Speakers: Sam Parr (host), Shaan Puri (host)
The Perfect Landing Page: Suck My Gutters Clean [00:00:00]
Shaan Puri: I want to show you the perfect landing page. The best landing page I have ever seen. The greatest marketing landing page of all time. I want you to go to www.suckmyguttersclean.com. Sam, today I have three businesses that I would say are so simple, you’re kind of going to be mad at yourself you didn’t think of them.
Sam Parr: Okay.
Shaan Puri: You’re going to be upset. You’re like, “Is that it?” and it’s like, “Yes, that’s it.” These are all blue-collar. In fact, I’m bringing back some of our old favorite segments: the blue-collar side hustle of the week. I want to show you the perfect landing page. The best landing page I have ever seen. The greatest marketing landing page of all time. I want you to go to www.suckmyguttersclean.com. “We suck gutters clean. 1,569 reviews averaging 4.9 stars. Suck my gutters.” This is just ridiculous. Okay.
Sam Parr: By the way, I’m not joking. This is actually the best landing page I’ve ever seen.
Shaan Puri: So, a guy was driving—shout out to Cody on Twitter. Cody DMs me. He goes, “Hey, I saw this truck driving by and it was a great truck and they had this domain. I went there and I’m blown away by this landing page.” I just want to show you some of the things. Here are some things that this landing page gets right. I’m just going to take you on a tour, a deconstruction of this landing page.
You land and it tells you exactly what they do: they suck gutters clean. Then it provides the most important thing in any sales pitch: the proof. They say 1,500 reviews averaging 4.9 stars. Then they give you the call to action. You can click the call, you can click the email. Now you scroll down, you get Wednesday’s coupon.
Sam Parr: What?
Shaan Puri: Every single day they change the coupon. It’s linked to the day and they basically say, “Hey, this is Wednesday’s coupon.” By the way, it’s always $20 off, but they make it feel like this is a today-only special. Then it just says “gutter sucking pictures.” Our guys are out there sucking gutters every day. For us, it’s normal to vacuum gutters 10 feet, 20 feet, even 40 feet high. Here are some pictures of us sucking gutters. And there’s a bunch of pictures from the field.
Then it says, “Here’s the two Wednesday coupons.” You just click them and the first one is if you call before 6 p.m. The second one is if you do it over the phone, you get a free quote. We’d love to suck your gutters clean. And then it basically says it’s a painless process. We have bookings available within 24 hours. It’s quick. It’s easy. We do this a lot—over 6,000 times a year.
Then it says, “So who will you talk to when you call?” and it’s a photo of this guy and it just says Robert answers 90% of our calls. He’s been with us for seven years. It’s awesome. He’ll give you answers, results, and customer satisfaction. Then it talks about how experienced they are and their promise—how it’s risk-free, damage-free, death-free, etc. It’s more pictures from the field. There are reviews. If you go to the about page, it just continues. Every single part of this landing page is perfect.
There’s a little video playing in the bottom left that says, “Meet the owner.” It’s a little TikTok video where you can see the service in action. It makes it feel real. If you want to get in touch with these guys, they’re like, “Here’s a phone number. You can email us. You can also just text us. However you want to get your gutters sucked clean, we got you.”
Then it continues on. There’s a section about price, and it’s like, “Look, we’re not the lowest price. If you pick somebody who’s going to give you the lowest price, here’s what comes with that service. Here’s a couple of those problems. But we will suck your gutters clean if you don’t remember. That’s what we do. And here’s why you should choose us.” These guys—I just calculated some rough numbers on their website. They basically say they do about 6,000 of these a year. They’re in North Carolina. They’re in Georgia. If you just do the math on the average job, which is let’s say 250 or 300 bucks for a home in Georgia, this would be like a million and a half or $2 million a year business. And it’s just this guy who runs it.
Sam Parr: It’s kind of amazing.
Shaan Puri: This is the greatest. I think if you click the about page, they list their staff and they say they’re like Matt F, a Georgia native—
Sam Parr: A loving husband, hardworking guy, tall, great at basketball, looks a lot like Jim from the office.
Shaan Puri: Exactly. This guy’s like a copywriting wiz. He’s like a marketing wiz who just happens to be doing gutter cleaning. The guy Garrett, who’s the owner—shout out to Garrett for making the best marketing website I’ve ever seen.
Sam Parr: Did I call this? He’s from Utah.
Shaan Puri: He’s from Utah. Exactly. You knew it. Then he’s like, “I’m married to a Georgia Peach, moved out there. I like warm weather.” Blah blah blah. Every single pixel on this page I love. Just love.
Sam Parr: Oh my gosh, this is awesome. How did you find this?
Shaan Puri: Cody DM’d it to me on Twitter. He’s like, “Hey, check this website out. It’s great.”
Sam Parr: Who’s Cody?
Shaan Puri: Some guy on Twitter that I don’t know.
Sam Parr: Is this what happens? This is how you get your ideas? Some guy like—
Hillbilly of the Week: Billy Bob’s Teeth [00:04:15]
Shaan Puri: My next idea also came from a random person DMing me.
Sam Parr: Who?
Shaan Puri: All right, so Sean Hendris—shout out, we know Sean from Hoop Group—DM’d me this thing about the hillbilly of the week. We have our Billy of the Week, which is about a billionaire doing world-conquering things. And then there’s the hillbilly of the week who just takes the dumbest idea you can imagine and makes it successful. Sam, you may have heard of this. Have you ever heard of Billy Bob’s teeth?
Sam Parr: Oh, of course I know this. The fake teeth. Everyone knows this.
Shaan Puri: Basically, this guy has got such a crazy backstory that it’s either a lie and he’s playing a character like Borat, or this guy genuinely had one of the craziest lives you’ll ever hear. I almost feel embarrassed to say what he said because I think there’s a greater than 50% chance he’s just making this up for effect. But according to him, he grew up with no money, no power, no electricity. They lived on a school bus with 30 sheep. They used to eat roadkill off the road. That was their only meat. Just crazy things. He lived in a cave at one point as an adult and brainstormed the idea for Billy Bob’s teeth when he was in a cave and was like, “What’s a low-priced product I can sell in the mail that would just be fun?” Then he came up with this idea and he sold 20 million sets of these teeth.
Sam Parr: Wait, what?
Shaan Puri: Yeah.
Sam Parr: What’s the guy’s name?
Shaan Puri: Billy Bob. I don’t know.
Sam Parr: Jonah White.
Shaan Puri: Yeah, Jonah White. There’s a Bloomberg feature on him. There’s a bunch of articles about this guy.
Sam Parr: Dude, this is so funny. I Googled the founder and the first article came up from my hometown, the St. Louis magazine: “The story of how Jonah White made millions of dollars selling novelty fake teeth.” It says, “The story is nearly as bizarre as the product.”
Shaan Puri: Exactly. The story is crazy.
Sam Parr: This article that I sent you, it’s a Q&A. And the first question: “So your mom’s Jewish and your dad was a Native American named Five Bears and they met in jail after a political protest. Is that true?” And his line is, “Isn’t that awesome?”
Shaan Puri: Exactly. In that interview, every single answer is more ridiculous than the one before it. So again, either this is the most interesting man in the world or he’s lying. And like religion, I choose to believe here.
Sam Parr: He looks great. There’s a photo of him giving the teeth to Miley Cyrus. All right, that’s cool.
Shaan Puri: I’m just going to read you a little bit about this product. The very first thing that stood out is he goes, “You know how great marketers reframe what they’re doing? Like they can be doing something that seems totally silly and meaningless, but they find a deeper meaning in the thing.” He did that with his teeth. They’re like, “So you just sell these fake plastic teeth and you make a bunch of money off this? How is that what you’re doing?” He goes, “No, I’m giving people permission.” He goes, “My teeth are a permission slip. People want to be silly. They want to be playful. They want to be fun. They don’t know how to do that just normal day-to-day. But as soon as you pop in the teeth, you kind of have to be silly. You kind of have to be playful. You kind of have to be fun. I give you permission to be that version of yourself.”
I was like, honestly, I can’t deny the logic. The logic’s there. And suddenly this stupid gag gift, this cheap plastic stuff from China that he’s marking up and selling, suddenly is about making the world a better place. And I totally buy it. I’m with you, Billy Bob. When I hear stories like that, I almost always buy into them. They always work.
Sam Parr: They always work on me. Yeah, for sure.
Shaan Puri: Yeah. We had Jesse Cole from Savannah Bananas on the pod the other day and his whole life is that story. And I left that podcast thinking I’m going to quit doing what I’m doing and intern for you.
Sam Parr: He has that reality distortion field. He makes you think there’s nothing more important than what he’s doing right now, like playing banana ball out on the field. Or popping in ugly teeth—not even good-looking teeth, right? That’s the irony of this whole thing. Logic would tell you it’s about making people look better, but what if I made them look absolutely ridiculous? What if I made them look silly? It turns