In this episode of the My First Million podcast, Sam Parr interviews Craig Clemens, the co-founder of Golden Hippo, to discuss the most effective marketing advertisements in history. They explore the psychology behind successful ad campaigns, the importance of storytelling, and how to use “marketing in-beds” to drive sales and engagement.
Topics: Marketing, Advertising, Entrepreneurship, Copywriting, Business Strategy, Sales, Storytelling
Introduction [00:00]
Sam Parr: All right, you’re about to hear a podcast with a guy who does over a billion dollars a year in sales, and yet 99.9% of you have never heard of him. It’s my friend Craig. He is the smartest marketing mind I know, period. And in this podcast, he talks about the three greatest lines in marketing history, and he breaks down why they work. He breaks down the ads that he used in his business and how he took one business from zero to 127 million in sales in year one. Enjoy this episode with Craig Clemens.
Craig Clemens and Golden Hippo [00:36]
Sam Parr: Craig, what’s going on, man? We were just having a conversation out there, and you gave me this teaser that’s unbelievable. You were like, “Well, you know, the three greatest lines in the history of marketing,” and I had to put the finger up to your lips like, “Shh, we got to record this.” And so we came in here, emergency podcast. Before you tell me the lines, I’ll tell people who you are. So, Craig Clemens, he created—he’s done many things, but one of the things he created is Golden Hippo. It’s a company you’ve never heard of, but it just crushes it. It’s an e-commerce company. You guys have done over a billion dollars of sales online. So, whenever I—
Craig Clemens: A billion a year.
Sam Parr: A billion a year.
Craig Clemens: A billion a year.
Sam Parr: A billion a year. That’s an important correction. Every time I talk to you, the marketing part of my brain just explodes. I just get so much smarter, and so you’re one of my favorite people to talk to, because every time I learn from you, I can go do something in my business right away that’s going to make more money. So I always appreciate that.
The Greatest Line in Marketing History [01:56]
Sam Parr: You gave me the teaser, the three greatest lines in marketing. What are they?
Craig Clemens: Okay, so the greatest line in marketing history, if you Google or ChatGPT it, is going to say a line different than what I was going to tell you.
Sam Parr: Okay, what would they say?
Craig Clemens: I’m going to tell you what they’re going to say in a minute. Teaser, teaser. Marketing is a lot about teasers. Because it is a very strong line, and it’s worthy of discussion. But I’m going to start with my favorite headline of all time, and that was written by a copywriter named Gary Halbert. And the way it came about, he was contracted by a woman named Tova Borgnine, who was the wife of movie star Ernest Borgnine. Before our time, but apparently, if we went to our parents and grandparents and we said “Ernest Borgnine,” they would be like, “Oh yes, he was a Brad Pitt type of the time.” So his wife wanted to come up with a perfume, and she asked Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well, that’s a great idea. No one’s ever done that.” He says, “Okay, give me some China Musk.” So he takes the China Musk, and he walks over to the jeweler that he knows, and he says, “I would like you to put this in a fancy glass and gold bottle that is shaped like a T.” Puts it in the bottle, and then he sits on it for like three months. Calls Tova Borgnine and he goes, “Tova, I have spent the last three months traveling the world in search of the finest perfume, and I think finally, after sampling literally thousands, I’ve discovered it. I want to bring it over to your house right now and have you smell it.” He brings it over, she smells it, she loves it. She decides she wants to launch it. And she asks Gary to figure it out for her. So Gary doesn’t know the first thing about perfume, but he knows a ton about marketing. At the time, he was a legendary copywriter, had many, many successes. And so he’s brainstorming on what to do as he’s walking through the mall one day, and he sees a kiosk where there’s like these little oils and things like that. Did you ever walk by that kiosk?
Sam Parr: Yeah, of course. There’s always like a very smooth talker right there.
Craig Clemens: Yeah, yeah, make your own perfume, right? And so he goes up and he’s like, “Hey, what are these create creations of perfume? Do you make them yourself or whatever?” And they say, “Oh yes, the essential oils are put together to make your own perfume.” And he says, “Is there one of them that outsells all the rest?” And they’re like, “Oh yes, China Musk. China Musk is the bestseller by far.” He says, “Why doesn’t someone take China Musk, put it in a fancy bottle, and call it XYZ perfume?” And they’re like, “Well