Shaan delivers a solo framework for building wealth from scratch, structured around three career phases — learn, earn, legacy — and the mindset shifts required at each stage. He covers finding your personal edge, working on the A+ problem at any company, creating luck through content and action, and why a productized service agency is the clearest path to a first million.
Speakers: Shaan Puri (host)
The Question Everyone Asks [00:00:00]
Shaan: All right. Today I’m going to answer the question I get the most often, which is: if I was starting over again from scratch — no money in the bank, no special skills, no network, no audience — how would I do it? How would I make myself successful? How would I make my first million if I was starting over from scratch again? I’m 25 years old and it’s 2024. What would I do today?
I’m worked up, as you can see, because I got an answer to this question.
Shaan: I want to give you an observation first, because the question is — we’d all agree — a money question, a success question. How would you make it? That’s really what people want to know. But they always add this: “if you were 21 years old again,” “if you were 25 years old again.” They add this age component, which is sort of funny, because I don’t care if you’re 21, you’re 31, you’re 41 — if you’re broke, you’re broke. If you’re not successful, you’re not successful. It doesn’t matter what age you are. It is your day one. You can’t go back in time.
So really, it doesn’t matter how old you are. The reason I think people say “if you were 21 again or 25 again” is because they’re like, if all the possibilities were on the table, if you had all the hope in the world at that age… and the reality is, one thing you should take away from this is you should always have that 21-year-old mindset. You should always have the belief that my whole world is in front of me, that my best days are ahead of me, that anything is possible, and that I can reinvent myself right now. I could, today, on the spot, reinvent myself and decide I’m a different person now. I do a different thing. I do things a different way. That old me? He’s gone.
Shaan: So I think the first thing to do is to free yourself of the time constraint, the age constraint, which only adds pressure and doubt and anxiety — none of which helps you be successful.
I remember when I was 29 years old and I had this existential crisis because I was like, oh, I thought I was going to be Forbes 30 Under 30. I thought I’d have a million dollars in my bank account by now. And I didn’t have any of those things. And then I was like, all right, well, I guess that didn’t happen — moving on. And I just continued, and by 30 all of a sudden I sold my company and had a whole bunch of breakthroughs. A big part of that was just getting the weight off my shoulders of feeling like I’m behind or playing catch-up. Instead I wanted to be playing offense.
So my answer to this question comes from a place of offense. Let’s take the age out. Let’s think of it like karate — white belt again. If we started as a white belt and we want to make our way up to a black belt in the game of success, what would we do?
The Learn / Earn / Legacy Framework [00:04:30]
Shaan: Let’s break this down into smaller chunks. The best framework I’ve heard for my career was that everybody goes through three phases: learn, earn, and legacy.
The beginning of your career is generally the learn period. You’re getting internships, you’re starting your first business, making a bunch of mistakes, or you go work at a bigger company just to see what it’s like. You’re getting your experience. That’s the learn phase.
What’s most important in the learn phase is what you optimize for. Say one job offers you an extra $15,000, and the other job offers you $15,000 less. Which job should you take? Most people take the one that pays them the extra 15K a year — which is like $9K after taxes — even though the other job would have been a far better learning experience. Way more hands-on experience, working with way smarter people on more interesting projects, which in the long run would have paid off in a much bigger way.
So why is it important to know you’re in the learn phase? Because you know what to prioritize. Your key KPI is: how much learning per month am I doing? How much am I growing per month as a person? I’m building me as a product right now. That’s the learn phase.
Shaan: The earn phase is: I’ve built myself as a product. I have the skills, I know what to do, I understand the market, and I can actually go reap what I’ve sowed. I can extract some value. I have cash in the bank, which lets me get to the ultimate point of financial freedom — where your money works for money and you work for you. Your investments generate enough income that you don’t need to be doing any job, so you can just work on whatever you’re most interested in, whatever you’re passionate about, whatever you love.
Then there’s the legacy phase, which is where you see a lot of people get when they want to go to Mars, buy a newspaper company to keep it alive, start a foundation, go back and teach at their college. Legacy is how you give back. It’s how you’re remembered for doing something beyond yourself.
Shaan: I think this is the natural evolution of a successful career. Those are the first three things to keep in mind.
And those first ten years — ten years sounds like a long time, but you know the phrase: we overestimate what we can do in a year and we underestimate what we can do in ten — those first ten years, you are in the learn phase. You are dabbling.
We are told we should stick to it, be determined, blah blah blah. That’s the wrong advice. It’s the same bad advice that, when you’re 18 or 19 years old, gets you to declare your major. I even love that they call it “declare” — like I’m going to be, yeah, you know, chemistry, right? Based on what? Based on what experience? I was a bio and chemistry major. I knew nothing about either of those. I didn’t even know what jobs they created. But at 18 years old I’m supposed to declare my major or fall behind. Silly.
Shaan: So we don’t want to fall into the silly traps and pressures that people pigeonhole you into. What are you going to do for your major? What are you going to do for your career? What field are you in? The answer is: I’m dating around. Just like we date before we get married, you want to do the same thing with your career. You’re going to be dabbling. You should expect to, every 18 months or so, turn over and reinvent yourself, hop into a new situation to keep challenging yourself. What you’re trying to do is not change for change’s sake — you’re using change to find the thing that you are uniquely capable of.
Finding Your Edge [00:11:00]
Shaan: The second thing I would do if I was starting over is I would realize I’m in the learn phase, I would start dabbling, and I would be trying to identify my edge. This really breaks into two categories.
The first edge is one that everybody who’s not yet successful has: you’re small and you’re helpless. And what that means is people will help you. I can’t tell you how many meetings I got with amazing people, how many opportunities I got, how many times I got to shadow somebody or ride along with somebody — because I just told them, “Hey, I think what you do is amazing and I don’t know the first thing about it. I don’t know how I can help you right now. I want to help you someday. But hey, it always feels good to give back, right? To help somebody out — I’m giving you that opportunity. Can I just learn this with you? Will you show me how this works?”
Being small and helpless is an absolute edge that most people who are unsuccessful try to hide. They’re embarrassed that they’re not successful, embarrassed that they’re starting at the beginning. Because of that, they throw away one of their best edges, which is that people want to help beginners. Embrace that you’re a beginner — that is part of your edge.
Shaan: The next thing: you’ve got time. You’re not busy. For me there are so many opportunities I don’t pursue because I have a $5,000-an-hour time budget — if something’s going to cost me an hour, it needs to be worth at least $5,000. But when I was younger, I would have done psych studies, I’d go take a pill or read from a card for $7 an hour. My hourly rate was much lower back then. I was willing to do a whole bunch of things that other people wouldn’t do because my calendar was clear. That’s a huge advantage. Another part of your edge.
Shaan: And you have nothing to lose. A lot of this is mindset, because the actions you take are downstream of your mindset. People want the answer — what I’m giving you is a way for you to always get the answer, so you don’t need to watch a video like this. You can be the person who makes videos like this. How do you do that? You figure out the mind first, then the actions come quite naturally.
So: you have nothing to lose. Just like you’re small and helpless, just like you’ve got a clear calendar, you also have nothing to lose. You’re already at rock bottom. But that’s a pretty solid foundation. What you want to do with that foundation is take more risks than somebody who has something to lose. For me now, if I go do something, I have my reputation. People can see me fail. I have to do things of a certain caliber. That means I might be overlooking some hidden gem opportunities. I don’t go to certain conferences, don’t go to certain meetings — but you should, if you’re in the boat where you have nothing to lose, because you have everything to gain.
Your Personal Edge (Bear on a Unicycle) [00:16:00]
Shaan: The last part is finding your personal edge. Those first ones were the common edges of losers — the loser’s edge. And losers have those edges, and you should embrace the loser’s edge because it’s what helps you become a winner. Now you need to find your personal edge.
Your personal edge is going to be the thing that comes naturally to you, comes easy to you. Maybe you’re funny. Maybe you don’t mind grinding things out when everybody else gets fatigued. Maybe you have an eye — you have really good taste. Even though you’re not a great designer or product builder today, you can identify great design and product building, and taste could be part of your personal edge.
My friend Chris Williamson told me this on a call. He goes, “You’re like a bear riding a unicycle.” I go, “What?” He goes, “A bear — that’s cool, but not altogether that special. A unicycle — that’s cool, but not that special. A bear riding a unicycle? That’s amazing.” A bear riding a unicycle is a way to think about finding that unique combination of things that makes you you.
Shaan: For some people it might be that they’re a really talented programmer but they also love to study anatomy or biology — they should go into that crossover of computer science and biology. For some people it’s that they’re a great people person, which is cool, but now how do you pair that with, say, you’re willing to work twice as hard as the average person, or you love sports? You try to find an overlap of two or three things that are true about you that create a unique combination.
For me, for example: I’m a successful business person, but not the most successful — there are people worth hundreds of millions of dollars, and I’m not. But I’m more successful than 98% of people on the business side. But I’m also kind of entertaining and funny. I’m good at talking. There are a lot of better talkers than me, but they’re not that successful on the business side. There are a lot of better business people than me, but they’re kind of boring when they talk. My overlap is: I love creating content, I love being curious about things and turning them into content, I’m good at talking, and I’m successful. That became My First Million — a podcast nobody else could really host. It was unique to me. It was my bear on my unicycle. And I only found that when I started following my personal edge.
Shaan: So you want to find your personal edge. If you don’t have one today, don’t worry — you’re a blank slate. Ask your friends: “What are some things about me that are true? Where am I above average in some area of my life?” Maybe other people can see it for you. Or maybe you say, “Look, it’s my opportunity to develop one. I’m going to become a great writer by practicing. I’m going to become a great salesperson by practicing. That’ll be one of my things.” So you want to create your personal edge.
Picking the Right Project [00:21:30]
Shaan: All right. So you’ve decided you’re in the learn phase, you’re dabbling, you’re discovering your personal edge. The scoreboard still says zero — because the scoreboard is a lagging indicator of how many companies you’ve sold, how many millions you have in the bank. But you have made a ton of progress. There’s still one more unlock you have to do: picking the right project.
A fork in the road I often get is: should I start my own company, or should I join an existing company? Smart people will tell you both things — generally people just say what they did and call it the best way. The real takeaway is that either way can work. Which one should you choose?
When you’re optimizing for learning, there’s a really specific thing you’re actually trying to do: you are trying to get around the smartest and most ambitious people you can find, doing the thing you want to do. It doesn’t matter if you’re a musician — you should be hanging out with other musicians who are trying to make it. I have friends who are big TikTokers or Viners or YouTubers. They all moved to LA. They all moved into houses together or on the same street and hung out with other people who were super driven toward the same thing. That’s why I moved to Silicon Valley. That’s one thing I would do again — pick up and move to a place where I could find other people chasing the same dream, because that is contagious.
Shaan: You’ll be sharing information, so you won’t just be learning your own lessons — you’ll be learning from the people around you. And it will become normal to see people succeed at this. It’s very underrated how important it is to see other people, just like you, who are not so much more special than you, succeeding at the thing you want to do. It’s what will keep you going even when times get tough.
So that’s the first thing you’re trying to do — pick either the company or the job that gets you around the smartest, most ambitious people who want to do the same thing you want to do. For me that was starting a startup and moving to Silicon Valley. For you that might be joining whatever this generation’s Google is — getting around really smart people who have all flocked to one thing, like OpenAI or one of these companies that’s a talent magnet for young ambitious people.
Work on the A+ Problem [00:26:00]
Shaan: The next thing: you’ve got to pick the opportunity — whether a job or a company you’re starting — that will let you do actual work versus being an observer on the fringe.
Unfortunately, most people go take a job at some prestigious company and think, “I’m getting the experience.” But they’re employee number 42,000, sitting on the fringe, not even knowing what’s actually going on, not getting any access to the real problems.
Whichever path you choose — and I chose starting a company, and that’s the one I’d do again — here’s your criteria: you have to be working on the A+ problem. Every company has the A+ problem at any given time. Sometimes the A+ problem is “we’re getting sued and we need to deal with this.” Sometimes it’s “our growth stopped and we have no idea why and we’ve got to get it growing again.” Sometimes it’s “we’re growing so fast we can’t keep up with operations — hey, can somebody go to Atlanta and spin up our Atlanta office?”
I know people who were early at Uber. People who made millions of dollars and became really smart were people who said, “Yeah, I’ll go move to Kansas City. I’ll boot up Kansas City as a market.” They’re like, “Do you have any experience with Kansas City?” They’re like, “Hell no, couldn’t even find it on a map.” Didn’t matter — they were willing to go work on the A+ problem.
Shaan: I’ll give you a personal example. When we got acquired by Twitch, my job was director of esports — I was supposed to work on the thing they bought us for. And my co-founder Fon said something to me that stuck. He was looking at the overall company dashboard and he goes, “They’re making some huge number — starts with a ‘b,’ ends in ‘illion’ — in revenue. Don’t you think that while we’re here, we should work on something that at least moves the needle 5%?” The way he said it was: “Wouldn’t you feel like an idiot if we worked here for a year and didn’t even make a 5% swing in the company?” And I was like, I would feel like an idiot if that happened. And he’s like, “Do you think the thing we’re doing right now can swing it 5%?” I was like, “Hell no.”
So we basically went on strike from day one. We’re just not going to busy ourselves until we figure out what the A+ problem is. Luckily in a big company, nobody knows what the hell you’re doing anyway. So the first two weeks I was just walking around asking people questions, trying to figure out what actually matters here. I found a project that was actually a big deal and pitched it to the CEO: “Hey, this is a big problem. Do you have anyone solving it?” He goes, “No.” I go, “Cool, I’m free.” He goes, “I thought you were supposed to be working on the other thing.” I go, “Yeah, but this is bigger, right?” He goes, “Yeah, it is bigger.” So he created a special team and we ran it, and we actually made a big impact.
Shaan: This happened again when the top streamer on Twitch — a guy named Ninja — got poached by Microsoft for $20 million to go to their platform. We lost our biggest streamer overnight. It’s like if somebody came and took Steph Curry off the Warriors — just paid him and he left. Oh shit. And it was an oh-shit moment. I said, well, that’s probably the A+ problem right now. So what did I do? I dropped everything I was working on and I started working on that. Nobody had told me to. But I wrote a memo: “Hey, it looks like he left. Here’s some data analysis on how big a problem that is. Here’s my strategy recommendation on what we should do.” And I just sent it to the CEO. When in doubt, put a letter in the CEO’s mailbox. He’s like, “This is great,” and he put me in three group chats — the teams already working on it — and he said, “Shaan’s in on this.” They’re like, “Why? He’s supposed to be doing the other thing.” He’s like, “He has good thoughts on this.”
Shaan: There’s a way to work on the A+ problem even if you’re in a big company. And if you’re an entrepreneur, by definition you should always be working on it — it’s forced. I learned that skill because I first started my own companies and I knew: you’ve got to always be working on the one big thing. What is the A+ problem right now?
Creating Luck [00:34:00]
Shaan: The last one: I’m creating luck. I’m creating a landing area for luck. I want Lady Luck to come flying by and see the surface area on my back and say, “That looks like a good spot to set up camp for the night.” How do you do that?
There are four levels of luck. You’ve got to be aware of them and then actually manufacture them. Luck is not something that happens to you — it’s something you can create and increase the odds of.
The first level is blind luck. That’s the one where you didn’t do anything — you just got struck by lightning. Fair enough. Nothing you can really do for that first level of luck except appreciate it when it happens. Sometimes things truly do fall in your lap, but that’s rare.
The second level of luck is you’re taking a bunch of action, you’re just doing a bunch of stuff, and then good things happen to you. Fortune favors the bold. So you should be looking at how you do more things — show up to more events, make introductions for people, publish an analysis of something on the internet and maybe somebody smart will read it and think, “Hey, this person is awesome, I’d love to meet them.” These are the things you do to create luck.
Shaan: Content is an amazing way to create luck. So if I was 25 again, I would be creating content — not because I think I could build a big audience. In fact, I almost think that would be a disservice if people were listening to some 23-year-old with no experience and no track record. I’m not trying to present myself as a thought leader. What I would be trying to do is publish my thoughts, which puts pressure on me to have good thoughts and go learn things, in order to hopefully have a small group of interesting people think I’m interesting — and that increases my surface area for luck.
When my intern came on the podcast — the episode where my 18-year-old intern became a millionaire — one of the reasons is because he wrote an analysis about a stock. Of course, you’re 18 years old, what do you really know about stocks? But it forced him to think through why the stock could be a good buy. He published it. Someone interesting followed him because of that. That became a lunch. That guy became his investor. And this whole series of events played out because he was putting his thoughts out there on the internet.
Shaan: I always say: you don’t want to be well-known, you want to be known well. So I would not be trying to get the biggest audience possible. I would be trying to put my original thoughts and most unique analysis out there so that the right people find me — the people I want to be known well by — because that’s how new opportunities are going to happen.
The Productized Agency Path [00:40:00]
Shaan: Okay. So let’s say I’ve gone down this path. For me, I would start a company. What company? Any company where I feel like there’s a problem-solution fit for me. Now that would be a service company. I didn’t do this at the time, but with the benefit of hindsight I would say: cool, let me do some basic envelope math.
Can I have 10 customers paying me $10,000 a month? Ten customers — $10,000 might sound crazy, but for a business to spend $10,000 on things is not unusual. That would be my benchmark: 10 customers paying me $10,000 a month. That’s $100,000 a month of income. If you’re doing 100K a month, you’re doing 1.2 million a year. You’re doing most of the work, so it’s like a 90% profit margin. You hire one or two people to help, now you’re at 85% profit margin. You’re making a million dollars a year in profit. That would be my goal.
Shaan: What type of service would I do? I would work backwards from: what’s a service that people are willing to pay $10K a month for on a retainer, that either I could do myself or I could hire people to do? I would go on Upwork or Fiverr, I’d look at other agencies that are already existing, and try to figure out what agency or consulting service people are willing to pay 10K a month for on a recurring basis.
For example: I’m an investor in Shepherd — you can go on Shepherd and say, “Hey, I want web developers who I pay $1,000 to $2,000 a month.” And then you could create a web development agency. Then you could go email every real estate agent in your city — very easy to find contact information — and say, “Hey, I was on your website, it doesn’t look great. Look at this example website this other person has — his site is awesome. I make websites like that. If you ever want one, I’m happy to do it for you.”
Shaan: Or you go to a senior living facility and you say to the owner: “I think I can help you fill your occupancy.” Because occupancy is directly cha-ching in their ears. Occupancy rate goes up, more beds booked, more money. I would say, “If I could bring you one new occupant per month, what would you be willing to pay me?” They say, “Well, we make $6,000 a month off each person, so I’d pay you their first month — I’d pay you six grand for every person you bring in.” Fantastic. I just have to get you two people a month and I’m making over $10,000 a month off this one facility.
Then I would figure out how to create content, do cold calling, do lead gen, throw events, go to the hospitals and partner with people. Ask the hospital: “When you discharge people who are still old and sick — where do they go?” They’re like, “Oh, we send them to this one facility.” And I would say, “Hey, how can I get you to send those leads to us? We have a great facility to take care of those people.”
Shaan: So I would go find an industry that needs help getting customers and I would help them get customers — through their website, through Facebook ads, through marketing, whatever. And I don’t need to be an expert, because, you know what’s it to a blind man — the one-eyed man is king. I would go look for the blind man. I would go look for someone who’s running a senior living facility who is probably terrible at marketing, probably doesn’t know how to run a Google ad. If I just sit here for eight hours on YouTube, I’m pretty sure I can become the smartest Google Ads person in their life. And that’s what I would do.
Shaan: I would try to figure out a productized agency and try to get to that $100K-a-month bar. I’d be okay at first month getting to $1,000 a month, $4,000 a month, $10,000 a month — but slowly but surely building up to that level.
The math I said earlier — 10 customers paying you $10K — it doesn’t matter whether it’s 10 paying $10K, or 20 paying $5K, or 30 paying $3K. You are just trying to figure out: how do I get to $100,000 a month? I need to service 25 customers. Can I find 25 humans on Earth willing to pay me $4K a month to help them get more customers? Yes. That’s what I would do.
And then, as soon as I got the agency to $100K a month, I would go try to sell it. Because I’m doing $800K to $900K a year in profit, and I could sell that for four times profit — and I’d have $4 million. That’s what I would try to do.
Investing in Yourself (Not the Market) [00:48:30]
Shaan: All right. Now let’s pretend I’m somewhere in the middle of that process and I get a little bit of money — 10, 20 grand. Here’s a common mistake people make: you get a little money, you’ve been listening to podcasts from schmucks like me, and you’re like, “Oh, I think I should be investing. Angel investing, S&P 500, bonds, what’s a bond?” And you start trying to come up with some financial strategy. Complete waste of time.
You don’t want to be making 8% on $80,000 a year. Honestly, it doesn’t matter if your goals are to be a multi-millionaire successful person doing big things in life. If $8,000 a year is the jackpot, fine. But most people listening to this podcast called My First Million are not going to be happy at that level. So how do you get to seven, eight, nine figures? You get there by not wasting time and energy on the wrong things. The wrong thing is having a small principal amount of money and trying to beat the market and earn a 12% or 15% annual return on $42,000. It simply doesn’t matter.
Shaan: So the good advice here is: invest in yourself. Most people hear that and go, “Yeah, you’re right, I should invest in myself.” And then they’re like, “Where does the money actually go? What do you do?” Most people have no idea. So here’s what investing in yourself actually means. Let me break it into three categories.
Category one: buying back your time. The first investment you want to make in yourself is to get your creative energy back. When you’re doing life, you’re unfortunately forced to do a bunch of life stuff. And life stuff sucks away your creative forces — it’s running errands, doing returns, taking the bus to the airport because you can’t afford an Uber. Whatever it is.
The very first thing you’re going to do is identify any area of your life where you are leaking creative energy — spending time on something you (a) don’t enjoy and (b) doesn’t make you money. You’re going to buy that back. So you’re going to be a 24-year-old with a housekeeper and people are going to think you’re spoiled. You’re going to be the 27-year-old who doesn’t return the broken blender because it’s not worth your time to go to the store. You’re going to hire an overseas assistant for $800 a month to deal with the tedious back-and-forth of scheduling. If you’re doing a productized service, you’re going to hire a designer so you don’t have to do the design work anymore. That’s category one — literally investing in yourself by buying back your time.
Shaan: Category two: buying knowledge and proximity. As Tai Lopez likes to say, knowledge. That’s books — give yourself an unlimited book budget. But you go beyond that. You’re going to buy your way into conferences, groups, or membership clubs where you know that people who are where you want to be are hanging out. And you’re going to get around them more often, because proximity is power. The more time you spend around people who are the way you want to be, the more you will automatically — through osmosis — become like them. Sometimes that’s moving to a better location. It’s conferences, masterminds, membership clubs.
Shaan: Category three: leaving money on the table. What? That sounds like some Uno reverse card stuff — how do you invest in yourself by leaving money on the table?
You invest in yourself by saying no to clients who are going to waste your time. You invest in yourself by taking a lower-paying job with a badass person. I did this — I took a multi-million dollar pay cut in our acquisition. In one option, I was going to get to work with the CEO. In the other, I was going to be three layers below the CEO. So I decided I’d rather be around smarter people and optimize for that.
You should take pay cuts to put yourself in great opportunities, around amazing people, working with amazing people. Maybe you take a little less equity, maybe a little less salary, in order to be with the right people. Because you left that $25K on the table, but you also invested it in being in a better opportunity for yourself — which is going to lead to good things down the road.
Mission vs. Money [00:56:00]
Shaan: All right. Let’s move to the last question: do I try to make money first, or do I do something mission-oriented?
I believe in Justin Mares’ quote: first get your nut, then do something noble. This is the life version of “put your oxygen mask on before you put it on your kids” — you see this on airplanes.
I think there’s a certain threshold of success you need to build first: you’ve got skills, you know how to build things, you know how to sell them, you know how to figure out a product and market it. You’ve got to build that core skill set. It doesn’t really matter whether you’re selling these cans or selling life-changing pharmaceuticals — it’s kind of the same skill set. Build it first. Don’t worry about the product in the meantime.
Shaan: The second thing: you need enough money, enough runway, to chase a noble mission. If you go try to chase a noble mission but you don’t know where the rent comes from every month, you’re going to lower your odds of success pretty dramatically just because you didn’t give yourself enough runway to do something bold and audacious.
Of course, don’t fall into the trap of perpetually waiting: “Next year I’ll have enough time, money, experience to go do the thing I really want to do.” I believe you should always go do the thing you really want to do. I also don’t think the thing you really want to do has to be some noble world-changing mission, especially at the beginning. So I wouldn’t put that pressure on myself.
Summary [01:00:00]
Shaan: So to summarize my answer on what I would do if I was young, broke, starting from scratch in 2024:
I would break my career into three phases: learn, earn, legacy.
I would spend my learn phase dabbling, trying to find the thing I really love to do that I’m uniquely good at — that zone of genius. The thing the market wants, that you’re good at, that you enjoy doing. The bear on the unicycle. You try to find that thing.
I would take advantage of my edges. I would identify my edge and I would embrace the loser’s edge.
During that time, I would optimize for getting around the smartest and most ambitious people I can find.
I would do the actual work — the A+ problem.
I would create luck.
I would not worry about investing. I would only invest in myself.
And that is my answer for what I would do if I was starting over from scratch. So I guess I’d just start a marketing agency.