scratch it off and it reveals a thing you’re gonna go do like it might be um uh like i don’t know i’ve never bought the book so like you know bad example but like you know you’re gonna go into a store today and you give out ten compliments to people in the store or uh you’re gonna go streaking around your neighborhood or whatever like an adventure a thing you can go do and um so this idea and and and they pair with it like a camera so you you’re supposed to take a polaroid of you doing it so it becomes a scrapbook so on one side it triggers you to go do something that you’ve never done or that’s like you know get you out of your comfort zone uh and then it gives you the ability to capture it and paste you glue the photo in and it becomes this memory book of all your adventures like cool kind of novel idea so i had seen this and i was like ah that’s a cute idea that’s a novel idea what i didn’t realize is this is a hundred million dollar business that was created in the last like two years so how do i know this you know like for the podcast i don’t know if you get these emails but i definitely do um there’s a bunch of people that have like booking agents and we get all these emails which is like hey sean love my first million um have you thought about having you know joe joe on and you’re like you know it’s like oh first they’re complimenting me so i like open it and i’m like looks like i don’t want to be a member of any club that will have me you know so it’s like that’s how i feel about the guest thing so normally i write all these off but this one caught my eye which was they said would you like to have brian ellis on he is a high school dropout now owns a 100 million dollar business called the adventure challenge and i was like it’s like that that adventure book thing and it and so i replied i go 100 million dollars no way that sounds high and she goes yeah like it’s been incredible they’ve grown blah blah blah and i said 100 i’m just like clarifying like 100 million cumulative revenue annual revenue what are you saying here and uh and so she goes yeah like they’ll do 85 million in revenue this year and they have a few big bigger partnerships than distribution partnerships that will get them over 100 um like in the next year and you know so the business is valued over 100 million dollars um with 85 million in revenue and i was like what the [ ] and so i go and i start researching this and so here’s the story so this guy bryant he’s um i so i couldn’t confirm the high school dropout part i don’t know if that was just like some post-fact [ ] like like to make this sound better but like let’s assume it’s true so uh high school dropout i think his job was he had some job which was like he was a skyscraper inspector so he’s like you know some low man in the totem pole doing a job he didn’t love and he’s like all right i’m just doing this for the money he wanted to make a business like he just he’s like my whole life i just always been i always have ideas and and you know i wanted to come create a product it’s like so i’m doing this job and i had this idea to do um to do this like adventure box so his original idea was take a machine uh create a box like a machine and you push a button and it’s like like prints out a receipt the receipt is like the adventure you’re gonna go on so you get like a random adventure that comes out cool idea right and um and so that was the original idea and he’s like ah just tells a couple people about it and they’re like oh yeah that’s cool and he’s like great but he’s doing his job and he hasn’t really you know figured out exactly how to do it or whatever um and he’s like he’s like okay but he’s he’s he everything’s like on hold until he gets fired from his job and he like uh he he makes a mistake they think he committed fraud his boss is like no no this honest mistake but either way he gets fired he’s like all right [ ] um what do i want to do so he decides i want to go to acting school so he’s like i’m going to go to acting school but i need to pay for life so he’s like i need to create a side hustle that’s going to make me 2 000 a month that’s my goal and he’s like he’s like what about that adventure box challenge thing and he’s like the idea over the course of a few months had like evolved and he’s like all right what if it was actually like a book that you could scratch off the adventure um and so he tells a couple people about it and they’re like that’s actually a really cool idea you should do it and so he goes to hobby lobby and he buys some paper some of the scratch-off material and he and he’s like buys it he goes to a different store he buys a camera and he’s like starts coming up with this idea and he basically spent six to eight months prototyping this idea because nobody had really done a like kind of like um an adventure style scratch-off book before so he’s like creating an actual physical product and so he’s like um he has this idea and he um he just keeps telling people about it and so he um he gets to the point where he’s prototyped the idea several times and there’s videos i found online of like he’s creating a vlog while he’s doing he’s like all right it’s 11 p.m april 1st uh i just got this really cool material for the scratch off i really like this one but i’m having trouble with the bindings you know and he’s like so maybe i’ll try this other thing tomorrow and then like he has the next video you know a week later he’s like okay i figured out the bindings part and now i need to figure out this other thing i love seeing the the start the early stages of these ideas so he creates a kickstarter he’s like i’m going to do a kickstarter it’s going to be great i want to raise ten thousand dollars for this book and uh kickstarter goes live he makes thirteen hundred dollars the first day and he’s like [ ] yeah i’m the man he you know goes to a coffee shop he’s strutting in he’s like i made 1300 today i don’t know about you guys i’ll take you know your best give me your finest coffee and uh he’s like all right we’re you know we’re already 13 of the way the goal let’s keep going but day two day three zero dollars and like the kickstarter like runs out of steam he’s like [ ] i was kind of just banking on this going viral and now it’s not viral what now and so he’s like all right basically he’s gonna throw in the towel he’s like for for only seventeen hundred dollars i can’t even get the quality of book made that i want uh maybe i’ll just quit so he’s like i need to get a job to pay for life um you know like i’m out of money and so he’s like he’s like oh maybe i’ll contact my buddy i don’t forget his name but ben my buddy ben to uh to get a sales job he has like this company i can do sales so he calls him up he gets a sales he’s like i want to do a sales job i want to do it for one year and i’m just saving up money so i go back out there and build a product and the guy’s like all right cool that’s fine like you’re upfront about it like i’m down with that let’s do it so he gets a sales job there and while he’s there he’s telling people at work this idea he can’t shut up about the idea and the guy there was like you know have you tried ads he’s like oh dude nobody clicks ads like ads like reds like ads are scams basically like that’s his mentality at the time and the guy’s like no like that’s how we grow our business like you know you should try so he puts a little money into ads he’s like i don’t know if it worked or not but like you know i got this like 10x roast and the guy’s like what like no way and he’s like yeah like people really like the ad or whatever and so the guy he partners with his buddy the guy who hired him and he so i’m fast forwarding some parts of the story but basically he ends up leaving that guy partners with him that guy’s like look we’re gonna grow this thing through ads and um and they basically run a [ ] ton of tick tock ads facebook ads whatever and they’ve grown this thing to now 85 if this is true 85 million dollars in sales they’ve sold about 2 million copies of this book it’s like a 40 book which is like you know something 70 something million dollars in sales if you do the math and yeah what an adventure and now they have like a couple’s book so you’re like 50 fun adventures to go on with your date they have a family book here’s something to do with your family a friend’s book and then a by yourself book and um yeah it’s kind of amazing i am into these notebooks i told you i used one of these best self code right yeah but that’s different that doesn’t have like a product it doesn’t have to go do things in the real world it does it does the the one i use i use like a relation we use like a marriage one and so i’m into this this guy’s amazing how old is he uh he seems very young so i don’t know how old he is um he looks like he might be 25. this is amazing max i don’t know i think these box things are cool we talked about one that was doing like 100 million in revenue and it was um remember it was that like catch a catch a criminal box you remember that oh what was that what is that one that’s a is it a truth it was amazing it was it was a true crime thing it was thirty dollars a month and they send you a box and you solve a crime with your friends it’s so good it was so fun and this is in that same world i think it’s cool to it feels special to me to order something and to like see a physical get a physical thing and uh i’m into it i think this is badass i like so often true crime won better than this because that’s a repeat that’s like a recurring one or it’ll have more repeat purchase than this um it’s so fun and uh i do one i buy this thing called kiwi for my niece which is like it sends her like kind of like a science fair project basically it’s like here’s a kit you’re going to build a like a little like mini tractor it’s sort of like legos or whatever but it’s not like one specific thing or sorry it is one specific thing um it’s like here’s you learn about electricity through this little like box every month and it’s not great but it’s good enough and like she loves it so now if i cancel i have the guilt of like her not getting the toy she wants and so i’m like i’m gonna just keep this 20 subscription forever i i guess i’m on board with this i think this is awesome i think who by the way whoever’s making clips this should be the clip uh that you make this guy’s story’s like i was enthralled this is amazing wow um all right what else what else you want to do i have uh keep going okay i have a segment it’s not even a full segment it’s just uh the start of a segment i think this one might be bad but let’s try it uh i basically pretend i’m drunk and then this will be like ah that’s pretty good for a drunk guy um i have a bunch of half-baked tv show ideas do you even drink i’ll drink you know if the occasion calls for it i’ll drink but not regularly no but i want to pretend i was drunk when i came up with this list because it’s kind of just like a random ass list of weird ideas so these are half-baked tv show ideas okay uh this is for the you know the producer who listens to the show the netflix guy who listens to the show uh you’re welcome in advance i want to get your reaction to my concepts okay i’m going to pitch you three ideas uh i don’t know if you have any any tv show ideas i’m gonna pitch you three okay okay the first one is called frat you i love i don’t know if you’ve seen um the football one that’s on oh my god what’s it called there’s like a football one called uh something on netflix it’s like one of their original shows that basically follows a a junior college football team around and um uh it’s like here’s the coach here’s the players and it like picks six players and it’s like you kind of get emotionally invested in their story there’s a formula one show that’s just like this it’s like here’s these six drivers you get invested in there yeah it’s amazing their story there’s a cheerleading version of this that i watched i think it’s called cheer i don’t know what it’s called exactly but here’s this the the best cheer card you know that that was like you know that that was like the most popular show and it’s not like something you discovered i’m i’m a pretty you know a good curator here so you so i don’t know a lot of people didn’t watch the show because it’s like why would i watch a chat i’ve heard of this thing called squid games so i signed up for the service called netflix that’s pretty great uh all right so this same model i think it’ll be applied to a whole bunch more topics the one i’m surprised at is why is there not a reality show just inside one of the craziest frats in america because you know that they would basically go all out sell out to make the show entertaining because they want the fame well i think it’s a faux pas have you ever talked to like an 18 year old man they’re woke no dude no that’s are they just like the that’s like the 18 year old who’s like talking to old people like us most 18 year olds don’t interact with people like us and they’re like very normal and just trying to have a good time in college they’re not like are frats are frats popular you think i would think they were going down dude like this are super popular because it’s a bubble like when you go to a college it’s like in such a little bubble it’s not really affected by like the way the world is changing uh you don’t have to you’re not you’re not you’re not convincing me i understand the value but i i didn’t even i just thought that like with everything going on that it was like a faux pas no dude if you go to arizona state or you go to like you know wherever you know georgia do you think they give a [ ] about like you know locism and they’re disbanding the frats hell no they are have you seen the doubling date well there’s these there’s these girls on tick tock that do this challenge or not this challenge but i forget what it’s called if you’re a tic tac guy you probably know but uh sarah showed it to me it’s these girls who are like pledging i think is that what it’s called i i wasn’t part of that uh where you i don’t know what you do it’s like you it’s like a tryout and they always talk about what they’re wearing i’m i’m a i’m an old man and i was a dork i wasn’t part of a frat but they like talk about the clothes that they’re wearing to their their like pledge ceremony things like that and it’s gone very viral on video uh what’s so noticeable about the watches i don’t know but it’s just funny it’s just hilarious because like don’t you know how like in the south and like at ole miss and stuff like that the the sororities do these uh like yeah they all like i went to a southern college yeah yeah for sure like like they all like it’s all like the boss girls they all look exactly alike and they dress exactly alike and that’s like the joke is they like show like what they’re wearing duke you weren’t even allowed to throw a party if you weren’t afraid or sorority like they literally were like you better join this [ ] or uh you don’t get to have a social life dude it’s weird it’s so weird to me that’s so weird also whenever i go to one of these friends i’m like this is disgusting i don’t want to live with like a bunch of dudes or alcoholics and there’s like 80 of them in this crappy house and there’s beer [ ] how about you when you’re like getting drunk all the time even back then but even back then i’m like this is bill i want to get drunk i just don’t want to be around a bunch of like degenerates all the time oh okay well you’re alone in that i would love to uh go back and experience college again i think it was a great time and living in one of these houses was yes messy but fun anyways point is you go to a party school you go to ole miss you go to georgia you go to you know santa barbara or whatever and it’s frat you and you basically just follow around with a king alpha frat you go inside the house and you pick the five characters who are the [ ] you know they got they’re gonna have all the elements of a great tv show they’re gonna have relationship drama they’re gonna have infighting they’re gonna have camaraderie with the boys they’re going to have a hazing and a a pledge process that’s going to be controversial and get them to do all kinds of outrageous stunts it’s all baked in the show basically writes that you got to have like like one guy questioning his sexuality exactly he comes out he’s another guy he’s afraid they’re not going to accept him but they accept him there’s the the person who gets canceled for doing something racist or sexist or something like that it’s got all the elements and then you could just hop from school to school and the schools would be excited oh [ ] frat u is coming we gotta represent because you know georgia looked like they had a good time so now all of a sudden clemson is like oh you think georgia was hardcore look how we party look how we do our thing i think this is a no-brainer franchise that somebody needs to create and uh you could put me down as executive producer all right next okay basic to baller okay what is this um i recently met somebody i’m gonna do a separate episode of this but i recently met somebody who was uh completely middle class or a little lower middle class like didn’t have any money all their all their tastes were that of a basic person right they they didn’t shop at whole foods they shopped at kroger right they didn’t uh they didn’t eat like fancy stuff they you know like mcdonald’s and stuff like that they um they didn’t drive a fancy car they drove like a camry and like okay so that was their like taste buds so i thought what if you had a show where you just give a really basic person [ ] you money and they get to go ball out and you get to see their reaction because already shows where people ball out uh like like you know whether it’s like kind of like a million dollar listing or it’s like uh selling sunset or it’s like kardashians it’s like it’s nice to see the lifestyles of the rich and famous people like that but those people also there’s that genre of lifestyles of the rich and famous from people who are already rich and famous and sort of like you know snobby and materialistic okay that already exists what about some what if you transformed somebody you gave them the cinderella treatment they went from the you know the bottom to the top suddenly and they’re now just discovering all these things for the first time hilarity ensues okay that’s my second let me make it let me put a twist please i actually think that you could do this or someone listening could actually do this immediately via a youtube series so in 2005 there was a documentary called reversal of fortune it was on showtime it was amazing and the question was what would a homeless person do if they were given a hundred thousand dollars and so they found this homeless guy they gave him a hundred thousand dollars and they show him going to like a hotel for the first time and sleeping in a bed for the first time and he’s like i don’t like this and he sleeps on the floor of the hotel because he’s like it’s not comfortable sleeping on this bed and they give him a hundred thousand dollars and it ends not good so he spends all of his money on women he buys a 35 000 truck and this is like thirty five thousand of the hundred grand and basically blows through all the money and he does get a job but he like all the money is gone on basically partying and uh at the end of the movie he’s only got five grand left and he’s sleeping at his sister’s house uh but i actually think it’s not great for him but sounds like great tv to me it was great tv i was watching it the whole time so uh i think what could be it what you should do is just get a hundred thousand dollars and do a youtube series on this you i think you can make your money back and add revenue that’s that’s the thing i think i think if you did it with a homeless person you might get some blowback now uh so you know yeah not with the homeless person but like you know like what would happen if like you know a someone who’s in need or doesn’t have much is given a given yeah and i think it kind of needs to be temporary like uh you know so you know with like pimp my ride you know exhibit shows up at the door and then like your life just sort of changes overnight um or like you know wife swap or whatever where it’s a very short period it’s like a month or something like that i think you need to let them ball out and then let them return back to reality um and you see that that sort of the yo-yo of emotions between them okay so that’s my my second one okay third one very easy show i just need a show that’s background noise are you a background noise kind of guy do you just have something on because it just feels better to have something on uh in our when we had a physical office we had we had white noise machines throughout the office and i enjoy that baby’s to sleep it was so you could have like hard like if you want to have a conversation in a conference room and for it not to bleed through the walls right uh and it was difficult newsletter conversations yes or like when you have like an open office plan you put it in like pods of deaths so then like the people eating lunch don’t bother you uh now i keep the fan on well you’re also like a music video guy right i remember we were at your house you were just throwing up like on apple tv like a bunch of music videos i have music videos playing uh throughout the day yeah okay so that’s the behavior i’m talking about i think that netflix does not does anyone else do that you don’t do that you don’t have to i don’t do that but my wife she’ll always put like friends on i’m like dude you’re watching friends and she’s like no i’m not like i’m not watching i’m like why do you have it on can i turn it off no no i like i like having it on it’s like yeah she doesn’t like if there’s like kind of like an empty home feeling and also it’s this comfort safety blanket where it’s like i already seen all the episodes and that is why the office and friends are such valuable catalogs because people just put them on and they can only pay 10 or 20 attention to it and 80 could be on the thing they’re trying to do and they can just glance up and you know see certain parts but then they just don’t it’s a low maintenance show and when you go on netflix today so much of it is high maintenance attention uh it’s like oh here’s this intense story about this bank heist and that’s great when you want like a friday night intense drama but i think they’re underserving the background noise and i also learned this at twitch because when i was at twitch we looked at some of the data about the usage data and somebody was pointing out like oh yeah like x percent i can’t say the exact percent but like a significant percent of the viewing time is uh when it’s not the tab that’s in the forefront on people’s computer and i was like oh so we should just like throw that out right like they’re not even watching they just like accidentally left it open and i was like why is this such a high percentage do we have some bug that like it stays open in the background in some weird way they’re like no this is actually the use by like all the developers what are you talking about the developers who actually use twitch all the time they’re like this is how i use twitch all the time like i’m coding i just have it on in the back i’m just listening to him like you’re listening to somebody play video games like if there’s one thing weirder than watching somebody play video games it’s listening to somebody play video games like no i just like it as like a ongoing background stream it’s kind of my favorite streamer and i don’t really need to pay attention to it but i’ll hop in if something if i hear something cool happening i was like holy [ ] so there’s this big genre of background entertainment that i think you if you specifically tried to make in make background entertainment you could create some really successful franchises so can i can i can i tell you something that validates us so you know chive chive dot com um i think it’s just like a news website or something i don’t really know much about it a little bit it’s like basically bar stool but a slightly different demographic but mostly the same and they created this thing called chive tv and so what they did was they uh would in their base in austin they basically gave a little amazon fire stick to a bunch of bars in austin and they said you could have this stick for free and on this stick is basically we’re gonna put loads and loads of different clips of basically like america’s funniest home videos basically guys getting hit in the balls and like funny bar stuff that you don’t actually need any sound to understand or to get like pleasure from and so it was like silly stunts guys jumping off skyscrapers and like skydiving and stuff and they eventually spun this off and they created this business called atmosphere and this was making tens of millions of dollars in revenue pre-pandemic i believe they raised tens of millions of dollars at like a 200 million valuation and they would give these these these uh fire sticks to like loads of different people and then eventually you could just download this app and they would fulfill the uh put content in the pipe and then put ads on it and that’s how they made all their money and they go look advertisers you’re reaching all these bars right yeah yeah that’s bars is a great one right that’s like perfect background background entertainment okay so those are my three tv show pitch ideas half-baked ideas uh do you have any ideas is there a show that you think could exist or would exist or should exist i know i’m putting you on the spot here no but so one that has caught my eye youtube uh on youtube cnbc is doing something that i think is actually amazing it’s called millennial money stupid name and the branding is really dumb but what they do is no they got the idea is cool though my friend steve was on it the other day they convinced these people and they say like and the titles are like here’s how we live on a million dollars a year in silicon valley here’s how we live on forty thousand dollars here’s how we live and i’ve also seen kevin o’leary reacts to them have you seen this that’s what they they that’s also awesome i think it’s a great series i think they’re missing the mark though but even though they’re missing the mark it’s still quite good and so i’ve always thought that uh for different stuff i was like what you what you should do is get you could do it one of two ways i’ve always thought what you could do is you could maybe have a podcast or get actors and they like i bet you if i send out a survey and i’ve done this before we did this at the hustle we sent out a survey we posted on hacker news and we got like 3 000 people to tell us how much money they have in their checking account how much they have in investable assets how much they spend at each month and then just like a comment box and they like leave comments and if you search like the hustle founder bank account like we we did an article on it and people would give us all their information and it was all anonymous though and and it was pretty great and i always thought it would be interesting to where we can do a podcast where i just ask these people questions and then i’ll hire a voice actor just to read them right right right i like that i also really like that survey kind of idea because the people people are very willing to share because they’ve no cost them it’s anonymized it’s you know it’s not being publicly shared that it’s their their information but people really benefit from seeing what the aggregate is doing uh so we talked about this with salaries with levels.fyi as well as uh somebody heard the thing for levels and then they made it for do you know about the story someone heard our podcast levels they made it for doctors doctors and then they got acquired by levels and so they now work out oh it got a question they got acquired they got aqua hired maybe it’s better way to phrase it like those guys now are like you know like doing their thing at levels um he’s like dude thanks for like that idea it led me to like a it got me off the path i was on i built something cool i got to learn from that and then i got a sweet opportunity at levels through that but there’s another one that’s going viral right now that’s like i think a hundred and seventy five thousand tech workers have put their stuff into this spreadsheet yeah i’ve seen that what’s that called it’s literally just a google sheet it’s like it’s broken because it has too many rows now um like nobody can like use it they like they’re like asking for excel experts to like help them you know like format this so that they they don’t lose the data but like people can still put their stuff in i saw that they’re basically doing it because they want to end uh like like maybe if you’re a minority or something at facebook you’re like i don’t know if i’m getting [ ] here can everyone please enter their salary anonymously so i know like is this fair not fair yeah and that’s how it got started and so people were like rallying behind it and and it went viral i saw that that was pretty cool yeah um all right that’s all i got for today i got a couple other ideas but i’ma save them all right i think that was a good one benjamin what do you uh what do you think of this one give it a grade this was an a um this was an a minus okay walk me through that it was an a it was a it was an a because it was good top to bottom like all of it was good and then i decided to add the minus at the end because it was missing uh like a hose water sam moment like it didn’t have anything that i was like rolling on the floor laughing or anything like that so i docked it to a minus dude it’s because my freaking camera’s screwing up it it knocks me off my flow so much i can’t stand it apparently i did so i some people say we’re funny which shocks me and uh like the other day noah was like you have to take notes about reading a book and i’m like dude i just read a book about like the navy seals like am i supposed to take notes about how like bin laden was shot in the head and uh like apparently people wrote in the comments they like when we say dumb stuff like that and that shocks me when people say they listen i’m like i’m like really so i don’t know if you’re just doing that thing where it’s like fake fake humble like oh gosh i didn’t know that guy like because no i think it’s funny like i think it’s funnier you’re funny i think you’re funny as a group i would say we’re like mildly funny but i wouldn’t say funny is an attribute that i would like give show and i think you’re way funnier also i i even texted you this because you would you had sent me something that was so funny and i was like dude you’re funny no you said a left-handed compliment you’re like i don’t think a lot of people understand this but you’re pretty funny like i made a joke the other day someone posted a picture with them with their arm or it’s just like a headshot of them with apollo anton ono the ice skater and i was like i don’t know who that is it’s someone says that’s apollo antonino i’m like oh sorry i didn’t recognize him without a skate song there’s like little comments like that and no one laughed at it and i was like guys that’s hilarious that was funny that was funny i should have given you a laugh because that wasn’t that was a good one um and uh yeah so i think we’re funny you have a you’re blunt which is that’s funny in itself right you just you just say something and uh you don’t hedge which is like makes it even funnier because everybody [ __ ] hedges nowadays so you don’t hedge or apologize which is hilarious and um and then you have some good like kind of phrases or one-liners that hit well i’ll take it so ben a minus but we’ll try to get some hose water stuff people are still com people tweet at me and call me hose water i love it uh all right we’re out of here