Resi Club
Anthony Pompliano started Resi Club two months before appearing on MFM to talk about it. The company had already turned profitable. He had invested $100,000 and never touched it. That’s not a press release metric — that’s what a media business looks like when the founder understands distribution before the first piece of content ships.
The Problem It Solves
Housing affordability is the worst it’s been this century, as Pomp told Sam and Shaan. People are uncertain — rent or buy, what will interest rates do, is now the right time? But there’s no dominant voice covering residential real estate with both data and narrative. Financial media covers stocks and crypto obsessively. Residential real estate — the largest asset class in the world by value — gets covered mostly by local brokerages with obvious conflicts of interest.
Pomp’s framing: “There’s no dominant voice in terms of news, commentary, and data. So we started a company called Resi Club. The idea in the beginning is just: go educate people about what’s happening.”
The Partnership Structure
Rather than hire a team and build an editorial operation from scratch, Resi Club partnered with Lance Lambert, a former real estate editor at Fortune Magazine with 75,000 Twitter followers. The division of responsibilities was clean: Pomp and his team understood how to scale and monetize. Lambert was the expert and the credibility.
As Pomp described it: “We basically said, ‘Look, we want to build the dominant platform in residential real estate coverage. Why don’t we do it together? We know how to scale and monetize. You know the content and you’re the expert.’”
This is a pattern Sam Parr has used repeatedly — find the domain expert who has the knowledge and the audience seed, combine with distribution and business infrastructure.
The Monetization Path
Resi Club’s early revenue mix was advertising and subscriptions. The Pro Plan, at the time of the MFM episode, was priced at $150 per year. Sam called this “so stupid” and asked why they weren’t charging more. Pomp’s answer revealed how he thinks about building: start with a price where every interested person will pay immediately. Generate no friction. Prove the product works. Raise prices later.
“If we came out at $1,000 a year, people might say, ‘It’s valuable, but not worth $1,000.’ At least now I know we have something people want, they’re not churning, and I can do price discovery over the next 12 months.”
The long game is more ambitious. Pomp described the trajectory: newsletter to media company to data product to potentially — over a decade — seeding affordable housing construction in key markets. The newsletter is the smallest version of the ambition. As he put it: “You start with this small profitable thing and as you grow the business you can increase your ambition over time.”
Shaan’s Take
Shaan Puri told Pomp he thought Resi Club was a $50 to $100 million outcome bootstrapped. The residential real estate market is simultaneously niche (specific focus) and massive (largest asset class in the world). The audience is huge: home builders, real estate agents, buyers, sellers, mortgage professionals, investors. Pomp’s description captured the paradox: “It’s small and specific but also large and broad at the same time.”
The False Start
One detail Pomp shared was worth noting: Resi Club was the second attempt. The first version was a geographically-focused product — South Florida first, then expanding market by market. It didn’t generate enough pull. The market wasn’t demanding it strongly enough. Rather than push against the resistance for years, they shut it down, went back to the drawing board, and launched a national product.
As Pomp put it: “A lot of people don’t realize how often there are false starts.” The willingness to cut bait and relaunch differently is as much a part of the Resi Club story as the profitable launch.
The lesson isn’t that the first version was wrong. It’s that persistence and adaptability are different things, and knowing which one the moment requires is the actual skill.
See also: newsletter-business, real-estate-investing, personal-branding, content-to-commerce