This episode of the My First Million podcast features hosts Sam Parr and Shaan Puri discussing unique business models, specifically focusing on the success of “Hunt Brothers Pizza” and the unconventional “Geoguessr” business. They explore how these companies leverage specific market niches and operational strategies to achieve significant revenue and growth.

Topics: Entrepreneurship, Business Models, Niche Markets, Growth Strategy, Hunt Brothers Pizza, Geoguessr

Introduction [00:00]

Sam Parr: If you have ever listened to this podcast, or you like this podcast, or it’s the first time listening to this podcast, I swear to God, I swear on my life, this podcast is amazing. Today, this episode specifically—I can’t guarantee all about the rest of them—but today’s episode is amazing. Everything that you’ve ever liked in any piece of content that’s around business, life motivation, inspiration, uh people doing cool shit, it is in this episode. I swear on my life, you will love this episode. And I’ve never said that before. This is the first time, and it’s probably the last time I’ll ever do that, because I don’t want to die. The last 20 minutes are by far the best. Uh make sure you get those last 20 minutes.

Live and How Are You Doing? [04:43]

Sam Parr: All right, we’re live. Shaan, how you doing?

Shaan Puri: How am I doing? Did you know it’s funny? Some days I wake up and I’m Andrew Huberman’s godson. I wake up, I stretch, I get my psoas loose, I get outside, I get some sunlight, I cold plunge, I sauna, I do everything. I meditate, I focus, I pray. I don’t even believe in God, I’m just praying to the universe. I do everything. And then some days are like today, where I wake up and I just wage war for my boxers in my bedroom. I don’t get out of bed. I open up my laptop. I’m like, “Oh, what’s coming in? What’s coming into the inbox? I’m ready.” I put on my armor and I just start. I’m launching ad campaigns, I’m fighting off a cease and desist, I’m texting somebody, I’m I’m diligent to get a deal, and three hours fly by. I haven’t brushed my teeth, I haven’t changed my clothes. I’m like, I’m just sitting sitting in bed. I do a Zoom call, they’re like, “Are you in bed?” I’m like, “Brother, I haven’t gotten out of bed yet.” I just started I woke up and I was playing the game. And I if I’m honest with you, if I’m totally honest with you, I’ve never felt more alive than when I’m in that second mode. I’m sorry, Huberman. Forgive me. I just feel more alive when I do it the wrong way.

Why Do We Wage War? [01:51]

Shaan Puri: It usually starts with like something bad that you see, like a fire. Like, why the hell are we spending this much money on this? Or what did you see?

Sam Parr: Exactly. That’s why I said wage war. It’s because I’m like, something triggers me and I’m like, exactly, why are the numbers lower than they should be? F this. I’m going to single-handedly change this dashboard right now. Or, um, you know, somebody texts me saying, um, whatever, “Did you see this?” or “Hey, um, you know, we get an email in that’s like, ‘Hey, you’re screwed.’” I’m like, “Not only am I not screwed, I’m thriving. Hold on, just give me 90 minutes on this and I will turn this around.” And I just like, I don’t know. It’s just it gets something in me, something comes out of me that’s just more valuable than all of the good healthy stuff.

The Jambys Story [02:34]

Shaan Puri: Years ago, we talked about a company on here called Jambys. And I felt it was the stupidest idea that I’ve ever heard. I think it was underwear that you could wear as shorts.

Sam Parr: Bro. I’m not going to flash the audience, but just so you know, I’m potting in Jambys right now.

Shaan Puri: And that’s what I was going to ask. Were you wearing Jambys? I like I thought it was the dumbest idea and you’re like, “Oh, I own a bunch of Jambys.” I bought like 30 pairs of Jambys. Um, I even cut a deal with him for the Milk Road to advertise, but I was like, “Pay me in Jambys credits.” He gave us $2,000 of Jambys credits to run an ad. And I was like, “I dude, I’m eating off this $2,000, uh, you know, store credit right now.” I’ve never been more thrilled.

The Insane Pizza Business [03:16]

Shaan Puri: Speaking of eating, I see on the top of our document that you have something called “The Insane Pizza Business.”

Sam Parr: Yes.

Shaan Puri: What’s what’s that?

Sam Parr: All right, you’re going to know about this. I didn’t know about this. So our buddy Val tweeted this out. He goes, “The biggest pizza chain in the country is one I’ve never heard of, Hunt Brothers Pizza.”

Shaan Puri: Yeah.

Sam Parr: And here’s the hook. These guys went in and basically found a new way to do the pizza business. They’ve spread to 9,000 stores, and I’m pretty sure, this is my guesswork, but I’m pretty sure they’re doing over 500 million a year in revenue. And they’re growing very, very fast. So what Hunt Brothers is, if you’re like me, and you’re a dainty little flower that only lives in, you know, metropolitan areas, you’ve never been to these places.

Shaan Puri: Yeah, exactly.

Sam Parr: Yeah, exactly. We cut our nails over here, okay? You know, so I’ve never run into a Hunt Brothers. But apparently, if if you’ve never worn jorts before, there’s a direct correlation of how often you’ve worn jorts and how often you’ve eaten Hunt’s pizza.

Shaan Puri: That Venn diagram is a circle.

Sam Parr: Yeah. All right, so basically what these guys do is they created a pizza restaurant that is only like 50 or 100 square feet. The way it works is they put them into a lot of times convenience stores, gas stations, places like that. And the owner of the gas station now has a little pizza shop inside. So he can pop in a pizza, it takes 5 minutes, it comes out kind of like, you know, broiling hot, and they can sell them by the slice, or as they call them, by the hunk. And they sell a hunk of pizza. A hunk of pizza is a quarter, you know, 1/4 of a pizza. And they sell it for like, you know, a hunk is 289, or you can get two hunks for 549. Or you can get two hunks for free if you go to our YouTube channel and subscribe. Nice segue. Thank you very much.

Shaan Puri: Good job.

Sam Parr: I really just do this to amuse myself at this point.

Shaan Puri: Two hunks for the price of a like. I dig it.

Sam Parr: All right, so so what these guys are doing, they they basically you buy the the franchise, you buy the equipment for 10 grand, so you give them 10 grand, they give you the thing. But then after that, there’s no contract, there’s no licensing fee, there’s no royalty fee. So it’s very different than a traditional franchise. All you do is you have to buy the ingredients from them. And so the way it works is you buy the ingredients from them, they they have like, I don’t know, distribution centers across the across the country. They have like, I don’t know, what is it? Like 100 something, you know, 16 regional distribution centers, 100 trucks that are delivering pizzas daily to out of each center to um to do this. And it’s crushing in the South, in rural areas. Really a lot of areas. It’s like the dollar store, how the Dollar General or Dollar Tree really have thrived over the last decade. And one of the reasons is like there’s a whole bunch of places that are kind of stranded, stranded land. People don’t build enough retail there. And so, you know, the Dollar General becomes the spot. It becomes like the store you can use.

Shaan Puri: It’s like where you go and get a gallon of milk.

Sam Parr: Yeah, exactly. And so what these guys are doing is like, there’s a Hunt Brothers inside the gas station. There might not be another restaurant for like 10 miles. Yeah. Or there might be just very few options. And so the Hunt Brothers becomes like, you know, the de facto restaurant choice.

Shaan Puri: Have you ever been to a town that’s been like that?

Sam Parr: Yeah, my buddy, uh my best friend in college, uh my buddy Trevor, he was from a place called Lander, Wyoming. And in and I was like, I’ve never heard of Lander, and he’s like, “We got five traffic lights.” Total. Yeah. There’s one street that has like stop, you know, stop lights, and there’s five of them, and that’s it. We went there, and it’s the only time in my life I’ve ever been like, “Yeah, let’s just drunk drive. It’s fine. There’s no cars.” We literally got drunk and we drove and there was not a single car on the road because there’s nobody in this town. There was like nobody, there was no human alive. He would leave his car key in the car, in the ignition. When he just go like go to a store, he just come back out and like the car, the key is already in the ignition.

Shaan Puri: Dude, a lot of times they’ll leave their car on. Like when I go and visit my cousins in these areas, they’ll leave the car on.

Sam Parr: He bought his car used, and he was one day at a gas station, and this giant Native American guy came up to him, was like, “Brother, is this your car?” And he’s like, “Yeah, it is.” And he’s like, “Hold on.” He goes back to his car, he has a key, he’s like, “I used to have that car. Here’s the key. Here’s like an extra key that I’ve had for that car for a while.” It’s a it’s a crazy place. So anyways, there’s places like that where Hunt Brothers does really, really well. I thought this is a pretty genius model because what they did was they changed the footprint. So, in the same way that 5-Hour Energy said, “Let’s not sell an energy drink in the fridge where we’re competing against Red Bull and Monster. Let’s get let’s create a small shot size, you know, non-refrigerated SKU that we could put right up at the front by the register.” They changed the footprint, and because of that, they were able to compete in a category because they became a category of one. We’re the only energy drink that’s a shot size at the register. And what Hunt Brothers is doing is they’re like, “We’re going to create a new category. Forget Domino’s, forget Pizza Hut. We’re going to be the pizza that’s in the gas stations.” And it’s ironic when I was researching this, I thought like you, like, “Oh, this must be like, isn’t it gross?” Dude, people love this pizza. They’re like, “Dude, I they’re like, honestly, it tastes better than the pizza I get at Domino’s.” Like the the the amount of um like love that this brand has, it’s almost become kind of one of those it’s so bad, it’s good.

Shaan Puri: Yeah, it’s like White Castle. It’s like White Castle where it’s like, it’s just it’s it’s distinct. So if you want it, that’s the thing that’s going to solve that problem, but it it doesn’t feel good.

Sam Parr: And just here’s the math on this. So a normal Hunt Brothers location might drive 10 grand a month of revenue. Okay? Now remember, they have no royalties, they have no licensing fees, they don’t charge you a marketing surcharge. All they do is is they just charge you for the ingredients. It’s about 50% gross margin. So that means on 10,000 per location, they’re doing 5 grand a month per location in the ingredients. 5 grand a month times 9,000 locations that they have is 45 million a month. Holy shit. That’s over 500 million a year. And they’re like, “Dude, this is great. It’s working.” They’re like, “Now we’re going into military bases.” And basically like anywhere where you you couldn’t justify a full restaurant build-out, um we can we can still survive. Like we’re like the cockroach of the industry. We can we can survive in places other people can’t. So like, you know, a Domino’s might make 700,000 a year in revenue, and Hunt Brothers won’t do that. They’ll do 120 or 150 or 200. So they do less revenue, but they’re only 100 square feet or 56 square feet, right? It’s like tiny. And so they can just fit into places other people can’t fit. And I just think this is a it’s an amazing business. I was blown away by the scale. And I think that there’s actually many other businesses out there like the 5-Hour Energy example, like Hunt Brothers, that if you just change the form factor and you figure out how to do the the sort of like um the mutually I forgot what it is, like there’s like a type of parasite that’s mutually beneficial. It’s like uh like you know, there’s fish that that live on top of whales. They like, “We eat the thing off you, but then we get all this other free stuff.” That’s basically Hunt Brothers, because if you’re a gas station, you put one of these in, people will come in. Well, guess what? They don’t just buy the slice, they’ll also buy a drink, and then they’ll buy this and whatever. And they’re like, you know, for for a long time, gas stations basically subsist on, you know, oil, beer, and cigarettes. And now there’s like a new one. There’s like a fourth horseman, pizza. Pizza is now here. And so this like fresh food inside gas stations is has become like a a big win-win for them.

The Geoguessr Story [10:37]

Shaan Puri: And they’ve been around forever. It looks like on Wikipedia, they started selling pizza in 1962, changed their business in 1991 to the current iteration. So they’ve been around for for a long ass time.

Sam Parr: Hey, real quick. As you know, we’re big on ideas here. We love bringing new ideas, business ideas, brainstorming ideas for the podcast. Well, a lot of people ask, “What do you do with all those ideas? Can we go find them? Is there a list somewhere?” The great people at HubSpot have put together a business ideas database. It’s totally free. If you just click the link in the description below, you can go download a collection of over 50 plus business ideas that are from the archive, listed out for you, curated. And so, uh what are you waiting for? Go download it. It’s free. Check it out. It’s in the description below. All right, back to the show.

Shaan Puri: They did a thing called Peppes, I think. It was like Peppes wholesale food or some shit like that. And they were doing kind of the same thing, but without the front-facing brand. So they were doing wholesale food, wholesale food, basically, you know, selling food in in wholesale to to other places. So they had that kind of like the supply chain side of it, but they didn’t have the brand. And so the brothers came together and they were like, “What if we made the consumer brand for for this?” And it’s kind of like a B2B2C model, right? We’ll we’ll give the brand to these gas station owners, to these convenience stores, and then we’ll supply the wholesale food like we already knew how to do.

Sam Parr: What’s even crazier is how weird things become culty. So for example, have you had Cane’s, Cane’s chicken?

Shaan Puri: Raising Cane’s? Or Raising Cane’s, sorry. Raising Cane’s. Like it’s okay. It’s fine, but it just has like a crazy cult. It’s just very really weird how things kind of catch on. Like, and I’m really fascinated by that because Raising Cane’s is fine. I guess like it’s really weird how they serve their stuff in Styrofoam still, and they just give you like a piece of bread. Um, like that’s just kind of odd, and that’s weird that it it it’s now a cult thing amongst young people. And it’s weird that this is also one of those things, but it takes like 30 years because it’s almost like you have to grow up knowing that it’s a thing, and then when you’re grown up, it’s got to be like the nostalgic thing that you post online about. You know what I’m saying?

Sam Parr: It’s not a game plan you can execute because it’s not predictable, and it kind of takes 20, 30 years to do it. But when you do it, you it’s like it’s like when you um it’s like those people who, you know, get hot and they’re in their 30s or something. It’s like, “What? Let’s let’s found money. How’d you do that?” And it’s like these brands that they kind of just were like low stakes brands that survived, but then 25 years later years later, they become trendy. And they’re like, “We’re what the fuck? We’re trendy now? These mom jeans are cool now? All right, sweet.” I I just had these because I liked them, right? Um and that’s basically what happens to these brands is 25 years in, they get this gust of wind that like picks them up and makes them cool all of a sudden.

Shaan Puri: Do you remember uh XFL like the alternative NFL and they had crazy names on their jerseys like “He Hate Me”? Of course. Your XFL name is Sean Found Money Puri.

Sam Parr: That’s Found Money.

Shaan Puri: That’s your that’s your new nickname now. The guy who got hot in his 30s. All right, you’re officially Found Money. That’s cool. Uh I didn’t think that this would interest you and I like you more because it does.

Sam Parr: I’m trying it’s actually part of my my PR team was like, “Hey, you need something relatable, bro.” I get the blue collar. Hey, can we find a blue collar business for this guy to talk about here? And so Yeah. Sean, uh you know, we’re hit we’re tanking in the numbers because you didn’t know who Dolly Parton was. We got to re-revitalize it. We got to make you more relatable. The Q score is dropping. I got my like my fictional PR team over here like, “Guys, we need something.” Let me tell you another thing that is uh probably even more random. So listen to this. So in 2013, this 29-year-old Swedish software engineer, he posted on Reddit in a uh uh web development subreddit and he said, “I’m fiddling around with Google Maps and their new API and I made a small application. I’d appreciate your feedback and suggestions.” And you click on the link and this it’s this thing called Geoguessr. Have you ever heard of Geoguessr?

Sam Parr: No.

Shaan Puri: All right, this is going to blow your mind. And so his original application was a small thing where you basically see a random street view of Google Maps. Oh, I’ve seen this. And you have to guess where you are. And so they’ll drop you off like you can do like a it depends how hard it is, but say it could be You can see a barn and you see like some grass and you see like a half of a road and then on TikTok, there’s these guys who are like, “This is rural Kansas.” And then they’ll like drop the pin and they’re within like 20 feet of it. It’s like insane. Yeah, and so like it could be easy, so it could be like Times Square or the, you know, Athens or something like that. But then it gets more complicated where you’ll get dropped in some place in Ghana and you have to look at the license plate and you’re like, “The license plates are yellow. I know that’s a thing in Ghana. And I also know that like these cars are this model of car. They quit selling that in Ghana. This might actually be this other location.” And so it’s like a contest basically. It’s a game. And it does okay. And so up until 2019, it’s only doing okay. It’s um I believe it’s a Swedish company and all the revenue is public. And so 2019, the company did $467,000 in revenue and $61,000 in profit. So he’s five years into this business, six years into the business, uh or sorry, three years into the business, and it’s doing okay. And like barely full-time living. Well, the pandemic hits. This thing explodes. And so check listen to their revenue growth. 2020, 2 million, 21, 10 million, 22, 18, 23, they did 21 million in revenue and 11 million in EBITDA, and the owner took out 9 million dollars in dividends. And so at this point, this thing is called Geoguessr. So in 2019, 2020, the pandemic hits, people are sitting at home. Originally, it’s just monetizing with some advertising, not doing that well. He decides to put up a paywall, so you have to pay for certain games. And his revenue blows up, and so does his traffic. And so at this point, this guy, Geoguessr’s, this website, it has 50 employees and does and it has 50 million registered users. And if you go to their traffic on SimilarWeb, it’s like 12 or 15 million a month. Totally. And there are all these YouTubers and TikTokers who are famous now because of it. And so there’s a YouTuber that I was looking at and I would watch his videos. He has something like 1.3 million subscribers. And in fact, Geoguessr has created a World Cup. So it’s $100,000 in prizes and they do this like in-person event. And these guys get dropped off in the most random locations and they and at sometimes within seconds, they can guess where they are to within like a mile. It’s insane that this guy has built this company and it’s just amazing that something so small and so silly has become such a serious business.

Sam Parr: This is an amazing find. Kudos to you. Love that you found this. I had no idea this was a business. I had seen the games of the guys guessing this, right? Like there’s there’s one guy, I mean, I can’t even describe what he looks like, but he’s like ingrained in my mind. I see him all the time on TikTok who’s just like, he’s like a god at this. And it blows me away. What I didn’t realize was that there’s actually a business for this. I just assumed they’re using Google Google Maps. I didn’t even know that there was a there’s a website that does this and that I went to it. I tried to sign up to play. I want to play while we’re doing this and it’s a you cannot play. You cannot do a single guess until you pay. And the pricing is hilarious. It’s like 249 a month to play like 5 minutes, like you get to play once a day. But if you pay 289 a month, like for an extra like 40 cents, you can play unlimited. And my brain’s like screaming the value. Just for 40 more cents, I get unlimited play. And so, uh yeah, I want to do this. We should play a game of this online. Do you have an account? We should we should play one.

Shaan Puri: No, I I didn’t I didn’t sign up, but I should. The guy the guy’s YouTube you’re thinking about on TikTok, I think his name is Rainbolt. And I think he he has over a million subscribers on YouTube and his views are huge. And so, and he’s not the only one. There’s tons of these guys doing this and it’s really actually wildly exciting to watch. It’s very strange.

Sam Parr: Dude, we should sponsor this. There’s not many things I think we should sponsor. There’s not many places where I want to be a big fish in the smallest of ponds. But if there’s one, it’s this Nerd Olympics of Geoguessr to be able to go and sponsor this thing for like, you know, 1999. Get get to my first million banner somewhere. It’s awesome, right? We are we are the official podcast of Geoguessr is what I would like to be.

Shaan Puri: It’s really cool uh what these guys have done. And the cool part is is that just like uh in the UK, so in the UK, there’s a website called Companies House where you uh if you’re a company that does I think 10 million in revenue, you have to display your reports or your financials. Uh I guess in Switzerland, or wait, is he Swedish? I think he’s Swedish. I think he’s Swedish, sorry. In Sweden, you have to do the same. And so it was actually a little bit challenging to find these numbers because I got to do all these translations. But uh you can actually see all of their numbers uh for their revenue and things like that. And so you can go back and track their growth. It’s really fascinating.

Sam Parr: I’m surprised, I mean, I I’m surprised at many things. I’m surprised this thing’s doing 20 million a year in revenue. I’m also surprised that it’s only 50% margin. What do you think What are this guy’s costs? What what is happening here?

Shaan Puri: I don’t know. How much does hosting cost? You would know. You you had one of these sites. Not 10 million dollars. Like somebody get this brother an AWS plan. Like what’s going on?

Shaan Puri: Yeah, I don’t know. Uh 50 employees costs $5 million maybe? Or yeah.

Sam Parr: Why does he have 50 employees? What are they doing?

Shaan Puri: I don’t know, man. You got to look at them look them up on LinkedIn, but I know that he but on his if you go to the Geoguessr career page, they like list all their people. I don’t know. I think they they have a bunch of uh advertising stuff. So I think they have an ad sales team because if you go to their like employee list, it’s like developers, of course, but then like account managers, things like that.

The “My First Muscle” Challenge [05:04]

Sam Parr: All right, we have a big announcement. Possibly the biggest announcement of the year from us. So pay attention, turn the headphones up. We are doing a challenge called “My First Muscle.” Instead of my first million, this is my first muscle. It is a fitness challenge that we’re doing. We want everybody to get involved with it. Sam, tell them how it works and why we’re doing it.

Shaan Puri: All right, so here’s what it is. Summer’s coming up. We got this thing called the Podbod. We’ve been sitting here. I think we’re on 650 episodes or so. We want to get fit. So it’s a challenge. It’s a race, actually. It’s 100 pushups, 100 squats, 100 burpees. 100 times 100 times 100. That’s your first million, and it’s hopefully going to be your first million muscle. So here’s what we what you’re going to do. You can do any order. You can start with burpees, you can start with squats, it doesn’t matter. But when you do a burpee, you got to go nips to the floor. Your chest has to touch the floor, and then you hop up, and when you jump up, do the top of the burpee, your feet need to leave the ground. And you should film yourself doing it. And when you film yourself doing it, you have to time yourself too, and then you have to share the video with us at MyFirstMilPod on Twitter.

Sam Parr: Exactly. Or you can tag me and Sam directly. Either way. So just to summarize, turn a timer on. Uh best case scenario, you film it too, but at least turn the timer on and do it. You have to you have as much time as you need to complete 100 pushups, 100 air squats, so no weight, and then 100 burpees. And you can mix it up and you can do them in whatever sets of five or 10 or however you want to mix it up. You just got to get it done. That’s the challenge. You’ve heard of 75 Hard, you’ve uh you’ve heard of the Murph. Well, this is our version of that. My First Muscle. Me and Sam are going to be doing it. We’re going to film it. We’re going to post our videos of us doing it. Sam, what do you think your your prediction, your time is going to be? You’re a super fit guy.

Shaan Puri: I’m going to break 20 minutes. That’s my goal. And I think I’ll be in the 90th percentile. 20 minutes, I think is 90th percentile. I think the winner will be 15 minutes.

Sam Parr: I predict that I will be far above 20 minutes. I think I’m going to be closer to 35 to 40 minutes if I’m I did a little test run. I did a little test run. I I went 80%, 70% and it took me like 42 minutes. And so I got to I got to that was just V1.

Shaan Puri: That’s okay.

Sam Parr: Just I was a nibble. It was a Costco sample of it. I just need to now iterate and get better.

Shaan Puri: There’s two things here. The first is just doing it. So I think doing it, I have a feeling you’re going to see thousands of people doing it. I think it’s going to be cool to see that you’re going to do it.

Sam Parr: Well, let’s talk about the doing it first. You came up with this you you brought this idea from uh Jesse Itzler about the Misogi. A a hard physical challenge that you do, something that that makes you a little bit scared, that pushes you past your limits. It’s good to do these. And instead of having everybody come up with a Misogi, we want to give the community one that we can all kind of share, all do together. And I don’t care if you’re out of shape, um don’t let that be the reason you don’t do this. Um, you know, if you can do pushups on your knees, do pushups on your knees, all right? You might not win the prize, but get it done. You’ll be proud of yourself when you get it done. And I think there’s a immense there’s an amazing feeling on the other side of doing this and that’s what you want to be. Now let’s talk about the prizes. So if you want to be eligible for the prizes, you got to do it legit and you got to have a video camera when you’re doing it. Otherwise, we don’t know if you’re uh, you know, this is not the gentleman’s agreement. You got to actually show some proof if you actually do this thing. We’ve seen some amazing videos come in. We can pull these up on YouTube. There are like so a couple of people uh heard about the announcement early and started doing them. Uh did you see these girls who did them in their peanut butter and jelly costume?

Shaan Puri: Who’s awesome.

Sam Parr: There’s a guy who’s doing it out in a field in a just a set of overalls. That’s hilarious.

Shaan Puri: All right, and so here’s the prizes. So we got Plunge, so the company uh Plunge, plunge.com. We got them to give us two cold plunges. I think these are like six or seven grand a piece. So they’re going to give them away. We’re going to give one to the fastest male, one to the fastest female. And then we got Nike strength to give away a bunch of bumper plates and a whole bunch of workout equipment. That’s going to go to three other people. Who are the three other people?

Sam Parr: Well, we’re it’s our discretion. We’re the judges and we’re looking for three things. We want we’re looking for creativity. So the girls who did it in costume, using the peanut butter and jelly costume, they’re early front runners. So best dressed is one area I’m looking at. Another one is creativity on the video, and the last one is just inspiration. This is the Rudy award. So for whoever really like we watch the video and we are rooting for you, you will win a prize as well. But we’re all winners if you do the thing because I don’t know, you had the option not to, could have easily chickened out, could have easily said it’s too hard, could have easily said you’re too busy, but you didn’t take any of those excuses. You’re the real winner.

Shaan Puri: And to make sure there’s no excuses, we have a timeline on this. It’s going to end on May 12th, which is this Sunday. So you don’t actually have a lot of time to get this done. So if you’re listening to this, you might go do it like in the next 30 minutes and just get it out the way.

Sam Parr: Exactly. All right, I’m excited. My first muscle. Let’s go. We got to get rid of Podbod. Podbod is a plague. It’s it’s getting so many people. Don’t be don’t be caught up in Podbod.

Shaan Puri: And we have to say one last thing. In order to get any of the prizes, you have to subscribe to our YouTube channel and to our podcast on Spotify and on iTunes. You have to subscribe. That part is the gentleman’s agreement. We’re giving away all these prizes and we’re trying to make everyone get a little bit healthier. All we ask for in exchange is just to subscribe. It costs you nothing and it means a lot to us. So that’s all you have to do. Uh check it out. My First Muscle Challenge.

Sam Parr: Do it, post it, tag me and Sam on Twitter. I’m @ShaanVP, he’s uh @SamParr. Send us your videos. We can’t wait to see them.