This episode of My First Million features a conversation between Sam Parr and Justin Mares, the founder of Kettle & Fire and TrueMed. They discuss the intersection of health, wellness, and business, focusing on emerging trends like functional medicine, the importance of gut health, and the potential for consumer-facing health diagnostics.
Topics: Entrepreneurship, Health & Wellness, Functional Medicine, Gut Health, Business Trends, Consumer Diagnostics
Introduction to Justin Mares and Health Trends [00:00]
Sam Parr: So, this is actually a company that I’ve I’ve wanted to invest in for so long. If you’re doing this, like, please just email me. All right, so I wanted to have you on because you are one of my healthiest buddies. Last time you were on, I think you’ve been on three times already, you didn’t get into a lot of the ideas because we were just like peppering you with so many questions, and I wanted to be more focused. I think I asked you, what are five or six like interesting health companies or health trends that you’re interested in investing in? And you hit hit me back with a very detailed list in a very short amount of time. So clearly, you are like already thinking and acting on a lot of these things. Can we go through each of them and you just tell me what they are because I’m crazy fascinated. Because like, for the listener, you told me in 2014 or 15 that you were quitting tech, like you had a software company, and you were going to launch a bone broth company. And I was like, “Oh man, like you’re like you’re decided to throw your life away. That sucks. Like, you were you were going to be one of the greats.” And then it just came out in Forbes, I think, uh, or what was that? Was it Forbes? Uh, you had this amazing feature about your company, Kettle & Fire, and how you surpassed 100 million in annual revenue, and it was amazing. And I’m like, “You definitely won.” And I read the article by the way, and I texted like five friends and I’m like, “Justin does everything the right way.”
Justin Mares: By the way, did I get that right? You guys, you’re at 100 million run rate or revenue?
Sam Parr: Yeah, north north of that, yeah.
The Problem with Big Food Companies [01:35]
Justin Mares: And you said something amazing. I think you said, “We’re going to,” what did you say? “We’re going to be the best operating e-commerce company in America.” Is that right?
Sam Parr: Yeah, I mean, basically like, there are most of the big public big food companies were started pre-1900. And so a lot of these companies are very, very bloated, they’re large, you know, they’ve been around. Uh, frankly, I think many of them are poisoning people and then paying lobbyists and other sort of opposition research groups to make sure that like, soda doesn’t get removed from food stamps and all these sorts of things. And so I think these are just generally bad actors. And I think that there’s a huge opportunity to both out-innovate these big CPG companies and also just run a better business. Like, I guarantee no one in, you know, Battle Creek, Michigan working at Kellogg’s is looking at like, “How do we use AI to automate a lot of our workflows and process and things like that?” Whereas like, that’s something we have live work streams going in Kettle & Fire to figure out like, how do we apply the craziest technology, you know, move like leap forward of, you know, certainly my certainly my lifetime, to just running the the best possible company that we can. And I think it’s working so far. We have like 34 people for, uh, you know, for our size of business, which is quite good scale.
Profitability and Capital Efficiency [02:46]
Sam Parr: You have only 34 employees?
Justin Mares: Yeah.
Sam Parr: Wow. Is it wildly profitable or is it uh working its way to be wildly profitable?
Justin Mares: No, we’re we’re profitable. I mean, one of the things that I’m very proud of is like we’ve raised uh only 10 million dollars in primary capital since starting the company. And so it’s been pretty capital efficient and, you know, we’ve been focused on building the trend, but also building a good business uh since we started it like nine years ago.
Sam Parr: Damn. That’s awesome that you have proven me and I’m sure many other people wrong and uh you’ve you’ve been early on a bunch of stuff. All right, so let’s dive deep. What’s the first one you want to talk about?
The Macro Trend of “Make America Healthy Again” [03:18]
Justin Mares: Yeah, so the first one I want to talk about is, I think that, you know, there are there’s this huge, huge macro trend where all people are talking about Maha, they’re talking about seed oils, they’re talking about all these things. We’re talking about all these things about fixing the chronic disease crisis in the US. And I think that health trends specifically for dogs and other pets, like tend to lag a couple years behind humans. Like basically a couple years ago, you know, you saw Blue Apron, HelloFresh, a bunch of these companies launch, and then a couple years beyond that, Farmer’s Dog, a like fresh dog food delivery kind of company launches. And I think they’re well over 100 or 200 million in revenue at this point. It’s crazy. And I basically think that you can look at the US chronic disease crisis, obesity rates, inflammation, cancer, autoimmune, all these things, the same thing is happening in dogs. Like something like one in four dogs are going to get cancer at this point. This is like unique, it’s new, cancer rates among dogs are rising. And again, this is because dogs, like humans, exist in an environment that is actively poisoning them. Like kibble is total trash and it is literally making dogs sick. And so I think that there are a lot of these health trends that like people are getting into uh that you are going to see become popular now and in two to three, four years are going to be popular for for pets. Especially because now it’s something like, I think that millennials or Gen Z, like literally have more dogs than babies or something like that. The the market is growing incredibly quickly. Although I don’t have a dog, but um I I think there’s like a lot a lot of gold in that sort of like take human health thing and apply it to a dog like health product.
The “Kibble” Problem and Pet Health [05:10]
Sam Parr: Is this true? You say here that uh in some cities there’s more dogs and babies?
Justin Mares: Yeah. Yeah, yeah, and it’s certainly true or like the younger the younger you go.
Sam Parr: Uh, the kibble thing is interesting. I um I had a dog for 15 years, he was my best friend, and his last five years of life, it hit me where I was giving him, so when I first got him, I was poor, so I would like buy the cheapest dog food. And then I got, you know, I could afford like whatever they tell you, you know, like the stick they tell you is like only buy something where it says like chicken on the first ingredient. Who knows if that’s true or not. But and that’s the more expensive thing. And then I was like, eating kibble, like dry dog food, that would be it would be sort of like feeding me potato chips every day. Do you know what I mean? Like and like people’s dogs are, you know, what do you do when you have a dog and you eat dinner? They all come and obsess over you and you like yell at them. And I’m like, if you gave me refried beans for every single meal, of course I’m going to want like be desperate for any new food. It’s kind of insane, right? That we would feed them the same thing and it’s like a processed, dried thing that doesn’t expire.
Justin Mares: Totally. It’s insane, right? It’s totally insane. And you look at the ingredient, it’s like full of trash, full of artificial ingredient, you know, like all of the stuff that people are trying to remove from their diets, we basically put in kibble and feed to dogs for every single meal. For every meal. I remember like my my in-laws have a dog and he comes over and they’re like, “Oh, don’t give him table food, I don’t want him to be unhealthy.” I’m like, “I don’t know, man. I feel like this this asparagus and chicken might be all right.”
Sam Parr: 100%. And we had Kevin Rose on the podcast and he had funded a company called dogagingproject.org. And I believe what they are doing, the whole premise is that uh for some reason, I believe it was because a lot of times you don’t want to see your you’re willing to suffer or you’re willing to let your family suffer often times more than you’re willing to let your dog suffer. But at the same time, you’re willing to experiment more. And so the premise was that they had uh there what’s the um drug that is a longevity drug that starts with an R?
Justin Mares: Rapamycin.
Sam Parr: Yes, I believe they were doing uh they were selling this to dog owners. And what they found was like, I guess there’s a huge correlation between what we can do with dogs and what we’ll eventually do with humans like you’re suggesting. And they have noticed that they have gotten dogs to live longer and their premise is we’re going to start here and then eventually go there to humans. And so, yeah, the people agree with you.
The “Light Labs” Concept [09:24]
Sam Parr: Can you tell me what Light Labs is? That’s amazing. I looked at the website. It seems like this might, this is your brother’s thing. It might be bigger than everything you guys have done.
Justin Mares: Yeah, yeah, yeah. I I hope so. I mean, so my brother and I, we started Kettle & Fire together and we grew it and after some period of of time, he stepped back from the business. And so his new business, which he started last year, is called Light Labs. And what they’re doing is basically, there are so many toxins and other sorts of like crap in our food supply chain. And at Kettle & Fire, we spend almost half a million dollars a year testing all of the batches that we’re making uh of bone broth to make sure that like there’s no glyphosate, there’s no PFAS, there’s no phthalates, like all these sorts of things. And so we as a company spend a lot of money and a lot of energy making sure that our supply chain is clean, but we’re making sure that it’s clean of stuff that you can’t see as a consumer, yet you probably care about. And so what Light Labs is doing is they’re basically building a lab testing, toxin testing company, like a modern one, for consumer brands like Kettle & Fire, where they do two things. Like they will test for nutrition nutrition fact panel, uh run the normal like heavy heavy metals testing, things like that. But they also do a longer tail of rarer tests like phthalates, PFAS, glyphosate, uh pesticides, things like that. And then once they run these tests, they actually expose it and push the most recent versions of a brand’s lab tests to both their website or if you’re sold mostly in retail, the goal is to get like a QR code that a consumer can scan and see like, what is Kettle & Fire’s most recent lab test show around like PFAS and other sorts of exposures. So I I think this is like one of the most interesting things happening in the health world right now is this broad push towards transparency and like getting a bunch of these things, microplastics, phthalates, whatever, that people know are bad but don’t have visibility into, like bringing transparencies transparency to that food system, which then creates the incentive and energy to make change. So that’s kind of what he’s doing.
The “Function Health” Opportunity [10:30]
Sam Parr: I have a ton of questions on this. How okay, so you and I lived in Austin together and then before that we lived in San Francisco together. Both uh very much like bubble cities where Austin’s like, you know, uh very health conscious and particularly our friend group is very health conscious. And then San Francisco was like, you know, the the on the forefront of a lot of tech. Do people where I’m from in Missouri, where you’re from in uh uh PA, do they care about any of this stuff?
Justin Mares: Not right now, but but I think that that’s not like not 100% of people have to care for this to make sense. Like what is undoubtedly true is people are spending more time and energy focusing on sourcing, toxin reduction, they’re spending more money at, you know, companies like Whole Foods, on brands like Kettle & Fire, on their health in general. And I think that this is one of the things that people are going to start caring about when they shop. And like the minute that, yes, it may not be like people, you know, where my family’s from, where your family’s from, they may not be asking about phthalate load in, you know, their hot dogs that they’re eating or something like that. But some percentage of people will, and you only need a small increase in order for there to be demand from the brand and consumer side to increase, you know, to to basically have supply chains and agricultural resources, ranching, like all these practices that incorporate and think about toxin exposure, pesticide load and and the like. And so I think Light Labs is the type of company that I’m super bullish on, bringing transparency to the food system because I think it’s just going to like, once you bring transparency, then there’s energy to try and clean up and improve the food system behind it.
The “Function Health” and “Superpower” Model [12:10]
Sam Parr: And so, so this company, from I I don’t know anything about the space. It’s basically like putting an organic label on your food. So a food a food company would pay them and they would say, “Light Labs is a reputable brand. We have proof that they tested everything. We paid them money to do it, and we have a dashboard as well where we can like see where we are in the process of the testing.” Is that right?
Justin Mares: Yeah, exactly. So consumer brands like, we already have to spend money on um, you know, on on these different sorts of tests and things like that. Why do you have to? Uh, because you’re legally required to by the USDA or FDA to do nutrition facts panels, you have to do like heavy metals testing, you just there’s just a slew of tests that you have to run. Yeah, by law, before you can actually just sell a product. And so that that’s like a thing that you already have to do. Then what Light Labs is doing is they are bringing a bunch more transparency to um to the supply chain and making it so that you can look at, you know, momentous supplements or like any number of these things and basically see, okay, beyond just metals testing and things like that, what are the other things that they’ve tested for? Oh wow, I can see, you know, like no detectable phthalates, I can see no detectable glyphosate, no test detectable atrazine, like some of these other pesticides, things like that, that people care about. Um, and so I think it’s bringing that what has been like hidden in the depths of these like horrible lab tests run by companies that are like 60 years old to the forefront and making it influence consumer buying behavior. That that makes me so bullish.
The “Function Health” and “Superpower” Model [13:30]
Sam Parr: How big is the biggest lab business now or the couple biggest ones? And when your brother was raising money or when he was just brainstorming with you on describing how big this could be or like what his dreams were in 20 years, what was he saying?
Justin Mares: Yeah, so the biggest one is called Eurofins. I think it’s like an 11 or 12 billion dollar company. Like in revenue? Uh, no, market cap. Um, so but I mean it pretty closely maps to revenue because it’s like a service business, you know, it’s it’s like not a great doesn’t trade very well. Uh, so what he was saying is basically, step one, I think that we can build a competitor and be better than Eurofins. Like, you submit to a Eurofins lab, you submit an email inquiry and you get you get a response maybe in like three or four days. Uh, and then when they run your tests, they don’t communicate anything and they dump like 30 PDFs on you that you have to hire someone that understands food scientists to like, you know, translate this stuff. It’s really like insane. And you go to their website, eurofins.com, it looks like you’re like making a vaccine or you’re doing like, you know, like like some type of embryo work. Like it’s like a very intimidating website. Exactly. And so they’re not the type of company that is going to build an incredible product for consumer brands, uh, and they’re not the type of company that’s going to build a consumer-facing product. And so what he was like, my brother was thinking is, he was like, “Wow, this is going to be incredibly interesting. We can build a Eurofins competitor, we can do a better job servicing CPG brands, we already know how to do that from his experience at Kettle & Fire, and then we have the opportunity to build out this entire other business where we can build like consumer awareness of these different toxic compounds, uh, and turn, you know, Kettle & Fire’s 500,000 a year of lab testing expense into an actual revenue generating function and almost like a marketing line item.”
The “Function Health” and “Superpower” Model [14:30]
Sam Parr: Dude, this is so awesome. Does he have any uh revenue now, your brother?
Justin Mares: Yeah, they uh they’ve launched a couple months ago and they’ve started to get revenue. Yeah, that’s pretty cool. Did they raise funding or did he bootstrap it? He did. No, no, no. This is definitely the type of company you have to raise money for. It looks expensive to start. Yes. Definitely. It’s it’s honestly, it’s the type of company that I think is it’s it’s the perfect like act two company. Like Nick has experience, domain expertise, can raise money, and when your first thing is like, “Hey, we have to raise, you know, millions of dollars and we’re going to write a check for like, you know, multiple millions to like buy a laboratory and buy lab equipment and all this stuff.” It’s tough to make that bet on like a 22 year old, but on a 29 year old with some experience, like it makes more sense. Is this in Texas? Yeah, in Austin. Wow. This is amazing. All right. Wow, first of all, this is crazy. How much does oh, and the uh the labels. So like if you go to McDonald’s or fast food, they put the nutritional there, which is like way more challenging, I think, than like an M&M or a candy bar, which is more controlled. But I’m pretty sure I’ve always like believed that nutritional labels are bullshit. Like in my head, I’ve always been like, it’s give or take, maybe even 30% of what is presented. The calories That’s exactly right. The is it they’re like I I would just because I weigh my food, I I I’ve tracked I’ve tracked almost everything that I’ve eaten for like four years now on my fitness pal. Wow. And like you and you weigh it and I weigh it and now I I eyeball it sometimes. But like first of all, I’ve noticed a few things. One, when people eyeball their food to track, they almost always overestimate, or sorry, underestimate by around 30%. And then if you go and buy like a, let’s just say, a Big Mac, the degree in which they are different is huge. And there’s no way that news those nutritional labels are accurate with just the calories, let alone like whatever else, like the macros, plus whatever else is supposed to be in it. Yeah, exactly. I mean, the FDA first depending on the uh the compound um or the nutrient, like they’ll have a limit that is often it’s plus plus or minus 10% for sure. Often time it’s upwards of like 30, 40, even 50% depending on the compound. Um, because as you can imagine, some of these things are are fairly sensitive, uh like potassium or iodine or things like this that are present in minuscule amounts. Like it’s really hard to say exactly for every single cookie or piece of bread that you’re getting or whatever, that there is X amount of iodine in it. And so the FDA allows for um, you know, reasonably high tolerance um on on some of these errors, which makes a lot of this nutrition stuff even harder to figure out.
The “Function Health” and “Superpower” Model [16:30]
Sam Parr: Who uh who owns the like is the certified organic, is that a company?
Justin Mares: It is a I believe it’s a non-profit. I think it’s Oregon Tilth is one of them. Um, but yeah, it’s like a certifying body. And I’ve always contested that that’s bullshit. Because like, I just think that when you I I’ve like I’ve seen farms where they have like an organic section and a non-organic section. And like it just seems like when you put medicine on one of them, it inevitably will get in the other one. That is certainly true. The thing that is good for like, I think organic is better than nothing, but it’s certainly not perfect. And I think that there is a lot of you know, there’s a fair bit of research that organic vegetables, for example, have far fewer pesticides than their conventional kind of counterparts, but they still have some. But that’s not because they’re directly being sprayed, it’s because of like, you know, wind, water, like all these sorts of things moving these compounds everywhere. What’s another good one? You want to do function health or skin gut health? I’m fascinated by all these. Yeah, let’s do uh let’s do function. So, you know, function health, superpower, like Explain what those are. Yeah, so function health and superpower, they’re basically companies where you can go to their website, um sign up, pay an annual membership fee, and they’ll facilitate a telemedicine thing where they’ll be like, “Hey, you can go get your blood drawn at, you know, a lab or have someone come to you, and you can test your own blood for uh like I think it’s over 190 markers. So you can get things like PFAS exposure, heavy metals, uh testosterone, you know, um insulin markers, all these sorts of things that to just know are you healthy or do you have things that you need to work on. And so I think that like, I believe that function is one of the fastest growing companies in the entire Andreessen portfolio. Like they’re growing super, super fast and Yeah, I think they announced another fundraising, but I think they announced that it got to like nine figures in revenue in like two or three years, like something insane. It’s crazy. Uh, so it’s crazy and like there’s so much demand for people wanting to understand their biomarkers, their lipids, like all these sorts of things. I think that rolling four or five years, are we going to know more or less about the health of our bodies and what’s like going on in our systems? It’s definitely more. And what I think Function Superpower and the like are doing is they’re lowering the friction for people like you and I to understand what’s going on in our bodies, in our blood and all that. And that information creates a ton of potential for action. But why is why are why is Function growing so fast? Because I’ve used inside inside or inside tracker for Inside Tracker. Inside Tracker for years. And then before that, there was I I don’t know, like there there’s these have always been a thing. Why like and now I’m hearing so many people talk about Function Health. When I’m like, I these have been cool and awesome for a decade now. Why is this one particularly awesome? I I think that their marketing is great. I think that the value prop is great. It’s like one price, one annual membership, get this slew of tests. Uh like if you had if you went to your doctor and asked for the same tests that Function would give you, it would be like Dude, they don’t let you. Well, well so if you went to your right, they either don’t let you or it would be like seven or $8,000. And so Function is like 500 bucks a year. I had a my friend tried to go get this testosterone checked and he went to the doctor and the doctor was like, “Uh, you’re 32, you don’t, you’re fine.” Exactly. Like you don’t need to do that. It’s insane. The medical system is so patronizing. It’s like, they’re also there’s people talking about how you shouldn’t get an MRI or shouldn’t get your blood work done because like it will cause all these questions or scare you and you’re like, “Fuck off.” Like that’s still such an insanely patronizing thing. Yeah, it’s just like Yeah, it’s crazy. Like I I, you know, I’ve I’ve done this before where I’m like, I want this tested and they’re like, “But you seem perfectly healthy.” And I’m like, “Dude, just like write it on the paper. It means nothing to you and it’s important to me. Just do what I tell you to do, please.” Like Exactly. Like this this literally requires nothing from you and I’m just going to learn. It it’s exactly right. I think that like the medical profession writ large, there’s certainly people that do good, but I think that many of them have this like, “The patient’s an idiot, I know everything” kind of vibe. And that is if you look at the trajectory of American health, certainly, uh I think that we need to change what we’re doing. And I think taking matter like health matters into their own hands is a huge, huge thing. And so why this is an interesting trend to me, Function, Superpower and the like, is for the first time, I think you are going to see millions and millions of people being onboarded and understanding like what is going on in their blood, uh what’s going on in their bodies, and then taking steps to optimize or improve that thing. And so right now, if you take supplements, it’s like, you know, Sam, you probably take creatine or something like that. You’re you probably take it and you’re like, “Eh, maybe I’m a little more shredded, maybe I’m like, you know, feel better or whatever.” But you probably don’t, you’re not seeing any of your lab markers change. Same is true of like thyroid or cholesterol markers or lipids or other things. I think as people get this information and start to retest over a, you know, six to 12 month period, that we are going to see way, way, way more products and services that sprout up where people where like there is demand for people who want to optimize their biomarkers. So sort of like today, we have personal trainers who help you get shredded because like that’s kind of the only thing people can see. I think in the future, we’ll have like apps, trainers, services, things like this that are specific to, “Sam wants to lower his ApoB score,” or “Sam wants to improve his um, you know, LDL or or something like that. Sam wants to improve his thyroid.” Like I think all of these things are newly going to be marketing angles and things that people talk about because they have this insight into their body.
The “Riker” and “Packt” Opportunity [20:00]
Sam Parr: This company also took off. By the way, I quit taking creatine. It it turned me into a gorilla. I got so big. Like I couldn’t I could not like fit into clothing. Like have you have you taken it?
Justin Mares: I I have and I stopped. Um I stopped because a friend freaked me out. He was like, “Everyone who goes on creatine starts losing their hair,” which I like didn’t experience, didn’t know about, but I was like, “Huh, I’ll cycle off it for six months and see what happens.” I went on it. That didn’t happen to you, obviously. No, not yet. But like I like I like I ballooned. Like I just like got so it just felt like I had so much water, like it was like 15 pounds in like three weeks. Uh I got huge. Like I went from like 202 to like 215 or something and and then I was like, “All right, I got to go off it for like eight days and it just like all went away.” Um, because yeah, I don’t know what happened, but um, and this Function Health thing, these guys took off because uh I mean what they did was smart. They I don’t know if Mark Hyman started it or if he’s like considered, is he like the the Kim Kardashian of skims where like I don’t know if he had the idea or like someone else had the idea and he was the face. But like partnering up with that dude who’s got two million or something followers, like my father-in-law was like, “Whatever Mark says, I do.” Uh and so like uh partnering up with a guy like this is so much better than whatever else health influencers sell, like uh coaching PDFs or you know what I mean? Totally. Yeah. Like I I generally think also as a side comment, this is how creators are going to monetize more in the future is like owning chunks of very good businesses that rely on distribution, rather than just like, “I’m Mark Hyman and I get an affiliate fee every time I refer someone to check out Function Health or something,” you know? Yeah, yeah, yeah, for sure. What’s this other one about um functional medicine doctor for your home? That is uh amazing sounding. Explain that.
The “Lightwork” and Home Health [21:00]
Justin Mares: Yeah, so there’s increasing awareness around how your home can basically be a source of disease. Like lighting can be bad, EMFs, you know, are controversial, but like I think definitely have some health impact. Wait, what’s that? Uh, EMFs, electromagnetic frequencies, basically like your cell phone, your Wi-Fi router, like all of these sort of things that that are that we’re surrounded by all the time. Um, you know, water toxicity, like off-gassing things called volatile organic compounds, basically like the the you know when you walk into a a building that’s newly painted or something like that, you can smell it. Dude, do you have so much anxiety all day? No, I’m pretty chill. I I really believe in the like 80/20 thing on this stuff. Because like everything you’re describing in my house is like uh you know, like a chainsaw and they’re just going to just rip me up. Like I saw a a video, there’s this guy named Carnivore MD. And uh he had a video on YouTube explaining like his house. And Carnivore MD is like the most extreme of the most extreme when it comes to like these type of granola health influencers. And like he had like uh uh a mattress that had only natural fibers, which I don’t I don’t know what a grounding thing is, but there was like this like this grounding for electricity. He had like a pole that went into the ground of his home and all the electricity had to like touch that grounding pole. Is that a thing? You know what I’m talking about? That’s amazing, yeah. Like it was like and then he had like um no LED light bulbs. He had no Wi-Fi, so there was no Wi-Fi at his home and you had to plug in if you had to if you wanted to use the internet on this one particular area of his home. Like it was crazy. Uh and I was reading it or watching this video and I’m like, “That’s cool and also this fucking exhausting.” Yeah, definitely. It’s very exhausting. So like when you just named all of these things, I’m like, “I don’t know, man. Like I kind of would maybe just fucking kill me early.” Like you know what I mean? Like maybe I’ll just take that as a consequence. Yes. So I agree. It’s exhausting. It’s a multi-factorial problem. It’s like a thing that people are aware of want to fix but don’t know where to get started. This is actually why I think that a like functional medicine or like trainer that makes your, you know, your house healthy is a very interesting idea. I actually invested in a company called Lightwork. Um it’s duelightwork.com, but they’re they’re basically doing this where they can send someone to your house and do a test around, you know, what are the things that what are the things that are potentially causing disease or stress or other sorts of things in your home. Uh and it’s it’s like shocking what they have found. Like they tested a um you know, a a billionaire’s home recently and across like all sorts of things like air quality, water quality, VOCs, EMF exposure, all of this, you know, it rated very, very badly. Like people are not looking at the home through the lens of of health and chronic disease. And when you start to, there’s like a ton of changes that you want to make. Many of those are are what you’re, you know, confusing or uh you know, people don’t really understand. So I think that there is a huge opportunity for people to start thinking about, you know, home health uh or housing through the the lens of health. And I think that a company like Lightwork or others that brings this sort of home health test assessment, uh almost like function, you know, uh function health for your house, is like a really, really big opportunity.
The “Lightwork” and Home Health [23:00]
Sam Parr: So they have a list on their website. So water quality, I assume that includes putting some type of filter. They have lighting, which I imagine that means like no LED lights or a certain type of bulbs. They have EMF, which I guess that is the grounding thing we talked about. Uh like basically It’s somewhat, yeah. It’s it’s more like uh it’s more like are you sleeping over a Wi-Fi router? Like are you spending a lot of times in air, you know, a lot of time in areas that have a very high power uh, you know, electromagnetic frequency. Dude, they’re going to get so pissed at me when they find out that I sleep with the family guy playing in my ear from my cell phone when I sleep on my phone. Oh god. I’m going to fail this test. They have uh uh air quality, so that means like do you have plants inside your house or what? More more like are is what is the quality of uh your air? Mostly that’s contributed like things that are bad are some of the paints that are doing off-gassing, some furniture is off-gas quite a lot. Uh you know, microplastic fibers kind of like floating around in the air um from your like carpet or something like that. So a lot of these things. Do these guys make money? Uh they just started, so the answer is sort of so far. How much does it cost? Uh it depends on the house size, but anywhere it’s it’s definitely a premium product. Like 5,000 or 10 grand. Yeah. 10 grand. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly there’s classes of peptides and things like that that I think maybe work decently well. Um from a skin care standpoint, but for most people, if you’re buying any sort of skin care to look younger, whatever, it’s just like a waste of money or it’s like marginally effective. Um That leads so say that again. So your your stance here is that skin care is mostly a waste. Skin care is mostly a scam, yeah. Yeah, my mine is like a couple things, like certain peptides, uh sunscreen, moisturizer, sure if you want your skin to be like more moist, but a lot of the anti-aging stuff, anti-wrinkle cream, all these sorts of things Is that uh is there one that starts with an R? Uh well, retinol A is one of the few things that’s actually that’s actually relatively effective. It’s like all but this is the thing. It’s like basically only peptides are the things that work. And that’s a peptide. Yeah, so it’s it’s a peptide. Things like um like one skin uses a peptide, uh there’s something called like copper, it’s copper GKU, I think, which is another peptide. These things seem to actually work, um as well as some compounds like methylene blue and whatnot. But other compound like any sort of random $50 thing that you’re going to buy on Amazon that is like anti-aging and uses, you know, jojoba oil or like any of these things, like just frac like just do not work. Um or if they do, they’re so marginal, it’s basically not worth doing in my opinion. Um what does work is And you don’t wear sunscreen either, right? No. You you that that’s one of your like bold stances, which is that sunscreen is not. Yeah, I mean I I basically think like most sunscreen is carcinogenic. Again, this is another thing in the in the US, we allow things like oxybenzone that are not allowed in the EU. It’s in almost every sunscreen in the US. Uh it is definitively carcinogenic. And so like why we encourage kids to put on put this on and like use it eight hours a day, I have no idea. So do you use zinc? Um so I use a a non-nano zinc oxide sunscreen just for my face if I’m going to be in the sun for like a very long period of time, yeah. Dude, just so controversial for a white guy to just I know. I don’t know. Like I I feel like I’ve I’m happy with my skin. Um so so yeah, so the the thing that I want to invest in is there is a lot of research that shows the relationship and the link between gut health and skin health. Uh and so like if you have a healthy gut or if you work on probiotics or you work on like, you know, drinking bone broth, doing things like this that are going to improve your gut health generally, um there’s research that shows that that is reflective in skin. There’s something called I think it’s called like bioluminescence basically, but there is a way that you can measure how much light someone’s like skin cells are emitting and that improves as your gut health improves, which is kind of a wild fact. How how long is the is the change? So like for example, I don’t have like the greatest I I have dry flaky skin. I just thought it was just because I’m just like a super white dude and like in the winter time my skin gets destroyed, in the summertime I’m great. But like, you know, uh I always thought that it was just like the lack of sun because like do you like my scalp will get my scalp will get like so dry during the during the winter time and I like need to get it under the sun. Yeah, yeah. Uh so if I Do you get one of those like red light chicken lamps? Does that do stuff? Yeah, it’s helpful. Dude, it like during winter time, I feel miserable. Like I I like I’m like I need like the sun to like burn off everything on my head and on my face. So if I started drinking, what’s the routine? If I started doing that, how long would my skin it take for my skin to get better? I I bet it would take like six months basically. Oh fuck that. But basically I I think That’s going to be summer by this by that time. Start now, you’ll be great in December, yeah. Um but I I I think that the macro like business opportunity is people treat skin care as just a a topical thing that you apply to your skin, not like an an expression of your gut health and skin health and all these sorts of things. And so I think there is an opportunity to build an incredibly large cosmetics company, um, you know, in skin care company, combining topical applied skin care that’s actually effective with gut-based interventions that are going to like improve your skin from sort of the inside out. And I’ve like wanted this company to exist for seven years now. But but isn’t that bone broth? I mean, what does this look like? Yeah, so I think it would be a like a combination of specialized probiotics that um that are geared towards, you know, improving skin health. Uh I think it would be probably a crash diet of like 30 to 60 days where you’re removing a bunch of like toxins and uh other inflammatory foods from your diet, incorporating bone broth and then some sort of like effective topical skin care. And I think that regimen would outperform basically anything that exists in the skin care world today. Do you eat any processed foods? Uh try not to. But like do on a weekly basis, how how often? Probably very, probably none, zero to yeah, one thing maybe. So like that’s easy for I understand that for meals. So you probably you do you probably cook or do leftovers. What about for a snack? What’s a an example? Uh I use these, actually, I just had one earlier. So it’s a Maui Nui venison stick. Oh, I have one as well. I got I got my my my uh Kettle & Fire uh collab with them. There we go. Hell yeah. Yeah. Dude, they’re so you got you guys sent me a bunch of them. I think like each stick is like $3. Yeah, it’s like three or four dollars, yeah. $3. Yeah. And and it’s I would say that it is one of these companies that starting out is expensive, concierge, like all that kind of stuff. Over time, I think there’s a huge amount of potential, uh especially using AI and whatnot, to have people kind of do a version of this assessment almost themselves. Or you walk around your house with a camera and all these sorts of things and this company just tells you like, change this, do this, this is probably bad, this is not. Um like there’s a there’s a really cool potential technology solve here, I think. And the guy who started this, does he have a background in this stuff? Uh yeah, he so he got incredibly sick. He and his wife actually, um moved into a house. Uh that house was on top of a power line. Uh that house had like a bunch of mold issues that they didn’t realize about when when they moved in. And over the course of a year, their health on like every marker, energy, everything, just like collapsed. And so they went, you know, they went, they’re healthy, they’re 31, um they went to normal doctors, they went to all these people, and only after a crazy amount of experimentation and talking to doctors, they realized, wow, it’s our health that it like our home is actually making us sick. And that’s what kind of got them down this rabbit hole of trying to understand the problem, which is that many people are getting sick, being low energy, feeling all these things uh because they’re being slowly poisoned by the house they live in. Dude, I feel whenever I hear this story, I think I’m broken because like, you know, I describe my family, like my where I’m from in Missouri, we’re basically we’re we’re just mules. Like we like, you know, you eat donuts in the morning, you eat cheeseburgers and fries in the afternoon, and you eat steak and pizza and french fries at night with tons of beer, and you just do that every single day and you just don’t complain. And like, if you were to tell like you tell me that these people like if if if my house was full of mold, I would just think I have allergies and just uh whatever. Like this is just how I feel. Yeah. Uh do you know what I mean? And so like I wouldn’t I wouldn’t know, you know, to like do I just thought I would just think this is just life. And I and I wouldn’t ever complain about it either. I would just be like, “Yeah, fuck it.” Like rub some dirt on it. It’s fine. You’re not alone. I mean, this is like how most people respond to this, right? I just think that as people are becoming more aware of these things, were you not raised that way? My mom was one of the early like into organic people. She was granola. Yeah, she would buy milk in a glass jug that was like unpasteurized, so it had all these nasty clumps. And you’d like pour it into your cereal in the morning and a clump would hit it and the whole like the whole would explode all over you. So gross. Your your mom’s a freak. I know. At one point, I think I was like in fourth or fifth grade, the health food store where she was buying all this stuff literally burned down and all the kids like threw a party. We were like, “Yay, no more no more crappy milk.” That’s insane. And you know, it is funny. As my wife, you know, as we’ve had kids, started having kids, it’s so funny. Once the baby comes out of you, you automatically become granola. Uh there there’s a there’s a subreddit. Have you seen the subreddit? It’s called like uh uh Granola Mom. Is it moderately granola mom? Oh. Yeah, moderately granola moms. A place for almost hippies. And honestly, it’s like one of my favorite places to get information because it’s people who are hippie get hippie dippy but they’re self-aware, which is like why I like you. So like I want like someone who’s like, you know, loves the extreme stuff but can also dumb it down to me who’s more uh like, you know, I don’t really want to learn everything. I wish you would just tell me what to do and tell me like what’s like experimental versus what’s like actually proven and like you know, you like kind of can help me as a more normal consumer figure it out. And uh I’ve noticed that my wife, the second, you know, we we had a kid, it was like no more Teflon, um plastic bottles are no go, like things like that. And frankly, I love it. I love it. Yeah. Totally. We we hung out with Joe Gebbia recently. Did you know, did you ever go to Airbnb’s office? Yeah, yeah. So, I don’t know if you remember this, but they were wild. So this was back in 2000 I think they did this actually from the beginning. But they had 2,000 people working out of that office, something like that, maybe a thousand. And they made 100% of their own food. And to to an extreme. So for example, they had air bowl, which was some type of like Airbnb Red Bull. They had uh so the the condiments, the ketchup, the mayonnaise was literally made on site by the staff. And so and their meats were all from butchers. Uh every single thing they had. So they had trail mix where it was like nuts with like chocolate that they had made. Uh it was crazy. And I distinctly remember that and I thought it was crazy. And then I started thinking about it. I’m like, “That’s kind of amazing.” And we hung out with Joe Gebbia and I asked him about that. I go, “Why why did you guys do this?” He goes, “Man, that’s how I was raised.” Like my I think he I think he grew up in Vermont or somewhere somewhere uh rural New England. And he was like, “My mom was basically into this stuff and I was raised doing all this and I just thought it was good for the planet and it was good for our bodies. And so we insisted at Airbnb that we did this.” And so back then, you know, I don’t know how maybe Joe’s 40 something, so he was uh raised in the uh late 80s, early 90s. Back then, if you did that, like your mom, you were a freak. Now, all the young cool guys that like we follow on Instagram or who we’re friends with, all do this stuff. And I think it’s like pretty amazing. That is so cool. You don’t remember that about Airbnb? I I went there I I didn’t yeah, I went there to like meet up with friends and then see a talk. Uh so I only went two or three times and didn’t actually get that that level detail. That’s so cool. It was wild. I don’t know if they still have an office. I don’t know if they still do that. But during the pandemic, they had to lay people off and unfortunately, the the culinary staff was probably the first to go. Yeah, that that feels like the first thing that a public company like activist investor kind of yells at you for. Yeah, but you know, I understand that. That’s could be tough to justify when there’s like no need for an office. But that was a story. It it and honestly, it was amazing. I tell the story all the time and I when I saw that, I was kind of on board with Airbnb even further because I’m like, if they sweat the details with this, they probably sweat the details with other stuff. So I think that’s awesome. All right, let’s do two or three more. You had one on about uh skin gut health. What is that? And whenever someone says gut health, it freaks me out because the what’s it called? Leaky gut is the world’s greatest branding. Yeah. So this is actually a cosmetics company that I’ve I’ve wanted to invest in for so long. I haven’t seen anyone do it. If you’re doing this, like please just email me. Uh my email is very easy to find or ping me on Twitter. But the thing that I think should happen is like there’s I don’t know how many hundreds of billions a year are spent on the skin care kind of space. And if you look at research, almost there are certain things that work, like certainly