Sam pitches opening an executive health checkup clinic in major US cities, modeled on Mayo Clinic’s VIP medical concierge service, arguing the longevity trend makes it a $50M+ recurring revenue opportunity. The hosts then riff on AI music tools, a story about three 20-year-old hustlers running a phone-based lead gen agency, the “pizza meter” (a real intelligence signal tracking pizza deliveries to the Pentagon), a deep dive into stock exchanges as surprisingly great businesses, Eric Ries’s Long-Term Stock Exchange, and close with a profile of Danielle Baskin — an artist-entrepreneur who prints corporate logos on fruit and runs a dozen other absurd-but-brilliant micro-businesses.
Speakers: Sam Parr (host), Shaan Puri (host)
Cold Open — T-Shirts and Master P [00:00:00]
Sam: This is the secret to my success right here — a plain gray t-shirt. This is the Kohl’s super soft tee. I wear a new shirt basically every day, which feels phenomenal. You remember the TV show Cribs where Master P would only wear a pair of Air Force Ones one time? What do you think my last name stands for? I am Master P myself.
The Billion-Dollar Executive Health Checkup Idea [00:00:30]
Shaan: All right, I have an idea for you. Would you like to hear a billion-dollar healthcare idea? Actually, “healthcare” is the wrong word. When people tell me healthcare ideas I just kind of tune out and run away — I’m like, isn’t that super complicated, hard, and impossible? But I think you’ll like this one. Have you ever done an executive health checkup?
Sam: Not yet, but Nick Huber’s convincing me that I should do it.
Shaan: Okay, so these things are pretty interesting. Have you done one?
Sam: I’ve never done one. I’ve tried — I’ve basically gone through the process of booking, and that’s kind of the point: they didn’t have a lot of availability.
Shaan: Yeah, a long wait list.
Sam: Oh, I’ve got to travel to Arizona to do this? Geez. If this was just here in the Bay Area I would have done it yesterday, but it’s not.
Shaan: Well, that’s the idea. Let’s open one of these up in the Bay Area, in LA, and in New York. So what are these? An executive health checkup is basically something that CEOs and high-net-worth individuals do where they pay somewhere between five and ten thousand dollars to go for a one- or two-day visit to a medical center and run through a battery of tests. Think of it like the Four Seasons meets a doctor’s checkup.
You go, it’s VIP treatment — they put you through a bunch of tests all in one day. Normally, if you try to do this through your regular doctor, first of all your doctor is going to be like, “Why do you need this test? Are you having heart issues?” And you’re like, “No, I just want to proactively measure my heart health every year.” Most doctors won’t recommend these. And secondly, even if they did, you wouldn’t get all your appointments done in one day — it’d take months, it’d be spread out, you’re always waiting in line. You don’t have the TSA pre-check to just go through.
A better analogy: flying private. And a lot of times the doctors would talk to each other, right? It’s not comprehensive otherwise.
Sam: Yeah, okay. So why is this an interesting business idea?
Shaan: The Mayo Clinic — which is probably the leader in this — is estimated to do over $100 million a year on just their executive health checkup service. The last number they publicly released was 177,000 patients in 2015. And you basically have to fly to one of four locations: Arizona, Jacksonville, Minnesota, or London. So not exactly hot spots — that’s just where they have their big hospitals.
Mayo is doing this, the Cleveland Clinic does this, and there are a bunch of private practices doing it too. My idea is that somebody needs to create this for SF, LA, and New York. It’s the Soho House for medicine. Charge a $10,000 to $20,000 per year membership fee — annual checkup for you or your spouse. If you can get 5,000 members across those markets, you’re doing $50 million a year recurring revenue. That’s only about 100 patients a week. It’s not insane.
Something like this especially with the longevity wave — Brian Johnson, Huberman — there is a very, very big trend in this direction. I don’t think that genie is going back in the bottle. I don’t think five years from now people are going to be like, “I just don’t care about health anymore.” People will get disillusioned with some things, but on the whole more people are becoming health-conscious than before. And as that high-net-worth class grows, it becomes a high-status thing to be health-optimized. I think this is going to get bigger and bigger.
Sam: When we started this pod, I think I said one of the things I’m most bullish on for the next 10, 20, 30 years is: it’s insane that you can have cancer in your body and the conversation is, “Well, had we just known about this sooner we could have fixed this, but we didn’t, so you’re dead.” Had you just walked through the doors and gotten the test, this was solvable.
Shaan: 100%. A hundred years from now it’s going to be insane that you didn’t know what your body was doing.
Sam: Yeah. I don’t know what the number is — maybe 50 years from now — but for sure by 100 years. The idea that you could walk around with no clue what your glucose levels were, whether you had cancer — people just had cancer and died. Like when we talk about smallpox and polio killing people, or like… how’d you get around without Google Maps? You’d just keep stopping at gas stations, unfold a map, trace your finger, ask a guy — he’d say “when you see a blue thing, turn left.” That’s how you got across the country. Or going to a restaurant and being asked, “Smoking or non-smoking?” That was a thing. I remember as a kid saying, “You only have smoking available? Fine, we’ll do that.”
Full-Body MRI — What Sam Actually Did [00:09:00]
Sam: I did go do a full-body MRI at one of these places. The reason I didn’t talk a ton about it afterward was I just don’t know the science behind some of these things. It might be great — I know several people who found something and took action. But I’ve also talked to doctor friends who are like, “This is BS.” I always feel like there’s a sixth sense in me going, “Be careful before you endorse something you don’t understand the science of.”
That doesn’t mean they’re doing something wrong or that anything is up with these places. I’m just saying I have no idea if they work. I do know that the executive checkup stuff — the more tried-and-trusted tests — is safer. The Lindy effect: they’ve been around longer, more widely accepted, they’ve made it through the gauntlet. The full-body MRI might be awesome, might be overkill. I’m not sure.
Shaan: Dude, we have a thing — for Hampton we have perks, so members get discounts to different services. We partnered with one of these MRI companies, and a member and her husband went and got one together, and they caught cancer. He had surgery and he’s good. She was telling me the story and I was like, “That is absolutely insane.” I think they said one out of 20 or one out of 30 people who come in find something — that’s insane.
Sam: It’s so funny when you go do these. You’re just like, no news is good news. So you go voluntarily give yourself a high-anxiety day, and what you really want is the anticlimactic “yeah, you’re fine, dude — you’re 35, what are you doing, you’re normal.” Do you feel bad? No? Okay. That’s the best-case scenario at the end of these things.
AI Music — The MFM Rap Song and Suno [00:13:00]
Sam: Did you see this thing that this guy tweeted at us — the AI MFM theme song? The rap song?
Shaan: The rap song, yeah.
Sam: It goes: “Deal on the C of millions, they say 30 of fig, lust your trust — Shaan spinning narratives and stories… podcast vibing, My First Million, stirring the pot, Shaan the baller shop calling, no small boy stuff — he’s got both for Sam in a slack of prototype, unlock, six-pack dreams, aesthetics they cannot be stopped, MFM host with the most, sharing that wealth of brain, from tips to the realm of the game, they still without restrain.”
Shaan: How did he do this?
Sam: Here’s his prompt: “A rap about Sam and Shaan, the hosts of My First Million. Shaan is a storytelling master, the laziest most productive person, who loves basketball and says ‘no small boy stuff.’ Sam loves big muscles and six-packs.” And it generated that song. It says I’ve got six-pack dreams. Six-pack dreams!
Shaan: That’s actually very good for an AI song. And the second one cracked me up — this is me coming into today’s podcast recording. Put the GIF up on screen; if you’re on audio, go to YouTube.
Sam: It’s always funny. There are some internet memes that are funny for 20 years — this might be one of them.
Shaan: Did you see this thing called Suno? S-U-N-O dot A-I. It is freaking awesome. You can make it sound like Frank Sinatra is singing any song you want. Theme songs, background music — this is one of the few AI things I’ve seen where I’m like, “This is wonderful. This works. There’s a perfect use case for this.”
Sam: Dude, my uncreative ass doesn’t know how to use these. I’ll be like, “Make it a Journey song singing ‘Don’t Stop Believing’” — that’s their actual song. I’m like, I guess I just wanted to hear that song.
Shaan: You’re like, “A Journey song about a boxer in Philadelphia trying to beat the USSR” — and it’s Eye of the Tiger.
Sam: Did you see that Drake tweeted out a song he made using AI Tupac and AI Biggie on his track?
Shaan: Yeah, I love these things.
Three 20-Year-Olds Running a Phone Hustle [00:18:00]
Sam: Let me tell you this story. I had to set up a camera at my house and I don’t know how to do it. A friend of a friend connected me with these three kids — they’re 20 years old — and they have like a marketing agency, but on the side they help people set up cameras. They come out, they help me out, and after about four hours I’m like, “All right, what are your guys’ stories?”
So these three kids, 20 years old, dropped out of college to start a marketing agency. To get business, they go to the Better Business Bureau — those local small-town business bureaus — and start convincing small businesses to make promotional videos for their website. They make the videos, and then the client asks, “What do I do with this video?” So they say, “You should run Google ads — we’ll do that for you, and we’ll build you a website.” Then the client asks how to get leads. “We’ll run the ads and get the leads to you.”
I go, “Wow, pretty cool. What software are you using?”
They go, “We just use our iPhones.”
And right then, one guy’s phone rings. He looks at it: it looks like someone’s calling for a particular landscaping company. He puts his phone on speaker and goes, “Hi, this is XYZ Landscaping Services, how can I help you?”
The caller says, “Hi, this is Rosemary, I’m trying to inquire about having you guys come out for a small project.”
He goes, “Yes ma’am, I’m not the owner of the business but I’ll put you in touch with her right now.” He clicks hold, calls their client — at 9 o’clock on a Saturday — goes, “Hey Linda, I’ve got Rosemary on the phone right now, she wants this, this, and this. I’m gonna merge you right now.”
She goes, “All right, sounds good.”
He clicks merge, goes, “Hey Rosemary, this is Anna, the owner. I’ve filled her in on what you want — I’ll let you guys take it from here.” Clicks mute, puts the phone in his pocket, and goes, “That’s $400 right there.”
They’re doing $15,000 a month this way. These three kids. They’ve been grinding for 12 months, finally at 15K, able to pay themselves. They were each Door Dashing in their free time to make bills because they live on their own.
Shaan: That is such a great story. Great stories begin exactly like this.
Sam: They were asking me for advice. I go, “Guys, you’re going to be fine. Just keep doing this for five years.”
Shaan: The best part of the story is “that’s $400 right there.” I’m going to start saying that every time I unlock my phone when I’m with my wife. Like, “Another $300.”
Sam: It was awesome what these kids were doing. I have mad respect for that type of hustle. This is how great stories begin — it’s not complicated stuff, it’s really simple, it’s not sexy, but it’s awesome.
Shaan: My brother-in-law — I was asking him over the weekend, “What’s your favorite job you’ve ever had?” He goes, “Easy. Smoothie King in high school.” He’s 43. I was like, “Your greatest job was your first job 26 years ago?” He’s like, “Yeah, no doubt.” I was like, why? “Free smoothies?” He goes, “No. My boss was such a character.”
Apparently the thing he says every time he answers the phone — he stole it from his Smoothie King boss. One day he’s working there, the landline rings, and the boss — a 19-year-old manager, kind of overweight dude — goes, “Ah, must be Jordan about that summer league.” Picked up the phone.
My brother-in-law thought it was so funny that he came up with that on the fly — “must be Michael Jordan calling about summer league” — and for literally 26 years, every time the phone rings, my brother-in-law goes, “Must be Jordan about that summer league.” You can tell it just puts him in a good mood every single time.
Sam: Now the new one is “that’s $400 right there.”
The Pizza Meter — Open Source Intelligence [00:26:00]
Shaan: All right, I’ve got another thing — it’s funny, but also not funny. The funny thing about funny things is that if you take a really not-funny thing like war and multiply it by a funny thing, together they become funny. That’s the beauty of humor.
The pizza meter. Do you know what the pizza meter is?
Sam: I don’t know what the pizza meter is.
Shaan: Okay. The pizza meter is a way that people on the internet knew the Iran strikes were happening before the news reported it. How? They watch the pizza shops around the White House, the Pentagon, places like that. They look at Google Maps — “busier than usual” — and if there’s a sudden spike, like 10 p.m. is way higher than normal, you know something’s going down. The only reason the closest pizza shop to the Pentagon would spike like that is that there’s something going down that has the staff there late at night ordering pizzas.
This has basically been a signal for the invasion of Kuwait, the Iraq War, most recently when Iran launched those missiles at Israel — people knew it was coming because of the pizza meter.
The backstory is pretty funny. It got popular because there was a guy named Frank who owned 60 pizza franchise locations around DC. He actually went and told the LA Times: “The news media doesn’t know something big’s going to happen — they’re in bed sleeping — but my guys are on the front lines doing deliveries, and we know when something’s going down because we’ll get a spike of deliveries to the Pentagon at 11 p.m., midnight, 1 a.m., and that never happens.”
Then the government basically had to shift their approach — they sent out a memo: “Hey guys, you can’t be doing this.” So now they send staff out to pick up pizzas themselves to smooth out the curve.
Sam: Isn’t that hilarious? There’s a phrase for this — doing all this work to protect something, and then the smallest, dumbest thing you forget about is the key to unraveling the entire thing.
Shaan: I’m reading the Wikipedia right now — it started in 1983 with the invasion of Grenada, and again in 1989 with the invasion of Panama. Domino’s pizza deliveries increased dramatically right before the invasion by 25%. This has been going on for decades.
The true origin story: during the Cold War, Soviet intelligence was using indicators like this to alert them of a potential global crisis. They called it “PIZZINT” — pizza plus intelligence. So that’s how it started, and then Frank put a spotlight on it.
And there are other signals now. People realized: it’s not just pizzas. The second best signal is that gay bars in the area see a big drop-off in foot traffic when the government is busy. There was a guy who tweeted, “Hey guys, I don’t know what this means, but I’m at Uproar right now and there’s way less government guys than usual tonight. Normally Thursday night this place is popping — there’s nobody here.” So now there’s the “DC Bear Index,” which tries to measure gay bar foot traffic alongside the pizza metric.
Sam: This is up there on my Mount Rushmore of silly indexes.
Mount Rushmore of Silly Indexes [00:33:00]
Shaan: Do you know about the Big Mac Index?
Sam: I think so — is it just the price of a Big Mac?
Shaan: It’s a better indicator of inflation — what they call purchasing power parity. How much is a dollar versus a euro versus a franc versus a yen? The most common denominator between all those countries is the price of a Big Mac. So you can see: oh, a Big Mac is now more expensive in one place than another — that basically indicates the currency got weaker. It’s a more true indicator of currency strength than what the government tells you.
Sam: The Waffle House Index?
Shaan: Yeah, for hurricanes and storms. It’s a three-color system. Waffle House is open 24/7, 365, so how do you know how bad a storm is? Green: Waffle House is open, full menu. Yellow: open, limited menu. Red: it’s closed. The director of FEMA basically said, “You know it’s bad when the Waffle House is closed.” It became a whole thing.
Sam: If Waffle Houses are supposed to be open all the time, why do they even have locks on the doors?
Shaan: Maybe they don’t?
Sam: They do — I went to one recently and I was like, “If you guys are open all the time, why do you even lock the place up?” I’m sure they enjoyed that conversation.
Shaan: The pizza meter fits into this general trend of open-source intelligence — whenever there’s a crime or a major event, like the Boston bombing, Reddit was basically trying to solve it in real time.
Sam: They got it wrong, yeah.
Shaan: Yes, that seems important. But there’s several examples of this where some guy on a message board notices something and that’s how things get figured out — the Silk Road, for example. There’s the official agencies, but then there’s this open-source community of internet sleuths. They’re not necessarily better, but I think it’s a cool addition to what exists.
Most Profitable Companies — Stock Exchanges [00:38:00]
Sam: Let me show you something I was looking at. I got curious about the most profitable companies in the world. Some obvious ones: Visa at around 40% income to revenue, Nvidia, Berkshire Hathaway. Two less obvious: Public Storage — something like 50% profit on every revenue dollar. Another one is RELX, which owns the academic publishing industry. Kind of a pay-to-play model, a little weird.
But two stood out. The first is the Intercontinental Exchange. Do you know what that is?
Shaan: No.
Sam: The Intercontinental Exchange owns the New York Stock Exchange. These two stock exchanges — NYSE and NASDAQ — are some of the most profitable public companies in the country. In 2018, the Intercontinental Exchange had something like 60% profit for every dollar it took in. The company is worth $35 to $40 billion today, making around $10 billion in revenue. Just printing cash.
It got me interested — stock exchanges might be the world’s greatest business models. Once a company lists on an exchange, they’re basically never going to leave. A great company like Ford can be on there for a hundred years. It’s incredibly challenging to build a new stock exchange — there are maybe 15 big ones in the world. The barriers to entry are enormous.
Do you know who started a stock exchange recently?
Shaan: No.
Sam: Eric Ries. From The Lean Startup — one of the most famous startup books ever. I think he started it in 2010 or 2012. The reason he started it: at the end of The Lean Startup, in the epilogue, he lists a bunch of ideas interesting to him. He gave a talk and said, “All these ideas have been started — my readers have messaged me saying ‘I started this and this after your book.’ The one thing no one started was a long-term stock exchange. So I decided to do it.”
One reason he did: do you know how long large index funds or large traders hold a stock on average?
Shaan: No idea.
Sam: Ten minutes. That’s the average hold time. And he was like, “That’s insane. Nothing has changed with that company.” It really bothered him.
There’s also a chart — one of those charts you love — showing the average number of public companies. It’s been going straight down. Twenty years ago something like 10,000; today maybe 4,000. People just don’t want to take their companies public, partly because of what Warren Buffett says: in the short term it’s a measuring stick, but in the long term it’s a weighing machine.
Shaan: “In the short term the market is a voting machine; in the long term it’s a weighing machine.” Yeah.
Sam: So in 2011 he proposed the Long-Term Stock Exchange, where you get more votes the longer you’ve held the stock. He raised something like $100 million — Andreessen Horowitz funded it. And there’s a mandatory hold period if you buy in, right?
Shaan: Yeah, and the companies that list have to present a plan for how they’ll be great for the next many decades. It’s all about long-term thinking.
Sam: The story isn’t exactly going well, though. I think there are only two companies listed — Asana and ThredUp. Twilio delisted voluntarily. I don’t know why you would use Eric Ries’s Long-Term Stock Exchange when those companies are also listed on NASDAQ.
I didn’t understand the idea when I was younger. Now I’m kind of growing to appreciate it — it’s a pretty badass, epic idea that hasn’t played out yet. But these exchanges are so fascinating. It’s this weird crony capitalism because they’re in bed with the SEC, in bed with the government, a lot of regulation — but it’s one of the best business models I can think of.
Shaan: Do you think his company is going to work?
Sam: I mean, as much as I love the guy… it’s 10 plus years in. They finally got through regulatory approval, which was a multi-year thing, but they don’t have traction. I wish they did. I think it’s a great idea.
In the words of Gary Halbert: “Never has more money been lost trying to convince the market what they should do versus what they want to do.” Maybe long-termism is what you want the market to do, not necessarily what it wants to do.
The biggest way to make this work — and this has to do with the SEC — would be to get rid of quarterly earnings calls. I think quarterly earnings calls should probably go away. That’s beyond the long-term exchange’s purview, but I thought it was interesting.
Crypto Tokens and Early Adopter Ownership [00:51:00]
Sam: The coolest innovation in this space was actually from crypto — the token idea. A company or app should be able to issue tokens to the users or members of its community who are helping build it. We’ve all been part of things early on where, without that user contributing, the thing wouldn’t be what it is — whether it’s Airbnb or the early drivers on Uber or the Reddit moderators.
Reddit after like 20 years was like, “We’re going public, we made billions of dollars” — and the mods who created these communities and ran them, Reddit’s like, “We’re going to let you buy the stock at the price 20 years later.” In reality the proper way to do this is what crypto was trying to do: let any app create an incentive mechanism that rewards early participation, so that if the network becomes valuable, the people who were there early and put in work get to participate in the upside.
Now, all these things have the other side of the coin: you might attract the worst customer, the coupon clipper who’s just there to grab the early coins and cash out. But a lot of the early users are evangelists. The idea that you could allow early adopters and early contributors to own a piece of the upside — I thought that was a really good idea and a big step forward that simply doesn’t exist in the traditional system today.
Shaan: All right, well that’s my bit on stock exchanges. I think this will make it to Eric — Eric, you’ve got to reach out to Shaan, man. Let him thank you face to face.
Hustler of the Week: Danielle Baskin [00:56:00]
Sam: All right, this is my Hustler of the Week — just somebody who’s making things happen. Her name is Danielle Baskin.
Here’s her story. She’s doing a fruit swag company. Imagine you’re a company hosting a conference — HubSpot hosting Inbound, 10,000 attendees. They’ve got enough t-shirts. How many Koozies can one person have? “Oh great, a pen, how thoughtful of you.”
What she does is: put your name on fruit, baby. A Salesforce avocado. A Lyft banana. A Mailchimp pineapple. She prints corporate names onto fruit and charges five bucks per piece. Companies pay for this at their conferences, and she’s made a bunch of money doing it.
What I liked about her: I looked her up and she’s this opinionated artist who’s done a bunch of random businesses. Bike helmets are ugly, so she painted her own bike helmet. She kept getting stopped for it. She was like, “Okay,” and created a bike helmet company that just does cool-looking helmets. She went on Squarespace, put Stripe on there, started taking payments. Then she needed to sell the helmets, so she bought a vintage tricycle with a wagon and piled all the helmets in and made a cool little stand. People were like, “Yo, I love your stand.” She’s like, “Huh, all right, I’ll start selling the stands.” Then she started selling stands too.
The fruit thing started the same way — she made this branded fruit thing as a joke, and people were like, “Hey, can you do that for my brand?”
Great example of the quote from the founder of Geek Squad: “Marketing is the tax that you pay for an unremarkable product.” This lady has such a remarkable product that she never needs to do marketing. She just builds remarkable things, products worth remarking on, and spins up new businesses because she’ll make something for herself, 10 people will talk about it, and she’s like, “Okay, that’s a business” — and she makes it.
Shaan: How did you find her?
Sam: Honestly, I have no idea.
Shaan: Are we like Christopher Columbus? You discovered America — it did not exist before you. Before you, it was not a thing. Now it is a thing.
Sam: By the way, she is to me like the female Peter Levels in real life. He’s the indie hacker who just spins up cool projects online and makes a bunch of money. She’s the real-life, IRL version.
She has other ideas she’s been tinkering with. What if a company sponsored produce in stores, so you could buy discounted fruits or vegetables because they came with the brand’s logo? What if Taco Bell sponsors some avocados, and you think about the brand as you make your Super Bowl guacamole?
Shaan: She has a whole website full of crazy things. Drone sweaters — clothing for cold drones. The helmets thing. An escape room for your baby in the womb — “Womb Escape Game is an escape room kit for newborns, complete with a tiny ‘we escaped’ sign for baby’s first photos.” She hosts funerals for expired domains. She has “TechBase” — collectible and rare trading cards of venture capitalists, including stats, a foil pack, and a stick of gum. She has a stained-glass window for airplanes — a removable window decal that transforms your flight into a place of prayer. Founder Fitness Club — a service that prints your pitch deck onto a yoga mat so that if there’s an investor at the yoga studio they will be attracted. Last Chance Tours — an immersive scanning service that tours a place that’s about to be demolished, which you can later revisit in VR. Blue Check Homes — a satirical service that offers a verified blue crest for your home if you’re a public figure.
Sam: She literally has more on there than we have time to say.
Shaan: Is this stuff making a living? Surely it is, right? You have 20 of them.
Sam: Yeah, she must be doing well. You can’t be this talented and not do well.
Shaan: I’m a fan. Danielle, you’re awesome.
Beets, Health Nerdery, and Sam’s Recipe [01:06:00]
Sam: If we do an MFM meetup we need to have her fruit at one of them. I don’t know what our fruit would be. I’m a beet guy. Big fan of beets.
Shaan: You eat beets? How do you eat a beet?
Sam: Dude, I think I told you this. My buddy Sam Soy from college one day sent me a PowerPoint deck. He’s like, “Oh, I was listening to the podcast, I heard you talking about health — here’s my beet presentation.” I was like, what?
It’s all white slides, no design. First slide: “Beets want to have a longer life.” Next slide: “Beets want to have better sex.” Next slide: “Beets want to feel good every morning.” He’s just like, “Everything you want is on the other side of just a few beets.” He’s like, “You need to buy raw beets, put them in a smoothie — here’s my recipe. Beets are amazing for you.”
Shaan: How do you eat them? I just blend them up in a smoothie. Like, what does that mean?
Sam: What part of “blend them up in a smoothie” is unclear?
Shaan: You literally take a bunch of beets and put them in a blender?
Sam: Yes, that’s what I’m saying. What’s your beet smoothie recipe?
Sam: So his recipe: spinach, beets, water, a splash of OJ, olive oil, salt, hemp seeds — he puts different stuff in there than I’d ever thought of. Like, I’d never have thought of olive oil in a smoothie. Makes a killer healthy smoothie. I’ll publish the recipe — I’ve got to go find the exact one. I haven’t done it in a couple years, but for like a year and a half I was all on the beet train.
Shaan: Did it make you feel better?
Sam: Yeah, it feels great. Mostly because his presentation was very convincing, so I got placebo’d pretty hard. But the hard part is that raw beets are the worst for cleanup. You have to peel them, and then everything is red — your hands are pure red, the cutting board is red, your whole kitchen is red. These things are like pure ink. That’s the only reason I stopped. I was just tired of having red hands all day.
Shaan: So you need gloves?
Sam: Gloves is the answer.
Shaan: What a dork. I love this guy. You made a face like it’s gross, but this is everything you stand for in life — doing weird, overkill stuff for health.
Sam: I’m not that overkill. But beets — like, I’m running right now.
Shaan: How long is that race you’re training for? A mile? Two miles? What are you doing?
Sam: About 50 of them.
Shaan: About 50… of the miles. So like a marathon wasn’t enough — you needed two. But you’re not overkill, for sure.
Wrap-Up and Moonlight — SaaS for Witches [01:11:00]
Sam: All right, congratulations to Danielle.
Shaan: Hold on — we had to come back. Sam found Danielle Baskin’s best one of all. It’s called Moonlight. Moonlight dot world.
Sam: What tagline did you just say, Shaan?
Shaan: It’s SaaS for witches. All those witches out there who’ve been needing some SaaS tools to do their tarot card readings — she made it. “Experience interactive and deep illuminating tarot card sessions right from your browser.”
Sam: SaaS for witches. Beautiful. I’m all about it.
Shaan: Danielle, you’re awesome.
Sam: That’s the pod.
Shaan: That’s the pod.