This episode of the My First Million podcast features a conversation between hosts Sam Parr and Shaan Puri, and their guest, Preston Holland, the CEO of Flying Magazine. They discuss Preston’s unique business model of acquiring niche media properties and leveraging them to build and sell high-value assets, such as his “Firecrown” portfolio of aviation and lifestyle brands.
Topics: Entrepreneurship, Media Acquisitions, Business Strategy, Aviation, Real Estate Development, Digital Media, Monetization
Introduction [00:00]
Sam Parr: Yeah, actually call him right now and put on speakerphone.
Shaan Puri: Yo.
Sam Parr: Preston, you’re live on the podcast right now.
Preston Holland: What’s going on?
The FreightWaves Connection [02:10]
Sam Parr: All right, we’re live. Shaan, I’ve got a weird thing for you. Do you remember like 12 months ago, I told you about Craig Fuller? You know who Craig Fuller is?
Shaan Puri: Yeah, he’s uh uh FreightWaves, right?
Sam Parr: Yeah, so FreightWaves, it’s a data product for people, I guess, who are freight brokers, something like that. And they’re pretty big. Uh for some reason, if you Google, they run their company like they’re publicly traded, in that you can Google them and see all their revenue and profit. And so I don’t know the exact numbers, but you guys can just Google a FreightWaves revenue and they put out like quarterly statements, which is interesting. But it’s like a large, like $60 or $80 million a year software business or or subscription data business. Anyway, Craig is an interesting entrepreneur, and I told you about how he bought this thing called Flying Magazine.
And what he did was he uh was a big fan of flying, and he’s wealthy on paper, but I don’t know how wealthy he is liquid. And so I think this was like a big deal for him, but he bought Flying Magazine, and then he also bought a $7 million like 300-acre plot of land in Tennessee and was turning that into basically a flying club where you it’s kind of like a country club where you like can own a home on a golf course, except now you own it around an airplane strip and an airplane hangar. And they used the magazine to sell plots of land.
Shaan Puri: It was like a neighborhood, and basically they were like, “You can buy a house. It’s going to be it’s you know, the middle of this neighborhood is basically the airstrip, so where you’re going to be able to take off if you if you like, you know, either flying your own plane or private private flights.” And so they were like, “We’re going to that’s the vision. That’s the field of dreams. We’re going to start doing this.” And I think it was working extremely well.
Sam Parr: I have an update. I will tell you how it’s going. So Craig has now acquired 30, or sorry, 44 different magazines.
Firecrown and the Business Model [02:00]
Sam Parr: And they are going to do roughly $50 million this year with 18% EBITDA. And it’s his prediction by 2030, this side business that he started, he says, “I think we can get to a billion dollars in revenue with 30% profit margins.” And so that’s an update on this guy, what he’s doing. And he tweeted out recently his quarterly revenue. I think last quarter, Q4 of 2024, was 15 million in revenue, and he’s doing it profitably. And here’s what he does.
So he finds an old title, like an old magazine, where it’s around an expensive hobby. So I think he has a boating one. He’s got uh I think he is even looking at like RC planes and RC cars and things like that. So where there’s an expensive hobby, and he uses this thing that he calls negative CAC. Meaning, people pay for the magazine, and so that is how he acquires a customer. All of course, they are paying for the magazine, not him trying to advertise to get the the user. And then he goes, “I want to create commerce products to sell to the audience.” And so the media businesses pay for the company, they pay for the audience creations, and then they help bootstrap other businesses that can sell to this audience.
And at this point, he’s buying companies for three to five times EBITDA, which is I think that’s pretty cheap, but it’s a dying it’s a dying medium, so maybe that’s not that cheap. It does require some sophistication in order to like turn them around. But it’s really fascinating that he’s pulling this off, and this is his side like his side hustle. This is his side business. His main business is FreightWaves.
Shaan Puri: Well, a couple of questions. So he bought this personally, not this is not a part of FreightWaves?
Sam Parr: No, it’s its own thing. So that’s why I said it was like kind of a big deal for him because I don’t know Craig’s personal situation, but I don’t think he sold any of FreightWaves other than taking on venture capital to build the company. This is wildly impressive. So first of all, it’s called Firecrown. So firecrown.com, and you could go to their brand section, you can see all the things that they bought. Firecrown, great name. They’ve got 44 brands, you’re right. Basically, it’s a bunch of things about private flight. It’s a bunch of things about boating and sailing and fishing and yachting and wakeboarding. And then there’s things like classic toy trains, garden railways, trains.com, and then some uh like astronomy stuff as well, looks like.
So this is a lot of things that he he rolled up. He must have found a a kind of repeatable rinse and repeat model. It says here that he he buys them for 3 to 5x EBITDA as his typical range. And was he using debt? Was he using revenue from the business? What what was he uh our cash flows from the business? How was he buying these?
Sam Parr: I think he got a bunch of friends to invest, but I don’t know exactly. He’s going to come on the pod. I asked him to come on to explain his strategy. But what he did was, there’s a bunch of companies that own tons and tons of magazine titles. So uh Meredith Corporation owns owns like Martha Stewart Magazine. And then I think there’s like Rodale, and then there’s Bonnier, and there’s all these companies that are like old family companies that have been in business since the 30s or 40s, whatever, and they’ve got these publications that are just sitting there and they’re like, “Uh just take them.” Um and and and so he could buy them like five or 10 at a time or, you know, I think he’s tweeted out that he’s bought like 13 the other day. And so he buys them in bulk a little bit.
Shaan Puri: I mean, this is super impressive. The the side hustle that’s now 50 million a 50 million a year, profitable, really, really specific uh you know, expensive hobby magazines. And then basically he has a better business model, sounds like, right? So it sounds like the old business model was, it’s a media business, so we make money on the media. He’s like, “No, no, it’s a media business, so we’re going to use media to acquire customers for a much more valuable business model.” Uh you know, for example, with the flying thing, you know, they’re selling these homes on this plot of land for like a couple million bucks each. So I think you said what, 7 million bucks to buy that that 300-acre plot of land?
Sam Parr: Something like that, yeah.
Shaan Puri: So roughly, you know, uh let’s even round it up, 10 million bucks to buy the thing, but then they’re selling each home at 2 million bucks. They sold 50 homes, right? So you know, just rough numbers.
Sam Parr: I don’t know how many they sold, but they sold enough that it’s worthwhile. And it’s a beautiful place uh piece of land. And on Flying Magazine, they’re they’re also, if you follow Preston Holland, he’s the CEO of Flying Magazine. He’s brokering jets. He’s selling jets. He’s like, “All right.” On Twitter. Yeah, on Twitter. He goes, “We’ve got this jet for sale. It’s $7 million.”
Shaan Puri: He’s a good dude. We text all the time, and I’m like, he almost gets me to buy a plane. Like, I’m like, “Dude, do you stay away from me, man. I’m not going to buy a plane just because you uh you know, you made a funny joke on this thing.”
Sam Parr: Dude, Nick Nick Huber, I’m going to do it. This is a Hampton plug. Nick Huber and and Craig are in the same Hampton group. They bought a plane, they bought a plane together. And so they now Nick owns a plane, I guess they like I don’t know how you buy a plane together, but they did it. But they but Preston’s selling these like $10 million jets online. It’s on Twitter. It’s crazy.
Shaan Puri: Nick shared the economics of buying these small planes, by the way. Uh we should we should ask him for permission to to share the numbers. Like, we bought it for X, here’s how much it costs to do each flight, here’s how the rules work, because it’s kind of a time share. It’s like him and six other guys or whatever bought the plane. And um and so you pay for like the the pilot and the fuel when you need it, but then you just pay like an ongoing basis, but then you got this tax benefit of buying a plane. And so how how how does it what does it all work out to? What is the cost per flight ultimately work out to? He’s he’s shared the numbers with me before, so we should uh we should do a segment on here talking about that.
The “Unlocking” Moment [07:35]
Sam Parr: But isn’t this crazy that this is this guy’s side thing and how amazing it is? It’s pretty insane.
Shaan Puri: Sounds like it’s about to be his main thing, is what I’m hearing.
Sam Parr: Well, what’s crazy, here’s kind of a takeaway, which is, all right, so most people couldn’t imagine this being their main thing. When you get into business like him and you have some success uh with FreightWaves and you start seeing like how things work, it’s like you get these like weird like unlocking moments where you don’t see certain things as a risk. So I’ve never bought a business before. I see buying a business, I’m like, “That’s really risky.” But he’s like, “No, like I’ve done it enough times that I know how to unlock value and I don’t think this is risky because we’re going to do this, this, this, and this.” And it really is a confidence game as much as it is a knowledge game. Uh but it’s pretty amazing how he’s been able to pull this off.
Shaan Puri: I’m super impressed by this. This is one of my favorite kind of like uh businesses that you brought to the to the to the pod, to the people’s attention, and uh really, really impressive what he’s done. So where do you think this goes? What what do you think he’s going to do? And and what does he do for the boating ones? Like, is he doing the same thing? He’s selling boats or what what is he doing to make the business work out of those?
Sam Parr: I don’t know. I mean, I don’t know yet. I don’t think he knows yet. I’m not sure. He hasn’t shared it publicly. But I guess you could do similar things where you have a marina. I mean, have you ever like know like my parents used to have boats and I know that they they would spend like $500 to $1,000 a month on a on a boat slip rental and it became it became a community where we would hang out and stuff like that. I I something like that. I I’m not sure what he’s going to do. Selling boats, I mean, I’m not sure how he’s going to pull it off, but there’s like plenty of options.
The Copywriting Resource [08:51]
Sam Parr: All right, everyone, really quick. If you’ve heard this podcast before, you know that Sean and I think that the most important skill set you need in business is copywriting. And so what we did was we went through all of the podcasts that we’ve done. It’s like 500 of them, and we found all the best copywriting tips, our resources, our frameworks, our templates. We aggregated all of them into one simple document so you can skim it all and get everything that we’ve ever talked about with copywriting. It’s in the link below. It’s awesome. Check it out.
Calling Preston [09:16]
Shaan Puri: Should we uh call this Preston guy right now? Just get him on here to uh to explain this?
Sam Parr: Yeah, actually call him right now and put on speakerphone.
Shaan Puri: Yo.
Sam Parr: Preston, you’re live on the podcast right now.
Preston Holland: What’s going on?
Sam Parr: Dude, we are talking about flying and we’re talking about Firecrown, and I’m blown away. I didn’t know about Firecrown. I only knew about flying and Sam is telling me about the the growth of this thing. I got two questions for you. Uh number one, when you guys started this, was this the plan or you guys sort of stumbled into, “Oh wow, this might be bigger and better than we thought?”
Preston Holland: So when Craig called me in 2021, it was a lifestyle side help basically side hustle. He was like, “Hey, you want to come help me run this?” I asked him, I was like, “Why are you buying a magazine?” You know, I can’t tell you the last time I read a magazine. And uh he was like, “Well, it’s just going to be kind of like a side hobby. FreightWaves is really my business, but yeah, keep it small.” And uh but if you if you know anything about Craig as a person, he can’t he that’s not in his nature. So all of a sudden it, you know, we started rolling stuff up as we saw opportunities and, you know, now it’s ballooned up into, I mean, we’re 257 employees.
Shaan Puri: The side hustle has 250 employees. All right, amazing. And um tell can you can you give a little bit of the a peek of the because Sam has a bunch of the numbers of Firecrown because I think Craig tweeted it out, but can you talk about the thing you guys did where you basically bought the the land and then you started building a neighborhood on top of it?
Preston Holland: So really what we did was we let the content inform uh the commercial decisions that we made, right? So we had an idea to kind of build an airport. We were like, “That’d be cool.” Uh you know, we there’s it’s hard to find hangar space around Chattanooga and so, you know, as we were looking around I always tell myself that too. Where’s the where’s the hangar space in Chattanooga?
Preston Holland: Yeah, right, exactly. Well, so we’ve got three airports and each of them have a wait list of like seven to 10 years long. And so we were like, “Well, I guess we’re going to have to build an airport if we’re going to be able to get hangar space for any airplanes, you know, that we get on demo or whatever.” Build we we wanted to build a a a media center on a runway and and you know, every airport was like, “Yeah, good luck. Uh it’s going to take at least 10 years.” So we said, “Hey, let’s build our own runway.” We build a runway, we should, you know, do something unique. These flying communities are interesting. And we started writing about it and realized that like there’s really high performing content. Like user, you know, from a from a Google Analytics standpoint, it’s like, you know, we could see that the content being engaged with and we’re like, “Okay, people actually care about this. They care about air parks.” And so we said, “Okay, well let’s let’s go ahead and let’s build an air park.” We announced it, bought the land, 1,500 acres uh at about 45 minutes outside of Chattanooga, Tennessee, and through advertising in our own magazine and said, “All right, well, this will probably be like a five to seven-year project before we get started, uh you know, kind of underwriting.” And we had we we basically met our three-year kind of pro forma in pre-reservations in like the first three months. So we’re like, “All right, there’s there’s definitely demand here.” And so uh so yeah, so we’re set to break ground. We just finished uh some regulatory stuff that the the government loves to tell you where water should go. And so we just finished that and uh are set to break ground probably here in the next 30 days.
Shaan Puri: Can you give us a sense of the numbers? Uh what can you share on the numbers? So like, you know, how much you guys buy the land for? How’d you finance this whole like big construction endeavor?
Preston Holland: Yeah, for sure. So the uh we bought the acreage around $1,500 $1,500 15 in uh in acre. Um so it was it was really cheap land. It’s also in an opportunity zone, so there’s a lot of tax incentives for making investments in that area. Um and then we are we’ve taken $25 million of pre-deposits. So that’s people basically sending us a percentage of the deposit.
Shaan Puri: You basically funded it through the pre the the deposits. Kind of like how Tesla does with the trucks and all that before they before they build the trucks, they they take the deposits and they use that to to basically finance the the manufacturing.
Preston Holland: Yeah, if you’ve if you’ve got those deposits, it’s it proves to the banks. You can go to the bank and basically say, “Okay, look, we’ve got, you know, $25 million of of these lots pre-sold, so like, you know, that represents future cash flows of $25 million.” And they say, “Oh, okay. So let’s say, you know, using round numbers, let’s say round one of infrastructure costs, I don’t know, 10 or $15 million.” The bank’s going to go, “Okay, well, you’ve got $25 million representative of of future sales. Um so that, you know, $10 to $15 million of phase one infrastructure is a super low risk bet for them.”
Bootstrapping vs. Venture [14:16]
Shaan Puri: Nice. And then are you guys um bootstrapped or did you raise money to to buy all these magazines? How did you do it?
Preston Holland: Yeah, so we have we’ve been really fortunate, you know, since we’ve got some private capital behind us, um that is patient, which is really key, right? It’s not venture. It’s uh it’s more, you know, patient capital that says, “Okay, you know, we’re going to take a 15-year time horizon, 20-year, 30-year time horizon, um and then actually go and grow these things.” So we’ve we’ve got some capital behind us, but we didn’t have to go raise, you know, venture or, you know, private equity or anything like that. That’s kind of, you know, we don’t have a ticking time basically we don’t have a ticking time bomb waiting for us to sell in seven or 10 years at a 100x valuation.
The “Print” Business Model [14:59]
Shaan Puri: Is the you know, you talked about the Google Analytics. Is this actually a print business or is it it’s a online, you know, a media site, a blog that has print as like a vanity piece? Which which one what is the business actually?
Preston Holland: So when we buy these when we buy these media assets, um what we have to do is we we go in and and it really is a shift in mindset and a shift in product velocity at a lot of these companies. We are we tend to buy print magazines that happen to have a website where it’s like, “Okay, we take our print content and then we post it online.” Um and so, you know, when when you go in and you acquire these, you kind of have to, you know, kind of level set with everybody and say, “Look, you know, digital is its own product. Um and it’s going to you know, we we split out the P&Ls, right? So digital has its own P&L and print has its own P&L. And we make P&L and we we make print a product as opposed to the the core business,” if that makes sense.
Shaan Puri: Gotcha.
Preston Holland: Um so it’s like and and the other thing, here’s the other thing and it’s and look, we came in, you know, Craig and I day one, we’re like, “All right, we’re killing print because like I don’t know, Sean, Sam, I don’t know if you guys have a lot of print magazines, but like I didn’t. I don’t have I don’t have a lot of print magazine subscriptions. Let’s just, you know, not I’m 30 years old. Like I, you know, that’s that’s not how I consume media.” And so, you know, we went in to shut down print, but there’s something about being in print that Neil Vogel talks about this at Dotdash Meredith as well, that he’s had a similar experience. So it’s not, you know, this is not a unique perspective. Like we’re not the only ones that are thinking this, but there’s something about having a long a feeling of longevity and a perception of longevity in having a print product, whether that’s with advertisers or it’s with audience or readers, that you just don’t get with a blog. You don’t it doesn’t feel and and and, you know, you think about a brand like Dwell, um is a great example. Like they have a print magazine and it for some reason feels more legitimate than architectural blog xyz.com, right? Because it has a magazine. So it’s like we we use it as kind of a staying power, but, you know, we also recognize that like the world’s going digital.
The “Airplane” Strategy [17:18]
Shaan Puri: Yeah, you also mentioned you like you leave the you you hustled your way to get the magazine in every like private chartered plane, right? Just to get get the right rich people to be reading the thing, because you like left it on the table in in those planes. Is that right?
Preston Holland: Yeah, exactly. So we we send them unsolicited uh to a lot of FBOs across the country. Some are solicited, you know, there’s about 1,800 or so that are solicited that we’ve got an agreement with the distribution company. Uh but the other ones are unsolicited, but they they feel like we’ve created a product that has so much value that they feel as though it’s something that they want to display on the tables, people go and pick them up. And I mean, we’ve had conversations with you know, some pretty wild folks that were like, “Oh yeah, I was in the FBO and I read your magazine and I want to collaborate on your real estate project.” Um and so it’s like, okay, like how do you how do you quantify like an ROI on that? Like I, you know, hard hard to like do last touch attribution except for like, “Oh yeah, you read about our project in our magazine that we put in the FBO and now we have, you know, really cool partners, uh you know, on the real estate project.”
Shaan Puri: Gotcha. Well, Preston, you’re the man. This is a crazy business. Thanks for uh the on the on the spot call in.
Preston Holland: Yeah, man. Long time listener, first time caller, so uh good to be here.
Shaan Puri: First first ever caller we’ve ever had.
Preston Holland: Yeah, first ever caller actually. All right, man. Take care.
Sam Parr: All right. See you, man.
Shaan Puri: That was awesome. All right, we changed the show. Um that was cool. I like him.
Sam Parr: All right. Well, I mean, we got our information. That’s awesome. Congratulations to Craig and Preston. I’m happy that he was transparent.
Shaan Puri: Yeah, really cool. Uh all right, what else we got?
The New York Times Gaming Strategy [19:00]
Shaan Puri: You got one. You got one?
Sam Parr: Yeah, let me do one. Okay, let’s stick to the print let’s stick to the print idea, uh but take a different angle. So the New York Times. The New York Times, when you think about it, you think this prestigious newspaper, it’s all about the news. They’ll they want you to think it’s all about the truth. That’s their marketing. The New York Times has more in common with Zynga than it does the truth. The New York Times is a games company. And um this is the the numbers behind the New York Times and their gaming products is pretty amazing. So I don’t know, do you ever play their games? I I must have I’m a paying subscriber to their games.
Shaan Puri: Well, I know they have Wordle, and I played that one.
Sam Parr: They bought Wordle. Um the guy had made like the guy like made Wordle for his girlfriend or something like that, and then it took off and then they ended up buying it. But like, I have a 22 days 22 day streak going right now on the crossword puzzle, on the mini crossword. And How much you pay? I think it’s like $6.99 a month or something like that.
Shaan Puri: And what’s the revenue on that?
Sam Parr: Take a guess.
Shaan Puri: $100 million?
Sam Parr: Uh a lot more than that. So the New York Times, just in Q4, their digital-only subscribers was 289 million, which is almost all their games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product, you have the Athletic, which is their sports, the sports thing they bought, and then you have games. So take a look at that that chart right there. You could see that games, you know, a few years ago, a few years ago, games was roughly 15% of time spent. Now it’s over 50% of the time spent in their bundle is on the games product, which is pretty wild. It’s more time spent on games than on news. It has overtaken news. And so you have this thing that is um just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section. And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what’s cool about it is almost every game on my phone is just trying to like it’s like needy. It’s like, how do I take all of your time and all of your money? And the New York Times thing is works way different. It’s, you have one a day. There’s one mini crossword a day, one crossword a day, and one um, you know, one Wordle a day.
Shaan Puri: You do that every day?
Sam Parr: Every day. Me and my daughter do it together. We play Wordle together and then I do the crossword on my own. The crossword, the mini crossword literally takes under one minute. Like my average time is like 57 seconds to finish this thing. So it’s a very short game. And so I’m able to like play a game and have that dopamine hit without it like taking away from my life by being like, “Oh, great, now I’m three hours on this.”
Shaan Puri: Hey baby, what’s the it starts with an E. What’s the disease that brought down Chipotle in 2009?
Sam Parr: Oh, you’re right. Ebola. That’s it.
Shaan Puri: Yeah, well, she plays Wordle with me and uh she gets to type and then I come up with the words and um and so you know, these the games are really fun. It’s a really well-done app and it’s shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the Times spun off cooking and crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times news subscriber. Seemed like an odd choice because the internet already had millions of games and millions of free recipe apps. But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it’s this kind of like remnant inventory that they weren’t using and they took that stranded asset and they turned it into like a viable asset, a live asset, and then they just like modernized this. They put it in an app, they made it like work really well and um super simple app and it basically breathed new life into the company. The company has is growing like crazy. So now there’s like over one now between crossword and cooking, check this graph out.
Shaan Puri: So we just start calling the New York Times a gaming company?
Sam Parr: Yeah, exactly. Yeah, you guys are those great games. And you got like a sick blog that you talk about like the Trump trial. I love that too.
Shaan Puri: Side hustle.
Sam Parr: Yeah. I love that little blog you guys got going. They have over and this is in 2020, so this is years ago. They had 1.3 million paying subscribers that paid on average, you know, $40 plus a year on the on the games and cooking product, which is mostly games. It’s a little bit of their cooking product as well, but it’s like mostly their games revenue. And so that’s 300 million in the quarter. Uh their their uh gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever. And they released this chart that was basically like the New York Times bundle. So you have the news, you have their cooking section, their cooking product,