This episode of the My First Million podcast features hosts Sam Parr and Shaan Puri discussing the “secret” operators behind massive celebrity-backed brands. They explore the stories of individuals like Emma Grede and Robert Earl, who have been instrumental in building billion-dollar companies like Skims, Good American, and Planet Hollywood.
Topics: Celebrity brands, entrepreneurship, business operations, marketing, venture building, Skims, Good American, Planet Hollywood, Robert Earl, Emma Grede.
The “Secret” Operators Behind Celebrity Brands [00:00]
Sam Parr: So here, here are some quotes I’d like to read you, okay? On blowing $100 million, quote, “It happens.” Next quote. When you talk about blowing $100 million, I know cats that blew double that. That’s the second response. It continues, “It can happen to anyone.” Which, I gotta say, I don’t think it can happen to anyone.
Shaan Puri: All right, what’s up? We got a fun episode here. So we’re going to do, we’re going to play a little game. And the game is that, Sam, I want me and you to go back and forth, kind of like we do when we hang out, if we were just back in the day when we both used to drink and drink a beer or two, and we would just try to entertain each other, sort of one-up each other with stories. And, um, I’ll tell you a story, a business story that I think is pretty juicy. You tell me a business story that you think is pretty juicy, and we’re going to see who, we’re going to, we’re going to measure these on, you know, to see who can tell the juiciest backstory behind celebrity brands. That I texted you last night, I go, “Celebrity brands, but not the celebrity part, the juicy backstory.” And that’s all we said to each other.
Sam Parr: Like, for example, uh, we don’t use this one, but what’s the, uh, Kylie Cosmetics, uh, Kendall, what’s her name?
Shaan Puri: Kylie Jenner.
Sam Parr: Kylie Jenner. She has this lipstick company that does hundreds of millions in revenue. She’s obviously not the one, like, running the show. She had a partner with someone, a number two, a behind-the-scenes person. We’re going to talk all about behind-the-scenes people.
Shaan Puri: Who is that number two? How did they make this come about? How did they get the celebrity partnership? What made it work versus many others that failed? Um, who are these sharks that are, that are behind the scenes? Who’s the number two? We’re going, I dare say, we’re going number two today. And we’re doing it live with all of you, all right? That’s how this is going to go.
Sam Parr: And we, we, we, we rake it from raisin to grape, with the wine being a 10 out of 10, grape being nine out of 10. I don’t actually know what’s the in-between stages of raisin and grape, but there’s something there.
Shaan Puri: Is it juicy like a prune, like a raisin, like a grape, or is it straight wine? That’s how juicy this is. Juicy juice, uh, boxes. That’s how, that’s how good these can be. All right, so, Dude, I, I have a, I have a low juicy story I wanted to ask you, ask your opinion about before we get into this. Yeah, go for it. This, listen, this weekend, I went to Miami for this Hampton thing. We went like lobster diving. It was awesome. I was stayed at a very fancy hotel. I’m not going to name the hotel yet, because I want to see, wait, wait to the end of the story. I was working out. You know those cable machines? Like it’s like, uh, cable machines where you use that rod, like you use the rod to like change the weights at the bottom. And you know how there’s like a 2.5 pound weight that’s usually at the top that’s like adjustable? Yeah. I, I was fixing the weight and the machine was broken, apparently. I didn’t notice it. It was broken and that 2.5 rod, that 2.5 pound weight fell on my finger. I have got, my finger looks like a grape. Can you see that? Is it all purple?
Sam Parr: Yeah, I can see it.
Shaan Puri: All right, the question is, is what type of petty court do we go to about this? Is this just like, is this just like a free stay? Like, do I get my money back? Is it like, I want my money back plus like another free stay?
Sam Parr: Well, you, you have to find a way to talk where you’re waving that. Like, you got to change your gestures. So like, you got to have like this Obama style gestural, you know, motions when you’re talking, because you need to see the manager, the manager needs to see the finger. And the finger, I mean, you’re not, you’re not trying to wave it in their face. It’s just, you just need to do one of those where you point at it and you’re like, what, what am I supposed to do about this? I mean, Yeah. I need something for this. This is a, this is a, this didn’t happen off your property. Sure didn’t. Look, if I go to a fancy hotel, I expect a fancy gym, not like where the screws come out of the freaking equipment. So I’ve, my finger looks like a grape right now. It’s like, you know, it’s one of those injuries that isn’t, you don’t do anything with a broken finger, right? You do nothing. But goddamn, it hurts.
Sam Parr: This is like when Willis Reed limped into game seven of the NBA Finals from the tunnel and the crowd goes crazy. They said, “No, it’s not possible. He couldn’t possibly be playing with that injury.” That’s how people playing this podcast today should feel about your ability to to, you know, persevere through that injury.
Shaan Puri: I’m a blogger, bro. I’m a, I’m a tweeter. I tweet. And also, I can’t exercise now for a week, and that’s how I make a living, is with my seven out of 10 body. Yeah, that’s how a cat feels when they lose one of their lives.
Sam Parr: So anyway, maybe I’ll have an update to the story. Maybe I’ll get a free stay to blank hotel name. But we’ll see if I can persevere with this just aching finger. But I think we, I think we could do it. Do you want to go first? Do your best.
The Story of Emma Grede [04:43]
Shaan Puri: Okay, so there’s this woman named Emma Grede. Do you know that name?
Sam Parr: No.
Shaan Puri: Emma Grede, first of all, destined to be famous with a name like that, Emma Grede.
Sam Parr: Grede, like Grede, like money Grede?
Shaan Puri: Yeah, but it’s G-R-E-D-E, says a little bit like got her own, got her own spin on it. So, um, she is the business shark behind a bunch of the Kardashian brands. So, she was a founding partner in Skims, the multi-billion dollar shapewear brand for Kim Kardashian. Her husband is the CEO of that, by the way. Uh, so the, the couple is behind this. The next one is, um, she co-founded Good American, the, the jeans brand that’s massive, that probably does $300 million a year in revenue, um, so, you know, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Kris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Krisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, she’s the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
The Story of Robert Earl [14:35]
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Shaan Puri: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working for these brands, but they kind of do it in a, inauthentic way. It’s like only transactional. Like, when, when you need the, when you need them to promote the X product, they show up and then they disappear.” She’s like, “No, no, no. I think we should have a story and a celebrity at the beginning of these brands.” And so she has this idea for Good American, a denim brand that is, uh, I don’t know if you’re how familiar you are with it, but it’s basically like, their thing is it’s kind of like all sizes. It’s sort of like body positive early on. And she was like, “You know, we’re going to have, we’re going to carry like from size zero to size whatever, like 24 or something like that.” Imagine that pitch to one of the Kardashians. So, it works because she’s like, “I know, but like, look, here’s, here’s the thing, Khloe.” She’s like, “Why me?” Well, Khloe, you might want to sit down for a second. Yeah, like, you have to say one of those things like, “I’m not racist, but it’s like, you know, I’m not trying to be offensive, but you’re the perfect fit for this brand.” I don’t know which one is Khloe, but they’re all like, obviously fit and skinny, but I she maybe she’s like the, She’s the one who kind of went up and down in weight. She was like, at first, she was like the big, the bigger one of the sisters, and she like had these like sisters who were like, you know, size zero. That was insecurity. Then she got super super skinny, but then she like kind of, you know, naturally people’s weight fluctuates. So, imagine that conversation with like Weight Watchers or like one of these brands comes to you, you know what I mean? Or like when, you know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly? Uh, what’s that called? Yeah, I don’t know which one. It’s, it’s like a, a yogurt that like elderly people are supposed to eat, so it makes them go to the bathroom like on a regular basis. Like, imagine, like, look, we’re going to call it, “Oops, I crapped my pants,” and we want you to be the face of it. You know what I mean? It’s like, that’s a weird conversation. Yeah, but the money’s green. What, who cares? I don’t care, you know? There’s no problem with this. The, uh, so she pitches Kris Jenner. She goes, “Kris, I bumped, she bumped into her fashion week. She’s like, “I got an idea for a brand.” And she was expecting like, “Look, I know you guys get hundreds of offers, but she’s like, “I’ve already seen how much of a hustler you are.” She’s like, “I observed the way you operate.” Like, “I already kind of like, kind of, uh, co-signed this. You should just meet with Khloe directly. See if Khloe likes it. If she likes it, you already have my blessing.” So, she meets with Khloe, Khloe’s in, and they basically start this brand. Uh, brand has scaled up now into the hundreds of millions. It’s one of the, the, the fastest growing denim brands and jeans brands that’s massive, probably does $300 million a year in revenue. Um, so, you know, uh, uh, with Khloe Kardashian. So she, that’s how she broke into that. And then with Chris Jenner, she goes to the mom and she co-founds Safely, a, uh, plant-based cleaning product brand, um, with her and Chrisy Teigen. And so this woman, she’s so impressive. Um, if you’ve ever seen her, a lot of people now have seen her because I think she’s on Shark Tank this season. So if you like are into that form of like, you know, uh, entertainment, you’ve, you’ve seen her. She’s so, she’s super polished. So she’s, she’s this woman who’s half black, half white, super good-looking, British accent, and an absolute savage in terms of business. This is what I’ve gathered from watching a bunch of interviews of hers.
Sam Parr: By the way, did you see the recent raise for Skims? I think Skims raised $200 million at a $3 billion valuation. Is that? That’s 3 billion. Yeah. And she owns, she owned 8% of that. I don’t know after dilution what she owns, but she owned 8% of that. So her stake in Skims alone is basically a multi-hundred million dollar stake. Um, forget about Good American where she was like, you know, it was her idea. She was the, the, the, the CEO. She’s the, the operator behind that. So here’s, you want to hear her story? It’s uh, it’s pretty good. So she’s um, she’s daughter of a single mom, which is the start of every great, uh, entrepreneurial story, by the way. Uh, second thing, she, she basically is like a hustler when she’s young. She’s got a paper route, she’s like working at a deli. She’s just working all kinds of like blue-collar jobs. And she’s like, “Okay, you know what? I want to make it in fashion.” And so she goes to the London College of Fashion, and she’s 14, 15 years old. She’s already like interning at Gucci. She’s like hustling her way into like these like low-level internships at fashion brands. And she drops out because she’s like, “Dude, I’m hustling on the weekends and after school like these fashion shows or in my internship, I’m networking with all these people. I feel like I’m learning way more and building a way more valuable asset, which is my network, outside of school than I am inside of school.” So she drops out, and she starts working for a couple of like, she works for like a, uh, a runway company, and then she starts her own agency. She’s like, “Okay, here’s what I’m going to do. I’m going to create this agency called ITB.” Uh, she’s 26 years old, I think at the time. And she’s like, she’s been hustling in the fashion industry, so now she’s got connections. So she’s like, “Hey, let me just be a dot connector.” And so she’s like, “I’m going to connect all these fashion brands, want to do collabs with influencers and celebrities, and I’ll create an agency that does that for them.” So, oh, you know, the way she kind of got her break was, Calvin Klein wants to do a campaign for their new launch of whatever the new thing is. She sources 70 different models and influencers for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Kris Jenner. And so she becomes somewhat friendly, like they’ve done a couple of campaigns together, she’s booked her out. She has a little bit of respect. So here’s what she does then. She’s like, “Okay, this model of connecting, like using kind of celebrity influencers is working